Ep. 97 - Beer, Bears, & Building Badass Businesses w/ Kip Fulks

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In a candid and inspiring conversation, Kip Fulks shares the remarkable journey that took him from co-founding Under Armour to running an Alaskan hunting outfitter and American-made brewery. His story is a masterclass in following one's passion while maintaining an extraordinary work ethic that has fueled multiple successful ventures throughout his career.

His father, a Marine and Vietnam veteran, instilled in him an appreciation for the outdoors, using backcountry trips as family vacations and personal healing spaces. This foundation created Kip's lifelong connection to hunting, fishing, and outdoor pursuits - though he admits he sometimes "bitched and moaned" about being dragged into the wilderness as a teenager, only to find himself doing the same thing as an adult.

Sports provided Fulks with positive reinforcement he wasn't finding in academics. He excelled at lacrosse, playing at University of Maryland and professionally for many years. During this time, a fateful meeting with Kevin Plank led to Fulks trying on an innovative tight-fitting performance shirt. Impressed, he immediately asked how to get involved with what would become Under Armour. Working from Plank's grandmother's basement with "stinky, mildewy boxes," they built what would become a multi-billion-dollar global brand. Fulks eventually served as both COO and CMO during his two-decade tenure.

After years of "burning the candle at both ends" directing product development and manufacturing across hundreds of global factories, Fulks proposed creating a specialized outdoors division within UA. This venture, focusing on hunting, fishing, camping, skiing and snowboarding, grew from $30 million to approximately $300 million. More importantly, it revolutionized technical hunting apparel, moving the industry away from cotton products to high-performance fabrics better suited for challenging environments.

Today, Fulks channels his entrepreneurial energy into Big Truck Brewery, where he uses locally-grown grain to create craft beers marketed to outdoor enthusiasts. He's purchased farmland in Maryland, satisfying what he calls his "fetish for land" - tangible investments he made as protection against the uncertainties of paper wealth. The brewery reflects his philosophy about drinking: enjoyed responsibly after earning it through hard work like splitting wood or completing a successful hunt.

Perhaps most ambitiously, Fulks acquired Bushwhack Alaska, an outfitter specializing in brown bear, grizzly and moose hunts. He's committed to becoming a registered Alaskan guide while operating approximately one million acres of hunting territory. Drawing on his experiences as a client, he focuses on creating exceptional adventures rather than just successful harvests.

We also spend some time talking about the film, "Once We Were Wolves", featuring Cameron Hanes' first trip back to Alaska after his friend Roy passed away. Kip hired Branlin Shockey to film the hunt. You should watch it!
 
Fulks' perspective on legacy is refreshingly grounded. He aims to leave physical structures that outlast him and a handful of stories about his tenacity that might inspire future generations. With characteristic bluntness, he acknowledges past mistakes but remains focused on what matters: "What are you going to do today?"

Big Truck Farm Brewery
Bushwhack Alaska
Kip's IG page

SonofaBlitch.com

I got a lot of questions I wantto ask.
I want to talk about you know,your companies.
You got kicking these days, butI kind of want to start, you
know, like I do with most of myguests, back at the beginning.
Why don't you tell a little bitof you know, your history,
where you kind of grew up andyou know some of the things that
you know?
We're going to talk a littlebit about the outdoors.

Speaker 2 (00:49):
So maybe kind of they're always intermixed.
But my dad was a Marine.
We bounced around so we lived alot of places overseas, a lot
of states I mean Rhode Islandand Northern Virginia, hawaii,
bermuda, like we've.
We lived in some cool spots.
But my dad was from great falls, montana, and he grew up in the

(01:12):
back country.
So as a military man, anytimewe had that like family vacation
, it was to the back country.
It was whether it was close orwhether we had to drive.
He just kind of pulled thefamily.
I think it was his safety spot,like it was where he kind of
went to kind of hone in andmaybe heal.
He's a Vietnam vet.

(01:33):
So we just ended up kind of thefamily was always trying to find
ways to be outdoors.
It's funny because you look atit in your teenage years and you
kind of bitched and moaned andyou got dragged around a little
bit.
But now I'm doing the samething, just trying to find my
way back to the outdoors.
So, um, yeah, no, uh had a momthat died early from ovarian

(01:56):
cancer.
Um, she was only 55.
I'm 56 or she was 56.
I'm 52.
Got my ages all mixed up.
My dad's still around, but itwas a military family, I mean
through and through, you knowliving in crappy housing on base
.

