Mirek Nisenbaum, Partner & Digital Director at Base Design, joins Adobe for a lively discussion exploring the concept of Digital Magnetism—how beauty, authenticity, and energy can transform a website from functional to truly captivating. Beyond aesthetics, we’ll explore how branding creates depth and meaning, keeping users engaged in an era of fleeting attention. We’ll also discuss the challenges of maintaining authenticity in design, keeping creative teams inspired, and navigating how AI is reshaping the creative process—and what it means for the future of originality.
Base Design is an international network of creative studios located in Brussels, New York, Geneva, and Melbourne. From strategy to execution, we design brands that are memorable—and crafted for good business. Base Group is B Corp certified.
Speaker BIO
As a partner at Base Mirek is working as an overall lead for strategy and experience design on digital engagements as well as building the best-in-class team for brand communications of the future.
He has a BA in Fine Arts and more than 20 years of experience working in various digital media. Together with his partners and super talented team, they take projects from discovery and concepting, to UX ideation, to design and production, with special attention to strategy and wholistic digital ecosystem driven approach, constantly striving for perfection in every project, for every client.
Our main challenge in every engagement is finding a flexible balance of the form and function. We are constantly looking for ways to express brands online, to create comprehensive brand experiences and interactions at every touchpoint through the digital ecosystem - web, mobile, social, content and search.
LINKS
Host - Talin Wadsworth
__
About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. www.adobe.com
About SoDA: SoDA is a global network of innovative digital agencies. www.sodaspeaks.com
__
Edited with Adobe Audition and Adobe Podcast: podcast.adobe.com.
For more information please contact sodaserieslive@adobe.com
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!