This Week's Guest - Geoff Galat
In this episode of Software Sales Simplified, hosts Kevin Donville and Matt Long speak with CMO Geoff Galat about the evolving landscape of software sales and marketing. They explore shifts in the customer buying processes, the impact of AI on selling, the effect of easily downloaded solutions, the role of trust, and the need for continuous engagement in SaaS. They also cover challenges of remote communication on selling, changing buyer behavior, and potential AI market consolidation.
About Geoff Galat:
Geoff Galat has over 30 years of marketing leadership experience, having played key roles in shaping emerging markets such as digital customer experience, IoT analytics, and marketing technology. With leadership positions at Mercury Interactive, Tealeaf, Silverpop, AGT International, and Clicktale, he has extensive experience driving strategic growth, category creation, and enterprise software marketing innovation.
https://www.linkedin.com/in/geoff-galat-a8569/
About Software Sales Simplified:
Visit us at: https://www.strategicsalesoptimization.com/
Follow us on Linkedin: https://tinyurl.com/2tcx7mjx
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Why Listen to Software Sales Simplified?
Make Software Sales Simplified: MOVE to Success, your go-to podcast for mastering enterprise software sales through authentic customer engagement and actionable consulting insights. Join us for each episode as we break down proven strategies and real-world experiences to help you build trust, close deals, and drive long-term success along your Enterprise Software Sales or Consulting journey.
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