In this episode of Software Spotlight, host Michael Bernzweig welcomes Lillian Pierson, the founder of Datamania and a seasoned fractional CMO specializing in B2B tech startups. With over a decade of experience in data and AI, Lillian shares her insights on how companies can leverage data-driven strategies to achieve predictable growth. She discusses the importance of building evergreen strategies for data and AI-intensive products and projects, drawing from her extensive experience supporting Fortune 100 companies and educating over two million learners worldwide.
Lillian also delves into the STAR framework she developed for strategy development, emphasizing the need for surveying the market, taking stock of resources, assessing potential use cases, and making informed recommendations. Throughout the conversation, she highlights the advantages smaller companies have in scaling AI solutions due to their agility and ability to experiment quickly.
Listeners will gain valuable insights into the challenges faced by AI startups compared to traditional SaaS solutions and learn about the importance of having a defensible market position. Whether you're a startup founder or part of a larger organization, this episode offers practical advice on navigating the evolving landscape of AI and data-driven growth.
Creators & Guests
- Michael Bernzweig - Host
-> Career Stalled?
- Earning $40K-$90K+ in tech is possible. Explore 10 in-demand career paths with 1M+ job openings.
- Fast-track tech career courses – no experience or degree required!
https://softwareoasis.com/start-free-course
-> Subscribe to our Fan Newsletter and Get ahead in your B2B tech career.
Weekly data, trends, analysis, interviews, and insights to your inbox every Tuesday. Unsubscribe at any time.
https://softwareoasis.com/newsletter
-> Join our Patreon
https://softwareoasis.com/patreon
What can you expect from our Patreon?
By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including:
- Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings.
- Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts.
- Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig.
- Community Access: Join a private channel to connect with other listeners.
- Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399.
- Weekly Fan Newsletter: Packed with exclusive insights, updates, and curated resources.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Boysober
Have you ever wondered what life might be like if you stopped worrying about being wanted, and focused on understanding what you actually want? That was the question Hope Woodard asked herself after a string of situationships inspired her to take a break from sex and dating. She went "boysober," a personal concept that sparked a global movement among women looking to prioritize themselves over men. Now, Hope is looking to expand the ways we explore our relationship to relationships. Taking a bold, unfiltered look into modern love, romance, and self-discovery, Boysober will dive into messy stories about dating, sex, love, friendship, and breaking generational patterns—all with humor, vulnerability, and a fresh perspective.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com