November 30, 2023 • 51 mins
Explore the game-changing world of Artificial Intelligence in business with our latest episode of "Leveraging AI for Business Sales: Practical Tips for Success." Dive deep into the transformative impact of AI tools on sales and marketing strategies, and discover how they are reshaping the way we think about business efficiency and customer engagement.
In this episode, we delve into the power of AI in revolutionizing sales processes, enhancing customer interactions, and driving business growth. Our discussion covers a range of groundbreaking AI tools that are setting new benchmarks in the industry.
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📈 In This Episode:
- Learn how AI is transforming the landscape of sales and marketing.
- Uncover practical strategies to integrate AI tools into your business model.
- Hear expert insights on maximizing the potential of AI for enhanced customer engagement and operational efficiency.
- Discover the latest trends in AI and how they can be leveraged for competitive advantage in the business world.
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- Business owners and entrepreneurs looking to harness the power of AI.
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- Anyone interested in the intersection of technology and business.
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Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hello, hello, welcome to another episode of Solar
Sales Uncensored.
I am your host, aaron Browning,and I am fired up yet again.
This is going to be a firsttime for Solar Sales Uncensored,
we are bringing back a guest,we are bringing back an encore
that the audience spoke, ourfollowers spoke and guess what?
Once in a while I listen, Ihave the privilege of
(00:23):
introducing my business partner,my best friend, mr Christopher
Hart.
For those that didn't catchthat first episode, not only is
he a repeat guest, he actuallykicked us off, which I think is
really cool.
I know he felt honored to dothat and that was the only way I
would even do this thing.
He was my real estate coach foryears.
A lot of things come to mindwhen I think of him Some good,
some bad.
We'll talk about that here in asecond.
(00:45):
One of them that I think he hadthe biggest impact on my
personal life and my businesslife is scripting and really the
art of teaching scripting as aframework.
The second one that he's havinga huge impact on he is actually
, believe it or not, the personthat introduced me to AI.
We're going to talk about howthat conversation happened, but
he is a script ninja, as we callhim.
(01:05):
He is a serial entrepreneur,primarily got his started in
real estate, now in solar.
He's an all around good dude,former military vet I could sing
his praises for years.
Also an amazing dad, by the way.
Amazing husband too.
But Chris Hart, without furtherado, how the heck are you my
friend?
I'm?
Speaker 2 (01:19):
doing great man.
I'm cool with spending thistime with you continuing praise
man.
You are by far the mosttalented person I've ever met in
praising people.
Please, for my ego's sake,continue on.
Speaker 1 (01:31):
Too funny man when you hang out with people who are
smarter than you.
Talking about myself, it's veryeasy, Very, very easy,
especially when you know someoneas well as we know each other.
I know I had some notes overhere.
I didn't need them.
It's all fact, it's all stuffI've experienced.
Man, You're an awesome dude.
You always play all out.
You always play to the highestdenominator, which I love about
you.
You just bring it.
(01:51):
Man, you got a gift of payingit forward as well.
I appreciate that, Thank you.
This conversation today is goingto be all about AI.
It's been a topic that ouraudience has really started to
lean in on.
They're starting to askquestions and I feel, like those
who haven't, they're confusedby it.
They really are.
So I really want to start there.
I remember it's probably beeneight or nine months now we were
(02:13):
just kicking off our solarventure together and every
training we did, Chris was likethis AI stuff, this canvas stuff
I think that's where itoriginally started for you.
It was way over my head.
It was like drinking from afire hose and I'm pretty techie.
I didn't know AI from anybody,and so everything Chris was
saying for 45 days, I justdidn't get it.
I didn't get it at all.
Finally, I said, man, I can'tlet this guy get ahead of me.
(02:34):
And one more thing he does letme go jump in with chat GBT and
I fell in love, man.
So first and foremost, thankyou for introducing it.
How did you get introduced toAI back in?
I think probably about ninemonths ago to a year ago.
Speaker 2 (02:47):
Man, I don't know.
To be honest with you, I wish Ihad a sexy answer for you.
If I, the best answer I havefor you is I stumbled across it
and I think a big part of myembracing of AI came from years
of coaching, where you look at,like, the bottlenecks in
(03:09):
business, right, I think goodcoaches, business coaches do
that right, they look at thebottlenecks and businesses and
for me, what I identifiedworking with real estate and
then eventually we got intosolar, but mostly real estate
over the years is there's somehuman elements that hold people
back from really being able togrow and or scale their sales.
(03:31):
And I've always said I was likeman if we can remove that
bottleneck, we can just take off.
And I say we like the industryas a whole and many of us went
on the journey of the bottleneckof hiring the right people,
because the human element alwayscreated that, that obstacle or
(03:51):
resistance in the ability forsmart people who really wanted
to grow their businesses to beable to do so.
We went on that journey of likereally learning how to hire
people.
I was like, oh, okay, yeah,that that worked a little bit.
And then various differenttechnology pieces I think had
great intentions but neverpanned out.
But when I did see AI in the wayof chat GPT and then how it, I
(04:15):
saw it and I was like dude, thisis it.
And chat GPT for me was mybottleneck in business.
I'm a prospector by growthprocess, right, meaning I came
into sales or came into realestate and I was taught to phone
prospect and I was never goodat marketing in the past and I
(04:36):
wanted to get involved in it andI've taken the courses with
Russell Brunson and everythingalways wound up being about
copyright.
How do I write?
Like it was never good at that.
I know you had that platformthat you bought that could help
with, you know, with thatchallenge.
But chat GPT for me was theability to overcome my weakness
(04:59):
in business, especially withmarketing, and not have to be a
really good copywriter.
I could just be a decentcompter and get good copyright.
So when I saw that I was likeman, this is it for me.
But when I saw about AI wasreally the ability for other
people to be able to removebottlenecks in their businesses,
(05:22):
to be able to expand in someway right, grow scale, expand
geographically, whatever you'retrying to do.
So that was the original kindof premise for me.
And then I have this thingabout I came up with these three
E's years ago relative tobuilding a business that I think
every business owner shouldreally funnel everything through
(05:45):
their business and its enhanceefficiency, right?
So what can I do to enhance mybusiness?
How do I become more efficientand, ultimately, how can I
become more effective?
And so when I saw AI in itsoriginal, very basic nature, it
answered all three of those.
Can I enhance my business withthis?
(06:06):
Yes.
Can I be more effective withthis?
Yes.
Can I be more efficient withthis?
Yes, I got to adopt it.
Speaker 1 (06:15):
Yeah, by the way, we could dissect a whole lunch
there, man, and I want to comeback to the three E's.
I think that's really good, themuch like you, I think what
spoke to me, especially for ussalespeople and that's most of
our audience we're really goodat the implementation.
We're really good at hunting,going out and doing it.
Very few of us and I'll speakfor you and I that's not our
gift.
We're not a unicorn to whereyou're good at sales.
(06:36):
You're good at being direct,you're good at closing, but
you're also really good atmarketing.
We're really good at craftingemails and building websites.
Like that's a freak of nature,right AI to me, in the form of
what you and I are mainly usingit for, and it could even be
personal, which is great.
It levels that playing field.
Yeah, it allows us to go hireall those people that you and I
have done and spent thousandsand thousands, multiple six
(06:57):
figures for some people for $20a month, like that's the part
that blows my mind.
When I finally saw that, I said, chris, oh, my gosh, like this
thing is a game changer man.
So I totally agree.
It allows that unicorn piece.
It allows us to level theplaying field.
It allows us to stay in ourlane as salespeople whatever
you're really good at but gobuild the other pieces for free
(07:19):
or for very cheap.
Speaker 2 (07:20):
Yeah, Very affordable cost.
You and I have we've donedifferent business ventures
together and it's.
We look at technology and it'soh, you buy this and it's $2,000
or $4,000.
That puts a lot of people onthe sideline, especially a lot
of small business owners, peoplejust getting into sales.
When you look at like chat GPT,they have a free version of it.
If you want the advancedversion, which gives you a lot
(07:43):
more features and benefits, it's$20 a month.
Right, Like you could go get aside job just to afford chat GPT
until you can get your businessup and running, as long as you
utilize it for its valueopportunity.
Speaker 1 (07:59):
Yeah, let's be blunt, you and I, that's the way we
roll.
I did a class on Monday aboutthis.
If you can't afford $20 a month, you got to go do something.
You got to change something inyour life.
Yeah, unless you're a childlistening to this podcast, we're
talking about $20.
You and I make nothing if yougo out and get the pro version.
We're just telling you to leanin and invest in your business.
And, by the way, when I firststarted with, chris sent me the
link, it was a free account.
I think that's probably twodays in.
(08:20):
I said I want all the bells andwhistles.
I don't want to cap on what Ican search, Start free.
I'll even backtrack.
We just want you, at whateverlevel you're comfortable at, to
lean in Once you start playingwith it.
There's no better way to learnit.
You can use it for marketingand we're going to talk about,
in fact.
Let's jump there, chris.
What are some ways let's talkspecifically chat GPT that
you're utilizing it right now,without going like to involve,
(08:40):
because I want to dissect them,but like just brain dup, what
are some ways you're using it?
Marketing, sales, whatever.
Speaker 2 (08:47):
I know I mentioned to you about our newest venture
inside of our coaching business,which is our digital boss, and
we'll talk about that maybe alittle bit later.
But the whole premise of thatthe boss is an acronym for build
out sales system right, and wecreated a marketing division
that can help salespeople buildout automated sales systems
(09:10):
right.
That's just leverage for themto be able to grow and scale.
But our intent is how can weuse?
Like?
The whole premise of this wasbased off of one question how
can we use AI for every step ofa sales process, end to end?
We're really integrating itwith a lot of things right.
(09:31):
Ai generated Facebook ads.
Ai generated content for theFacebook ad right, and for some
people that their Facebook adtakes them to a website Okay,
we're using AI to generate thecontent on the website chatGPT
right.
Some websites today in theirconstruct in the back end, just
(09:54):
has that built in already, soyou have that available to you.
We're plugging in AI generatedblog writers, where you plug
this into your website and itcan generate a blog a day.
Or you can generate multipleblogs a day, but you really
don't want to go more than one aday, but it takes care of all
the H1, h2, h3, all thedescription with the hashtags,
(10:17):
and it does all the thinking foryou, right?
And it has a anywhere between a95 to 99% accuracy.
I forgot exactly what it'scalled.
Forgive me, but not, it's notduplicated, which means you
won't find that same contentsomewhere else on the internet,
which affects blogging, right?
Originality, really.
(10:39):
Yeah, we're rolling out ournewest product within all this.
Ai voice agent.
Conversational bots Like thisthing will blow you away, dude,
absolutely blow you away.
Give us a teaser on that.
What's that?
Give us a teaser on that?
Yeah, so it's.
This is the removal of thebottleneck that I talked about
before.
I always said if we couldremove the bottleneck of the
(11:00):
human being with growth in sales, in sales, which requires what
Human discipline, meaning you'vegot to have a disciplined
person to come.
One, come to work every day.
Two, if they show up, leadgenerate.
If they lead generate, updatethe notes.
If they lead generate andupdate the notes, create a task
for a followup and then actuallyexecute that task at the given
(11:24):
date.
Right, those are the challengesthat create a bottleneck for
every sales industry.
Ai voice agent technology takesall that out, right, because now
I set it up with my CRM and Ican literally trigger it to call
out when a new lead comes in.
However, or whenever I want itto call out, it'll make the
(11:45):
phone call.
It sounds 95%.
It uses the gross intellect ofAI system as a whole, which
means all the information that'sgoing through these AI systems.
It uses that information tohave a conversation with an end
user.
Okay, it doesn't get sick, itdoesn't have emotions, it
(12:08):
doesn't not feel like leadgenerating.
It doesn't get pregnant Allthose things that prevent people
from being consistent.
It doesn't have that.
It doesn't get emotional whenit gets hung up on.
The really cool part is you canimplement this.
You can program thisconversational bot and it
provides you massive leverage.
I can scale that up and down.
(12:29):
This thing could literally make10,000 calls in three minutes.
Speaker 1 (12:34):
Yeah, it's great.
And, by the way, our CRM.
We're beta testing this rightnow, so this will come.
We'll throw links out, so youhave it.
It's great Game changing Evensomeone like Chris who's great
at sales.
Usually most people hate doingdials Like it is so tedious.
It's all of that to be able toreplace that, and it's really
what he just said too.
I've had some really good.
We call them ISAs and RealEstate.
(12:55):
Chris, you coached them somereally good ones.
But guess what?
