June 29, 2023 • 46 mins
Strap in folks, as we journey together into the fascinating world of network marketing with my good friend and co-founder of our team app, Kevin Moller. From his humble beginnings in construction to becoming a leader in network marketing, Kevin's story is a testament to the transformative power of personal growth and the importance of mentorship. Kevin's commitment to never settling for average, which was reinforced by powerful lessons from books like The Slight Edge and Rich Dad, Poor Dad, is truly inspiring.
The network marketing landscape can seem like a complex maze of technology and agencies vying to sell their products and services. Kevin and I navigate this maze, shedding light on how the fragmentation of technology led to the development of a new system by Patrick Shaw, a man with decades of experience in the field. This revolutionary system, complex on the back end but user-friendly on the front end, changed the game for Kevin by providing him all the tools he needed to build successful teams in one place.
The power of technology and its role in building a business is the recurring theme of our discussion, as we explore how our app can act as a remote control for your business. We delve into how the app, which offers most of its features for free, tracks prospect activities and provides crucial data that can help identify who needs coaching. The conversation continues to the power of duplication and the importance of focusing on the early stages of recruitment to build a successful business. Take a listen, as we explore the world of network marketing through the lens of technology and personal growth.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hello, hello, welcome to another episode of Solar
Sales on Censor.
I am your host, aaron Browning,and I am so excited, for
today's guest is my good friend,mr Kevin Moller.
I had the privilege of meetingthis young man and it's rare to
say young man because mostpeople in my age are older, but
he definitely is a young mancompared to me several years ago
(00:21):
.
We're in the same businesstogether.
He is an amazing leader.
He is an expert recruiter.
He is an expert marketer.
He is also a family man.
This gentleman gives back witha huge heart from charities and
pro bono work.
He's also one of the foundersof our team app.
He really was the brains behindit and helped develop the team
(00:43):
app that is really sweeping thesolar industry by storm.
He is one of the big reasonsfor that success.
Without further ado, kevinMoller, how the heck are you, my
friend?
Speaker 2 (00:51):
I'm blessed, Aaron.
How are you doing?
Speaker 1 (00:53):
I'm good man.
I'm excited to be here with you, man.
Speaker 2 (00:55):
Glad to be here too.
Speaker 1 (00:56):
Yeah, it's going to be a lot of fun.
You and I talk all the time Iwould dare to say almost daily
whether we're trading books,we're trading podcasts, we're
talking leadership.
We're talking everything we'regoing to talk about today.
So, truly, there really is noagenda.
I just want to flow with it.
For anyone in my audience whohasn't met you yet, i know
you've been on a ton of our teamcalls doing all your marketing
stuff And, by the way, there'sno one better at that.
(01:18):
Would you mind giving yourbrief background and how we met?
Speaker 2 (01:22):
Yeah, sure.
So before we met, my backgroundwas construction work.
I live here in South Alabama,was born and raised in Texas but
moved here when I was six yearsold So this is home and grew up
from a family of humble means.
My dad has a 10th gradeeducation.
He worked in the environmentalfield.
My mom did end up going tocollege while I was growing up
and became a nurse and worked ata hospital, and so, for me, i
(01:45):
watched them work hard and Idefinitely had a great childhood
growing up, but there werethings that I wanted to
accomplish as I was growing up.
At a very young age, 13, istarted working construction.
We literally started to buildhomes on nights, weekends and
summers at 13 years old.
Wow, it's crazy, but from 13 to20, i worked for the same
contractor and busted my tailworking for him, really learned
(02:07):
what it was like.
I remember my first paycheckAaron went to tools.
Speaker 1 (02:11):
Wait, hold on Your first paycheck invested back
into your business, exactly.
Speaker 2 (02:16):
I learned that I was a little bit shocked because I
was 13 and I was excited aboutmy first paycheck because I had
a plenty of things I was goingto buy at 13 years old And my
boss did such a great job.
He literally drove.
He didn't even tell me wherewe're going.
He drove me to Home Depot andwe're going around the store and
he's grabbing all this stuff inthe basket.
I thought he was buying metools And turns out I was buying
(02:36):
me tools.
He never paid me for that week,so he explained to me that
tools didn't come with thepaycheck, that you had to buy
your own, and it's probably oneof my great lessons early on.
But anyway, i digress.
I worked for him for a while,did heavy equipment operation,
concrete pumping, commercialbuildings, the tallest tower in
Mobile Alabama.
I poured all the concrete intheir parking garage.
So I got to learn reallyquickly what it's like to do
(02:59):
hard manual work And I wasmiserable.
I was fricking miserable And Idecided that I'm going to become
an architect.
I'm going to design things andthen have a construction company
that builds unique homes, andthat was my mission And I was
serious about it.
So in my 10th, 11th and 12thgrade in high school I took
drafting and design courses intrade school About the time I
(03:20):
graduated high school, i hadfive drafting and design courses
under my belt.
I was going to go to get on mybasic stunts for an architecture
degree and rolled right intocollege.
So I was building houses 40 to50 hours a week during the
daytime, working for him, andthen I was going to college more
than full time hours, fivenights a week, literally four to
five hours per night in classes, taking night classes, and it
(03:41):
was very difficult.
I did that for two and a halfyears And then I found the
network marketing profession.
I was broke, i was tired, ididn't have any time for an
extra job, i definitely didn'twant an extra boss and found
this network marketing businessand thought I could supplement
my income.
And I did supplement my income.
But then all of a sudden Ifound personal and professional
development, all the stuff Ithought I never needed.
I didn't think I needed anybooks.
(04:02):
I hated books.
I had never read a book outsideof having to with college or
high school And I definitelydidn't think I really needed a
mentor.
I was very motivated, selfmotivated, and I thought that's
really all you need is some grit.
That's all I knew was hard work.
So when I found this professionand it started to work on me.
I got addicted to personaldevelopment.
I've been on a war path now for17 years of personal and
(04:25):
professional development Andwhat that ended up doing for me
was teaching me after my firstseven months in network
marketing that, hey, you coulddo this full time.
And I changed my degree fromarchitecture to business.
I went one more semester.
I discontinued my studies,which is a really nice way of
saying I dropped out in school.
One of the best days of my lifewas when I walked out of there
(04:47):
and was able to focus on my ownbusiness.
Since then I haven't had a job.
It's been almost 17 years.
I'm unemployable.
You can't pay me to work forsomebody If it's not creative
work things.
I'm passionate about theability to serve people the huge
upside.
I'm a big fan of personalprofessional development, but
also self liberty and freedomand sovereignty, and I want
control of my schedule.
I don't want anybody to controlme and I want to use my God
(05:08):
given talents to serve the world.
So that's what lights me onfire, and it's been a blast.
It's been a lot of rollercoaster, ups and downs, but
that's, that was my story then,and so how you and I met was in
that business a hundred percent,in fact.
Speaker 1 (05:21):
You probably don't know this man.
So we used to have team callsfor that other business and I'll
do my best not to say names,but I'll probably mess it up.
It's all good and I think wehad a team call every Sunday
night.
Is that correct?
Speaker 2 (05:30):
That's correct.
Speaker 1 (05:31):
Okay, so I had come on board on a Thursday and our
first team call was that Sundayand you were the keynote.
And this is a large team, we'retalking several hundred
thousand people.
It was packed.
I was a baby, my first networkmarketing experience five years
ago.
Whatever it was, i knew nothing.
I didn't have high expectations.
Honestly, i just hadn't heardgreat things about it.
I didn't know anything aboutthe company.
I just joined because of thementor like it was one of those
and made a blank decision, soI'll figure it out later.
(05:52):
I hop on this call.
They introduced Kevin and hegoes through a similar story.
It was a little bit shorter andI was instantly drawn in and
then he delivered this keynotefor like 25 minutes.
I had goosebumps.
I'm texting my business partner, chris Hart, who's with us here
, that with the solar journey,the same thing.
We were like oh my gosh, isthis God's way of telling us
like we locked arms with theright people?
you killed it, man.
(06:13):
Since that day I said I want tobe around you.
I immediately added you to ourcircle, whether or not you knew
it or not, you're amazing dude.
Speaker 2 (06:20):
Hey, likewise, man.
I just got to give you a shoutout also that I got started with
that company Considerably longtime before that you came on the
scene, but very quickly, man,you have an ability to pour into
people at a natural capacity.
Of course, i know you've workedhard on yourself.
You're an avid reader, full.
You love personal professionaldevelopment and go into
conferences and learning andgrowing same things that I love
(06:41):
But you have this ability tobuild a culture and a dynamic in
an organization That can crushany barrier and literally kick
butt and take names, and Ilearned a lot from you and
continue to.
That's the reason why we're soClose is.
You know, i lean on you forinformation and stuff on a
regular basis, so I appreciateyou as well, man.
Speaker 1 (07:00):
I love that, love that something else before you
take it further.
You touched on personaldevelopment and I love that you
brought it up.
What was the fancy word youused for dropping out of school?
Yeah discontinued my studies.
I see I gotta use that similarbackground.
I and I'll go ahead and say Ihaven't said it here this big of
an audience, but it is what itis I failed out of five colleges
I almost said four, but I wouldhave been lying It's five,
(07:20):
something I'm not proud of, butit just wasn't for me.
It was much like you.
I realized, and I'm gonna takegrief for this, but I'm being
honest.
This is uncensored.
I was taking classes inbusiness from people who have
never owned a business.
I was taking classes frompeople who were making salaries
that I don't want to make amonth and I'm being honest with
you, i'm being transparent Andso I struggled to learn.
I wasn't excited.
(07:41):
They didn't grab my attention.
Maybe I wasn't ready.
I'm not putting it all on them,but it just it was broken.
It wasn't right for me, and soI do feel blessed.
Network marketing I know it getsa lot of grief from people that
couldn't hack it, from peopleWho quit on themselves, maybe
joined the right, the wrongbusiness excuse me, the wrong
leadership.
I get it.
There's a lot of factors gointo it.
One thing you cannot knock isthe personal development around
network marketing.
(08:02):
It's like nothing I've everseen.
Was there something inparticular?
Because I know similarbackground?
we weren't avid readers by anystretch.
What clicked for you?
Was it something someone said?
Was it a book?
Was it a class?
What was it?
Speaker 2 (08:12):
16, 17 years ago, when I got started, they told me
kevin, there's 10 things youneed to commit to to be
successful.
And I committed to nine.
So I realized that when Iwasn't having the success that I
wanted, there was justsomething in me.
Maybe it was ego, maybe it wasarrogance, i don't know what.
It was probably a combinationof a lot of different things But
(08:33):
it was like, hey, if thisdoesn't work, it's not going to
be because of me.
Okay, it's gonna be because ofthe company, because of them,
because the leadership, thetiming, the economy, it's gonna
be something else, but it's notgoing to be because of kevin.
So I decided to commit to thattenth Thing, and that tenth
thing was personal professionaldevelopment.
And what they encouraged me todo was read 10 pages a day.
(08:54):
Now, remember, i'd never pickedup a book outside of high
school.
In college, never picked up abook unless I absolutely had to,
hated to read, was not good atreading, did not want to read,
had no reason to read, otherthan that I'm not going to fail.
And there's this one thing Ididn't do.
I got to at least do that.
So if I fail, i know it wasn'tme right.
So I finally commit to number10 of the 10 things that I was
(09:17):
supposed to commit to, and Inever forget.
My mom was actually having brainsurgery in new york And I flew
up there to be with her before,during and after surgery, and of
course, she's in and out ofrecovery 24-7 right.
Conscious goes back to sleep,conscious goes back to sleep.
Lights are dim.
I'm exhausted, but what do youdo?
You're stuck at a hospital, andthis is before like phones were
(09:39):
really blowing up So youcouldn't just play on your
iPhone.
That's just 16 years ago.
So I went to the bookstore.
I literally got a taxi.
This was also before uber.
Speaker 1 (09:48):
Oh, he's going way back.
Speaker 2 (09:49):
Ladies and gentlemen, Yep, got a taxi, went to the
bookstore and I was looking fora book and they didn't have it
And I was like that's my excuse.
Anyway, i ended up ordering itonline, having it mailed to the
hotel, and the book was theslide edge by Jeff Olson.
So anybody here's heard of thatbook great, if you haven't,
it's a compound effect by DarrenHardy Is basically an updated,
revised version of that.