Speaker 1 (02:15):
Well then at some point in time you started to
find a love in sports as well asyour.
You know kind of yourbackground and you know the
outdoors and hiking and gettingout there and kind of enjoying
that.
But you really took to lacrosse.
Why don't you tell me aboutwhen you picked that up and when
that really got serious,because obviously you had a lot
of success in that arena as well?

Speaker 2 (02:35):
I love the sport.
I look at myself through twosports lenses.
We all have that glory dayslike oh, oh yeah, I was really
good at X, it's surfing andlacrosse.
I was not nearly as good atsurfing as I was, but I did it
for a long time.
You know, I got, we gotstationed at the Pentagon in

(02:57):
Northern Virginia and that kindof is like close to Baltimore
and there's a Mecca of lacrossein Long Island and Baltimore.
So I ended up graduating highschool I played a little bit and
then I went to Essex CommunityCollege and I played lacrosse
and then I went to University ofMaryland and played lacrosse.
But I didn't really grow upplaying lacrosse.

(03:17):
So I really I tried it a littlebit in seventh grade.
Then we moved and then really Igot into it at the end of my
junior year and senior year inhigh school.
I just fell in love with it.
But sports in general was likethe outlet because I sucked at
school and so like I got a lotof positive reinforcement

(03:40):
teachers, coaches, parents,family, friends oh, going to
watch me play.
I didn't get a lot of positivereinforcement because Kip came
home with good grades.
So that's all I wanted to dowas play sports because it's
like Pavlov's dogs Like you go,where you get the, you know the
reward.
So that's a little bit of thelacrosse.

(04:02):
I still I coach my son's team.
I'm still in the lacrossecommunity, not not playing,
obviously, but um, I wish Icould um, love the game, fast,
aggressive it's, it's a fun andI played professional for about
nine years so that was a blastwell, when you were playing
there I think it was at the, theBaltimore Thunder at the time
you ended up meeting up withKevin Plank, who was the creator

(04:28):
and founder, originally, ofUnder Armour.

Speaker 1 (04:31):
And why don't you tell that story about how you
kind of tried, on that shirt, tokind of change your life from
that point forward?

Speaker 2 (04:35):
for multiple decades yeah, tight-fitting t-shirt.
We were both University ofMaryland grads.
In our fifth year We'd doneplaying sports but we had one
more year to graduate kind oftypical college athlete.
Back then I was playing prolacrosse and someone introduced

(04:58):
me.
My buddy JB introduced me toKevin.
He was like, hey, maybe you canhelp him out this, that and the
other.
And I went to P Street inGeorgetown, right outside right
in Washington DC, and met himand he gave me a shirt and I
wore it in practice that nightand I went back the very next
day.
I was like dude, how do I getinvolved?

(05:19):
And so it kind of went fromthere and it literally was like
working in his grandmother'sbasement stinky, mildewy boxes
with mold on it.
And then we kind of got someshit together and we ended up
moving to a facility inBaltimore and I will say for the

(05:42):
first I mean 20 years, really,17 years of just fucking growth
Every damn year.
Oh, my God, we need more.
Oh, we need to make this.
And I naturally was inoperations and he's a really
amazing salesperson and marketerand he's a really amazing

(06:03):
salesperson and marketer.
But later in my career I endedup becoming the CMO and the COO,
chief Operating Officer andChief Marketing Officer.
So I got a lot of exposure to alot of different stuff and when
you're growing it's crazy.
Sorry, my phone's blown up.
I thought I turned it on quiet.
I hope you can't hear thatbecause that's rude.

(06:26):
Um, so yeah, it was like reallythis crazy ride.
I mean I can't explain it.
It's harder.
Like people are listening,they're like oh yeah, I've heard
the story, maybe I know thisand the other, and it's like the
devil's always in the detail,right, the shit that we did to
get things done.
I want to write a book.
Maybe a movie comes out, butthe story is an American story.

(06:49):
It wasn't all me.
There's a ton of great peoplethat were involved, but I'm not
going to lie.
Yeah, it was me and him.
That's how we started.
No one really trumps that.