They have a bad day.
They have an off day.
Their spouse called their kid'ssick at home Like it's life.
They just don't feel like doingit To have an AI, a robot, a
bot, whatever you wanna call itwho's always performing at 100%.
Pooh, game over my friends.
Speaker 2 (13:12):
Aaron, this thing's better than me.
Speaker 1 (13:14):
Don't go there.
Speaker 2 (13:15):
And I don't say that egotistically, from the
standpoint of oh I'm great, blah, blah, blah, I'm skilled.
Don't get me wrong.
I've got 15 years experienceand a whole lot of time and
money spent learning from someof the best that I've used in my
coaching program to train otherpeople.
But this thing's even betterBecause, again, it has the
(13:36):
intellect of the entire systemand it's pretty dynamic.
We're integrating AI into that.
It's just we're looking atevery single piece and going all
right, where's the technology,where's the AI technology that
can handle this such that theentire process can be automated?
Right On our CRMs, right now wehave the AI bot right that will
(13:59):
have a text messageconversation with a prospect or
a client.
Here's the thing.
Here's my philosophy about AI.
When we got into solar, I saidthat when we talked to realtors,
I made this statement that yourperspective about solar is the
leading indicator of what yourbusiness will look like five
years from now.
(14:19):
Meaning, if you don't likesolar, you don't think it's a
good thing.
Like, your business is gonnasuffer because the majority of
homes five years from now aregonna have solar.
Right, if you embrace it, thenyou're gonna have a bigger
business because you're willingto at least embrace it.
I have the same philosophy whenit comes to AI for business
owners.
Your philosophy on AI is aleading indicator to what your
(14:43):
business is going to look likeone year from now.
Speaker 1 (14:46):
So the gaps even shorter, even shorter.
Speaker 2 (14:48):
Because the adoption of AI AI in of itself as far as
technological advancement ismoving at hyper speed.
You saw it with chat GPT.
When I first presented it toyou, it was like chat GPT 3.
It was good, it wasn't greatand it was literally like two
months later it was great and soit's just going to continue to
(15:12):
get better and better and it'sgoing to allow people to enhance
their business, be moreeffective and be more efficient,
thus escalating the pace atwhich somebody can grow and
scale.
So if they're growing andscaling at that type of speed
and you're talking along doingone of these, trying to leverage
the human element, because youdon't quote unquote believe in
(15:34):
AI, you're going to get leftbehind.
Your competition is going totake market share 100%.
Speaker 1 (15:40):
You and I are utilizing it.
We're doing that every singleday.
I want to backtrack a littlebit, too, for those who are
brand new to AI listening man,which I fear, unfortunately, is
a lot of our audience.
Other ways that we're usingchat GPT.
Let's start there.
Chris just went over a massivevalue add with bots and voice
callers and all that fun stuff.
I want to keep it really simplefor a second.
If you have never done it ormaybe you have the account, you
(16:02):
just never really utilized ithave chat GPT today.
Rewrite your Facebook bio, yourLinkedIn bio, your Instagram bio
, your Twitter X, whateveryou're on.
That's where I started.
I wanted something that wasbite-sized, that I could just
plug in.
I gave it a few facts about meI love barbecuing, I love
smoking meat, I love my family,I love photography, I love
(16:22):
videography, whatever your thingis.
At the time, I think it waswine.
Amazing how a year can change,but it was things like that.
And then it came back with itand you can play with it.
Hey, I like this, take that out.
I instantly had a Facebook bio.
That kicked ass.
I instantly had a Twitter and Xbio.
My LinkedIn was a fun one,because that's much longer.
Go play with it Once you seethat, how you can get something
tangible that you can goimplement today.
(16:43):
Hopefully it starts to hook youlike it did us.
I see your mouth moving.
Speaker 2 (16:47):
The wheels are spinning as you're talking and
what you're saying there ismassively valuable.
And what I'll add to that is,if you haven't embraced AI at
any level yet, first thing Iwould tell you is get around
people who are, because,interestingly enough, you give
me credit for introducing you tochat GPT and then I'll turn
(17:10):
around and send the same thankyou and credit back to you
because you've called me up andbe like dude.
I did this with my LinkedIn.
I did this with my Facebook.
I'm doing this right now withthis Twitter thing and my
Twitter's blown up and I'm likeholy crap, and we jump on Zooms
and you show it to me and I'mlike dude, this is amazing.
So when you get around peoplethat are doing it, the cool part
(17:35):
is I didn't do it, I didn'thave to figure those things out.
You got excited about it andyou called me up and you're like
, hey, you got to check this out.
Do this X, y and Z, blah, blah,blah.
You're naturally going to buildoff of other people's
excitement and there's plenty ofbusiness people today that are
playing in the world of AI thatif you just get in their world,
(17:57):
they'll up level you real quickwith the utilization of AI.
You don't need to knoweverything.
You need to know the people,who do 100%.
Speaker 1 (18:05):
Man, we grow into the conversations around us.
I was joking with someone onMonday after I taught that class
.
If you look at my TikToks or myshorts on YouTube, even Reels
on Instagram, 90% of it issomeone AI teaching something.
I'm around it all day, everyday, and I'm like, by the way,
here's the other one for theaudience who's a little more
seasoned with this the fear thatnot a fear the kryptonite we
all have is we're not thinkingbig enough, we're not thinking
(18:28):
every single day use cases ofhow AI can better our lives,
better our business.
I'm like the Twitter one, likethe social media profile.
I guarantee you someone rightnow is like oh my gosh, why did
I not think of that?
It's crazy.
It's crazy A few other ones,chris to brain dump and run with
emails.
So I'm much like Chris.
I'm very direct.
I get frustrated pretty easy.
I have a pretty short tolerancefor stupidity.
(18:51):
That wasn't very nice, but it'strue, I'm allergic to dumb as I
tell people.
I had an email, probably about amonth ago, that I was writing
to someone I won't say his name.
I was really frustrated.
This email was probably not mybest work.
It wasn't very nice.
I went to chat GBT beforepushing send and I said can you
rewrite this?
I'd like the tone to be alittle bit more understanding,
but also firm.
(19:11):
It crafted this email.
Oh my gosh, it was amazing.
It was God send, brother.
It probably kept my friendshipalive with this person.
So it's little things like that.
Here's another one.
My wife this is probably beensix months now, I remember it
vaguely, but it was prettyfreaking funny.
I know I told you this.
We had gotten into a fight onour morning walk.
We go on a morning walk everyday at five days that we're
(19:31):
really good about it.
We had thought about somethingso bad she's going to kill me
that she ended up walking like30 yards in front of me for the
last like two miles, like weweren't even walking like on the
same like street anymore.
We get home and I'm stubborn,so I'm not saying anything at
first.
We shower, we do our things.
I get a text from her.
It was after a training orsomething.
I don't remember the nuances ofit and it was pretty long.
(19:53):
She knows I don't do the wellwith long texts, but it was
pretty long.
But I knew we just had a fightso I had to read it.
The thing was so well written.
I was like wow, I left myoffice, I went out and I kissed
her and I said I'm sorry, thatsort of thing, had my coffee
Several hours go by and she goes.
Aaron, I have something toconfess.
I was like what?
I thought we were over thefight and she goes I don't want
you to get mad.
And I was like I'm not mad.
(20:13):
And she goes I use chat GPT forthat text.
I said no, no way.
And she goes.
I did and I said really shegoes.
Yeah, my text was not going tobe nearly as nice.
I was calling you an idiot.
I said chat GPT rewrote it andsaid it's a family thing, it's a
teamwork, all this other stuff,and it like light bulbs went
off and I was like that is it.
It's so much bigger thanbusiness.
(20:34):
Man, I don't know if I evershared that story with you.
Speaker 2 (20:37):
Not that one.
Speaker 1 (20:38):
Yeah, not that one.
Here's another one that Ipicked up from a guest on the
podcast Amazing episode.
He takes the proposal from whatChris and I do in solar.
He wants to make sure hisclients, prior to getting out of
Zoom with him, are at leastsomewhat familiar with what he's
going to discuss.
He takes the proposal, he goesup from the left and literally
copies and paste, doesn't evengive a man, this is old school
(20:58):
stuff.
Paste it into chat, gpt, andsays can you write a marketing
email that's going to highlightthe benefits of why someone
should go solar, why they wantto meet with me tomorrow at one
o'clock.
Written like that, with all thebullet points, everything that
is his pre sales email to gettheir appetite wet.
That blew my freaking mind, myfriends.
Speaker 2 (21:18):
This is what I mean, man.
Get around people that areusing this, because I feel like
everybody's got a little bit ofgenius in something.
The value of always the samegoes show me the five people you
hang out with most and I'llshow you who you're going to
become.
(21:38):
Let's back up.
Do you mind if we back up alittle bit and really look at AI
?
Because I think at least myexperience, that most people are
apprehensive about utilizing AIfor two reasons One, just lack
of knowledge around it and two,I think there's a fear that's
(21:58):
been propagated throughmainstream channels.
Whatever the case may be in,what is AI going to do to
humanity?
When you look at AI, it saysartificial intelligence.
Let's be clear about somethingNothing about intelligence is
artificial, nothing.
If you look at intelligence fromits core, every bit of data
(22:23):
that artificial intelligenceuses ever was man-generated into
a system that technology hasaccess to.
All the AI is doing ispropagating human intelligence
at lightning speed.
If you had the ability to hireone of the best copywriters in
(22:48):
your business, that literallycould sit next to you, put a
desk right next to you.
You're writing a website, ablog or whatever, and you go hey
, man, can you take this content.
I'm just, I'm going to air dropit over to your computer.
Can you take this content andenhance it with your skill so I
can drop it in this blog?
And he does it in five minutes.
You would do it in a heartbeat.
That's really what AI is doing.
It's just that.
(23:09):
It's technology, yeah, butChris, what about AI taking jobs
?
Look man, we're just, we're ina transition in the world,
really in the business space,and our country has been through
all of these before.
Right, we started out asfarmers and then became the
industrial age.
What happened?
The Rockefellers created theschool system to educate people
(23:31):
on how to be employees and allof a sudden, people became
industry workers.
Guess what?
Our government sold out thecountry to overseas
manufacturing and all theindustries shut down.
What did humans do?
They adapted.
Right, humans will always adapt.
Okay, yes, ai is going to takesome jobs, but guess what?
(23:54):
Ai takes human beings in orderto create, program update, et
cetera.
So it's just like a recycle.
So let's not look at AI.
Oh, it's some big bed.
Well, it can be, don't get mewrong.
It very well can be, but it'sbeing controlled by the
government, which is good in asense.
Right, they've got somerestrictions on what it's able
(24:15):
to do, but I believe there'smore value to it in somebody
adopting it in their businesslife and their personal life.
Right, because here's what I'velearned.
I don't even write the emailanymore, so when there's an
email, I have to respond.
I take it, I put it into chat,gpt, and I say please respond,
(24:35):
and I give it its prompts withthis.
Here's my intentions, here's mytone, here's the ultimate
outcome that I want to seehappen.
It writes the email and then Iput, dump it in the reply box
and send it.
Right, I don't even write itand then ask it to enhance it
anymore.
Speaker 1 (24:48):
I just cut that part out, see, hang out with smart
people.
He's doing this stuff.
Speaker 2 (24:53):
Too damn lazy to figure the, let me write it
first and then throw it in there.
Speaker 1 (24:57):
The other cool stuff too, with what you're saying,
like the prompting, and it's notcensored.
One of the reasons Chris and Ihomeschool our kids is we want
to teach our kids how to thinkright, like how to solve
problems.
What I love about AI, andespecially chat GPT that's
really my bread and butter.
I get really good outputsbecause I give really good
inputs.
Like I've had to become astudent of it, I have to think I
want to tailor that.
(25:17):
I want to give more context.
I want to give as much detailas I can so that I get really
good output, just like Chris andI teach in role play and
scripting about asking questions, just being really thought
provoking.
It's the same idea here.
If you go to chat GPT and say,write my LinkedIn bio, you're
going to get crap, versus doingthe example I did of hey, I've
been in solar for this.
Hey, I broke this record inreal estate.
(25:38):
Here's my claim to fame.
Here are my five best books.
Whatever, you're giving it morecontext, you're going to get
better results.
I love that because we can takethree users.
We're all going to get threedifferent responses.
It causes you to freaking,think.
Speaker 2 (25:51):
Yeah, it is going to challenge you to that.
I also think that's a bigreason why it's not going to go
too crazy, because there aregorgeous people who are mentally
lazy and they won't think sothey won't use it.