(10:10):
Darren Hardy is the formerpublisher of success magazine.
Both of those books cover thesame philosophy and it really
teaches you.
The formula for success Is dailydisciplines, practiced every
single day with the rightattitudes over time Is what
leads us to success, and thesame thing in reverse is what
leads us to failure.
It's not one catastrophic thingthat we do, it's daily errors
and judgment, compounded overtime, that leads us to failure.
(10:34):
So it's not the cheeseburgerthat kills somebody, it's the
cheeseburger every day for 30years That kills somebody.
And success is just like that.
But in the opposite, it's inour daily decisions, in our
daily habits.
And when I read that book and Isaw all the examples, like all
of a sudden I was like, oh, ican do this, i can make
incremental, daily deposits ofthe right attitudes and the
right behaviors, compounded overtime, to make the dude like me
(10:58):
actually be able to besuccessful like these people on
stage.
And that's what blew my mindand literally Aaron and I went
from not reading to begrudginglygetting this book.
I was going to force myself toread 10 pages a day.
I read the book in two days.
Wow, of course I was stuck at ahospital So it was a little
easier to do than maybe justnormal everyday life.
(11:19):
But that hooked me so much thatI literally got in a taxi again
, went to the book some millionAnd bought rich dad, poor dad by
Robert Kiyosaki and I read itin two days.
So in four days I read twobooks.
And those things taught me somuch that business classes never
did.
Taught me so much thatarchitecture classes never did.
Taught me so much that highschool and the rest of my
college Basics never did.
(11:41):
Taught me things my parentsdidn't even know.
And all of a sudden I was achanged human being.
I saw the world through adifferent set of eyes And that's
what hooked me, like I've beenhooked since then on.
What I don't know Is what I'mpassionate about.
I think that things that areconventional and normal lead to
average and average sucks.
The average marriage ishorrible, the average health is
(12:04):
horrible, the average spiritualconnection is horrible.
The average everything is, andI don't want average anything.
I don't want the averagephysique, average health,
average mindset, averageeducation, average bank account,
average business, averagemarriage, average relationship
with my son.
Like I want everything to beelevated to above average and I
want to be hooked on life.
You know to wake up on fireevery day and personal
(12:25):
development, professionaldevelopment, is a huge part of
that.
For me.
Speaker 1 (12:28):
Ladies and gentlemen, i hope you see why he's in my
circle.
It's little, it's little.
Rants like that just gets youfoos pumps.
And, by the way, he had no ideait was an asset question,
believe it or not.
I think it's cool because hecan trace it back and I can
trace mine back as similar, andI'll share this one quickly
Because I haven't shared it withanyone else.
I was a second or third yearagent, so this is back in like
2012.
We had cell phones.
I don't think uber was thereyet.
(12:49):
I'm just making fun of Kevin.
I'll never forget I had read abook.
It was required for me to joinkeller-williams.
It was.
They call it the red book.
It's the millionaire realestate agent book.
Wasn't two days?
I think it took me two weeks atthe pool over summer or
something.
I ended up reading this book.
He talks about building it,building a team, owning a
business, right going from asolo Paneur to an entrepreneur
and a business owner, and soinstantly I started trying to
build a team.
And I'll never forget I wasinterviewing this agent my
(13:11):
office year two, year three andat this point, usually if an
agent had a pulse, they joinedlike it was one of those.
They saw the commissions.
They didn't take a whole bunch.
And I'm interviewing this lady.
I'm following all the templatesfrom this book and I'm going
through.
I think I'm on the thirdinterview with her.
No one else in my office isdoing it this way.
I'm following by the book.
It wasn't going to be because ofme, it didn't work.
And I get to the job offer andshe says no.
I'm like crushed.
(13:33):
I walk out of this boardroomand there's 80 other agents in
there, right.
This is way before for COVID,where working from home was cool
and everyone walks out.
Did she accept?
And I said no?
And they were all oh, it wasn'tmeant to be, she wasn't the
right fit.
They were saying all thefriendly stuff and I refused to
be a victim.
It was because of me and ithurt so bad.
That day I realized as a leaderI did not build a world big
(13:54):
enough for this female, thisyoung lady, this aspiring
business owner, to play in it.
She would have been a gamechanger for my company And I
went home that night and I saidthat will never happen again.
If I want to be in businesswith somebody they don't come on
board, it's because I didn'twant them, never again.
I went on an all out JohnMaxwell reading spree, whatever
you want to call it.
I was consuming at everything.
(14:15):
Half of it I didn't evenunderstand in the beginning I
had to reread and keep going.
It was way over my head, but Irefused to let that thing happen
again.
What are you reading right now?
Speaker 2 (14:23):
I'm reading the Bible through cover to cover.
That's the most important thing.
I'm reading I just finished twodays ago a book called The
Prayer of JBez, which isunbelievable.
I'm reading a book I forget thename of it, but it's by a
Chinese philosopher which isvery interesting to see his
philosophy from his countryLiterally talk about how they
view America, which is reallyinteresting and insightful
(14:46):
because we're a product, a lotof our environment.
It's our education, ourexperience in our environment.
That's what forms our beliefs,forms how we do our actions And,
of course, the actions that wedo give us the results that
we're getting or not getting,and so our environment.
I was born here in the UnitedStates, live here in the United
States my whole life.
I've visited a few othercountries but all I know is the
(15:08):
American culture and I've onlyglimpsed at others.
So it's unique to hear aphilosopher who was obviously
ingrained in Chinese philosophyand culture, to look and see how
he views America, which isreally interesting.
And I'm also reading theautobiography of Winston
Churchill.
Speaker 1 (15:25):
Love it.
And, by the way, once again, wehaven't talked about this
either.
He mentioned several books, alittle tip that was given to me
I don't really know how long ago.
I treat my books almost like TVchannels.
I'm not in the mood everysingle night typically to read
the same book over and over, somuch like you.
I usually have three or four onmy desk, on my audible, in my
car, in my office, whatever.
(15:45):
So I'm jumping around from eachone, depending on the mood or
what I'm trying to accomplish orlearn that in that season.
So that's cool to hear someoneelse doing it.
Let's go ahead and jump gears,man.
I want to talk about Energize.
This is our brainchild.
There's no one better to haveon this podcast that knows the
ends and outs of it.
Let's talk about the formationof this app.
This app was really launchedwith another company that you
(16:05):
and I were a part of.
Do you want to talk about howthis came about?
What your thoughts of the appwere back then compared to now?
Speaker 2 (16:13):
Yeah.
So there was amulti-millionaire in the space
who recognized way ahead of histime that his team was
fragmented because of technology.
And in life and in business,our strengths are also our
biggest weakness.
So the example I'll give you isif you're an aggressive
personality type, that's great.
You can conquer, you can takeground.
You've got an aggression thatdrives you forward.
(16:35):
The problem is, in somecircumstances you can also talk
yourself right out of closing adeal because you're too
aggressive.
Right.
If you're humble, that's one ofyour biggest strengths, that
you have humility about you.
You're not arrogant, you're aserving person.
People can take advantage ofyou because you're a humble
person.
So your strengths are also yourweakness And you realize that
(16:57):
technology was one of thebiggest strengths that could
ever provide this professionwith pouring gas on a fire,
because you could connect withpeople.
You had social media and you hadapplications and you had CRMs
and you had surveys.
You had all these great piecesof tech, but the problem is that
everybody was fragmented.
You almost had to go to schoolto learn each piece of them.
You had to pay money for eachpiece of them.
(17:19):
Most of them didn't communicatewith each other And even if
they did, you had to do aprocess that most people would
be familiar, called integration,using things like APIs and
things like that.
So those that are familiar withwhat I'm talking about know
exactly what I'm talking about,but somebody who's never built
something like that.
An example would be if you hadsomebody fill out a survey and
(17:39):
you got the responses thatwouldn't automatically go over
here to this other piece ofsoftware that you have that
reminds you to follow up withthat person.
So you'd have to build thatthing and then try to get them
to talk to each other.
And so people were all over theplace.
And also, because of theinternet, there's a huge market
for agencies to try to sellproducts and services to network
(18:00):
marketers and say, oh, younever have to recruit, never
have to talk to anybody, justbuy our thing, buy our program,
buy our software and we'll do itall for you.
And so what that leads to isfragmentation.
Like you want duplication, youneed a repeatable, duplicatable
system that you can repeat overand over again and understand
that every time you addcomplexity to that formula or
(18:23):
that process, you eliminate apercentage of the population
that can succeed doing whatyou're doing.
And anybody can complicatesomething.
Anybody can make somethingcomplex or complicated.
It takes a genius to simplify.
It's much harder to simplify.
So what he did is he took thehard road.
He didn't just say let me finda solution.
(18:43):
There was no solution.
That was designed forrelationship marketing, a person
to person, sharing a story,telling the story, getting
someone's attention.
You know the reason why.
Like in solar as a primeexample, if you could sell solar
in two sentences, threesentences, then it would just be
a radio commercial.
They wouldn't pay solar reps somuch money.
(19:05):
The reason why they pay them somuch money is because someone
needs to get someone's attention.
Say, listen, let me get youyour power bill, let me get your
utility bill, let me see whatwe can do for you, let me
educate you.
Do you know about this taxcredit stuff?
All that kind of stuff.
Get the conversation and movethem forward to close the deal,
get solar in their home andeverybody's paid and happy.
So that's the reason why hecreated the technology was hey,
(19:27):
let's take the person thatshares the story, who's
representing a company, butthey're in business for themself
, the network marketingprofessional.
Let's build technology that cando everything they need it to
do and let's not allow it to doanything that they don't need it
to do.
Let's make it complex on itscapabilities on the back end,
but simple to use on the frontend, and see if we can get this
(19:47):
to duplicate.
And he did and it worked.
He was his own solution for hisown team and it worked
extremely well.
And, of course, he was the onewho called me up and introduced
it to me and that's how I gotstarted using the tech.
Speaker 1 (19:59):
I love it, man.
So I'll cut the other spin tothis.
I was one of the early agentsof a real estate brokerage
called EXP.
It's now the largest I'm gonnasay one of the largest real
estate brokerages in the worldhuge.
When we first came out of thescene, i think I was agent 3000.
We didn't have an app like this.
It didn't exist.
And I remember one of thefrustrations as a team builder.
I remember calling the upline,whatever you called them then,
(20:19):
and I said Kevin, what video doI send this person?
Hey, kevin, this person askedthat this person wants a flat
sheet, this person wants this It.
Go to YouTube, go check youremail.
I think I sent it, i think itwas a text, i think it was in a
group me I'm all over the place.
So, as a builder, it wasslowing me down.
I couldn't figure it out.
And what I loved when I firstmet this app with you it's what
I call a business in a box.
It's split second marketing.
(20:40):
Every single tool was there.
It was labeled.
You can fall in love with yourown and I love that.
Right, we all have our ownfavorites, but it was all in one
place.
I didn't have to go check groupme, go check a text thread, go
on Facebook, go to YouTube.
That part was game changing forme, man.
It was just an area to house it, talking about the app.
So the gentleman we're talkingabout, patrick Shaw we've had
(21:01):
him as a guest on the show.
How big was his team when helaunched this, when he beta
tested it with his team at thatother company?
Speaker 2 (21:07):
I don't even know It was huge, massive though.
The team, big team.
He's been decades of experiencein the field as a builder And
he's the kind of guy that justnever.
He had times where he took hisfoot off the gas some, but he
never took his foot completelyoff, Like he's just been a
builder for a long time.
So he had a massive team.
I don't know the size of it,but huge.
Speaker 1 (21:26):
Yeah, i'm pretty sure it's in the hundreds of
thousands Like massive, massive.
And the reason I bring that upnot to break up Patrick he's not
here, he doesn't need it, he'sgonna kill me for saying that
It's the show like when he builtthis thing.
That's the population, that'sthe sample size that this was
tested on, and so I immediatelyfell in love with it.
Kevin and I would mastermindArna.
That's how I became friendswith Patrick.
When we partnered up with oursolar company.
(21:46):
We didn't have anything.
It reminded me of the EXP And Isaid I'm not doing that again.
No, i reached out to Kevin, orreached out to Patrick, and I
said what can we do to designsomething that can plug and play
in the solar world?
