Since 2009 a group of friends from the UK have been lighting up the Tour de France and other cycling races with their 'Beefeater Bend' - throwing a party for cycling fans along the roadside. They shot to global fame in 2019 when their Links Rechts video from the Alps went viral overnight attracting national and global press attention. They've won the UCI fans award, preformed on stage at the World Championships and even have a kit collaboration with Stolen Goat and their own merchandise range for which they sell to raise money for charity. What a bunch of guys! Have a listen to their journey and enjoy the stories along the way.
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Beefeater Bend x Stolen Goat
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