SoMe Insights

In this episode of the #SoMeInsights Podcast, Dante Licona and Matthias Lüfkens talk to Jana Borges, the Head of Audio-visual and Social Media at the World Trade Organization (WTO). She shared how her team works with zero tolerance for jargon for some of the content, and focuses on creating content that is good for WTO, good for their audience, and good for their platforms. Social Media Insights is the platform for conversations ...

How do world leaders use social media in 2024? In this special episode of the #SoMeInsights Podcast, Dante Licona talks to co-host Matthias Lüfkens, who just released annual DigiTips ranking of World Leaders on Social Media. Matthias has been following heads of state and government and foreign ministers on social media for more than a decade. Social Media Insights is the platform for conversations with the professionals behind s...

In this episode of the #SoMeInsights Podcast, Dante Licona and Matthias  @luefkens  talk to Steven Hardy, the Head of Social Media at  @NATO . Before joining NATO, Steven worked for the UK Foreign Office in their social media communications team. He shared how NATO approaches digital communications, who are the target audiences, how closely they collaborate with their Members, and how they elevate and feature impactful content....

In this episode of the #SoMeInsights Podcast, Dante Licona and Matthias Lüfkens talk to Pablo Pérez Armenteros, the Team Leader for Audiovisual, Design & web at @EUIPO, the European Union Intellectual Property Office. Pablo is a social media pioneer. He spent considerable time in the Brussels corridors, where he served as the Head of Social Media for the European Commission for several years. He shared how his work is about m...

In this episode of the #SoMeInsights Podcast, Dante Licona and Matthias Lüfkens talk to Kristina Belikova, the Communications Adviser to the President of Lithuania. A former journalist and diplomat, she has been supporting President Gitanas Nausėda #DigitalDiplomacy communications since 2019. Kristina shared insights on how #Lithuania - a relatively small country - stands out on #SocialMedia thanks to their sharp and timely commu...

In this episode of the #SoMeInsights Podcast, Dante Licona and Matthias Lüfkens talk to Céline Schmitt, a humanitarian communicator. She recently served as the spokesperson in Paris for UNHCR —the UN Refugee Agency—  and is now their Strategic Partnerships Advisor in Kabul, Afghanistan. Céline was recognized as a "LinkedIn Top Voice" and in this conversation she shared insights into how she built her audience on the pl...

In the third episode of the #SoMeInsights Podcast, Dante Licona and Matthias Lüfkens talk to Toily Kurbanov, the Executive Coordinator of UN Volunteers. Toily is a hands-on leader who uses social media to "keep the finger in the pulse" and find the conversations that matter. He is actively present in several social media platforms and was recognized as a LinkedIn "Top Voice." Toily uses his social media pre...

Did you hear about Kiribati over the last week? If so, it's thanks to our guest. In this *bonus* episode of the #SoMeInsights Podcast, Dante Licona and Matthias Lüfkens talk to Kabeia Rineaki Brock Sutton Allen, the person behind the @KiribatiGov account on X.com that has gone viral, reaching millions of views, and grabbing thousands of followers. In our conversation, he reveals that he is NOT affiliated to the Government of ...

In the second episode of the #SoMeInsights Podcast, Dante Licona and Matthias Lüfkens talk to Aleksandra Kuzmanovic, the Social media advisor to Dr Tedros Adhanom Ghebreyesus, the Director-General of the World Health Organization (WHO). Aleks shared what it takes to do her job, what it's like to interact with global leaders on a regular basis, and gave an insider perspective on how @DrTedros uses his voice on digital channels....

In the first episode of the SoMe Podcast, Dante Licona and Matthias Lüfkens talk to Heorhii Tykhi —Gosha Tykhi for his friends— the communications advisor to Ukrainian Foreign Minister, Dmytro Kuleba. He shared the story behind the most challenging social media activation in recent memory, with the participation of 13 Foreign Ministers around the world. We hope you enjoy this conversation full of gems. SoMe Insights is the plat...