And that's really what broughtthe three of us back together on
this project.
What are some of the keyhighlights that this app brings
to you in terms of recruiting?
I know you mentionedduplication.
Speaker 2 (22:06):
I mean I literally the application makes
duplication of building ourbusiness so simple that I've
literally used the applicationto recruit other people.
Now I don't mean I use it tosend people a video and that
kind of stuff.
I literally showed somebody hey, man, check this out.
You see this companyintroduction video.
Yeah, watch this.
When I send this to this personI can see if they got it.
(22:28):
I can see when they click on it.
I can even see what percentagethey watched.
The phone lets me know.
I can also set up a reminder tolet me know when to follow up
with that person.
So whenever I stop I have theability, like when my brain
stops, i have the ability toremember because the application
remind me to follow up withthem.
So that's one of the thingsthat helped me the most was
(22:48):
being able to literally migratedmy entire business to-do list,
aaron, from other applicationson my computer and mobile device
into the application because ithas a built-in to-do list
feature that you can even tie toa prospect.
So if it says follow up withJohn Doe, when you click on that
it takes you to John Doe'scontact record And when it takes
(23:09):
you to their contact record,you click a button and call them
.
When I hang up, it pops openand says would you like to take
notes about today's call?
So I'm like, yeah, he's movinghouses, closes on a house 15th
of next month, follow up withthem after the 21st, and then I
can set another to-do to remindme on the 21st, to call John to
see how the move went and torevisit that conversation.
(23:29):
So it's like having anassistant, it's like having a
second brain and keeping it all.
This is why I call it theremote control to your business.
Is that, anywhere on the planet, if I have my phone with me, i
can build my business because ofthat application.
And that's what makes it soduplicatable is because, unlike
other providers that are outthere and I've had them all, by
(23:51):
the way, because I owntraditional companies as well
I've tried them all Infusion,soft key, click, funnels, survey
, monkey, active campaign youcan't name what go high level.
I've used them all, everysingle one of them.
I spent thousands of dollarslearning all these different
softwares And you can'tduplicate that, even if you get
it to work.
How are you gonna help the newperson do that?
(24:11):
Are they gonna tell them theygotta pay $200, $500, a thousand
dollars a month.
Then you gotta build all theseother campaigns, send them all
these campaigns, upload it totheir account.
You cannot duplicate in ourprofession like that.
But what you can do with thisapp, just like the energized app
someone can be brand new,create their account, they're in
business, correct, it's thatsimple.
(24:32):
Everything they need is there,right.
So it's a huge game changer.
And, aaron, i use it to getpeople's contact info Like a
ninja.
So if I met somebody, insteadof me saying hey, can I get your
number that's salesy I couldsay, hey, i'd love to stay in
touch.
You mind if I send you mydigital business card If people
are like sure, i'm like cool,what number you want me to send
(24:53):
it to?
Boom, got their number.
Speaker 1 (24:55):
Simple as that.
That's sexy Ninja tactics.
You said the word duplicationquite a few times And I really
wanna make sure the audiencethis doesn't get lost on anyone.
This is huge.
I guarantee there are somealphas, there are some drivers
Whatever you wanna label itlistening right now who are very
good at what they do personally.
Yet without duplication, italways is going to rise and fall
(25:18):
on you.
There's no team building, thereis no leverage, there is no
passive income.
That is what I had to learn thehard way too.
If Kevin gives me the roadmap,i can go out and do it.
I'm gonna end up varying off,adding my gifts, adding my skill
sets from personal development,like we talked about.
But to someone brand new juststarting out in solar, they're
not gonna be able to duplicatewhat I just did.
And so, although it might workfor me, it doesn't work for
(25:38):
anyone else, and that's not whyI joined here.
I joined here to build amassive, freaking team with
massive leverage, massiveamounts of passive income, so I
can live an impactful life, andthat truly is what this app is
doing.
And the other example I'll giveKevin, as you're one of the top
recruiters in our company, ilove it.
It's not nothing I do special.
I just use the app every singleday.
(25:59):
I could take Kevin, who's brandnew in the business, and say
here is the text I send out Whenthey write back sure or yes?
here is the video I sent out.
Here is my followup text.
Here is the exact language Iuse once I get on the phone to
answer their question and signthem up.
Like it is a duplicatableprocess.
There is no gift there.
There is no special Supermanability there.
(26:21):
It is dumbed down to theultimate level, if you will, and
that's really what I love aboutit.
The other thing you touched onis tracking.
Call it big brother, call itwhatever.
I'll share this example and youcan run with it.
I have my favorite video in ourapp and our team app.
It's fire.
It just recruits a lot ofpeople.
It's about 21 minutes long.
I can track down to the secondand I know Kevin knows all this
(26:41):
before our listeners of how muchsomeone watched the video, and
so I'm gonna share an example.
I don't get to the money in thatvideo until minute 11.
So if someone watched eightminutes, i'll use Kevin because
I'm staring right at him.
He watched eight minutes.
He's not jacked up because hedidn't even see the money.
So when I hit him up, i'm likeKevin.
I'll even tell him Kevin, ihate to be a big brother man.
You only watched eight minutesand 37 seconds of that video I
(27:03):
sent you And he's like ah really.
I say yes, do me a favor, pullthe car over, throw food at the
kids, do whatever you gotta do.
I need 13 more minutes of yourtime.
You didn't even get to themoney.
You didn't even get to themoney.
And he's like there's money?
My guess there's money.
Stop what you're doing.
Because of the app, i'm able totalk like that.
I know exactly where they gotlost.
As a leader, i can also tell mycontent's not working if I lose
(27:25):
somebody a minute eight everysingle day, like my content
sucks.
So I love the app for thatreason.
Any other tracking tidbits youwant to talk about?
Speaker 2 (27:33):
Yeah.
So look, as a prospector and asa team builder, this
application makes it.
By the way, in full disclosure,i don't sell the application,
so let me just say that toeverybody.
Like someone goes out and Callsa company and builds it for
their organization Cool, i don'tget paid a cent, but I do sell
it because I believe in it.
Right, i talk about it.
This application, literally fora prospector, and especially a
(27:57):
team builder, it's like going toheaven without having to die.
Imagine deploying a boatload offlies to sit on all your
prospect shoulders, 24 hours aday, seven days a week, and
report to you in real time Who'sdoing what.
Who's open an email, whoclicked a link, who looked at an
article, who watched the video,what percentage they watched,
when did they do it?
(28:18):
How often have they done it?
By the way, all those fliescommunicate and tell you
statistically Who's looking atthe most information, that has
the biggest spike in score,using an algorithm to tell me
Who's consuming the mostinformation about my product or
my opportunities.
So I know where to prioritizemy follow-up.
Not only that, but you talkabout statistics.
So 17 years ago 16, 17 yearsago We used to ask people about
(28:42):
their activity.
So people would report inwhether it be on a conference
call or Whatever on how manyexposures, how many follow-ups
that they did, how many phonecalls they made.
This application tracks all ofthat, and only that.
There's a leaderboard.
So let me give you an example.
So, in the world of duplication,here's what we don't understand
, here's what we do understand.
Here's what a lot of peopledon't understand is that 80% of
(29:04):
your business is going to be 80%of the time that you spend on
the front end is going to betrying to get this Duplication
to happen.
Your first four levels or so.
20% comes later.
It's the biggest part of yourgrowth.
And here's what like thenumbers.
Like if you say if you could getfive people To join your
business, and they each got fivepeople to join the business.
Of course we know it neverworks just like that, but let's
(29:26):
get the grasp of the concepthere.
You got a team of five people.
You've recruited, theyrecruited five.
It's 25 people who've recruitedfive.
That's 125 people who recruitedfive at 625.
The next level is 3125 people.
That means there's more peopleat layer five than there is one
through four combined.
(29:47):
But yet that first section fewlayers is where we're going to
spend most of our time trying tobuild.
The biggest part of the incomeis when we get so much
duplication that we have salesgoing on every Single day of the
month.
That means we have depositscoming to our bank account every
single day of the month.
But here's the problem with thatif we don't have some type of
(30:08):
statistic to look where we canfind that person that's on our
fourth level, who's exposed 62people to our business in the
last 13 days, they may bestruggling, they may not be
selling much, they may not berecruiting much, but they're
doing a lot of activity andthey're gonna burn themselves
out before a leader Grasp themby the collar.
That's what the application isgonna do for us, aaron.
(30:28):
It's gonna show Sally, whodoesn't the app doesn't even
know she's on level four in myorganization.
But all of a sudden I see Sallyon the leaderboard that she's
exposed 62 people this month Andit's the 13th of the month and
I'm like who in the heck is thisSally girl?
So I look in my genealogy report, i call her up and I'm like hey
, first of all, congratulations,your number one on the
(30:48):
leaderboard.
But tell me your story.
What's going on where you atthe business.
I can latch onto that leader.
We've never had that technologyin our business.
That person does a ton ofactivity.
They got a ton of drive, ton ofmotivation.
They have no coaching orleadership to latch on to and
they die in our business andleave Before we ever even had
them on our radar.
(31:09):
This application puts them onthe radar So as a leader, you
can be like I got to call thisperson.
Speaker 1 (31:14):
They've got what it takes and you can latch on to
them and coach them up that'sargument, biggest nugget I think
you've dropped, at least for mepersonally, because you're a
hundred percent right.
One of my fears I don't knowwho taught me this years ago,
but it's gonna echo what youjust said It's that, by the way,
leader, leaders listening, whoare team builders you already
have talent in your organizationthat you don't know about,
guaranteed, guaranteed.
(31:35):
I don't care who you are,unless your team's like micro,
small.
If you have a big team and Iknow we attract a lot of leaders
on this podcast You have peoplein your organization right now
who are talented uber talented,could change your life Who have
one foot out the door becausethey're not getting the love,
the coaching.
They haven't figured out thatmagic sauce, that two millimeter
change that they need toexplode this business,
(31:55):
ultimately exploding yourbusiness.
What Kevin just went over.
It now allows you to see thatfrom a bird's eye view so you
can lock arms with them and grabthem Massive.
The other piece, kevin I'llecho what you said.
I use it for personal coaching.
I get text, emails, phone callsdaily, as I'm sure do you, from
people in the team.
Some aren't even on the team.
They're trying to pretendthey're on the team with the
(32:16):
company It is what it is They'llsay this business isn't working
.
I'm not selling what you'reselling.
I'm not recruiting what you'rerecruiting victims speak.
By the way, let's be honest, iwill not take a one-on-one phone
call, i won't do a one-on-onetext reply, i won't sure tech
won't do a one-on-one zoom untilthat person sends me a photo, a
screenshot Of the homepage ofthis app that we're talking
(32:37):
about.
All I care about are twometrics.
First one is what Kevin justsaid I want to see the number of
exposures.
Whether they're recruiting orthey're trying to sell solar, i
want to see the number ofexposures.
Second thing, i want to see thenumber of sales or recruits.
Reason I want both of those isI need to know where to coach.
If Kevin sends me thatscreenshot.
He's been a partner with me onmy team and he's exposed two
(32:58):
people in 30 days.
I don't care if you're KevinMoller, aaron Browning, i really
don't.
You're not going to have blowup a massive team or sell a lot
of glass if you have twoconversations a month.
It won't work.
So then, my coaching call withKevin It's going to be very
limited, by the way is abouteffort.
It's effort, that's all that is, or the reverse.
Kevin did 62, like he said inhis previous example, 62 combos,
(33:19):
62 exposures, had zero signups.
Guess what he put the effort in.
I want to roll my sleeves, iwant to put the boots on with
him.
We got to figure out how he'sedifying the tool, what his
follow-up game looks like.
Right, that's a whole differentcoaching conversation.
That's what this app allows.
For me personally.
It's that simplification.
Simplification of where I'mgoing to spend my time, massive
(33:39):
man.
Speaker 2 (33:40):
You're look here with a good solar company with a
good product, good reputation,good, good pricing all the
things that would attract you toyour solar Business and, of
course, if you don't feel thatway, then you need to find
another solar company, right?
Speaker 1 (33:53):
just being honest, listen to the man.
Speaker 2 (33:55):
Yeah, you should be sold out to what you're doing
and if you don't think it's thebest, then go work with the best
.
Life Is short.