Because you do have to think.
People will say, aaron, don'tyou think that's a bad thing?
Here's the way I look at it.
No, not necessarily.
(26:11):
Because if chat GPT is going tobe the creative part to the
thing that I'm not very good atand I leverage that technology
to get that content that I canput out into my creative Once
you say my script, ninjacoaching, I believe that's
massively valuable to people.
(26:32):
If using chat GPT and AItechnology can get me the
content that I need in order totake that product and bring it
to market, that technology justdid humanity a great service
because now that product is outthere for people to consume and
be able to benefit from it.
(26:52):
I think there's a lot of smallbusinesses that find themselves.
They're great at their craft,they can speak about their
product all day long, but theywere like me, where we're just
not good at marketing.
You can put me on a phone allday long.
Talk to people.
Yeah, I can speak aboutanything.
You asked me to constructcopyright.
I do not.
Speaker 1 (27:14):
Yeah, here's the problem that you just said, man.
I'll be blunt Most salespeoplethink they are good at marketing
.
I think that's the problem.
I really do, man.
They're not even aware thatthey suck, and it's not even
like they're good and they'reapt to know what they suck.
There is a science.
The problem is most don't leaninto it.
You and I study this.
There is a science about howmany words, the title, where is
the hook at?
How often are you dropping thecall to action?
(27:36):
Where is the call to action?
Is it more than one call toaction?
The time of day you're posting?
There's so many freakingvariables to this.
Like Dan Kennedy as an example,you and I have studied that.
No, we realize that we suck atit Like absolutely suck, and we
want to get better.
You want?
Speaker 2 (27:51):
to know why we realize we suck at it.
One, because we thought we weregood at it and it didn't work.
That led us to be like, allright, this is not working, let
me go figure out what works.
And then we read the books, andI got a box over here from Dan
Kennedy, magnetic Marketing.
And we start reading this andwe go, wow, I suck, I didn't
(28:11):
know what unconsciousincompetence and that's the
problem is.
They don't do any research oreducation to get better at
something, only to realize theyreally didn't know what they
didn't know.
And so what I would say topeople out there that think
they're good at marketing,that's never had any marketing,
one experience or two education.
I would tell you, probablyoperating in unconscious
(28:33):
incompetence go start studyingmarketing and you'll realize
what you think.
There's so much more.
Speaker 1 (28:39):
Totally agree.
I want to jump over to customGPTs for a second.
But three or four other littleinsider tricks of use cases that
Chris and I are doing, justmore basic, to get wheels
turning for anyone listeningSales and marketing our social
media.
We'll take a success story, wego there and we'll tell it to
Kraft a promotional piece forFacebook, and then I'll redo it
(28:59):
and say do it on LinkedIn.
Little insider tip, reasonbeing my Facebook is a lot more
informal than LinkedIn, so Ihave it tailored to different
audiences there.
We're using it for followupwith leads, both for recruiting
and both for sales.
Massive.
That is not Chris and I, thatis not our gift.
So to be able to build that outwhich we have in apps and all
that fun stuff many of what weshare.
Another one, too is I wrote anebook using chat GPT.
(29:21):
It's like what Like that blew mymind, took a couple of hours,
but damn, that would have takenme months to do.
Even longer, I wouldn't haveknown.
I've wanted to do it for a longtime.
I never did.
Chat GPT allowed me to do itOver to custom GPT, so this is
relatively new.
Three weeks a month or so,depending on when you listen to
this.
It's been released.
What I love about this and thisis really what kicked this
conversation off, chris, when Icalled you maybe a week or so
(29:42):
ago.
Now, with the paid account the$20 a month, whatever it is the
pro account you can go in thereand create a custom GPT.
So it's like creating your ownchat GPT under the chat GPT
umbrella.
If you will, you can tailorthis thing to be anything.
You can upload information toit that it calls its knowledge
base so that it remembers it.
Chris said about writing anemail He'll take what he wants
(30:02):
and go in there, but he has togive it color, give it context.
With custom GPTs, you don't.
It remembers all of it.
Few examples of that, chris, andfire away.
One is a Twitter growth guruthat I built.
I'll actually give it to ouraudience for free.
Let us know in the comments ifyou want it.
This thing's badass If you haveunder a thousand followers on
Twitter.
The number one way to grow is tonot be a thought leader.
(30:24):
I see people do it and I madethis mistake, so I'm making fun
of myself.
I'll come up with some fancysaying, some fancy quote.
I think it's gonna walk onwater glow in the dark.
I go post it to an audience ofno one and I get no likes, no
comments, no reshares.
I did that for a long time withzero growth.
Number one way to grow is tocomment on influencers.
Comment on your targetaudience's post and then it's
(30:44):
seen by their people.
It's borrowed influence.
In order to do that, you gottabe creative.
I'm not creative.
So Chris drops a bomb quote.
I gotta go spend 10 minutesbeing like how can I add value
to what Chris just did?
So here's what I built it'sgonna come up with five
responses for every tweet yousupply One in the voice of Grant
Cardone without using 10X Sorry, grant.
(31:04):
One in Tony Robbins.
One in an author or influencerof chat GBTs choice based on the
tweet.
One offering witty andintellectual response and then
the fifth being supportive, yetoffering a contradicting opinion
or view, post the tweet.
It gives you five answers in asplit second.
You then pick your favorite oneAn hour before.
(31:25):
I have Chris as a witness.
Ed Milette liked my post andthen comments it on it.
It happens every single day.
Every single day I'm spendingfive minutes a day on Twitter
doing that Five, 10 times,whatever your bandwidth allows,
and it does it for you.
That is a use case that everysingle one of us can use.
Chris, thoughts, feedback onthat?
I know you've been testing itout as well.
Speaker 2 (31:44):
Man, I was in the same boat you were.
I've got, I don't know, 1,000,2,000 followers on Twitter.
I just really play around onand mostly surf, and we'll post
on other people's posts Yankees,devils, Cowboys my favorite
teams and they're followed.
Speaker 1 (32:01):
James was plugs.
Speaker 2 (32:02):
I know, but they're all terrible so it doesn't
matter.
And then you shared thatTwitter growth thing with me and
I was like, man, I'll put thisthing to the test.
I wanna see what it does, seeif this thing actually works.
Same thing, man.
I took it the original post, Iplug it in there.
It gives me the one, five, six,whatever.
One's less brown as well.
I pick one that I like and Islap it in as a reply and it's
(32:24):
like the next time I hop onTwitter it's like you've got
seven new people following you.
I'm like, who are these people?
Speaker 1 (32:31):
Crazy dude.
Speaker 2 (32:32):
And then there's like responses to my reply to Ed
Mylet stuff and other peoplereplying to mine and I recognize
oh, that person startedfollowing me, oh, that person
started following me.
I'm like this is crazy.
Yep, it's stupid.
Simple Years it took to get to1,000 followers and yet I gained
210 days just from using thatparticular strategy.
(32:54):
That's a bad ass.
Speaker 1 (32:55):
Let us know in the comments if you're watching our
YouTube or on the traditionalpodcast.
If you want that, we'll makesure we throw that link out to
you, just for our audience.
We will be selling that here inthe future, but I want to give
it to you guys for free.
Couple other ones.
Chris and I have talked aboutsome of these.
Some you might not know yet.
I created a custom GPT forYouTube to where it is trained.
I bought a book.
In fact, chris doesn't knowthis one yet, so this will be
(33:16):
good.
I'd love being able to gaugehis reaction on whether or not I
hit it out of the park or I gotto redo it.
One of my favorite YouTubechannels for figuring YouTube
out is called Think Media.
I'll give him a plug.
Sean Cannell just awesome dudeman.
I don't have him personally,but he's a mentor from afar
Super cool, techy, all that funstuff.
I even bought his course.
I've spent my wife's notlistening over $12,000 in the
(33:36):
past year to be in his worldJust trying to figure it out.
Man to get better.
I created this custom GPT.
I have the PDF version of hisbook.
I uploaded the book.
I said add that to yourknowledge base.
I want every question, I askyou to use this book.
I uploaded his entire coursefor the last 12 months of
mastermind.
Zoom calls PDFs anything he hasgiven us.
(33:57):
Uploaded that to this guru, myfriend saying every time I come
to a question about a thumbnail,about a description, I want it
pulled from his book and fromthe last 12 months of
information, all done.
I can go there.
I can say I just recorded thepodcast with Chris Hart.
I need video titles.
Here's what it was about.
It's going to pull it from theframework of a professional Done
.
Gives me five YouTube titles.
(34:18):
I picked my favorite.
Same thing with the descriptionAll done for us.
Oh, by the way, it has built animage creation ability as well.
Give me five thumbnails basedfor that title, based for that
description.
You just came up with what tookme hours to do and I should
have been spending even longerthan that or paying.
I now can do for free becauseof that.
Custom guru Blows my freakingmind, dude.
Speaker 2 (34:40):
Let me pour layoff of that.
So there's a young man that youand I both kind of mentor
separately, cody right.
Speaker 1 (34:48):
I spent 20 minutes on a call with him today, helping
him.
Speaker 2 (34:50):
I know, I know I found out.
This is how I know, based onmy-.
Okay, yeah, yeah, yeah.
18 year old young man recentlygraduated from high school.
No business experience.
Worked at Chick-fil-A in highschool, started getting into
selling solar with us.
His father has a large realestate team.
He's now selling real estateKids killing it right out of the
gate man, he's very growthoriented and focused.
(35:13):
They hit me up recently and hesaid okay, I'm thinking about
starting a podcast and wanted toknow any advice.
And I'm like I'm the wrongperson to be talking to man Like
you need to talk to Aaron.
Aaron does the YouTubepodcasting and he's figured a
bunch of stuff out.
He hits me up and asks me if Iwould be on his podcast and I
said sure, send me the details.
(35:34):
This cat sends me an email withfive questions and I, like the
very first question.
I was like, holy crap, I gottathink about this.
Speaker 1 (35:43):
I gotta plan for this .
Speaker 2 (35:44):
This is a really deep thinking question.
And I got past the first one, Igot to the second one.
I'm like holy crap.
And then I was like, wait asecond, I'm gonna call his dad.
And call his dad up.
I'm like Jay, I'm like your sonjust sent me ridiculous
questions for his podcast.
It's blowing my mind.
I know your son's smart but,dude, what's up?
And he starts cracking up laugh.
(36:06):
And he was like, yeah, he gotthat off a chat, gpt.
I said let me give you somefeedback.
I said, if I didn't know Cody,and he was just reaching out to
me in a cold nature and said hey, I've been following you, I
respect you.
Blah, blah, blah.
I'm doing a podcast.
Here's what's all about Lovefor you to be on it.
Would you be on it Just for mygood nature?
Heart, I would most likely doit.
And, being in that scenario, ifhe sent me that same email, I'm
(36:29):
turning around going.
This is a professionalpodcaster and I'm his second
guest, right?
That's the level of value thatAI brings to the business world.
It levels the playing field,right?
That didn't take anybody's jobaway, no, but it made that young
man sound and look moreprofessional.
(36:51):
That what's today, tuesday I'mdoing his podcast on Thursday.
I'm super excited for thatpodcast because of those five
questions he came up with.
That's awesome.
Speaker 1 (37:01):
Awesome.
Yeah, we had a great combo, man.
It was all really about AI andhow we're implementing it.
I'm excited to see what he does.
One of their guru.
And then I want to touch intosome other apps that you and I
are using, man.
What are their custom GPT?
I just happen to call themgurus for whatever reason that I
want to share with you guys,and this is for anyone.
You can steal an idea orwhatever.
This one we will be selling forsure, cause it's been a
brainchild for about two orthree weeks now building it.
(37:23):
I created one.
I call it the power guru, chris, I don't think this one yet it
was.
This is cool.
So what we did for this one wasI transcribed all of my YouTube
content related to power, thepresentation, the rev share
calculator, everything Uploadedit.
I uploaded all of our blogs,our insolar, everything about
power, about enterprise, aboutambassador, the cost, everything
(37:43):
about the platform that I can Ishouldn't say everything as
much stuff as I could find, asmuch stuff as I use.
What is my red line?
All of that stuff?
It is up there.
It is built into the knowledgebase with both of Alex Ramosy's
books $100 million leads, $100million offers both of the books
, all of that content in there,all everything's scrubbed.
You can now go there and say Ineed help creating a Facebook ad
(38:05):
, I need help creating aFacebook story, a Facebook post,
I need help creating a TikTokscript based on the enterprise
model of power Speaking to thisaudience.
All of it is done for you.
