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May 14, 2025 19 mins

From selling cold brew out of a van to building one of the coolest lifestyle coffee brands in the game — Chris Vetter, founder of Sail Away Coffee, sits down with Harlan Friedman of Sole Free to talk hustle, culture, and how caffeine became the new currency of cool.


In this exclusive interview, they dive into:

• The real story behind Sail Away’s rise

• How coffee, fashion, and street culture collide

• Tips for turning passion into a thriving brand

• Why community is everything


This one’s for the creators, the dreamers, and anyone brewing something big.


Subscribe for more real convos at the intersection of culture, business, and sneakers.


Hit LIKE, SUBSCRIBE, and TURN ON NOTIFICATIONS so you don’t miss a second! #ColdBrew #CoffeeCulture #EntrepreneurLife #StartupStory #StreetCulture #HustleAndGrind #BrandBuilding #solefree


EXECUTIVE PRODUCERS: Harlan Friedman and ​⁠​⁠Donna Drake


PRODUCER/EDITOR: Robin C. Adams


Follow Harlan on Instagram: @theofficialharlan


For more on Harlan Friedman and Sole Free go to www.solefreeradio.com

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