This Week's Episode: In this episode of 'Software Sales Simplified', hosts Kevin Donville and Matt Long engage with Peter Kuhn, co-founder and CEO of Baku, to discuss the intricacies of software sales, the importance of understanding customer needs, and the challenges faced by companies in scaling their sales efforts. Peter shares insights from his extensive experience in the industry, emphasizing the need for deep customer understanding, effective messaging, and the tactical application of AI to enhance sales processes. The conversation also touches on the trend of utilizing fractional resources to optimize operations and the critical role of leadership in navigating growth challenges.
About Our Guest:Peter Kuhn is a seasoned professional with a strong background in sales and business development, currently serving as the Co-Founder of Baku, a B2B SaaS Go-to-Market growth agency based in Brooklyn, New York. He specializes in helping companies develop scalable and repeatable sales strategies, focusing on founder-led teams and scaling go-to-market teams with significant ARR. Peter has a rich career history, including leadership roles at Moat, which was acquired by Oracle, and advisory roles at Primary Venture Partners. He holds a degree in Philosophy from Temple University, showcasing his diverse interests and leadership skills. Peter is passionate about enabling businesses to overcome obstacles and achieve growth, and he is highly regarded by his clients for his actionable guidance and strategic insights.
How to Find out More About Peter:
You can find Peter's profile on LinkedIn:
https://linkedin.com/in/thepeterkuhn
Chapters:
00:00 Introduction to Software Sales Simplified
01:19 Meet Peter Kuhn: Background and Insights
02:58 Building Sales Systems for Startups
03:56 The Role of AI in Sales
06:08 Understanding Customer Needs
07:07 Getting Up to Speed as a New Leader
10:35 Common Challenges in Sales Messaging
13:30 The Power of Storytelling in Sales
15:20 Customer Centricity in Sales
17:41 Challenges in Scaling Sales Teams
21:54 The Impact of Capital on Business Behavior
24:49 The Role of Founders in Company Success
27:48 Cautionary Tales in Hiring Practices
31:00 The Shift Towards Fractional Resources
35:44 The Importance of Tactical Agility
39:30 Building a Consultancy for the AI Era
45:08 Please Subscribe, Follow, Like, & Comment!!
About Software Sales Simplified:
Visit us at: https://www.strategicsalesoptimization.com/
Follow us on Linkedin: https://tinyurl.com/2tcx7mjx
Send us your questions at - Sales@stratsalesllc.com
Get Your Copy of "Winning Faster"!
Order your own copy of, "Winning Faster: The MOVE Framework for Enterprise Software Sales" on our website or on Amazon.
Available Here:
https://www.strategicsalesoptimization.com/move-book
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