Game freaking over, dude.
I have been testing this forseveral weeks now.
It is fire, so freaking good.
Speaker 2 (38:22):
Yeah, this is the kind of thing I think what it
does is, once you figure outlike you have that piece that
removes the bottlenecks, thatallows you to quickly get the
content you want to post, totake the action that you know
you need to do, I think you justget more excited about business
.
Man, I really do.
Speaker 1 (38:41):
Yeah, that's actually really well said, man.
It's made a lot of this stuffthat I hate doing fun.
Yeah, like, I hate posting onFacebook.
I'm not creative and it's whatwe said earlier.
I know I'm so bad that I don'tenjoy it.
No one likes doing somethingthey're bad at.
Now, with ChatDBT, I freakinglove it Right.
I had a customer send me a $6electric bill.
They had because they wentsolar.
I know I need to go post it.
(39:02):
I went to ChatDBT the powerguru and said make me a post.
It made a fire post.
I got two bills off it.
I can't do that without it.
No.
Speaker 2 (39:10):
What other Probably can, but the amount of time it's
going to take to get there,you'll probably quit before you
reach that point of figuring outwhat you need to do.
Speaker 1 (39:21):
Dude said again brother, that's why I hang out
with him.
I use the rubber band analogy.
He's right, I know I need topost it.
I posted on Facebook for it.
I'm not a complete idiot, but Ihave to stretch so far out of
my core, out of my comfort zonedoing that creative stuff.
That one is I'm taking it fromsomewhere else.
Two is, if I stretch too longor I do it too much, that all of
a sudden I have to take a break.
I'm done.
Now with this, I'm able to stayin my lane and that's really
(39:43):
what gets me fired up again.
That's why I'm having a lotmore fun utilizing it.
Very well said, any other appsthat you're using that are AI
based.
I know Canva was one for awhile.
Anything else.
Speaker 2 (39:53):
Yeah, canva's a big one.
Man Touch on that Canva twoparts, right.
So I use Canva for visualcreatives.
My brand style is very simplein nature, I think.
I believe everybody has asuperpower right.
I'm a man of faith.
I believe in the creationtheory and I believe the Bible
where it says we are made inGod's image, right.
(40:16):
And if you are in alignmentwith that sort of belief system,
you understand that God createdeverything.
So we're creative by nature,right.
And so there's two things thatI look at.
God was so powerfully createdeverything in six days and
basically spoke it intoexistence.
So I believe we have that sametype of power and we can't speak
things into existence.
(40:36):
But we all have a superpower,right, and my superpower is like
twofold.
It's the ability to see things.
That's why I'm like, so boughtinto AIs.
I feel like I can see thefuture to an extent of how
valuable this is gonna be in thenear term future.
But two, looking at how do wetake the complex and make it
(40:58):
simple.
That's what I'm really good at.
I can take very comp.
My wife tells me this all thetime.
She's you've told me this inthe inverse, where you're like
dude, you're so smart.
Sometimes you're over people'shead, and a lot of that is
because I go in these growthjourneys and I learn these
things that I don't necessarilylook at and say, okay, I need to
break this down for people toconsume.
(41:19):
I just keep it for my ownprocessing.
And then it comes out andyou're like bro, you're too
smart for your own good Stuff,like when I wrote my script
ninja course and whatnot.
How do we take the complex andmake it simple, and so that's
what I like to create.
As far as my brand recognitionis just simplicity.
I've never been good at artlike drawing stuff, creating
(41:41):
stuff, designing stuff neverbeen good at it.
Now I go to Canva.
They've got all the templates.
You can literally upload a CSVfile of content that oh, by the
way, where'd you get that from?
Chris Chat GPT, create me 30days of create 30 separate posts
to be used on Instagram,whatever the case may be, create
(42:05):
emoji, so on and so forth, andyou put upload that into a CSV
file.
Then you take the CSV file andyou load it into Canva and then
you tell Canva to make a imageassociated to each one of those
posts.
And now you've got automated 30day posting right.
Speaker 1 (42:22):
He gave me that tip a year ago and I've been doing it
, yeah, and some inspirationalquotes for entrepreneurs it
scrubs, it pulls it all.
So stupid, so stupid.
Speaker 2 (42:30):
I don't have a lot.
Honestly.
My basic ones that I use everyday are Chat GPT is one of them.
Another one is oh snap, notopen AI, no, it'll come to me,
but Chat GPT and Canva.
I think right there for mostsmall business owners, if you
(42:51):
use just those two, you can bedynamic.
You can be dynamic on a regularbasis.
Speaker 1 (42:59):
I would agree.
Really, if you had to pick one,I would just chat GPT.
It's that freaking good thatinclusive.
I'll go ahead and throw a fewothers.
All of these I use every singleday.
If I had to rank a second one,like his Canva for him, mine
would be Descript and I'll throwlinks for all these.
You don't have to go search it.
In fact, we have already.
There's some discounts We'vealready pre-negotiated, because
of the following we have thankyou to each and every one of you
(43:19):
.
By the way, descript is dopeOne of my CryptoNight.
I'm not good at editing videos,that whole timeline stuff and oh
my gosh curves, and I knowenough to be dangerous, but oh
my God, it hurts my head andthat's part of the reason why I
never did YouTube for years,even though I knew how important
it's, ending with a podcast.
Descript allows you to eitherrecord a video in that program
or upload any video you've shoton your phone camera.
(43:41):
Whatever it is, it does notmatter.
You go in there and, instead ofediting our traditional
timeline, you edit with words.
That is how I'm going to editthis podcast.
It will transcribe all of it.
I don't have to edit Chris,because he's well spoken For me?
I do.
I push one button, chris,you're over this at the top and
it says remove filler words andany repeat words.
Every episode there's 400 wordslike that used.
(44:04):
300 of them are mine, by theway.
Push a button, it's gone.
I can go over.
If I misspoke and I said aclient's name by accident, I
said something I shouldn't havesaid.
I made fun of another company.
I said that line earlier aboutI'm allergic to stupid.
I don't want that in there.
I can go highlight that andpush delete.
It's gone.
You can, even if you upload 10minutes of you talking.
It can overdub words, Chris.
(44:25):
I can highlight a phrase whereI misspoke, highlight it, type
in what I want it to say.
It uses my voice like that inreal time.
Speaker 2 (44:32):
Pickderyai is another one I use.
I don't know that one.
Yeah, pickderyai creates videos.
Speaker 1 (44:39):
Yeah, I do.
I've shown you that one 11 Labs, that's a solid one.
Speaker 2 (44:43):
That one you can literally upload.
I think it needs like a coupleof minutes of you talking and
then it literally synthesizeyour voice.
So we do that for making videosfor marketing purposes, where
you don't feel like trying tomemorize a script.
You type it out, you dump it in11 Labs.
It literally creates the audiofor you and then you take the
(45:05):
audio and you dump it intopickderyai's video and you're
narrating.
Speaker 1 (45:11):
Another really good one that does the same thing you
guys can pick and choose isNVideoai.
Same idea.
You can write a whole I call itFaceless Video, just with text
prompts, and it does it for you.
Once again, if you're not usingmarketing, it's just because
you're not thinking, you're notbeing creative enough.
Speaker 2 (45:26):
Allow these tools to go do it, but think about this
for a second right, you want tocreate any sort of whether you
want to do faceless videos forYouTube, faceless videos for
your marketing campaigns,whatever promotional, whatever.
Okay, you go to chat gpt, youengineer a prompt for the text
that you want.
Okay, you literally take thattext and you copy and paste it.
(45:51):
Highlight, copy paste, dump itinto 11 Labs.
It will generate the audio inyour voice and then you take
that audio and you put it intopickderyai and it takes the
audio and it will read all theaudio and it will create video
(46:12):
images for you For marketing.
You didn't do anything.
Speaker 1 (46:18):
It's I did.
I know personal people likeknow them, can touch them, have
talked to them, who are makingsix figures a month off YouTube
and Tic-Toc faceless videos.
Speaker 2 (46:26):
Yeah, aaron, 11 labs five bucks a month.
Chat GPT the advanced version$20 a month.
Victory dot AI I want to saythat one's 20 bucks a month.
None of these are bank breaking, super high-cost technology
readily available like these arethe things that we look at and
(46:46):
we go.
Man, if you're not using thesetoday, this is where you're
gonna get left behind.
Oh, this is where you're gonnaget left behind.
Speaker 1 (46:53):
It's not even debatable, it's a matter of fact
and, chris and I hate usingabsolutes, it's an absolute,
like each and every one of youlistening.
Lean in and go start small ifyou need to, but, oh my gosh,
make this a priority, spend timelearning it.
It is the future and now you'reable to do it for literally
pennies.
It's just crazy, chris.
A couple of the things beforewe wrap up, man and hopefully I
should have asked you this aheadof time, but it is one of this
(47:14):
I'd like to open up to ouraudience the Friday role-play
and scripting call that you dofor our sales organization.
Are you cool with that?
Yeah, absolutely cool.
You want to talk about that?
Just real quick.
Speaker 2 (47:24):
Yeah, every business has set should focus on sales
and marketing.
I told you I've been a salesguy most of my almost 20 year
career in various differentsales industries.
Sales is your ability for thehuman to effectively Communicate
.
Marketing is how you usepictures, images, videos, etc.
Even though we have theadoption of technology, the
(47:47):
human still needs to make thesale.
You still need to be skilled inbeing able to call people.
I wrote a model right, aframework that's duplicatable,
repeatable script, dialogue,conversation, close and I
provide teach about Resourcesfor each one of those stages
that you can use as a tool toincrease your effectiveness.
We do an open script practiceand role play every Friday.
(48:08):
Sometimes it's topic related,sometimes it's market related,
and then sometimes we just keepit open for, hey, what are you
guys experiencing out there?
Coach to the moment, sort ofthing.
It's open, it's free 9 30 amEastern time Every Friday Chris
heart, zoom comms my first name,last name, zoom comm.
That's it simple.
Speaker 1 (48:27):
Right.
Here's the thing with that too,and I'm there almost every week
.
This is really what Chris had.
The biggest impact in my lifewas the scripting a framework.
Now I'm able to because thatframework I I can sell anything.
I could have a conversationwith anybody, not even knowing
the product.
It's that simple, really goodasking questions.
I've challenged Chris in thepast about changing the name
because the minute you sayscripting and role play, its
crickets People getuncomfortable.
(48:49):
Lean in my friends if you wantto get good.
You're tired of losingcommission chips, checks for
whatever you're selling becauseyou're practicing on a client,
you're practicing on a prospect.
It's time to get intentional.
It's time to get purposeful.
That is a free class that heused to charge $1500 an hour for
.
You can now plug in for free.
There's no selling of anythingat Tim, just paying it forward.
One last thing, chris, andyou're really gonna kill me on
(49:10):
this one I know you're alsoleading a book club right now
for a hundred million dollarleads.
Can we open that up as well?
Speaker 2 (49:15):
Yeah, absolutely, that's a mastermind, Alex
Hermoses hundred million dollarleads.
Cool part is yeah, you can jumpin anytime, alex.
What I love about Alex heshares the same type of
philosophy about hisintellectual property.
He didn't write this book.
I know we're shamelessly plugin his book but it's that
valuable.
He didn't write the book togenerate another stream of
(49:36):
income.
He wrote the book to make peoplebetter, with the hopes that
they can generate a milliondollars of revenue in a year,
and then he's interested in,like, partnering with them.
If you don't, hey, he's addedmassive value to you.
He's literally put the book ina PDF form on the internet for
free, so you don't need to buythe book.
And then he took the audio andPut it on his podcast and he's
(50:00):
got an entire, like 16 episodepodcast, which is nothing more
than him reading the book.
So you can actually, if you'relike, oh, I don't like reading,
I prefer audio, you can listento it for free on his podcast.
So we meet every week everyWednesday morning, 10 30 am Same
thing Chris hard zoomcom and wemastermind about the different
topics.
Right now we're on section 3,so next week will be on part 2
(50:24):
of section 3, talking about getleads right, and that's what
every business needs.
You want to scale your business, get more leads so massively
valuable, open to everybody,love it man.
Speaker 1 (50:34):
I speak for audience.
Yet again, thank you, wealth ofknowledge.
I have notes, which means youalways have the right guest on.
I can't wait to go implementsome new AI Tactics.
Yes, but thank you very much,man.
You always pay it forward.
Thanks for opening the door toyour training classes to our
following.
I appreciate you, my friend.
Speaker 2 (50:51):
Yeah, my pleasure, and thank you for the
opportunity to be on yourpodcast and be able to pour into
Porn to your followers.