You really believe in whatyou're doing, then someone's
gonna put that activity in thereAnd at the end of the day,
you're either not doing enoughor you're not doing it right.
That's it.
If you have a good company,good product, good everything
that you're representing andyou're not getting the results
(34:15):
that you want, you're either notdoing enough You're not talking
to enough prospects Or you'retalking to prospects but you're
not doing it the right way, soyou're not effective, so you're
just burning out.
And this application will showyou that, because you'll see how
many exposures and how manyengagements.
That means how many people arelooking at your material.
Now, if your materials knowgood, because the company
represents no good and they'vegot a horrible rating with the
(34:37):
BB and About one star Googlerating, then yeah, you may be
doing a lot of activity.
You may be doing it when you'renot with the right company, but
most of you are with companiesthat you're passionate about.
So if that's you, then you'reeither.
If you're not getting what youwant, you're either not doing it
enough.
You're not doing it right, andthis application is literally
like driving your car.
(34:58):
You take your Mercedes to thedealership because the check
engine lights on and they do adiagnostic test.
They plug it into a computer tosee what is wrong and this
application does that for yourbusiness.
It says, hey, here are yournumbers.
You don't even have to trackthem.
That's the beautiful part,aaron.
You don't even have to track.
The application tracks it.
(35:19):
So I don't need to even worryabout how many exposures and
engagements I did in the last 30days, because I can click a
button and see it.
Yep, it tracks for me and it'sa diagnostic test.
If I have a lot of exposuresand poor engagements, then I
need to work on how I'm talkingto people.
And if I have great exposuresand great engagements And I'm
not selling or recruiting, thenthere's the tools that I'm using
(35:41):
are either horrible or thecompany doesn't have a good
reputation when it's googles.
Either one, yeah, but it's notway.
Speaker 1 (35:47):
And, by the way, it gives you the answer to that You
need to know.
You need to know.
You cannot run a businesswithout knowing your numbers.
That's right.
Write it down, ask her,highlight whatever you're doing.
If your old school, like us,you're on your phone, i don't
care.
Do something, you need to knowyour numbers without an app like
this.
Kevin and I are pretty smart.
I have posted it's all over mydesk.
I'm not tracking my exposures.
I'd be guessing and guess whatwe're salespeople.
My guess is going to be higherthan what it is happens all the
(36:10):
time.
Two other things I want totouch on.
One is it just here?
and you say that about tracking?
I know we're both believers ofthis.
Success leaves clues.
So I just looked while you weresaying that, kevin, based on
the month of June, which weretwo days away, i think one day
away I'm sitting in number threespot in my business partner,
john Bob.
This is number one.
So number one, number threerecruiters for the entire
company.
Seven thousand salespeople.
(36:30):
We get asked every single dayWhat are you guys doing?
How do you do it?
One hundred?
I will speak for John's.
I talk to him daily.
100% of our recruits becamebecause of the app.
100%.
We did not expose a singleperson without using the app.
They were a contact in ourphone.
In the app We did everythingthat we are teaching here today.
Number one, number threerecruiter in the entire company
seven thousand people because ofthis app.
(36:52):
I can't take any credit.
I can't.
Success leaves clues.
Sorry, i get passionate aboutthat.
But wake up and if it's notthis app, go find something else
.
But make sure you're copyingthe right cat, make sure you're
copying someone who's at the topof the leaderboard.
We're here sharing it with you.
The other thing and I want youto touch on this is uncensored.
So I'm gonna challenge you.
The app that we have designedfor my team and our company is
(37:12):
not corporate approved.
This is not run throughcorporate.
This is run through us.
You have seen both sides wherea company is paying for it,
they're building it.
Can we talk on the differences,because this is freaking
important in my opinion.
Speaker 2 (37:25):
Yeah, so corporate.
In course, I'm not talkingabout any one person's corporate
office and staff, because therethere are caveats to this, but
from majority speaking I cantell you this most people from
corporate think that they knowwhat it's like in the field and
90 plus percent of them don'thave a freaking clue.
They think they know what theirreps need.
They think they know what it'slike to make 20, 30 phone calls.
(37:47):
They think they know what it'slike trying to sell solar,
trying to sell whatever, tryingto recruit, trying to build,
building on social media, tryingto generate your own leads,
making phone calls, doingfollow-ups, being organized.
They don't have a clue becausethey don't do that every day.
They do what they do atcorporate, which is very
different.
Then the use and eyes of theworld that are out there in the
field.
Most of the time when a companyadopts this tech, they have
(38:10):
their own ideas of what itshould look like and a lot of
times that's not built with that, the same way that a leader of
a field would build it.
I like working with leadersBecause they know like you find
somebody who's been there donethat like prime example you,
aaron, you and John Bob Nessright, number one and number
three recruiters for a company'sgot 7,000 reps.
(38:30):
You guys know what you need Tosell solar and recruit reps The
person at corporate.
Most of them don't have afreaking clue.
They think they have a clue,they think they know, but the
truth is they're not number one,number two or number three.
Give me number one, number two,number three and we can put
together something that's badass.
And, by the way, it is badassbecause number one and number
(38:52):
three are using it.
Yeah, we know it works, andthat's the reason why it works
is because we're working withleaders, and that's what really
makes it shine.
And the cool thing is, too, isthat even lead different leaders
within the same company Canliterally partner with the tech
to create what we call their owngroup code, so they literally
can customize tools for theirteams.
If they're a big leader andthey want to take it to the next
level like if someone feelslike they have a fire that
(39:16):
they've already built And theywant gasoline to be poured onto
it, we can adopt this for themand their team and make it
personalized, which is prettycool.
Speaker 1 (39:24):
I love it.
I love it.
And then we let's talk financeshere for a second.
We and I think Patrick Shaw forthis, the owner of the app,
amazing guy, he just believes inyou, myself, and what we're
doing and how we're changinglives through solar and just all
that fun stuff.
He, amazingly and I'm stillshocked He was able to get about
80% of the app that Kevin and Iare talking about, that we use
(39:45):
daily, in the hands of our salesteam.
I mean one that partners withus for free.
80% of the features still blowsmy mind, blows my mind.
The other 20% high level youwant it.
Believe me, there is a cost.
It's minimal.
I think it's like $5.67 a monthor something like that.
And Kevin, you are going tokill me with this next statement
, by the way, kill me.
Let me go back.
All of the top leaders on thatleaderboard We have several in
(40:07):
the top 10 all have the bellsand whistles edition.
They want full tracking, fullcoaching.
They want all of that stuff.
Go invest in your business.
If it's not this, i don't care.
Go find something else.
You need to find something,some sort of tool, but ever it
may be tracking, all that funstuff.
Obviously, this one's builtwith leadership.
It's built with everything inin one house, so you don't have
(40:28):
to go out and have 900 differentmemberships, which I love.
Can we touch on the promotionthat we're launching in two days
?
Speaker 2 (40:36):
Yeah So.
Speaker 1 (40:37):
I'm in trouble.
Speaker 2 (40:38):
I work with other companies that don't know your
pricing, just so I can tell you,and they pay $300 a month with
no content to have to createtheir own.
So the fact that people can getthe standard version and not
even have to put in their creditcard and At any point in time
when they want to upgrade to pro, they can pay 67 bucks a month
with no contract, is literallyunheard of, because there's
(40:59):
people who pay 300 bucks a monthand they're left with nothing
But the tech.
They have to shoot the videos,they have to create the content,
they have to create surveys,they have to create email
campaigns, they have to createtags, they have to create all
this stuff their own, everythingand upload it to the tech, and
they're still paying 300 bucks amonth for it, whereas you guys
can do the standard version oryou can upgrade to pro for 67
(41:20):
bucks But yeah, i guess for you,aaron, because I love you, man
for the month of July.
Subscribers to the application.
So anybody, even if you'relistening this right now and you
haven't even downloaded it yetDownload it, create your account
.
You can take pro for a spin forthe entire month of July for a
dollar.
So stupid.
And here's the cool thing.
(41:41):
The cool thing is, if you usethis and you do it to 15% of
your capabilities as a humanbeing listening to this podcast
right now, you're gonna turn aprofit using this application.
And, by the way, i'm not a taxprofessional.
Aaron knows a bad of the boneone.
She's not even a taxprofessional, she's a tax
strategist and she'll blow yourmind What she can do.
(42:03):
She's a wizard really.
But she would tell you thatthis qualifies as a tax
write-off.
So I didn't tell you that, butI'm telling you.
You talk to your CPA or yourtax wizard Or contact Aaron.
If you don't have one, he'llhook you up.
But you can qualify as a taxdeduction for a dollar.
Someone can take the probe.
They can get $300 value for adollar.
Speaker 1 (42:23):
Let me just say that yeah, and that's for the month
of July.
I will go ahead and throw it inif you guys want to take a look
At that.
That is solar icons, team calm.
I will have it in the podcastdescription also over on the
YouTube channel.
I'm gonna be very blunt too.
For a dollar.
For a dollar.
If you had one new recruit comein July to your solar business
and you sold one additionalSolar system, what is the
(42:46):
returns on that?
You speak for my company.
Average, average commission ona solar job is between 10 and 14
thousand dollars.
If that came because of a $1app like that's mind-blowing.
But what is that one extrarecruit to your business do?
once again, i can only speakfor my company.
If they were just doing oneinstall a month, that's a
$12,000 a year conversationbecause I exposed somebody.
(43:08):
I went through the steps on theapp for a dollar.
Ladies, gentlemen, it's time tostep up.
Step up.
Treat this thing like afreaking business So you start
to get business-sized resultslike wake up.
Like I'm so freaking passionateabout it, kevin, i can't say
thank you enough, man.
You killed it.
I know we're gonna be bringingyou back.
Oh, by the way, those of youthat get the app.
I know it's gonna blow up today, which is fantastic.
(43:28):
I have shared, i think, 13videos now deep dives with Kevin
one-on-one going through thisapp.
You can find that on ourYouTube channel as well.
So once you have the app, youcan literally have it open on a
computer.
Walk you right through it.
It's simple.
He does a fantastic job Goingthrough each of the main key
elements of this app that youguys now will have because of
that promotion, which is great.
(43:49):
Kevin, how do people get aholdof you?
Speaker 2 (43:51):
You can find all my social media if you go to my
website.
If you go to strategic lifedesign comm slash connect.
Strategic life design commforward slash connect.
I don't have everything, it'llhave awesome an email address.
You can reach me everythingfrom YouTube, snapchat, facebook
, linkedin, twitter, you name it.
(44:13):
And also for you guys, i'mpassionate about personal
professional development.
If you go to community Dotstrategic life design comm
Community dot strategic lifedesign comm that'll take you to
a Exclusive arrangement I havewith a friend of mine, that who
has what I consider the bestaudio summary book Company on
(44:35):
the planet.
It's called read it for me andYou can actually get access the
annual subscription for free.
Wow, like you don't even putyour credit card in, i can give
it to you.
If you go to community dotstrategic life design Dot comm.
And it's awesome to give you anexample if I hear about a book
And I don't have time to read itbecause, aaron, you and I
talked about earlier, likesometimes you're reading
(44:56):
multiple books, we're not gonnaput what I'm reading down Yeah,
start another book, but I canlisten to the summary and get
the highlights and a lot oftimes the summary will tell me
if I really want to deep diveand read The whole book, or
listen to the whole audio book,because the summary can be in 12
minutes.
So all of a sudden someone tellsyou oh, you got to read four
disciplines of execution, or yougot to read Think and grow rich
(45:16):
, or you've got to read the 21irrefutable laws of leadership.
You may say we're alreadyreading something.
Listen to the audio summary ofit and in 12 minutes You'll have
the key points of that bookRead to you.
Or you can read the summary,literally read it, or the audio
version.
It's bad the bone and Ireferred so many people to read
it for me Throughout the yearsthat I finally met the owner of
(45:37):
the company, who's Incredible,and he's like look, you can give
annual subscriptions awaybecause They're gonna love it in
a year and if they use it for ayear, they'll want to pay at
that point to continue yoursubscription.
So my gift to you guysappreciate that man.
Speaker 1 (45:52):
Let's live life act, by the way, to everybody has 12
minutes, just like everybody hasa dollar.
Start treating like a business,kevin.
I'll speak for the audience.
Man, thank you.