Speaker 1 (07:05):
Yeah Well, and that's how we started.
So, like there is no, no onereally trumps that.
Yeah, yeah Well, and thatthat's transferred in.
I think, like the idea of liketeamwork and being a part of a
team, that's something that youknow you really took importance
of when you were in lacrosse andI know you had a conversation
with your coach, kind of pulledyour side and you realize like,
okay, you know, there was somemoment where you realized to not
just be yourself, be bigger, bepart of something big, and
you've done that and that'stranslated into multiple facets

(07:25):
in your life.
Uh, whether that's throughbushwhack outdoors right now,
whether that's through big truck, um, you know, and obviously
we're going with origin anddifferent things and I want to
dive into all that, but I kindof wanted to.
You know there was a needle thatI wanted to thread there with
the idea of whenever you decidedto kind of bring in the hunting
and the outdoors and thatlifestyle through Under Armour
and your connections there with,like Jim Shockey and Cameron

(07:47):
Haynes and some that haveresonated and rippled throughout
your life from that.
I wanted to talk about likethat idea.
Was that something that youwere involved in, hunting a lot
in that aspect and you kind ofwanted to kind of bring that
together more through UnderArmour.
You saw that as a vision ofsomething that, hey, you know

(08:08):
high performance out, you knowouterwear and you know in the
outdoors, like what was it thatkind of shifted there that you
felt that was an importance?
And then I'd love to kind ofhear about you know how that was
with, like, obviously you're,you know, into archery and bow
hunting, and when did that kindof come in where those all fused
at the same time and, if youcan, kind of, you know, just
walks down that road a littlebit?

Speaker 2 (08:21):
Yeah, I mean, I think the first thing you touched on,
which is the teamwork and aboutbuilding something that's
bigger than you, there's ahealthy balance of like having a
strong ego to like prove thatyou're the shit, and also being
a part of a team and beinghumble enough to like take a
backseat sometimes but also stepin and lead, and that that that

(08:44):
is not something that camenatural to me, so I had to learn
and you know, but when you'reat a place like Under Armour,
that is going to grow with orwithout you, you kind of learn
how to kind of start thinkingbigger.
And it is a balance of ego andbeing humble, and I know a lot

(09:06):
of people struggle with that,especially like hey, let's start
a podcast.
Like well, you got to have anego, Like I want to prove myself
, I got to get out there, I wantto tell stories, I want people
to watch what I'm doing, I wantto change lives, but at the same
time, you got to find ways tostay humble and stay connected,
to be a part of something biggerwhen it comes to the outdoors.

(09:26):
The second part of that is likeI got really frustrated with
the machine that became anorganization at Under Armour and
, yeah, I probably burned myselfout a little bit.
I was traveling to Asia, Centraland South America.
I opened up to 300 factorsaround the world.
I'm running product andinnovation and we're just

(09:50):
grinding it out.
And we were delivering productsto sporting goods stores for
typical training basketball,football, lacrosse, women's and
those weren't really my passionsand because I was burning the
candle at both ends, I just wentto my partner and was like I

(10:10):
can't do it anymore.
I want my own division and Iwant it to be Under Armour,
Outdoors, and it was skiing,snowboarding, hunting, fishing,
camping, and I wanted it all andI wanted marketing, I wanted
product, I wanted sales, I wanteverything.
It's a little company within acompany and I would say for

(10:32):
about five or six years it ranlike that and we went from 30
million to about 300.
And so we killed it and webecame this little shining star
of better product, betterfabrics, better ideas, better
marketing.
I shouldn't say that there wasamazing things going on at the

(10:54):
big brand, but we shook the boatand we grew and they gave me an
opportunity to do that for thewhole company, and so I kind of
lost my way a little bit andthen kind of came back to the
mothership, if you know what Imean.
But from the beginning I wasbow hunting.
I've been a hunter my wholelife.

(11:15):
My dad was into upland and alot of fly fishing and I, right
in college, was really into biggame, started bow hunting, yeah,
and of course, when I startedthe outdoor division, then I met
Cam and Shockey and wesponsored Remy Warren and we
sponsored Rihanna and we had allthese athletes and Michael

(11:39):
Waddell and I was the guy doingit all and trying to make shit
happen, and so a lot of thatfriendship is is lasted.
Yeah, it's kind of crazy tothink about.
Honestly.
I you know the industry didn'thave performance apparel when I
launched that division.