Speaker 1 (50:58):
Awesome solar sales uncensored Following.
I know you guys are a cult andwe appreciate it.
Let us know in the commentswhat AI sites you guys are
liking best right now and whatyou're going to implement and
anything else you want us totouch on AI Related in the
future.
We are here to serve.
We're here to pay it forward.
Hope each and every one of youhave a fantastic day, be safe,
be great and God bless.
We'll talk soon.
I.
Hello, hello, welcome to another episode of Solar
Sales Uncensored.
I am your host, aaron Browning,and I am fired up yet again.
This is going to be a firsttime for Solar Sales Uncensored,
we are bringing back a guest,we are bringing back an encore
that the audience spoke, ourfollowers spoke and guess what?
Once in a while I listen, Ihave the privilege of
(00:23):
introducing my business partner,my best friend, mr Christopher
Hart.
For those that didn't catchthat first episode, not only is
he a repeat guest, he actuallykicked us off, which I think is
really cool.
I know he felt honored to dothat and that was the only way I
would even do this thing.
He was my real estate coach foryears.
A lot of things come to mindwhen I think of him Some good,
some bad.
We'll talk about that here in asecond.
(00:45):
One of them that I think he hadthe biggest impact on my
personal life and my businesslife is scripting and really the
art of teaching scripting as aframework.
The second one that he's havinga huge impact on he is actually
, believe it or not, the personthat introduced me to AI.
We're going to talk about howthat conversation happened, but
he is a script ninja, as we callhim.
(01:05):
He is a serial entrepreneur,primarily got his started in
real estate, now in solar.
He's an all around good dude,former military vet I could sing
his praises for years.
Also an amazing dad, by the way.
Amazing husband too.
But Chris Hart, without furtherado, how the heck are you my
friend?
I'm?
Speaker 2 (01:19):
doing great man.
I'm cool with spending thistime with you continuing praise
man.
You are by far the mosttalented person I've ever met in
praising people.
Please, for my ego's sake,continue on.
Speaker 1 (01:31):
Too funny man when you hang out with people who are
smarter than you.
Talking about myself, it's veryeasy, Very, very easy,
especially when you know someoneas well as we know each other.
I know I had some notes overhere.
I didn't need them.
It's all fact, it's all stuffI've experienced.
Man, You're an awesome dude.
You always play all out.
You always play to the highestdenominator, which I love about
you.
You just bring it.
(01:51):
Man, you got a gift of payingit forward as well.
I appreciate that, Thank you.
This conversation today is goingto be all about AI.
It's been a topic that ouraudience has really started to
lean in on.
They're starting to askquestions and I feel, like those
who haven't, they're confusedby it.
They really are.
So I really want to start there.
I remember it's probably beeneight or nine months now we were
(02:13):
just kicking off our solarventure together and every
training we did, Chris was likethis AI stuff, this canvas stuff
I think that's where itoriginally started for you.
It was way over my head.
It was like drinking from afire hose and I'm pretty techie.
I didn't know AI from anybody,and so everything Chris was
saying for 45 days, I justdidn't get it.
I didn't get it at all.
Finally, I said, man, I can'tlet this guy get ahead of me.
(02:34):
And one more thing he does letme go jump in with chat GBT and
I fell in love, man.
So first and foremost, thankyou for introducing it.
How did you get introduced toAI back in?
I think probably about ninemonths ago to a year ago.
Speaker 2 (02:47):
Man, I don't know.
To be honest with you, I wish Ihad a sexy answer for you.
If I, the best answer I havefor you is I stumbled across it
and I think a big part of myembracing of AI came from years
of coaching, where you look at,like, the bottlenecks in
(03:09):
business, right, I think goodcoaches, business coaches do
that right, they look at thebottlenecks and businesses and
for me, what I identifiedworking with real estate and
then eventually we got intosolar, but mostly real estate
over the years is there's somehuman elements that hold people
back from really being able togrow and or scale their sales.
(03:31):
And I've always said I was likeman if we can remove that
bottleneck, we can just take off.
And I say we like the industryas a whole and many of us went
on the journey of the bottleneckof hiring the right people,
because the human element alwayscreated that, that obstacle or
(03:51):
resistance in the ability forsmart people who really wanted
to grow their businesses to beable to do so.
We went on that journey of likereally learning how to hire
people.
I was like, oh, okay, yeah,that that worked a little bit.
And then various differenttechnology pieces I think had
great intentions but neverpanned out.
But when I did see AI in the wayof chat GPT and then how it, I
(04:15):
saw it and I was like dude, thisis it.
And chat GPT for me was mybottleneck in business.
I'm a prospector by growthprocess, right, meaning I came
into sales or came into realestate and I was taught to phone
prospect and I was never goodat marketing in the past and I
(04:36):
wanted to get involved in it andI've taken the courses with
Russell Brunson and everythingalways wound up being about
copyright.
How do I write?
Like it was never good at that.
I know you had that platformthat you bought that could help
with, you know, with thatchallenge.
But chat GPT for me was theability to overcome my weakness
(04:59):
in business, especially withmarketing, and not have to be a
really good copywriter.
I could just be a decentcompter and get good copyright.
So when I saw that I was likeman, this is it for me.
But when I saw about AI wasreally the ability for other
people to be able to removebottlenecks in their businesses,
(05:22):
to be able to expand in someway right, grow scale, expand
geographically, whatever you'retrying to do.
So that was the original kindof premise for me.
And then I have this thingabout I came up with these three
E's years ago relative tobuilding a business that I think
every business owner shouldreally funnel everything through
(05:45):
their business and its enhanceefficiency, right?
So what can I do to enhance mybusiness?
How do I become more efficientand, ultimately, how can I
become more effective?
And so when I saw AI in itsoriginal, very basic nature, it
answered all three of those.
Can I enhance my business withthis?
(06:06):
Yes.
Can I be more effective withthis?
Yes.
Can I be more efficient withthis?
Yes, I got to adopt it.
Speaker 1 (06:15):
Yeah, by the way, we could dissect a whole lunch
there, man, and I want to comeback to the three E's.
I think that's really good, themuch like you, I think what
spoke to me, especially for ussalespeople and that's most of
our audience we're really goodat the implementation.
We're really good at hunting,going out and doing it.
Very few of us and I'll speakfor you and I that's not our
gift.
We're not a unicorn to whereyou're good at sales.
(06:36):
You're good at being direct,you're good at closing, but
you're also really good atmarketing.
We're really good at craftingemails and building websites.
Like that's a freak of nature,right AI to me, in the form of
what you and I are mainly usingit for, and it could even be
personal, which is great.
It levels that playing field.
Yeah, it allows us to go hireall those people that you and I
have done and spent thousandsand thousands, multiple six
(06:57):
figures for some people for $20a month, like that's the part
that blows my mind.
When I finally saw that, I said, chris, oh, my gosh, like this
thing is a game changer man.
So I totally agree.
It allows that unicorn piece.
It allows us to level theplaying field.
It allows us to stay in ourlane as salespeople whatever
you're really good at but gobuild the other pieces for free
(07:19):
or for very cheap.
Speaker 2 (07:20):
Yeah, Very affordable cost.
You and I have we've donedifferent business ventures
together and it's.
We look at technology and it'soh, you buy this and it's $2,000
or $4,000.
That puts a lot of people onthe sideline, especially a lot
of small business owners, peoplejust getting into sales.
When you look at like chat GPT,they have a free version of it.
If you want the advancedversion, which gives you a lot
(07:43):
more features and benefits, it's$20 a month.
Right, Like you could go get aside job just to afford chat GPT
until you can get your businessup and running, as long as you
utilize it for its valueopportunity.
Speaker 1 (07:59):
Yeah, let's be blunt, you and I, that's the way we
roll.
I did a class on Monday aboutthis.
If you can't afford $20 a month, you got to go do something.
You got to change something inyour life.
Yeah, unless you're a childlistening to this podcast, we're
talking about $20.
You and I make nothing if yougo out and get the pro version.
We're just telling you to leanin and invest in your business.
And, by the way, when I firststarted with, chris sent me the
link, it was a free account.
I think that's probably twodays in.
(08:20):
I said I want all the bells andwhistles.
I don't want to cap on what Ican search, Start free.
I'll even backtrack.
We just want you, at whateverlevel you're comfortable at, to
lean in Once you start playingwith it.
There's no better way to learnit.
You can use it for marketingand we're going to talk about,
in fact.
Let's jump there, chris.
What are some ways let's talkspecifically chat GPT that
you're utilizing it right now,without going like to involve,
(08:40):
because I want to dissect them,but like just brain dup, what
are some ways you're using it?
Marketing, sales, whatever.
Speaker 2 (08:47):
I know I mentioned to you about our newest venture
inside of our coaching business,which is our digital boss, and
we'll talk about that maybe alittle bit later.
But the whole premise of thatthe boss is an acronym for build
out sales system right, and wecreated a marketing division
that can help salespeople buildout automated sales systems
(09:10):
right.
That's just leverage for themto be able to grow and scale.
But our intent is how can weuse?
Like?
The whole premise of this wasbased off of one question how
can we use AI for every step ofa sales process, end to end?
We're really integrating itwith a lot of things right.
(09:31):
Ai generated Facebook ads.
Ai generated content for theFacebook ad right, and for some
people that their Facebook adtakes them to a website Okay,
we're using AI to generate thecontent on the website chatGPT
right.
Some websites today in theirconstruct in the back end, just
(09:54):
has that built in already, soyou have that available to you.
We're plugging in AI generatedblog writers, where you plug
this into your website and itcan generate a blog a day.
Or you can generate multipleblogs a day, but you really
don't want to go more than one aday, but it takes care of all
the H1, h2, h3, all thedescription with the hashtags,
(10:17):
and it does all the thinking foryou, right?
And it has a anywhere between a95 to 99% accuracy.
I forgot exactly what it'scalled.
Forgive me, but not, it's notduplicated, which means you
won't find that same contentsomewhere else on the internet,
which affects blogging, right?
Originality, really.
(10:39):
Yeah, we're rolling out ournewest product within all this.
Ai voice agent.
Conversational bots Like thisthing will blow you away, dude,
absolutely blow you away.
Give us a teaser on that.
What's that?
Give us a teaser on that?
Yeah, so it's.
This is the removal of thebottleneck that I talked about
before.
I always said if we couldremove the bottleneck of the
(11:00):
human being with growth in sales, in sales, which requires what
Human discipline, meaning you'vegot to have a disciplined
person to come.
One, come to work every day.
Two, if they show up, leadgenerate.
If they lead generate, updatethe notes.
If they lead generate andupdate the notes, create a task
for a followup and then actuallyexecute that task at the given
(11:24):
date.
Right, those are the challengesthat create a bottleneck for
every sales industry.
Ai voice agent technology takesall that out, right, because now
I set it up with my CRM and Ican literally trigger it to call
out when a new lead comes in.
However, or whenever I want itto call out, it'll make the
(11:45):
phone call.
It sounds 95%.
It uses the gross intellect ofAI system as a whole, which
means all the information that'sgoing through these AI systems.
It uses that information tohave a conversation with an end
user.
Okay, it doesn't get sick, itdoesn't have emotions, it
(12:08):
doesn't not feel like leadgenerating.
It doesn't get pregnant Allthose things that prevent people
from being consistent.
It doesn't have that.
It doesn't get emotional whenit gets hung up on.
The really cool part is you canimplement this.
You can program thisconversational bot and it
provides you massive leverage.
I can scale that up and down.
(12:29):
This thing could literally make10,000 calls in three minutes.
Speaker 1 (12:34):
Yeah, it's great.
And, by the way, our CRM.
We're beta testing this rightnow, so this will come.
We'll throw links out, so youhave it.
It's great Game changing Evensomeone like Chris who's great
at sales.
Usually most people hate doingdials Like it is so tedious.
It's all of that to be able toreplace that, and it's really
what he just said too.
I've had some really good.
We call them ISAs and RealEstate.
(12:55):
Chris, you coached them somereally good ones.
But guess what?
They have a bad day.
They have an off day.
Their spouse called their kid'ssick at home Like it's life.
They just don't feel like doingit To have an AI, a robot, a
bot, whatever you wanna call itwho's always performing at 100%.
Pooh, game over my friends.
Speaker 2 (13:12):
Aaron, this thing's better than me.
Speaker 1 (13:14):
Don't go there.
Speaker 2 (13:15):
And I don't say that egotistically, from the
standpoint of oh I'm great, blah, blah, blah, I'm skilled.