It's been a pleasure taking adeep dive, peeling the onion and
learning more about you andwhat drives you, what it has you
pushing for more, yourmarketing expertise, your
business expertise.
I just can't say thank youenough, man.
It's been a.
It's been a real honor.
(46:13):
Everyone else, guys I hope youguys got value from this.
Obviously, kevin did this forfree, came from contribution.
Drop nugget after nugget.
Please like, review and sharethis podcast and YouTube version
of it.
Hope everyone has a fantasticday.
Be great, be safe.
God bless.
We'll talk soon.
Speaker 2 (46:29):
Thanks, guys, i.
Hello, hello, welcome to another episode of Solar
Sales on Censor.
I am your host, aaron Browning,and I am so excited, for
today's guest is my good friend,mr Kevin Moller.
I had the privilege of meetingthis young man and it's rare to
say young man because mostpeople in my age are older, but
he definitely is a young mancompared to me several years ago
(00:21):
.
We're in the same businesstogether.
He is an amazing leader.
He is an expert recruiter.
He is an expert marketer.
He is also a family man.
This gentleman gives back witha huge heart from charities and
pro bono work.
He's also one of the foundersof our team app.
He really was the brains behindit and helped develop the team
(00:43):
app that is really sweeping thesolar industry by storm.
He is one of the big reasonsfor that success.
Without further ado, kevinMoller, how the heck are you, my
friend?
Speaker 2 (00:51):
I'm blessed, Aaron.
How are you doing?
Speaker 1 (00:53):
I'm good man.
I'm excited to be here with you, man.
Speaker 2 (00:55):
Glad to be here too.
Speaker 1 (00:56):
Yeah, it's going to be a lot of fun.
You and I talk all the time Iwould dare to say almost daily
whether we're trading books,we're trading podcasts, we're
talking leadership.
We're talking everything we'regoing to talk about today.
So, truly, there really is noagenda.
I just want to flow with it.
For anyone in my audience whohasn't met you yet, i know
you've been on a ton of our teamcalls doing all your marketing
stuff And, by the way, there'sno one better at that.
(01:18):
Would you mind giving yourbrief background and how we met?
Speaker 2 (01:22):
Yeah, sure.
So before we met, my backgroundwas construction work.
I live here in South Alabama,was born and raised in Texas but
moved here when I was six yearsold So this is home and grew up
from a family of humble means.
My dad has a 10th gradeeducation.
He worked in the environmentalfield.
My mom did end up going tocollege while I was growing up
and became a nurse and worked ata hospital, and so, for me, i
(01:45):
watched them work hard and Idefinitely had a great childhood
growing up, but there werethings that I wanted to
accomplish as I was growing up.
At a very young age, 13, istarted working construction.
We literally started to buildhomes on nights, weekends and
summers at 13 years old.
Wow, it's crazy, but from 13 to20, i worked for the same
contractor and busted my tailworking for him, really learned
(02:07):
what it was like.
I remember my first paycheckAaron went to tools.
Speaker 1 (02:11):
Wait, hold on Your first paycheck invested back
into your business, exactly.
Speaker 2 (02:16):
I learned that I was a little bit shocked because I
was 13 and I was excited aboutmy first paycheck because I had
a plenty of things I was goingto buy at 13 years old And my
boss did such a great job.
He literally drove.
He didn't even tell me wherewe're going.
He drove me to Home Depot andwe're going around the store and
he's grabbing all this stuff inthe basket.
I thought he was buying metools And turns out I was buying
(02:36):
me tools.
He never paid me for that week,so he explained to me that
tools didn't come with thepaycheck, that you had to buy
your own, and it's probably oneof my great lessons early on.
But anyway, i digress.
I worked for him for a while,did heavy equipment operation,
concrete pumping, commercialbuildings, the tallest tower in
Mobile Alabama.
I poured all the concrete intheir parking garage.
So I got to learn reallyquickly what it's like to do
(02:59):
hard manual work And I wasmiserable.
I was fricking miserable And Idecided that I'm going to become
an architect.
I'm going to design things andthen have a construction company
that builds unique homes, andthat was my mission And I was
serious about it.
So in my 10th, 11th and 12thgrade in high school I took
drafting and design courses intrade school About the time I
(03:20):
graduated high school, i hadfive drafting and design courses
under my belt.
I was going to go to get on mybasic stunts for an architecture
degree and rolled right intocollege.
So I was building houses 40 to50 hours a week during the
daytime, working for him, andthen I was going to college more
than full time hours, fivenights a week, literally four to
five hours per night in classes, taking night classes, and it
(03:41):
was very difficult.
I did that for two and a halfyears And then I found the
network marketing profession.
I was broke, i was tired, ididn't have any time for an
extra job, i definitely didn'twant an extra boss and found
this network marketing businessand thought I could supplement
my income.
And I did supplement my income.
But then all of a sudden Ifound personal and professional
development, all the stuff Ithought I never needed.
I didn't think I needed anybooks.
(04:02):
I hated books.
I had never read a book outsideof having to with college or
high school And I definitelydidn't think I really needed a
mentor.
I was very motivated, selfmotivated, and I thought that's
really all you need is some grit.
That's all I knew was hard work.
So when I found this professionand it started to work on me.
I got addicted to personaldevelopment.
I've been on a war path now for17 years of personal and
(04:25):
professional development Andwhat that ended up doing for me
was teaching me after my firstseven months in network
marketing that, hey, you coulddo this full time.
And I changed my degree fromarchitecture to business.
I went one more semester.
I discontinued my studies,which is a really nice way of
saying I dropped out in school.
One of the best days of my lifewas when I walked out of there
(04:47):
and was able to focus on my ownbusiness.
Since then I haven't had a job.
It's been almost 17 years.
I'm unemployable.
You can't pay me to work forsomebody If it's not creative
work things.
I'm passionate about theability to serve people the huge
upside.
I'm a big fan of personalprofessional development, but
also self liberty and freedomand sovereignty, and I want
control of my schedule.
I don't want anybody to controlme and I want to use my God
(05:08):
given talents to serve the world.
So that's what lights me onfire, and it's been a blast.
It's been a lot of rollercoaster, ups and downs, but
that's, that was my story then,and so how you and I met was in
that business a hundred percent,in fact.
Speaker 1 (05:21):
You probably don't know this man.
So we used to have team callsfor that other business and I'll
do my best not to say names,but I'll probably mess it up.
It's all good and I think wehad a team call every Sunday
night.
Is that correct?
Speaker 2 (05:30):
That's correct.
Speaker 1 (05:31):
Okay, so I had come on board on a Thursday and our
first team call was that Sundayand you were the keynote.
And this is a large team, we'retalking several hundred
thousand people.
It was packed.
I was a baby, my first networkmarketing experience five years
ago.
Whatever it was, i knew nothing.
I didn't have high expectations.
Honestly, i just hadn't heardgreat things about it.
I didn't know anything aboutthe company.
I just joined because of thementor like it was one of those
and made a blank decision, soI'll figure it out later.
(05:52):
I hop on this call.
They introduced Kevin and hegoes through a similar story.
It was a little bit shorter andI was instantly drawn in and
then he delivered this keynotefor like 25 minutes.
I had goosebumps.
I'm texting my business partner, chris Hart, who's with us here
, that with the solar journey,the same thing.
We were like oh my gosh, isthis God's way of telling us
like we locked arms with theright people?
you killed it, man.
(06:13):
Since that day I said I want tobe around you.
I immediately added you to ourcircle, whether or not you knew
it or not, you're amazing dude.
Speaker 2 (06:20):
Hey, likewise, man.
I just got to give you a shoutout also that I got started with
that company Considerably longtime before that you came on the
scene, but very quickly, man,you have an ability to pour into
people at a natural capacity.
Of course, i know you've workedhard on yourself.
You're an avid reader, full.
You love personal professionaldevelopment and go into
conferences and learning andgrowing same things that I love
(06:41):
But you have this ability tobuild a culture and a dynamic in
an organization That can crushany barrier and literally kick
butt and take names, and Ilearned a lot from you and
continue to.
That's the reason why we're soClose is.
You know, i lean on you forinformation and stuff on a
regular basis, so I appreciateyou as well, man.
Speaker 1 (07:00):
I love that, love that something else before you
take it further.
You touched on personaldevelopment and I love that you
brought it up.
What was the fancy word youused for dropping out of school?
Yeah discontinued my studies.
I see I gotta use that similarbackground.
I and I'll go ahead and say Ihaven't said it here this big of
an audience, but it is what itis I failed out of five colleges
I almost said four, but I wouldhave been lying It's five,
(07:20):
something I'm not proud of, butit just wasn't for me.
It was much like you.
I realized, and I'm gonna takegrief for this, but I'm being
honest.
This is uncensored.
I was taking classes inbusiness from people who have
never owned a business.
I was taking classes frompeople who were making salaries
that I don't want to make amonth and I'm being honest with
you, i'm being transparent Andso I struggled to learn.
I wasn't excited.
(07:41):
They didn't grab my attention.
Maybe I wasn't ready.
I'm not putting it all on them,but it just it was broken.
It wasn't right for me, and soI do feel blessed.
Network marketing I know it getsa lot of grief from people that
couldn't hack it, from peopleWho quit on themselves, maybe
joined the right, the wrongbusiness excuse me, the wrong
leadership.
I get it.
There's a lot of factors gointo it.
One thing you cannot knock isthe personal development around
network marketing.
(08:02):
It's like nothing I've everseen.
Was there something inparticular?
Because I know similarbackground?
we weren't avid readers by anystretch.
What clicked for you?
Was it something someone said?
Was it a book?
Was it a class?
What was it?
Speaker 2 (08:12):
16, 17 years ago, when I got started, they told me
kevin, there's 10 things youneed to commit to to be
successful.
And I committed to nine.
So I realized that when Iwasn't having the success that I
wanted, there was justsomething in me.
Maybe it was ego, maybe it wasarrogance, i don't know what.
It was probably a combinationof a lot of different things But
(08:33):
it was like, hey, if thisdoesn't work, it's not going to
be because of me.
Okay, it's gonna be because ofthe company, because of them,
because the leadership, thetiming, the economy, it's gonna
be something else, but it's notgoing to be because of kevin.
So I decided to commit to thattenth Thing, and that tenth
thing was personal professionaldevelopment.
And what they encouraged me todo was read 10 pages a day.
(08:54):
Now, remember, i'd never pickedup a book outside of high
school.
In college, never picked up abook unless I absolutely had to,
hated to read, was not good atreading, did not want to read,
had no reason to read, otherthan that I'm not going to fail.
And there's this one thing Ididn't do.
I got to at least do that.
So if I fail, i know it wasn'tme right.
So I finally commit to number10 of the 10 things that I was
(09:17):
supposed to commit to, and Inever forget.
My mom was actually having brainsurgery in new york And I flew
up there to be with her before,during and after surgery, and of
course, she's in and out ofrecovery 24-7 right.
Conscious goes back to sleep,conscious goes back to sleep.
Lights are dim.
I'm exhausted, but what do youdo?
You're stuck at a hospital, andthis is before like phones were
(09:39):
really blowing up So youcouldn't just play on your
iPhone.
That's just 16 years ago.
So I went to the bookstore.
I literally got a taxi.
This was also before uber.
Speaker 1 (09:48):
Oh, he's going way back.
Speaker 2 (09:49):
Ladies and gentlemen, Yep, got a taxi, went to the
bookstore and I was looking fora book and they didn't have it
And I was like that's my excuse.
Anyway, i ended up ordering itonline, having it mailed to the
hotel, and the book was theslide edge by Jeff Olson.
So anybody here's heard of thatbook great, if you haven't,
it's a compound effect by DarrenHardy Is basically an updated,
revised version of that.
(10:10):
Darren Hardy is the formerpublisher of success magazine.
Both of those books cover thesame philosophy and it really
teaches you.
The formula for success Is dailydisciplines, practiced every
single day with the rightattitudes over time Is what
leads us to success, and thesame thing in reverse is what
leads us to failure.
It's not one catastrophic thingthat we do, it's daily errors
and judgment, compounded overtime, that leads us to failure.
(10:34):
So it's not the cheeseburgerthat kills somebody, it's the
cheeseburger every day for 30years That kills somebody.
And success is just like that.