Speaker 1 (11:58):
Right.

Speaker 2 (11:59):
And you look at some amazing brands now Origin, sitka
, qu, first Light, so on and soon Stone, glacier I mean people
making really great stuff, likeall of them making great stuff.
Obviously, you know Originmaking it here in the United
States and some of them you knowusing the global supply chain,

(12:22):
but none of that was there.

Speaker 1 (12:25):
When I started under armor outdoors, the most
prevalent camouflage shirt wascotton which, which we all know,
is not the most ideal, andespecially these wet
environments.
I mean, yeah, it's the oldschool man.

Speaker 2 (12:40):
Yeah, it tells you people were tough it tells you
we're soft, we have like allthese layers and everybody.
Now there's like people thatlike do whole podcasts on what
layers should you wear and atthe end of the day, wear wool
and bring a lot of it and you'llbe fine.
And I always tell people thatlike, get out there and figure

(13:02):
it out.
Obviously you can get yourselfin some real danger if you're
not careful.
But yeah, so that's the story.
I mean, I don't know if it'sinteresting to people.
I don't really talk about itmuch, george, I don't really
care.
It's like very rarely do I sitaround back.
Oh, remember when we did thisand like I just it's not.

(13:24):
Honestly, I get irritated.
I like talking about it withpodcasts because people it's
good listening, but like if it'ssmall talk, like a dad's soccer
party dude, I'm out.

Speaker 1 (13:40):
Well, and I totally understand that it's like you
know, okay, you can't rest onyour laurels.
What you've done is in the pastand you've had some great
success, and I think the part ofit that I wanted to bring in is
that there is a the connectorsright like you ended up going
out and doing a hunt up with atJim Shockey's area where he's
outfitting, and then so you know, maybe that was something that
kind of sparked an interest inthat.

(14:01):
You know, you know now withBushwhack, and then obviously
you met Cam and you've gone onthese hunts, and then you know
there's there's a lot of timesthat I think that those things
maybe have come back around, andthat's where I want to follow.

Speaker 2 (14:11):
I follow my heart.
I think a lot of people need tolisten to their heart and I
will say I'm 52.
I'm being a little bit morethoughtful.
Younger years, not necessarilyI was just charging hard, but
even in the younger years likeand this is part of being high

(14:33):
functioning ADHD I cannot dothings that I don't like.
So I do a lot of shit that Ireally like.
So I do a lot of shit that Ireally like.
So I follow my heart.
And that's a little bit of theshiny gift with attention
deficit.
It's like I just can't dothings that I don't like and

(14:56):
other people do it for years.
Oh, I hate my job, or you know.
It's like and I feel for thosepeople and I hope they can make
their way through it.
But, like you have a short timeon earth.
I think there's probably energythat lasts for a lifetime, but
our lifetime on earth is righthere, right now.
Man, just just don't put upwith schmucks and don't put up

(15:20):
with shit you don't love.

Speaker 1 (15:21):
Yeah, no, well said Well.
So let's talk about that.
Like, what are your passionsright now?
Obviously, you know let's talkabout like the big truck.
You know, as far as like whenyou started that out, you're
like you're, I'm going to growhops.
And then years later you'relike I'm going to open this
brewery.
And then you know, obviouslytoo, that, like you're earning a
beer, you're the idea it's notlike it's something that at the

(15:47):
end of the day, you know foroutdoors people, people are
working hard, and I just lovethat idea too is something like
you're earning right at the endof the day.
So if you would maybe talkabout that and just kind of how
that got started and you knowwhere this land came from, that
you ended up purchasing and youknow, maybe just walk me through
that process a little bit.