Don't get me wrong.
I've got 15 years experienceand a whole lot of time and
money spent learning from someof the best that I've used in my
coaching program to train otherpeople.
But this thing's even betterBecause, again, it has the
(13:36):
intellect of the entire systemand it's pretty dynamic.
We're integrating AI into that.
It's just we're looking atevery single piece and going all
right, where's the technology,where's the AI technology that
can handle this such that theentire process can be automated?
Right On our CRMs, right now wehave the AI bot right that will
(13:59):
have a text messageconversation with a prospect or
a client.
Here's the thing.
Here's my philosophy about AI.
When we got into solar, I saidthat when we talked to realtors,
I made this statement that yourperspective about solar is the
leading indicator of what yourbusiness will look like five
years from now.
(14:19):
Meaning, if you don't likesolar, you don't think it's a
good thing.
Like, your business is gonnasuffer because the majority of
homes five years from now aregonna have solar.
Right, if you embrace it, thenyou're gonna have a bigger
business because you're willingto at least embrace it.
I have the same philosophy whenit comes to AI for business
owners.
Your philosophy on AI is aleading indicator to what your
(14:43):
business is going to look likeone year from now.
Speaker 1 (14:46):
So the gaps even shorter, even shorter.
Speaker 2 (14:48):
Because the adoption of AI AI in of itself as far as
technological advancement ismoving at hyper speed.
You saw it with chat GPT.
When I first presented it toyou, it was like chat GPT 3.
It was good, it wasn't greatand it was literally like two
months later it was great and soit's just going to continue to
(15:12):
get better and better and it'sgoing to allow people to enhance
their business, be moreeffective and be more efficient,
thus escalating the pace atwhich somebody can grow and
scale.
So if they're growing andscaling at that type of speed
and you're talking along doingone of these, trying to leverage
the human element, because youdon't quote unquote believe in
(15:34):
AI, you're going to get leftbehind.
Your competition is going totake market share 100%.
Speaker 1 (15:40):
You and I are utilizing it.
We're doing that every singleday.
I want to backtrack a littlebit, too, for those who are
brand new to AI listening man,which I fear, unfortunately, is
a lot of our audience.
Other ways that we're usingchat GPT.
Let's start there.
Chris just went over a massivevalue add with bots and voice
callers and all that fun stuff.
I want to keep it really simplefor a second.
If you have never done it ormaybe you have the account, you
(16:02):
just never really utilized ithave chat GPT today.
Rewrite your Facebook bio, yourLinkedIn bio, your Instagram bio
, your Twitter X, whateveryou're on.
That's where I started.
I wanted something that wasbite-sized, that I could just
plug in.
I gave it a few facts about meI love barbecuing, I love
smoking meat, I love my family,I love photography, I love
(16:22):
videography, whatever your thingis.
At the time, I think it waswine.
Amazing how a year can change,but it was things like that.
And then it came back with itand you can play with it.
Hey, I like this, take that out.
I instantly had a Facebook bio.
That kicked ass.
I instantly had a Twitter and Xbio.
My LinkedIn was a fun one,because that's much longer.
Go play with it Once you seethat, how you can get something
tangible that you can goimplement today.
(16:43):
Hopefully it starts to hook youlike it did us.
I see your mouth moving.
Speaker 2 (16:47):
The wheels are spinning as you're talking and
what you're saying there ismassively valuable.
And what I'll add to that is,if you haven't embraced AI at
any level yet, first thing Iwould tell you is get around
people who are, because,interestingly enough, you give
me credit for introducing you tochat GPT and then I'll turn
(17:10):
around and send the same thankyou and credit back to you
because you've called me up andbe like dude.
I did this with my LinkedIn.
I did this with my Facebook.
I'm doing this right now withthis Twitter thing and my
Twitter's blown up and I'm likeholy crap, and we jump on Zooms
and you show it to me and I'mlike dude, this is amazing.
So when you get around peoplethat are doing it, the cool part
(17:35):
is I didn't do it, I didn'thave to figure those things out.
You got excited about it andyou called me up and you're like
, hey, you got to check this out.
Do this X, y and Z, blah, blah,blah.
You're naturally going to buildoff of other people's
excitement and there's plenty ofbusiness people today that are
playing in the world of AI thatif you just get in their world,
(17:57):
they'll up level you real quickwith the utilization of AI.
You don't need to knoweverything.
You need to know the people,who do 100%.
Speaker 1 (18:05):
Man, we grow into the conversations around us.
I was joking with someone onMonday after I taught that class
.
If you look at my TikToks or myshorts on YouTube, even Reels
on Instagram, 90% of it issomeone AI teaching something.
I'm around it all day, everyday, and I'm like, by the way,
here's the other one for theaudience who's a little more
seasoned with this the fear thatnot a fear the kryptonite we
all have is we're not thinkingbig enough, we're not thinking
(18:28):
every single day use cases ofhow AI can better our lives,
better our business.
I'm like the Twitter one, likethe social media profile.
I guarantee you someone rightnow is like oh my gosh, why did
I not think of that?
It's crazy.
It's crazy A few other ones,chris to brain dump and run with
emails.
So I'm much like Chris.
I'm very direct.
I get frustrated pretty easy.
I have a pretty short tolerancefor stupidity.
(18:51):
That wasn't very nice, but it'strue, I'm allergic to dumb as I
tell people.
I had an email, probably about amonth ago, that I was writing
to someone I won't say his name.
I was really frustrated.
This email was probably not mybest work.
It wasn't very nice.
I went to chat GBT beforepushing send and I said can you
rewrite this?
I'd like the tone to be alittle bit more understanding,
but also firm.
(19:11):
It crafted this email.
Oh my gosh, it was amazing.
It was God send, brother.
It probably kept my friendshipalive with this person.
So it's little things like that.
Here's another one.
My wife this is probably beensix months now, I remember it
vaguely, but it was prettyfreaking funny.
I know I told you this.
We had gotten into a fight onour morning walk.
We go on a morning walk everyday at five days that we're
(19:31):
really good about it.
We had thought about somethingso bad she's going to kill me
that she ended up walking like30 yards in front of me for the
last like two miles, like weweren't even walking like on the
same like street anymore.
We get home and I'm stubborn,so I'm not saying anything at
first.
We shower, we do our things.
I get a text from her.
It was after a training orsomething.
I don't remember the nuances ofit and it was pretty long.
(19:53):
She knows I don't do the wellwith long texts, but it was
pretty long.
But I knew we just had a fightso I had to read it.
The thing was so well written.
I was like wow, I left myoffice, I went out and I kissed
her and I said I'm sorry, thatsort of thing, had my coffee
Several hours go by and she goes.
Aaron, I have something toconfess.
I was like what?
I thought we were over thefight and she goes I don't want
you to get mad.
And I was like I'm not mad.
(20:13):
And she goes I use chat GPT forthat text.
I said no, no way.
And she goes.
I did and I said really shegoes.
Yeah, my text was not going tobe nearly as nice.
I was calling you an idiot.
I said chat GPT rewrote it andsaid it's a family thing, it's a
teamwork, all this other stuff,and it like light bulbs went
off and I was like that is it.
It's so much bigger thanbusiness.
(20:34):
Man, I don't know if I evershared that story with you.
Speaker 2 (20:37):
Not that one.
Speaker 1 (20:38):
Yeah, not that one.
Here's another one that Ipicked up from a guest on the
podcast Amazing episode.
He takes the proposal from whatChris and I do in solar.
He wants to make sure hisclients, prior to getting out of
Zoom with him, are at leastsomewhat familiar with what he's
going to discuss.
He takes the proposal, he goesup from the left and literally
copies and paste, doesn't evengive a man, this is old school
(20:58):
stuff.
Paste it into chat, gpt, andsays can you write a marketing
email that's going to highlightthe benefits of why someone
should go solar, why they wantto meet with me tomorrow at one
o'clock.
Written like that, with all thebullet points, everything that
is his pre sales email to gettheir appetite wet.
That blew my freaking mind, myfriends.
Speaker 2 (21:18):
This is what I mean, man.
Get around people that areusing this, because I feel like
everybody's got a little bit ofgenius in something.
The value of always the samegoes show me the five people you
hang out with most and I'llshow you who you're going to
become.
(21:38):
Let's back up.
Do you mind if we back up alittle bit and really look at AI
?
Because I think at least myexperience, that most people are
apprehensive about utilizing AIfor two reasons One, just lack
of knowledge around it and two,I think there's a fear that's
(21:58):
been propagated throughmainstream channels.
Whatever the case may be in,what is AI going to do to
humanity?
When you look at AI, it saysartificial intelligence.
Let's be clear about somethingNothing about intelligence is
artificial, nothing.
If you look at intelligence fromits core, every bit of data
(22:23):
that artificial intelligenceuses ever was man-generated into
a system that technology hasaccess to.
All the AI is doing ispropagating human intelligence
at lightning speed.
If you had the ability to hireone of the best copywriters in
(22:48):
your business, that literallycould sit next to you, put a
desk right next to you.
You're writing a website, ablog or whatever, and you go hey
, man, can you take this content.
I'm just, I'm going to air dropit over to your computer.
Can you take this content andenhance it with your skill so I
can drop it in this blog?
And he does it in five minutes.
You would do it in a heartbeat.
That's really what AI is doing.
It's just that.
(23:09):
It's technology, yeah, butChris, what about AI taking jobs
?
Look man, we're just, we're ina transition in the world,
really in the business space,and our country has been through
all of these before.
Right, we started out asfarmers and then became the
industrial age.
What happened?
The Rockefellers created theschool system to educate people
(23:31):
on how to be employees and allof a sudden, people became
industry workers.
Guess what?
Our government sold out thecountry to overseas
manufacturing and all theindustries shut down.
What did humans do?
They adapted.
Right, humans will always adapt.
Okay, yes, ai is going to takesome jobs, but guess what?
(23:54):
Ai takes human beings in orderto create, program update, et
cetera.
So it's just like a recycle.
So let's not look at AI.
Oh, it's some big bed.
Well, it can be, don't get mewrong.
It very well can be, but it'sbeing controlled by the
government, which is good in asense.
Right, they've got somerestrictions on what it's able
(24:15):
to do, but I believe there'smore value to it in somebody
adopting it in their businesslife and their personal life.
Right, because here's what I'velearned.
I don't even write the emailanymore, so when there's an
email, I have to respond.
I take it, I put it into chat,gpt, and I say please respond,
(24:35):
and I give it its prompts withthis.
Here's my intentions, here's mytone, here's the ultimate
outcome that I want to seehappen.
It writes the email and then Iput, dump it in the reply box
and send it.
Right, I don't even write itand then ask it to enhance it
anymore.
Speaker 1 (24:48):
I just cut that part out, see, hang out with smart
people.
He's doing this stuff.
Speaker 2 (24:53):
Too damn lazy to figure the, let me write it
first and then throw it in there.
Speaker 1 (24:57):
The other cool stuff too, with what you're saying,
like the prompting, and it's notcensored.
One of the reasons Chris and Ihomeschool our kids is we want
to teach our kids how to thinkright, like how to solve
problems.
What I love about AI, andespecially chat GPT that's
really my bread and butter.
I get really good outputsbecause I give really good
inputs.
Like I've had to become astudent of it, I have to think I
want to tailor that.
(25:17):
I want to give more context.
I want to give as much detailas I can so that I get really
good output, just like Chris andI teach in role play and
scripting about asking questions, just being really thought
provoking.
It's the same idea here.
If you go to chat GPT and say,write my LinkedIn bio, you're
going to get crap, versus doingthe example I did of hey, I've
been in solar for this.
Hey, I broke this record inreal estate.
(25:38):
Here's my claim to fame.
Here are my five best books.
Whatever, you're giving it morecontext, you're going to get
better results.
I love that because we can takethree users.
We're all going to get threedifferent responses.
It causes you to freaking,think.
Speaker 2 (25:51):
Yeah, it is going to challenge you to that.
I also think that's a bigreason why it's not going to go
too crazy, because there aregorgeous people who are mentally
lazy and they won't think sothey won't use it.
Because you do have to think.
People will say, aaron, don'tyou think that's a bad thing?
Here's the way I look at it.
No, not necessarily.
(26:11):
Because if chat GPT is going tobe the creative part to the
thing that I'm not very good atand I leverage that technology
to get that content that I canput out into my creative Once
you say my script, ninjacoaching, I believe that's
massively valuable to people.
(26:32):
If using chat GPT and AItechnology can get me the
content that I need in order totake that product and bring it
to market, that technology justdid humanity a great service
because now that product is outthere for people to consume and
be able to benefit from it.