But in the opposite, it's inour daily decisions, in our
daily habits.
And when I read that book and Isaw all the examples, like all
of a sudden I was like, oh, ican do this, i can make
incremental, daily deposits ofthe right attitudes and the
right behaviors, compounded overtime, to make the dude like me
(10:58):
actually be able to besuccessful like these people on
stage.
And that's what blew my mindand literally Aaron and I went
from not reading to begrudginglygetting this book.
I was going to force myself toread 10 pages a day.
I read the book in two days.
Wow, of course I was stuck at ahospital So it was a little
easier to do than maybe justnormal everyday life.
(11:19):
But that hooked me so much thatI literally got in a taxi again
, went to the book some millionAnd bought rich dad, poor dad by
Robert Kiyosaki and I read itin two days.
So in four days I read twobooks.
And those things taught me somuch that business classes never
did.
Taught me so much thatarchitecture classes never did.
Taught me so much that highschool and the rest of my
college Basics never did.
(11:41):
Taught me things my parentsdidn't even know.
And all of a sudden I was achanged human being.
I saw the world through adifferent set of eyes And that's
what hooked me, like I've beenhooked since then on.
What I don't know Is what I'mpassionate about.
I think that things that areconventional and normal lead to
average and average sucks.
The average marriage ishorrible, the average health is
(12:04):
horrible, the average spiritualconnection is horrible.
The average everything is, andI don't want average anything.
I don't want the averagephysique, average health,
average mindset, averageeducation, average bank account,
average business, averagemarriage, average relationship
with my son.
Like I want everything to beelevated to above average and I
want to be hooked on life.
You know to wake up on fireevery day and personal
(12:25):
development, professionaldevelopment, is a huge part of
that.
For me.
Speaker 1 (12:28):
Ladies and gentlemen, i hope you see why he's in my
circle.
It's little, it's little.
Rants like that just gets youfoos pumps.
And, by the way, he had no ideait was an asset question,
believe it or not.
I think it's cool because hecan trace it back and I can
trace mine back as similar, andI'll share this one quickly
Because I haven't shared it withanyone else.
I was a second or third yearagent, so this is back in like
2012.
We had cell phones.
I don't think uber was thereyet.
(12:49):
I'm just making fun of Kevin.
I'll never forget I had read abook.
It was required for me to joinkeller-williams.
It was.
They call it the red book.
It's the millionaire realestate agent book.
Wasn't two days?
I think it took me two weeks atthe pool over summer or
something.
I ended up reading this book.
He talks about building it,building a team, owning a
business, right going from asolo Paneur to an entrepreneur
and a business owner, and soinstantly I started trying to
build a team.
And I'll never forget I wasinterviewing this agent my
(13:11):
office year two, year three andat this point, usually if an
agent had a pulse, they joinedlike it was one of those.
They saw the commissions.
They didn't take a whole bunch.
And I'm interviewing this lady.
I'm following all the templatesfrom this book and I'm going
through.
I think I'm on the thirdinterview with her.
No one else in my office isdoing it this way.
I'm following by the book.
It wasn't going to be because ofme, it didn't work.
And I get to the job offer andshe says no.
I'm like crushed.
(13:33):
I walk out of this boardroomand there's 80 other agents in
there, right.
This is way before for COVID,where working from home was cool
and everyone walks out.
Did she accept?
And I said no?
And they were all oh, it wasn'tmeant to be, she wasn't the
right fit.
They were saying all thefriendly stuff and I refused to
be a victim.
It was because of me and ithurt so bad.
That day I realized as a leaderI did not build a world big
(13:54):
enough for this female, thisyoung lady, this aspiring
business owner, to play in it.
She would have been a gamechanger for my company And I
went home that night and I saidthat will never happen again.
If I want to be in businesswith somebody they don't come on
board, it's because I didn'twant them, never again.
I went on an all out JohnMaxwell reading spree, whatever
you want to call it.
I was consuming at everything.
(14:15):
Half of it I didn't evenunderstand in the beginning I
had to reread and keep going.
It was way over my head, but Irefused to let that thing happen
again.
What are you reading right now?
Speaker 2 (14:23):
I'm reading the Bible through cover to cover.
That's the most important thing.
I'm reading I just finished twodays ago a book called The
Prayer of JBez, which isunbelievable.
I'm reading a book I forget thename of it, but it's by a
Chinese philosopher which isvery interesting to see his
philosophy from his countryLiterally talk about how they
view America, which is reallyinteresting and insightful
(14:46):
because we're a product, a lotof our environment.
It's our education, ourexperience in our environment.
That's what forms our beliefs,forms how we do our actions And,
of course, the actions that wedo give us the results that
we're getting or not getting,and so our environment.
I was born here in the UnitedStates, live here in the United
States my whole life.
I've visited a few othercountries but all I know is the
(15:08):
American culture and I've onlyglimpsed at others.
So it's unique to hear aphilosopher who was obviously
ingrained in Chinese philosophyand culture, to look and see how
he views America, which isreally interesting.
And I'm also reading theautobiography of Winston
Churchill.
Speaker 1 (15:25):
Love it.
And, by the way, once again, wehaven't talked about this
either.
He mentioned several books, alittle tip that was given to me
I don't really know how long ago.
I treat my books almost like TVchannels.
I'm not in the mood everysingle night typically to read
the same book over and over, somuch like you.
I usually have three or four onmy desk, on my audible, in my
car, in my office, whatever.
(15:45):
So I'm jumping around from eachone, depending on the mood or
what I'm trying to accomplish orlearn that in that season.
So that's cool to hear someoneelse doing it.
Let's go ahead and jump gears,man.
I want to talk about Energize.
This is our brainchild.
There's no one better to haveon this podcast that knows the
ends and outs of it.
Let's talk about the formationof this app.
This app was really launchedwith another company that you
(16:05):
and I were a part of.
Do you want to talk about howthis came about?
What your thoughts of the appwere back then compared to now?
Speaker 2 (16:13):
Yeah.
So there was amulti-millionaire in the space
who recognized way ahead of histime that his team was
fragmented because of technology.
And in life and in business,our strengths are also our
biggest weakness.
So the example I'll give you isif you're an aggressive
personality type, that's great.
You can conquer, you can takeground.
You've got an aggression thatdrives you forward.
(16:35):
The problem is, in somecircumstances you can also talk
yourself right out of closing adeal because you're too
aggressive.
Right.
If you're humble, that's one ofyour biggest strengths, that
you have humility about you.
You're not arrogant, you're aserving person.
People can take advantage ofyou because you're a humble
person.
So your strengths are also yourweakness And you realize that
(16:57):
technology was one of thebiggest strengths that could
ever provide this professionwith pouring gas on a fire,
because you could connect withpeople.
You had social media and you hadapplications and you had CRMs
and you had surveys.
You had all these great piecesof tech, but the problem is that
everybody was fragmented.
You almost had to go to schoolto learn each piece of them.
You had to pay money for eachpiece of them.
(17:19):
Most of them didn't communicatewith each other And even if
they did, you had to do aprocess that most people would
be familiar, called integration,using things like APIs and
things like that.
So those that are familiar withwhat I'm talking about know
exactly what I'm talking about,but somebody who's never built
something like that.
An example would be if you hadsomebody fill out a survey and
(17:39):
you got the responses thatwouldn't automatically go over
here to this other piece ofsoftware that you have that
reminds you to follow up withthat person.
So you'd have to build thatthing and then try to get them
to talk to each other.
And so people were all over theplace.
And also, because of theinternet, there's a huge market
for agencies to try to sellproducts and services to network
(18:00):
marketers and say, oh, younever have to recruit, never
have to talk to anybody, justbuy our thing, buy our program,
buy our software and we'll do itall for you.
And so what that leads to isfragmentation.
Like you want duplication, youneed a repeatable, duplicatable
system that you can repeat overand over again and understand
that every time you addcomplexity to that formula or
(18:23):
that process, you eliminate apercentage of the population
that can succeed doing whatyou're doing.
And anybody can complicatesomething.
Anybody can make somethingcomplex or complicated.
It takes a genius to simplify.
It's much harder to simplify.
So what he did is he took thehard road.
He didn't just say let me finda solution.
(18:43):
There was no solution.
That was designed forrelationship marketing, a person
to person, sharing a story,telling the story, getting
someone's attention.
You know the reason why.
Like in solar as a primeexample, if you could sell solar
in two sentences, threesentences, then it would just be
a radio commercial.
They wouldn't pay solar reps somuch money.
(19:05):
The reason why they pay them somuch money is because someone
needs to get someone's attention.
Say, listen, let me get youyour power bill, let me get your
utility bill, let me see whatwe can do for you, let me
educate you.
Do you know about this taxcredit stuff?
All that kind of stuff.
Get the conversation and movethem forward to close the deal,
get solar in their home andeverybody's paid and happy.
So that's the reason why hecreated the technology was hey,
(19:27):
let's take the person thatshares the story, who's
representing a company, butthey're in business for themself
, the network marketingprofessional.
Let's build technology that cando everything they need it to
do and let's not allow it to doanything that they don't need it
to do.
Let's make it complex on itscapabilities on the back end,
but simple to use on the frontend, and see if we can get this
(19:47):
to duplicate.
And he did and it worked.
He was his own solution for hisown team and it worked
extremely well.
And, of course, he was the onewho called me up and introduced
it to me and that's how I gotstarted using the tech.
Speaker 1 (19:59):
I love it, man.
So I'll cut the other spin tothis.
I was one of the early agentsof a real estate brokerage
called EXP.
It's now the largest I'm gonnasay one of the largest real
estate brokerages in the worldhuge.
When we first came out of thescene, i think I was agent 3000.
We didn't have an app like this.
It didn't exist.
And I remember one of thefrustrations as a team builder.
I remember calling the upline,whatever you called them then,
(20:19):
and I said Kevin, what video doI send this person?
Hey, kevin, this person askedthat this person wants a flat
sheet, this person wants this It.
Go to YouTube, go check youremail.
I think I sent it, i think itwas a text, i think it was in a
group me I'm all over the place.
So, as a builder, it wasslowing me down.
I couldn't figure it out.
And what I loved when I firstmet this app with you it's what
I call a business in a box.
It's split second marketing.
(20:40):
Every single tool was there.
It was labeled.
You can fall in love with yourown and I love that.
Right, we all have our ownfavorites, but it was all in one
place.
I didn't have to go check groupme, go check a text thread, go
on Facebook, go to YouTube.
That part was game changing forme, man.
It was just an area to house it, talking about the app.
So the gentleman we're talkingabout, patrick Shaw we've had
(21:01):
him as a guest on the show.
How big was his team when helaunched this, when he beta
tested it with his team at thatother company?
Speaker 2 (21:07):
I don't even know It was huge, massive though.
The team, big team.
He's been decades of experiencein the field as a builder And
he's the kind of guy that justnever.
He had times where he took hisfoot off the gas some, but he
never took his foot completelyoff, Like he's just been a
builder for a long time.
So he had a massive team.
I don't know the size of it,but huge.
Speaker 1 (21:26):
Yeah, i'm pretty sure it's in the hundreds of
thousands Like massive, massive.
And the reason I bring that upnot to break up Patrick he's not
here, he doesn't need it, he'sgonna kill me for saying that
It's the show like when he builtthis thing.
That's the population, that'sthe sample size that this was
tested on, and so I immediatelyfell in love with it.
Kevin and I would mastermindArna.
That's how I became friendswith Patrick.
When we partnered up with oursolar company.
(21:46):
We didn't have anything.
It reminded me of the EXP And Isaid I'm not doing that again.
No, i reached out to Kevin, orreached out to Patrick, and I
said what can we do to designsomething that can plug and play
in the solar world?
And that's really what broughtthe three of us back together on
this project.
What are some of the keyhighlights that this app brings
to you in terms of recruiting?
I know you mentionedduplication.
Speaker 2 (22:06):
I mean I literally the application makes
duplication of building ourbusiness so simple that I've
literally used the applicationto recruit other people.
Now I don't mean I use it tosend people a video and that
kind of stuff.
I literally showed somebody hey, man, check this out.
You see this companyintroduction video.
Yeah, watch this.
When I send this to this personI can see if they got it.
(22:28):
I can see when they click on it.
I can even see what percentagethey watched.