Speaker 2 (16:03):
Well, you know, I I've always had a little bit of
a fetish for land and it itstemmed from we went public in
2005,.
November of 2005, under Armourwent public, and you know so I
was a public officer at a publiccompany for a long time.
Well, what happens is is youget these shares, and are they

(16:26):
worth something?
Are they not?
When can you sell them?
What price?
And it was a little out of mywheelhouse and but on paper I
had a good bit of money and Iwas terrified that I would wake
up and lose it all one day.
So I bought land and to thisday it's still the best thing I

(16:47):
could ever done.
But I was actually nervousabout, like, doing things with
it.
So it's tangible, I could useit, I could understand it, and
so I bought land.
And so then I kept working andkept grinding.
And then, when I started todecide to leave Under Armour, I
had these farms in Maryland andI was like I really like

(17:09):
technology and I like farming,so I kind of merged brewing and
growing hops, and now weactually don't grow hops, we
grow grain.
So we use all our own grain.
We've transitioned out of hopsbecause in the Northeast we have
downy mildew and wet mornings,and it kills them, which I wish

(17:29):
I would have known.
But a lot of trial and errorand but I merged those two ideas
together, and then big truckerupted through this idea that I
wanted to farm and yeah, Idon't drink a lot, I don't think
people should.
I have no problem cracking abeer after splitting wood all
day, though, or like on an elkhunt, especially if I kill.

(17:54):
I mean, come on a cold beer,like my dad grew up drinking,
you know, bud, white and CoorsLight and popping it at the end
of the day after he changed theoil on the truck.
It is nostalgic to me, I think,having a few drinks,
entertaining yourself,connecting with people and
really being thoughtful abouthow you do that, and so we just

(18:17):
don't promote binge drinking andhardcore partying.
Now, I get it.
People do what they do, and wesell beer, and I'm sure people
get drunk as shit off of it, andthat's fine.
That's their life, not mine,but it's a category that I
always was enamored with beer.
It held like this place for me,so, and we even have a

(18:38):
non-alcoholic coming out and wehave a lemonade.
It is alcoholic, but we have alemonade coming out, so we're
trying to keep up with the times.
It's a tough business, it'svery competitive, but yeah, our
statement is earn it.

Speaker 1 (18:52):
Well, it sits on a property that you actually can
sometimes go out there and hunton right and it's like 260 acres
.

Speaker 2 (18:58):
Oh yeah, I hunt on it all the time.

Speaker 1 (19:00):
And you got an archery course.

Speaker 2 (19:02):
Nice buck, we have an archery course.

Speaker 1 (19:03):
Yeah, that's amazing, and so you have the tap room
there, but you obviouslydistribute other places, and
there's not in every state yet,but many states.
What does that look like?

Speaker 2 (19:15):
It's about six states , so Maryland, delaware, dc,
west Virginia, pennsylvania,ohio, north Carolina, so we're
just slugging it out there withall the other ones.
It is a very competitive market, very competitive.

Speaker 1 (19:30):
And so with this spot , there too, you have, you know,
that's the Northern BaltimoreCounty, right, yep, okay, and
then is there plans forexpansion.

Speaker 2 (19:40):
Is there another spot that you guys yeah, we're
actually in 2026, we're openingup a second tap room on our farm
on the eastern shore ofMaryland, which is about an hour
and a half from here.
It has 29 million people a yeardrive by on their way to Ocean
City, maryland, or Rehoboth,delaware.
So it's on the way to the beach.

(20:02):
So we're excited about openingthat, but we're still in plans,
uh, designing.
But in 2026 we should have oursecond tap room.
The tap rooms are veryprofitable because you you sell
beer to a customer.
The distribution model is yousell beer to a distributor and
then they sell it to the store.
That is is very that's achallenging business model, but

(20:26):
it's fun, man, it's a blast.
And then you know, I went outand bought an outfitter in
Alaska.

Speaker 1 (20:31):
Yeah, Talk to me about that.
How does?
How does one buy an outfitterin Alaska?

Speaker 2 (20:36):
And then it's crazy.
Because you're crazy, becauseyou don't know what you're doing
and you get yourself in troubleand then you got to fight your
way out.
You say shit you shouldn't sayand now you got to back it up
and it's just like that with memy whole life.
So I'm now a packer and I'mbecoming a guide and that's

(20:57):
going to take some time but I'mcommitted to it.
But I partnered with TimWinslow, who's my partner, who's
an Alaskan guide, and Ipurchased Bushwack Alaska and
we're revamping it, but it had areally good base.
I bought a good business andvery good, well-run, good word

(21:20):
of mouth, and we're just tryingto make it better Better gear,
more guides so we can take morepeople.
We're securing more area inAlaska, so we're expanding.
We're treating customers right,because I was a customer for a
long time.
I was the executive that didn'thave a lot of time, who would