(26:52):
I think there's a lot of smallbusinesses that find themselves.
They're great at their craft,they can speak about their
product all day long, but theywere like me, where we're just
not good at marketing.
You can put me on a phone allday long.
Talk to people.
Yeah, I can speak aboutanything.
You asked me to constructcopyright.
I do not.
Speaker 1 (27:14):
Yeah, here's the problem that you just said, man.
I'll be blunt Most salespeoplethink they are good at marketing
.
I think that's the problem.
I really do, man.
They're not even aware thatthey suck, and it's not even
like they're good and they'reapt to know what they suck.
There is a science.
The problem is most don't leaninto it.
You and I study this.
There is a science about howmany words, the title, where is
the hook at?
How often are you dropping thecall to action?
(27:36):
Where is the call to action?
Is it more than one call toaction?
The time of day you're posting?
There's so many freakingvariables to this.
Like Dan Kennedy as an example,you and I have studied that.
No, we realize that we suck atit Like absolutely suck, and we
want to get better.
You want?
Speaker 2 (27:51):
to know why we realize we suck at it.
One, because we thought we weregood at it and it didn't work.
That led us to be like, allright, this is not working, let
me go figure out what works.
And then we read the books, andI got a box over here from Dan
Kennedy, magnetic Marketing.
And we start reading this andwe go, wow, I suck, I didn't
(28:11):
know what unconsciousincompetence and that's the
problem is.
They don't do any research oreducation to get better at
something, only to realize theyreally didn't know what they
didn't know.
And so what I would say topeople out there that think
they're good at marketing,that's never had any marketing,
one experience or two education.
I would tell you, probablyoperating in unconscious
(28:33):
incompetence go start studyingmarketing and you'll realize
what you think.
There's so much more.
Speaker 1 (28:39):
Totally agree.
I want to jump over to customGPTs for a second.
But three or four other littleinsider tricks of use cases that
Chris and I are doing, justmore basic, to get wheels
turning for anyone listeningSales and marketing our social
media.
We'll take a success story, wego there and we'll tell it to
Kraft a promotional piece forFacebook, and then I'll redo it
(28:59):
and say do it on LinkedIn.
Little insider tip, reasonbeing my Facebook is a lot more
informal than LinkedIn, so Ihave it tailored to different
audiences there.
We're using it for followupwith leads, both for recruiting
and both for sales.
Massive.
That is not Chris and I, thatis not our gift.
So to be able to build that outwhich we have in apps and all
that fun stuff many of what weshare.
Another one, too is I wrote anebook using chat GPT.
(29:21):
It's like what Like that blew mymind, took a couple of hours,
but damn, that would have takenme months to do.
Even longer, I wouldn't haveknown.
I've wanted to do it for a longtime.
I never did.
Chat GPT allowed me to do itOver to custom GPT, so this is
relatively new.
Three weeks a month or so,depending on when you listen to
this.
It's been released.
What I love about this and thisis really what kicked this
conversation off, chris, when Icalled you maybe a week or so
(29:42):
ago.
Now, with the paid account the$20 a month, whatever it is the
pro account you can go in thereand create a custom GPT.
So it's like creating your ownchat GPT under the chat GPT
umbrella.
If you will, you can tailorthis thing to be anything.
You can upload information toit that it calls its knowledge
base so that it remembers it.
Chris said about writing anemail He'll take what he wants
(30:02):
and go in there, but he has togive it color, give it context.
With custom GPTs, you don't.
It remembers all of it.
Few examples of that, chris, andfire away.
One is a Twitter growth guruthat I built.
I'll actually give it to ouraudience for free.
Let us know in the comments ifyou want it.
This thing's badass If you haveunder a thousand followers on
Twitter.
The number one way to grow is tonot be a thought leader.
(30:24):
I see people do it and I madethis mistake, so I'm making fun
of myself.
I'll come up with some fancysaying, some fancy quote.
I think it's gonna walk onwater glow in the dark.
I go post it to an audience ofno one and I get no likes, no
comments, no reshares.
I did that for a long time withzero growth.
Number one way to grow is tocomment on influencers.
Comment on your targetaudience's post and then it's
(30:44):
seen by their people.
It's borrowed influence.
In order to do that, you gottabe creative.
I'm not creative.
So Chris drops a bomb quote.
I gotta go spend 10 minutesbeing like how can I add value
to what Chris just did?
So here's what I built it'sgonna come up with five
responses for every tweet yousupply One in the voice of Grant
Cardone without using 10X Sorry, grant.
(31:04):
One in Tony Robbins.
One in an author or influencerof chat GBTs choice based on the
tweet.
One offering witty andintellectual response and then
the fifth being supportive, yetoffering a contradicting opinion
or view, post the tweet.
It gives you five answers in asplit second.
You then pick your favorite oneAn hour before.
(31:25):
I have Chris as a witness.
Ed Milette liked my post andthen comments it on it.
It happens every single day.
Every single day I'm spendingfive minutes a day on Twitter
doing that Five, 10 times,whatever your bandwidth allows,
and it does it for you.
That is a use case that everysingle one of us can use.
Chris, thoughts, feedback onthat?
I know you've been testing itout as well.
Speaker 2 (31:44):
Man, I was in the same boat you were.
I've got, I don't know, 1,000,2,000 followers on Twitter.
I just really play around onand mostly surf, and we'll post
on other people's posts Yankees,devils, Cowboys my favorite
teams and they're followed.
Speaker 1 (32:01):
James was plugs.
Speaker 2 (32:02):
I know, but they're all terrible so it doesn't
matter.
And then you shared thatTwitter growth thing with me and
I was like, man, I'll put thisthing to the test.
I wanna see what it does, seeif this thing actually works.
Same thing, man.
I took it the original post, Iplug it in there.
It gives me the one, five, six,whatever.
One's less brown as well.
I pick one that I like and Islap it in as a reply and it's
(32:24):
like the next time I hop onTwitter it's like you've got
seven new people following you.
I'm like, who are these people?
Speaker 1 (32:31):
Crazy dude.
Speaker 2 (32:32):
And then there's like responses to my reply to Ed
Mylet stuff and other peoplereplying to mine and I recognize
oh, that person startedfollowing me, oh, that person
started following me.
I'm like this is crazy.
Yep, it's stupid.
Simple Years it took to get to1,000 followers and yet I gained
210 days just from using thatparticular strategy.
(32:54):
That's a bad ass.
Speaker 1 (32:55):
Let us know in the comments if you're watching our
YouTube or on the traditionalpodcast.
If you want that, we'll makesure we throw that link out to
you, just for our audience.
We will be selling that here inthe future, but I want to give
it to you guys for free.
Couple other ones.
Chris and I have talked aboutsome of these.
Some you might not know yet.
I created a custom GPT forYouTube to where it is trained.
I bought a book.
In fact, chris doesn't knowthis one yet, so this will be
(33:16):
good.
I'd love being able to gaugehis reaction on whether or not I
hit it out of the park or I gotto redo it.
One of my favorite YouTubechannels for figuring YouTube
out is called Think Media.
I'll give him a plug.
Sean Cannell just awesome dudeman.
I don't have him personally,but he's a mentor from afar
Super cool, techy, all that funstuff.
I even bought his course.
I've spent my wife's notlistening over $12,000 in the
(33:36):
past year to be in his worldJust trying to figure it out.
Man to get better.
I created this custom GPT.
I have the PDF version of hisbook.
I uploaded the book.
I said add that to yourknowledge base.
I want every question, I askyou to use this book.
I uploaded his entire coursefor the last 12 months of
mastermind.
Zoom calls PDFs anything he hasgiven us.
(33:57):
Uploaded that to this guru, myfriend saying every time I come
to a question about a thumbnail,about a description, I want it
pulled from his book and fromthe last 12 months of
information, all done.
I can go there.
I can say I just recorded thepodcast with Chris Hart.
I need video titles.
Here's what it was about.
It's going to pull it from theframework of a professional Done
.
Gives me five YouTube titles.
(34:18):
I picked my favorite.
Same thing with the descriptionAll done for us.
Oh, by the way, it has built animage creation ability as well.
Give me five thumbnails basedfor that title, based for that
description.
You just came up with what tookme hours to do and I should
have been spending even longerthan that or paying.
I now can do for free becauseof that.
Custom guru Blows my freakingmind, dude.
Speaker 2 (34:40):
Let me pour layoff of that.
So there's a young man that youand I both kind of mentor
separately, cody right.
Speaker 1 (34:48):
I spent 20 minutes on a call with him today, helping
him.
Speaker 2 (34:50):
I know, I know I found out.
This is how I know, based onmy-.
Okay, yeah, yeah, yeah.
18 year old young man recentlygraduated from high school.
No business experience.
Worked at Chick-fil-A in highschool, started getting into
selling solar with us.
His father has a large realestate team.
He's now selling real estateKids killing it right out of the
gate man, he's very growthoriented and focused.
(35:13):
They hit me up recently and hesaid okay, I'm thinking about
starting a podcast and wanted toknow any advice.
And I'm like I'm the wrongperson to be talking to man Like
you need to talk to Aaron.
Aaron does the YouTubepodcasting and he's figured a
bunch of stuff out.
He hits me up and asks me if Iwould be on his podcast and I
said sure, send me the details.
(35:34):
This cat sends me an email withfive questions and I, like the
very first question.
I was like, holy crap, I gottathink about this.
Speaker 1 (35:43):
I gotta plan for this .
Speaker 2 (35:44):
This is a really deep thinking question.
And I got past the first one, Igot to the second one.
I'm like holy crap.
And then I was like, wait asecond, I'm gonna call his dad.
And call his dad up.
I'm like Jay, I'm like your sonjust sent me ridiculous
questions for his podcast.
It's blowing my mind.
I know your son's smart but,dude, what's up?
And he starts cracking up laugh.
(36:06):
And he was like, yeah, he gotthat off a chat, gpt.
I said let me give you somefeedback.
I said, if I didn't know Cody,and he was just reaching out to
me in a cold nature and said hey, I've been following you, I
respect you.
Blah, blah, blah.
I'm doing a podcast.
Here's what's all about Lovefor you to be on it.
Would you be on it Just for mygood nature?
Heart, I would most likely doit.
And, being in that scenario, ifhe sent me that same email, I'm
(36:29):
turning around going.
This is a professionalpodcaster and I'm his second
guest, right?
That's the level of value thatAI brings to the business world.
It levels the playing field,right?
That didn't take anybody's jobaway, no, but it made that young
man sound and look moreprofessional.
(36:51):
That what's today, tuesday I'mdoing his podcast on Thursday.
I'm super excited for thatpodcast because of those five
questions he came up with.
That's awesome.
Speaker 1 (37:01):
Awesome.
Yeah, we had a great combo, man.
It was all really about AI andhow we're implementing it.
I'm excited to see what he does.
One of their guru.
And then I want to touch intosome other apps that you and I
are using, man.
What are their custom GPT?
I just happen to call themgurus for whatever reason that I
want to share with you guys,and this is for anyone.
You can steal an idea orwhatever.
This one we will be selling forsure, cause it's been a
brainchild for about two orthree weeks now building it.
(37:23):
I created one.
I call it the power guru, chris, I don't think this one yet it
was.
This is cool.
So what we did for this one wasI transcribed all of my YouTube
content related to power, thepresentation, the rev share
calculator, everything Uploadedit.
I uploaded all of our blogs,our insolar, everything about
power, about enterprise, aboutambassador, the cost, everything
(37:43):
about the platform that I can Ishouldn't say everything as
much stuff as I could find, asmuch stuff as I use.
What is my red line?
All of that stuff?
It is up there.
It is built into the knowledgebase with both of Alex Ramosy's
books $100 million leads, $100million offers both of the books
, all of that content in there,all everything's scrubbed.
You can now go there and say Ineed help creating a Facebook ad
(38:05):
, I need help creating aFacebook story, a Facebook post,
I need help creating a TikTokscript based on the enterprise
model of power Speaking to thisaudience.
All of it is done for you.
Game freaking over, dude.
I have been testing this forseveral weeks now.
It is fire, so freaking good.
Speaker 2 (38:22):
Yeah, this is the kind of thing I think what it
does is, once you figure outlike you have that piece that
removes the bottlenecks, thatallows you to quickly get the
content you want to post, totake the action that you know
you need to do, I think you justget more excited about business
.
Man, I really do.
Speaker 1 (38:41):
Yeah, that's actually really well said, man.
It's made a lot of this stuffthat I hate doing fun.