The phone lets me know.
I can also set up a reminder tolet me know when to follow up
with that person.
So whenever I stop I have theability, like when my brain
stops, i have the ability toremember because the application
remind me to follow up withthem.
So that's one of the thingsthat helped me the most was
(22:48):
being able to literally migratedmy entire business to-do list,
aaron, from other applicationson my computer and mobile device
into the application because ithas a built-in to-do list
feature that you can even tie toa prospect.
So if it says follow up withJohn Doe, when you click on that
it takes you to John Doe'scontact record And when it takes
(23:09):
you to their contact record,you click a button and call them
.
When I hang up, it pops openand says would you like to take
notes about today's call?
So I'm like, yeah, he's movinghouses, closes on a house 15th
of next month, follow up withthem after the 21st, and then I
can set another to-do to remindme on the 21st, to call John to
see how the move went and torevisit that conversation.
(23:29):
So it's like having anassistant, it's like having a
second brain and keeping it all.
This is why I call it theremote control to your business.
Is that, anywhere on the planet, if I have my phone with me, i
can build my business because ofthat application.
And that's what makes it soduplicatable is because, unlike
other providers that are outthere and I've had them all, by
(23:51):
the way, because I owntraditional companies as well
I've tried them all Infusion,soft key, click, funnels, survey
, monkey, active campaign youcan't name what go high level.
I've used them all, everysingle one of them.
I spent thousands of dollarslearning all these different
softwares And you can'tduplicate that, even if you get
it to work.
How are you gonna help the newperson do that?
(24:11):
Are they gonna tell them theygotta pay $200, $500, a thousand
dollars a month.
Then you gotta build all theseother campaigns, send them all
these campaigns, upload it totheir account.
You cannot duplicate in ourprofession like that.
But what you can do with thisapp, just like the energized app
someone can be brand new,create their account, they're in
business, correct, it's thatsimple.
(24:32):
Everything they need is there,right.
So it's a huge game changer.
And, aaron, i use it to getpeople's contact info Like a
ninja.
So if I met somebody, insteadof me saying hey, can I get your
number that's salesy I couldsay, hey, i'd love to stay in
touch.
You mind if I send you mydigital business card If people
are like sure, i'm like cool,what number you want me to send
(24:53):
it to?
Boom, got their number.
Speaker 1 (24:55):
Simple as that.
That's sexy Ninja tactics.
You said the word duplicationquite a few times And I really
wanna make sure the audiencethis doesn't get lost on anyone.
This is huge.
I guarantee there are somealphas, there are some drivers
Whatever you wanna label itlistening right now who are very
good at what they do personally.
Yet without duplication, italways is going to rise and fall
(25:18):
on you.
There's no team building, thereis no leverage, there is no
passive income.
That is what I had to learn thehard way too.
If Kevin gives me the roadmap,i can go out and do it.
I'm gonna end up varying off,adding my gifts, adding my skill
sets from personal development,like we talked about.
But to someone brand new juststarting out in solar, they're
not gonna be able to duplicatewhat I just did.
And so, although it might workfor me, it doesn't work for
(25:38):
anyone else, and that's not whyI joined here.
I joined here to build amassive, freaking team with
massive leverage, massiveamounts of passive income, so I
can live an impactful life, andthat truly is what this app is
doing.
And the other example I'll giveKevin, as you're one of the top
recruiters in our company, ilove it.
It's not nothing I do special.
I just use the app every singleday.
(25:59):
I could take Kevin, who's brandnew in the business, and say
here is the text I send out Whenthey write back sure or yes?
here is the video I sent out.
Here is my followup text.
Here is the exact language Iuse once I get on the phone to
answer their question and signthem up.
Like it is a duplicatableprocess.
There is no gift there.
There is no special Supermanability there.
(26:21):
It is dumbed down to theultimate level, if you will, and
that's really what I love aboutit.
The other thing you touched onis tracking.
Call it big brother, call itwhatever.
I'll share this example and youcan run with it.
I have my favorite video in ourapp and our team app.
It's fire.
It just recruits a lot ofpeople.
It's about 21 minutes long.
I can track down to the secondand I know Kevin knows all this
(26:41):
before our listeners of how muchsomeone watched the video, and
so I'm gonna share an example.
I don't get to the money in thatvideo until minute 11.
So if someone watched eightminutes, i'll use Kevin because
I'm staring right at him.
He watched eight minutes.
He's not jacked up because hedidn't even see the money.
So when I hit him up, i'm likeKevin.
I'll even tell him Kevin, ihate to be a big brother man.
You only watched eight minutesand 37 seconds of that video I
(27:03):
sent you And he's like ah really.
I say yes, do me a favor, pullthe car over, throw food at the
kids, do whatever you gotta do.
I need 13 more minutes of yourtime.
You didn't even get to themoney.
You didn't even get to themoney.
And he's like there's money?
My guess there's money.
Stop what you're doing.
Because of the app, i'm able totalk like that.
I know exactly where they gotlost.
As a leader, i can also tell mycontent's not working if I lose
(27:25):
somebody a minute eight everysingle day, like my content
sucks.
So I love the app for thatreason.
Any other tracking tidbits youwant to talk about?
Speaker 2 (27:33):
Yeah.
So look, as a prospector and asa team builder, this
application makes it.
By the way, in full disclosure,i don't sell the application,
so let me just say that toeverybody.
Like someone goes out and Callsa company and builds it for
their organization Cool, i don'tget paid a cent, but I do sell
it because I believe in it.
Right, i talk about it.
This application, literally fora prospector, and especially a
(27:57):
team builder, it's like going toheaven without having to die.
Imagine deploying a boatload offlies to sit on all your
prospect shoulders, 24 hours aday, seven days a week, and
report to you in real time Who'sdoing what.
Who's open an email, whoclicked a link, who looked at an
article, who watched the video,what percentage they watched,
when did they do it?
(28:18):
How often have they done it?
By the way, all those fliescommunicate and tell you
statistically Who's looking atthe most information, that has
the biggest spike in score,using an algorithm to tell me
Who's consuming the mostinformation about my product or
my opportunities.
So I know where to prioritizemy follow-up.
Not only that, but you talkabout statistics.
So 17 years ago 16, 17 yearsago We used to ask people about
(28:42):
their activity.
So people would report inwhether it be on a conference
call or Whatever on how manyexposures, how many follow-ups
that they did, how many phonecalls they made.
This application tracks all ofthat, and only that.
There's a leaderboard.
So let me give you an example.
So, in the world of duplication,here's what we don't understand
, here's what we do understand.
Here's what a lot of peopledon't understand is that 80% of
(29:04):
your business is going to be 80%of the time that you spend on
the front end is going to betrying to get this Duplication
to happen.
Your first four levels or so.
20% comes later.
It's the biggest part of yourgrowth.
And here's what like thenumbers.
Like if you say if you could getfive people To join your
business, and they each got fivepeople to join the business.
Of course we know it neverworks just like that, but let's
(29:26):
get the grasp of the concepthere.
You got a team of five people.
You've recruited, theyrecruited five.
It's 25 people who've recruitedfive.
That's 125 people who recruitedfive at 625.
The next level is 3125 people.
That means there's more peopleat layer five than there is one
through four combined.
(29:47):
But yet that first section fewlayers is where we're going to
spend most of our time trying tobuild.
The biggest part of the incomeis when we get so much
duplication that we have salesgoing on every Single day of the
month.
That means we have depositscoming to our bank account every
single day of the month.
But here's the problem with thatif we don't have some type of
(30:08):
statistic to look where we canfind that person that's on our
fourth level, who's exposed 62people to our business in the
last 13 days, they may bestruggling, they may not be
selling much, they may not berecruiting much, but they're
doing a lot of activity andthey're gonna burn themselves
out before a leader Grasp themby the collar.
That's what the application isgonna do for us, aaron.
(30:28):
It's gonna show Sally, whodoesn't the app doesn't even
know she's on level four in myorganization.
But all of a sudden I see Sallyon the leaderboard that she's
exposed 62 people this month Andit's the 13th of the month and
I'm like who in the heck is thisSally girl?
So I look in my genealogy report, i call her up and I'm like hey
, first of all, congratulations,your number one on the
(30:48):
leaderboard.
But tell me your story.
What's going on where you atthe business.
I can latch onto that leader.
We've never had that technologyin our business.
That person does a ton ofactivity.
They got a ton of drive, ton ofmotivation.
They have no coaching orleadership to latch on to and
they die in our business andleave Before we ever even had
them on our radar.
(31:09):
This application puts them onthe radar So as a leader, you
can be like I got to call thisperson.
Speaker 1 (31:14):
They've got what it takes and you can latch on to
them and coach them up that'sargument, biggest nugget I think
you've dropped, at least for mepersonally, because you're a
hundred percent right.
One of my fears I don't knowwho taught me this years ago,
but it's gonna echo what youjust said It's that, by the way,
leader, leaders listening, whoare team builders you already
have talent in your organizationthat you don't know about,
guaranteed, guaranteed.
(31:35):
I don't care who you are,unless your team's like micro,
small.
If you have a big team and Iknow we attract a lot of leaders
on this podcast You have peoplein your organization right now
who are talented uber talented,could change your life Who have
one foot out the door becausethey're not getting the love,
the coaching.
They haven't figured out thatmagic sauce, that two millimeter
change that they need toexplode this business,
(31:55):
ultimately exploding yourbusiness.
What Kevin just went over.
It now allows you to see thatfrom a bird's eye view so you
can lock arms with them and grabthem Massive.
The other piece, kevin I'llecho what you said.
I use it for personal coaching.
I get text, emails, phone callsdaily, as I'm sure do you, from
people in the team.
Some aren't even on the team.
They're trying to pretendthey're on the team with the
(32:16):
company It is what it is They'llsay this business isn't working
.
I'm not selling what you'reselling.
I'm not recruiting what you'rerecruiting victims speak.
By the way, let's be honest, iwill not take a one-on-one phone
call, i won't do a one-on-onetext reply, i won't sure tech
won't do a one-on-one zoom untilthat person sends me a photo, a
screenshot Of the homepage ofthis app that we're talking
(32:37):
about.
All I care about are twometrics.
First one is what Kevin justsaid I want to see the number of
exposures.
Whether they're recruiting orthey're trying to sell solar, i
want to see the number ofexposures.
Second thing, i want to see thenumber of sales or recruits.
Reason I want both of those isI need to know where to coach.
If Kevin sends me thatscreenshot.
He's been a partner with me onmy team and he's exposed two
(32:58):
people in 30 days.
I don't care if you're KevinMoller, aaron Browning, i really
don't.
You're not going to have blowup a massive team or sell a lot
of glass if you have twoconversations a month.
It won't work.
So then, my coaching call withKevin It's going to be very
limited, by the way is abouteffort.
It's effort, that's all that is, or the reverse.
Kevin did 62, like he said inhis previous example, 62 combos,
(33:19):
62 exposures, had zero signups.
Guess what he put the effort in.
I want to roll my sleeves, iwant to put the boots on with
him.
We got to figure out how he'sedifying the tool, what his
follow-up game looks like.
Right, that's a whole differentcoaching conversation.
That's what this app allows.
For me personally.
It's that simplification.
Simplification of where I'mgoing to spend my time, massive
(33:39):
man.
Speaker 2 (33:40):
You're look here with a good solar company with a
good product, good reputation,good, good pricing all the
things that would attract you toyour solar Business and, of
course, if you don't feel thatway, then you need to find
another solar company, right?
Speaker 1 (33:53):
just being honest, listen to the man.
Speaker 2 (33:55):
Yeah, you should be sold out to what you're doing
and if you don't think it's thebest, then go work with the best
.
Life Is short.
You really believe in whatyou're doing, then someone's
gonna put that activity in thereAnd at the end of the day,
you're either not doing enoughor you're not doing it right.
That's it.
If you have a good company,good product, good everything
that you're representing andyou're not getting the results
(34:15):
that you want, you're either notdoing enough You're not talking
to enough prospects Or you'retalking to prospects but you're
not doing it the right way, soyou're not effective, so you're
just burning out.
And this application will showyou that, because you'll see how
many exposures and how manyengagements.
That means how many people arelooking at your material.
Now, if your materials knowgood, because the company
represents no good and they'vegot a horrible rating with the
(34:37):
BB and About one star Googlerating, then yeah, you may be
doing a lot of activity.