Yeah, like, I hate posting onFacebook.
I'm not creative and it's whatwe said earlier.
I know I'm so bad that I don'tenjoy it.
No one likes doing somethingthey're bad at.
Now, with ChatDBT, I freakinglove it Right.
I had a customer send me a $6electric bill.
They had because they wentsolar.
I know I need to go post it.
(39:02):
I went to ChatDBT the powerguru and said make me a post.
It made a fire post.
I got two bills off it.
I can't do that without it.
No.
Speaker 2 (39:10):
What other Probably can, but the amount of time it's
going to take to get there,you'll probably quit before you
reach that point of figuring outwhat you need to do.
Speaker 1 (39:21):
Dude said again brother, that's why I hang out
with him.
I use the rubber band analogy.
He's right, I know I need topost it.
I posted on Facebook for it.
I'm not a complete idiot, but Ihave to stretch so far out of
my core, out of my comfort zonedoing that creative stuff.
That one is I'm taking it fromsomewhere else.
Two is, if I stretch too longor I do it too much, that all of
a sudden I have to take a break.
I'm done.
Now with this, I'm able to stayin my lane and that's really
(39:43):
what gets me fired up again.
That's why I'm having a lotmore fun utilizing it.
Very well said, any other appsthat you're using that are AI
based.
I know Canva was one for awhile.
Anything else.
Speaker 2 (39:53):
Yeah, canva's a big one.
Man Touch on that Canva twoparts, right.
So I use Canva for visualcreatives.
My brand style is very simplein nature, I think.
I believe everybody has asuperpower right.
I'm a man of faith.
I believe in the creationtheory and I believe the Bible
where it says we are made inGod's image, right.
(40:16):
And if you are in alignmentwith that sort of belief system,
you understand that God createdeverything.
So we're creative by nature,right.
And so there's two things thatI look at.
God was so powerfully createdeverything in six days and
basically spoke it intoexistence.
So I believe we have that sametype of power and we can't speak
things into existence.
(40:36):
But we all have a superpower,right, and my superpower is like
twofold.
It's the ability to see things.
That's why I'm like, so boughtinto AIs.
I feel like I can see thefuture to an extent of how
valuable this is gonna be in thenear term future.
But two, looking at how do wetake the complex and make it
(40:58):
simple.
That's what I'm really good at.
I can take very comp.
My wife tells me this all thetime.
She's you've told me this inthe inverse, where you're like
dude, you're so smart.
Sometimes you're over people'shead, and a lot of that is
because I go in these growthjourneys and I learn these
things that I don't necessarilylook at and say, okay, I need to
break this down for people toconsume.
(41:19):
I just keep it for my ownprocessing.
And then it comes out andyou're like bro, you're too
smart for your own good Stuff,like when I wrote my script
ninja course and whatnot.
How do we take the complex andmake it simple, and so that's
what I like to create.
As far as my brand recognitionis just simplicity.
I've never been good at artlike drawing stuff, creating
(41:41):
stuff, designing stuff neverbeen good at it.
Now I go to Canva.
They've got all the templates.
You can literally upload a CSVfile of content that oh, by the
way, where'd you get that from?
Chris Chat GPT, create me 30days of create 30 separate posts
to be used on Instagram,whatever the case may be, create
(42:05):
emoji, so on and so forth, andyou put upload that into a CSV
file.
Then you take the CSV file andyou load it into Canva and then
you tell Canva to make a imageassociated to each one of those
posts.
And now you've got automated 30day posting right.
Speaker 1 (42:22):
He gave me that tip a year ago and I've been doing it
, yeah, and some inspirationalquotes for entrepreneurs it
scrubs, it pulls it all.
So stupid, so stupid.
Speaker 2 (42:30):
I don't have a lot.
Honestly.
My basic ones that I use everyday are Chat GPT is one of them.
Another one is oh snap, notopen AI, no, it'll come to me,
but Chat GPT and Canva.
I think right there for mostsmall business owners, if you
(42:51):
use just those two, you can bedynamic.
You can be dynamic on a regularbasis.
Speaker 1 (42:59):
I would agree.
Really, if you had to pick one,I would just chat GPT.
It's that freaking good thatinclusive.
I'll go ahead and throw a fewothers.
All of these I use every singleday.
If I had to rank a second one,like his Canva for him, mine
would be Descript and I'll throwlinks for all these.
You don't have to go search it.
In fact, we have already.
There's some discounts We'vealready pre-negotiated, because
of the following we have thankyou to each and every one of you
(43:19):
.
By the way, descript is dopeOne of my CryptoNight.
I'm not good at editing videos,that whole timeline stuff and oh
my gosh curves, and I knowenough to be dangerous, but oh
my God, it hurts my head andthat's part of the reason why I
never did YouTube for years,even though I knew how important
it's, ending with a podcast.
Descript allows you to eitherrecord a video in that program
or upload any video you've shoton your phone camera.
(43:41):
Whatever it is, it does notmatter.
You go in there and, instead ofediting our traditional
timeline, you edit with words.
That is how I'm going to editthis podcast.
It will transcribe all of it.
I don't have to edit Chris,because he's well spoken For me?
I do.
I push one button, chris,you're over this at the top and
it says remove filler words andany repeat words.
Every episode there's 400 wordslike that used.
(44:04):
300 of them are mine, by theway.
Push a button, it's gone.
I can go over.
If I misspoke and I said aclient's name by accident, I
said something I shouldn't havesaid.
I made fun of another company.
I said that line earlier aboutI'm allergic to stupid.
I don't want that in there.
I can go highlight that andpush delete.
It's gone.
You can, even if you upload 10minutes of you talking.
It can overdub words, Chris.
(44:25):
I can highlight a phrase whereI misspoke, highlight it, type
in what I want it to say.
It uses my voice like that inreal time.
Speaker 2 (44:32):
Pickderyai is another one I use.
I don't know that one.
Yeah, pickderyai creates videos.
Speaker 1 (44:39):
Yeah, I do.
I've shown you that one 11 Labs, that's a solid one.
Speaker 2 (44:43):
That one you can literally upload.
I think it needs like a coupleof minutes of you talking and
then it literally synthesizeyour voice.
So we do that for making videosfor marketing purposes, where
you don't feel like trying tomemorize a script.
You type it out, you dump it in11 Labs.
It literally creates the audiofor you and then you take the
(45:05):
audio and you dump it intopickderyai's video and you're
narrating.
Speaker 1 (45:11):
Another really good one that does the same thing you
guys can pick and choose isNVideoai.
Same idea.
You can write a whole I call itFaceless Video, just with text
prompts, and it does it for you.
Once again, if you're not usingmarketing, it's just because
you're not thinking, you're notbeing creative enough.
Speaker 2 (45:26):
Allow these tools to go do it, but think about this
for a second right, you want tocreate any sort of whether you
want to do faceless videos forYouTube, faceless videos for
your marketing campaigns,whatever promotional, whatever.
Okay, you go to chat gpt, youengineer a prompt for the text
that you want.
Okay, you literally take thattext and you copy and paste it.
(45:51):
Highlight, copy paste, dump itinto 11 Labs.
It will generate the audio inyour voice and then you take
that audio and you put it intopickderyai and it takes the
audio and it will read all theaudio and it will create video
(46:12):
images for you For marketing.
You didn't do anything.
Speaker 1 (46:18):
It's I did.
I know personal people likeknow them, can touch them, have
talked to them, who are makingsix figures a month off YouTube
and Tic-Toc faceless videos.
Speaker 2 (46:26):
Yeah, aaron, 11 labs five bucks a month.
Chat GPT the advanced version$20 a month.
Victory dot AI I want to saythat one's 20 bucks a month.
None of these are bank breaking, super high-cost technology
readily available like these arethe things that we look at and
(46:46):
we go.
Man, if you're not using thesetoday, this is where you're
gonna get left behind.
Oh, this is where you're gonnaget left behind.
Speaker 1 (46:53):
It's not even debatable, it's a matter of fact
and, chris and I hate usingabsolutes, it's an absolute,
like each and every one of youlistening.
Lean in and go start small ifyou need to, but, oh my gosh,
make this a priority, spend timelearning it.
It is the future and now you'reable to do it for literally
pennies.
It's just crazy, chris.
A couple of the things beforewe wrap up, man and hopefully I
should have asked you this aheadof time, but it is one of this
(47:14):
I'd like to open up to ouraudience the Friday role-play
and scripting call that you dofor our sales organization.
Are you cool with that?
Yeah, absolutely cool.
You want to talk about that?
Just real quick.
Speaker 2 (47:24):
Yeah, every business has set should focus on sales
and marketing.
I told you I've been a salesguy most of my almost 20 year
career in various differentsales industries.
Sales is your ability for thehuman to effectively Communicate
.
Marketing is how you usepictures, images, videos, etc.
Even though we have theadoption of technology, the
(47:47):
human still needs to make thesale.
You still need to be skilled inbeing able to call people.
I wrote a model right, aframework that's duplicatable,
repeatable script, dialogue,conversation, close and I
provide teach about Resourcesfor each one of those stages
that you can use as a tool toincrease your effectiveness.
We do an open script practiceand role play every Friday.
(48:08):
Sometimes it's topic related,sometimes it's market related,
and then sometimes we just keepit open for, hey, what are you
guys experiencing out there?
Coach to the moment, sort ofthing.
It's open, it's free 9 30 amEastern time Every Friday Chris
heart, zoom comms my first name,last name, zoom comm.
That's it simple.
Speaker 1 (48:27):
Right.
Here's the thing with that too,and I'm there almost every week
.
This is really what Chris had.
The biggest impact in my lifewas the scripting a framework.
Now I'm able to because thatframework I I can sell anything.
I could have a conversationwith anybody, not even knowing
the product.
It's that simple, really goodasking questions.
I've challenged Chris in thepast about changing the name
because the minute you sayscripting and role play, its
crickets People getuncomfortable.
(48:49):
Lean in my friends if you wantto get good.
You're tired of losingcommission chips, checks for
whatever you're selling becauseyou're practicing on a client,
you're practicing on a prospect.
It's time to get intentional.
It's time to get purposeful.
That is a free class that heused to charge $1500 an hour for
.
You can now plug in for free.
There's no selling of anythingat Tim, just paying it forward.
One last thing, chris, andyou're really gonna kill me on
(49:10):
this one I know you're alsoleading a book club right now
for a hundred million dollarleads.
Can we open that up as well?
Speaker 2 (49:15):
Yeah, absolutely, that's a mastermind, Alex
Hermoses hundred million dollarleads.
Cool part is yeah, you can jumpin anytime, alex.
What I love about Alex heshares the same type of
philosophy about hisintellectual property.
He didn't write this book.
I know we're shamelessly plugin his book but it's that
valuable.
He didn't write the book togenerate another stream of
(49:36):
income.
He wrote the book to make peoplebetter, with the hopes that
they can generate a milliondollars of revenue in a year,
and then he's interested in,like, partnering with them.
If you don't, hey, he's addedmassive value to you.
He's literally put the book ina PDF form on the internet for
free, so you don't need to buythe book.
And then he took the audio andPut it on his podcast and he's
(50:00):
got an entire, like 16 episodepodcast, which is nothing more
than him reading the book.
So you can actually, if you'relike, oh, I don't like reading,
I prefer audio, you can listento it for free on his podcast.
So we meet every week everyWednesday morning, 10 30 am Same
thing Chris hard zoomcom and wemastermind about the different
topics.
Right now we're on section 3,so next week will be on part 2
(50:24):
of section 3, talking about getleads right, and that's what
every business needs.
You want to scale your business, get more leads so massively
valuable, open to everybody,love it man.
Speaker 1 (50:34):
I speak for audience.
Yet again, thank you, wealth ofknowledge.
I have notes, which means youalways have the right guest on.
I can't wait to go implementsome new AI Tactics.
Yes, but thank you very much,man.
You always pay it forward.
Thanks for opening the door toyour training classes to our
following.
I appreciate you, my friend.
Speaker 2 (50:51):
Yeah, my pleasure, and thank you for the
opportunity to be on yourpodcast and be able to pour into
Porn to your followers.
Speaker 1 (50:58):
Awesome solar sales uncensored Following.
I know you guys are a cult andwe appreciate it.
Let us know in the commentswhat AI sites you guys are
liking best right now and whatyou're going to implement and
anything else you want us totouch on AI Related in the
future.
We are here to serve.
We're here to pay it forward.
Hope each and every one of youhave a fantastic day, be safe,
be great and God bless.
We'll talk soon.
I.
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