You may be doing it when you'renot with the right company, but
most of you are with companiesthat you're passionate about.
So if that's you, then you'reeither.
If you're not getting what youwant, you're either not doing it
enough.
You're not doing it right, andthis application is literally
like driving your car.
(34:58):
You take your Mercedes to thedealership because the check
engine lights on and they do adiagnostic test.
They plug it into a computer tosee what is wrong and this
application does that for yourbusiness.
It says, hey, here are yournumbers.
You don't even have to trackthem.
That's the beautiful part,aaron.
You don't even have to track.
The application tracks it.
(35:19):
So I don't need to even worryabout how many exposures and
engagements I did in the last 30days, because I can click a
button and see it.
Yep, it tracks for me and it'sa diagnostic test.
If I have a lot of exposuresand poor engagements, then I
need to work on how I'm talkingto people.
And if I have great exposuresand great engagements And I'm
not selling or recruiting, thenthere's the tools that I'm using
(35:41):
are either horrible or thecompany doesn't have a good
reputation when it's googles.
Either one, yeah, but it's notway.
Speaker 1 (35:47):
And, by the way, it gives you the answer to that You
need to know.
You need to know.
You cannot run a businesswithout knowing your numbers.
That's right.
Write it down, ask her,highlight whatever you're doing.
If your old school, like us,you're on your phone, i don't
care.
Do something, you need to knowyour numbers without an app like
this.
Kevin and I are pretty smart.
I have posted it's all over mydesk.
I'm not tracking my exposures.
I'd be guessing and guess whatwe're salespeople.
My guess is going to be higherthan what it is happens all the
(36:10):
time.
Two other things I want totouch on.
One is it just here?
and you say that about tracking?
I know we're both believers ofthis.
Success leaves clues.
So I just looked while you weresaying that, kevin, based on
the month of June, which weretwo days away, i think one day
away I'm sitting in number threespot in my business partner,
john Bob.
This is number one.
So number one, number threerecruiters for the entire
company.
Seven thousand salespeople.
(36:30):
We get asked every single dayWhat are you guys doing?
How do you do it?
One hundred?
I will speak for John's.
I talk to him daily.
100% of our recruits becamebecause of the app.
100%.
We did not expose a singleperson without using the app.
They were a contact in ourphone.
In the app We did everythingthat we are teaching here today.
Number one, number threerecruiter in the entire company
seven thousand people because ofthis app.
(36:52):
I can't take any credit.
I can't.
Success leaves clues.
Sorry, i get passionate aboutthat.
But wake up and if it's notthis app, go find something else
.
But make sure you're copyingthe right cat, make sure you're
copying someone who's at the topof the leaderboard.
We're here sharing it with you.
The other thing and I want youto touch on this is uncensored.
So I'm gonna challenge you.
The app that we have designedfor my team and our company is
(37:12):
not corporate approved.
This is not run throughcorporate.
This is run through us.
You have seen both sides wherea company is paying for it,
they're building it.
Can we talk on the differences,because this is freaking
important in my opinion.
Speaker 2 (37:25):
Yeah, so corporate.
In course, I'm not talkingabout any one person's corporate
office and staff, because therethere are caveats to this, but
from majority speaking I cantell you this most people from
corporate think that they knowwhat it's like in the field and
90 plus percent of them don'thave a freaking clue.
They think they know what theirreps need.
They think they know what it'slike to make 20, 30 phone calls.
(37:47):
They think they know what it'slike trying to sell solar,
trying to sell whatever, tryingto recruit, trying to build,
building on social media, tryingto generate your own leads,
making phone calls, doingfollow-ups, being organized.
They don't have a clue becausethey don't do that every day.
They do what they do atcorporate, which is very
different.
Then the use and eyes of theworld that are out there in the
field.
Most of the time when a companyadopts this tech, they have
(38:10):
their own ideas of what itshould look like and a lot of
times that's not built with that, the same way that a leader of
a field would build it.
I like working with leadersBecause they know like you find
somebody who's been there donethat like prime example you,
aaron, you and John Bob Nessright, number one and number
three recruiters for a company'sgot 7,000 reps.
(38:30):
You guys know what you need Tosell solar and recruit reps The
person at corporate.
Most of them don't have afreaking clue.
They think they have a clue,they think they know, but the
truth is they're not number one,number two or number three.
Give me number one, number two,number three and we can put
together something that's badass.
And, by the way, it is badassbecause number one and number
(38:52):
three are using it.
Yeah, we know it works, andthat's the reason why it works
is because we're working withleaders, and that's what really
makes it shine.
And the cool thing is, too, isthat even lead different leaders
within the same company Canliterally partner with the tech
to create what we call their owngroup code, so they literally
can customize tools for theirteams.
If they're a big leader andthey want to take it to the next
level like if someone feelslike they have a fire that
(39:16):
they've already built And theywant gasoline to be poured onto
it, we can adopt this for themand their team and make it
personalized, which is prettycool.
Speaker 1 (39:24):
I love it.
I love it.
And then we let's talk financeshere for a second.
We and I think Patrick Shaw forthis, the owner of the app,
amazing guy, he just believes inyou, myself, and what we're
doing and how we're changinglives through solar and just all
that fun stuff.
He, amazingly and I'm stillshocked He was able to get about
80% of the app that Kevin and Iare talking about, that we use
(39:45):
daily, in the hands of our salesteam.
I mean one that partners withus for free.
80% of the features still blowsmy mind, blows my mind.
The other 20% high level youwant it.
Believe me, there is a cost.
It's minimal.
I think it's like $5.67 a monthor something like that.
And Kevin, you are going tokill me with this next statement
, by the way, kill me.
Let me go back.
All of the top leaders on thatleaderboard We have several in
(40:07):
the top 10 all have the bellsand whistles edition.
They want full tracking, fullcoaching.
They want all of that stuff.
Go invest in your business.
If it's not this, i don't care.
Go find something else.
You need to find something,some sort of tool, but ever it
may be tracking, all that funstuff.
Obviously, this one's builtwith leadership.
It's built with everything inin one house, so you don't have
(40:28):
to go out and have 900 differentmemberships, which I love.
Can we touch on the promotionthat we're launching in two days
?
Speaker 2 (40:36):
Yeah So.
Speaker 1 (40:37):
I'm in trouble.
Speaker 2 (40:38):
I work with other companies that don't know your
pricing, just so I can tell you,and they pay $300 a month with
no content to have to createtheir own.
So the fact that people can getthe standard version and not
even have to put in their creditcard and At any point in time
when they want to upgrade to pro, they can pay 67 bucks a month
with no contract, is literallyunheard of, because there's
(40:59):
people who pay 300 bucks a monthand they're left with nothing
But the tech.
They have to shoot the videos,they have to create the content,
they have to create surveys,they have to create email
campaigns, they have to createtags, they have to create all
this stuff their own, everythingand upload it to the tech, and
they're still paying 300 bucks amonth for it, whereas you guys
can do the standard version oryou can upgrade to pro for 67
(41:20):
bucks But yeah, i guess for you,aaron, because I love you, man
for the month of July.
Subscribers to the application.
So anybody, even if you'relistening this right now and you
haven't even downloaded it yetDownload it, create your account
.
You can take pro for a spin forthe entire month of July for a
dollar.
So stupid.
And here's the cool thing.
(41:41):
The cool thing is, if you usethis and you do it to 15% of
your capabilities as a humanbeing listening to this podcast
right now, you're gonna turn aprofit using this application.
And, by the way, i'm not a taxprofessional.
Aaron knows a bad of the boneone.
She's not even a taxprofessional, she's a tax
strategist and she'll blow yourmind What she can do.
(42:03):
She's a wizard really.
But she would tell you thatthis qualifies as a tax
write-off.
So I didn't tell you that, butI'm telling you.
You talk to your CPA or yourtax wizard Or contact Aaron.
If you don't have one, he'llhook you up.
But you can qualify as a taxdeduction for a dollar.
Someone can take the probe.
They can get $300 value for adollar.
Speaker 1 (42:23):
Let me just say that yeah, and that's for the month
of July.
I will go ahead and throw it inif you guys want to take a look
At that.
That is solar icons, team calm.
I will have it in the podcastdescription also over on the
YouTube channel.
I'm gonna be very blunt too.
For a dollar.
For a dollar.
If you had one new recruit comein July to your solar business
and you sold one additionalSolar system, what is the
(42:46):
returns on that?
You speak for my company.
Average, average commission ona solar job is between 10 and 14
thousand dollars.
If that came because of a $1app like that's mind-blowing.
But what is that one extrarecruit to your business do?
once again, i can only speakfor my company.
If they were just doing oneinstall a month, that's a
$12,000 a year conversationbecause I exposed somebody.
(43:08):
I went through the steps on theapp for a dollar.
Ladies, gentlemen, it's time tostep up.
Step up.
Treat this thing like afreaking business So you start
to get business-sized resultslike wake up.
Like I'm so freaking passionateabout it, kevin, i can't say
thank you enough, man.
You killed it.
I know we're gonna be bringingyou back.
Oh, by the way, those of youthat get the app.
I know it's gonna blow up today, which is fantastic.
(43:28):
I have shared, i think, 13videos now deep dives with Kevin
one-on-one going through thisapp.
You can find that on ourYouTube channel as well.
So once you have the app, youcan literally have it open on a
computer.
Walk you right through it.
It's simple.
He does a fantastic job Goingthrough each of the main key
elements of this app that youguys now will have because of
that promotion, which is great.
(43:49):
Kevin, how do people get aholdof you?
Speaker 2 (43:51):
You can find all my social media if you go to my
website.
If you go to strategic lifedesign comm slash connect.
Strategic life design commforward slash connect.
I don't have everything, it'llhave awesome an email address.
You can reach me everythingfrom YouTube, snapchat, facebook
, linkedin, twitter, you name it.
(44:13):
And also for you guys, i'mpassionate about personal
professional development.
If you go to community Dotstrategic life design comm
Community dot strategic lifedesign comm that'll take you to
a Exclusive arrangement I havewith a friend of mine, that who
has what I consider the bestaudio summary book Company on
(44:35):
the planet.
It's called read it for me andYou can actually get access the
annual subscription for free.
Wow, like you don't even putyour credit card in, i can give
it to you.
If you go to community dotstrategic life design Dot comm.
And it's awesome to give you anexample if I hear about a book
And I don't have time to read itbecause, aaron, you and I
talked about earlier, likesometimes you're reading
(44:56):
multiple books, we're not gonnaput what I'm reading down Yeah,
start another book, but I canlisten to the summary and get
the highlights and a lot oftimes the summary will tell me
if I really want to deep diveand read The whole book, or
listen to the whole audio book,because the summary can be in 12
minutes.
So all of a sudden someone tellsyou oh, you got to read four
disciplines of execution, or yougot to read Think and grow rich
(45:16):
, or you've got to read the 21irrefutable laws of leadership.
You may say we're alreadyreading something.
Listen to the audio summary ofit and in 12 minutes You'll have
the key points of that bookRead to you.
Or you can read the summary,literally read it, or the audio
version.
It's bad the bone and Ireferred so many people to read
it for me Throughout the yearsthat I finally met the owner of
(45:37):
the company, who's Incredible,and he's like look, you can give
annual subscriptions awaybecause They're gonna love it in
a year and if they use it for ayear, they'll want to pay at
that point to continue yoursubscription.
So my gift to you guysappreciate that man.
Speaker 1 (45:52):
Let's live life act, by the way, to everybody has 12
minutes, just like everybody hasa dollar.
Start treating like a business,kevin.
I'll speak for the audience.
Man, thank you.
It's been a pleasure taking adeep dive, peeling the onion and
learning more about you andwhat drives you, what it has you
pushing for more, yourmarketing expertise, your
business expertise.
I just can't say thank youenough, man.
It's been a.
It's been a real honor.
(46:13):
Everyone else, guys I hope youguys got value from this.
Obviously, kevin did this forfree, came from contribution.
Drop nugget after nugget.
Please like, review and sharethis podcast and YouTube version
of it.
Hope everyone has a fantasticday.
Be great, be safe.
God bless.
We'll talk soon.
Speaker 2 (46:29):
Thanks, guys, i.
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