(21:40):
book a hunt, and so I know whatpisses them off.
It's like you gotta have goodcommunication.
You know it's not about thekill.
Did I kill that?
Yeah, of course everybody wantsto have a enormous bear,
enormous moose.
But what was the adventure likeand how was everything leading

(22:00):
up and how was it in the fieldto me, so I'm excited.
I mean I hope you get up there.
You're more than welcome tocome.
It's like I love it, man.
I'll be up there in anotherthree weeks.
I'll be up in Alaska foropening the lodge and we really
focus on brown bear, moose andgrizzly and we do fishing in the

(22:23):
summer, but we hammer the bears, we hammer the bears so what
kind of you know as far as likefor people to maybe kind of get
an idea of, like acreage of theareas of which you hunt?

Speaker 1 (22:34):
and then I was curious as far as like, how does
somebody, um, you know, takethat area?
Hey, I'm going to do this andthen expand.
What is it the systems looklike in alaska?

Speaker 2 (22:44):
for those who like it's complicated yeah it's
complicated.
It's not quite like, um, some ofthe western states.
Alaska is similar but different.
It does have some draw and youcan draw some tags, but we're in
some.
We have some exclusiveterritory and then we share
territories with other guidesbut we operate.

(23:06):
It's almost about a millionacres that we have at our
fingertips, so it's massive,massive.
You'll never explore every nookand cranny.
You don't have much that thatmuch time, um, and so you have
to be a registered Alaskan guideto take people on dangerous

(23:27):
game hunts, mainly bear Moose.
You can offer DIY, that's do ityourself, but that's we set you
off.
You do it, we can't help you.

Speaker 1 (23:40):
Yeah, I can't pick up any of the meat.
You guys can't do any of that.

Speaker 2 (23:43):
No, it's hands off.
Yeah, they can't pick up any ofthe meat.
You guys can't do any of that.
No, it's hands off.
We provide some camp and somethings like that, but we're not
even allowed to set up the camp.
So you have these areas inAlaska that the registered
guides have to have guide useareas.
You're only allowed to have acertain number of them.
It's not like you can just havea.
You have to focus and youperform your duties as a guide

(24:06):
in those areas and we, you know,we go to all the shows and we
book hunters and and we reallywe do we focus on a lot of bear,
um, and a lot of moose and wehave some tremendous success,
but it's it's hunting stuff andit's hunting in Alaska.
And I would say the number onereason why people are not
successful is they're notphysically and mentally prepared

(24:27):
.
They quit early or they can'thike that extra mile oh my God,
we got a moose, he's over there.
They're not physically andmentally capable of thriving in
Alaska, not surviving, thriving.

Speaker 1 (24:46):
Well, yeah, Like getting out to that extra mile,
that extra you know little bitis what may put you in the
category of success, or, youknow, or going home empty handed
.

Speaker 2 (24:55):
Might not know what's right around the corner, but
you gotta go.
Look, gotta go Right around thecorner.

Speaker 1 (24:59):
Well, in that, in that mindset too, I know you
used to do like 30 days of likeelk hunting a year is.
Is Alaska getting in the way ofyour elk hunting?
Are you still able to get outthere?

Speaker 2 (25:09):
No, I can't.
I have to you.
Life is about trade-offs.

Speaker 1 (25:13):
Yeah.

Speaker 2 (25:14):
Right.
So I've had some great elkhunting and I'll I'll get back
to it, but for the next coupleof years I've dedicated my
Septembers to moose season inAlaska, and that is what I want
to focus on.
And so, unfortunately, moose inAlaska, september 5th,

(25:34):
generally speaking, to the 15thor 20th, depending on some of
the areas, but that's right inthe heart of elk season, know,
elk season.
So, especially for bow hunters,um, so no, I you know, but
that's okay with me, um, that'sokay.
I don't even, I don't even stopand think about it Like, um,

(25:56):
like, if I want to go elkhunting, I'll go elk hunting.
If, like, I'm 52 and I'mlooking at this going, okay, kip
, you got to grind this out for10 years.
You'll be a full Alaskan guideand you'll be 62 years old and
your own, your own lodge.
That sounds like a good fuckingretirement, george.

Speaker 1 (26:17):
Yes, it does, sitting on my porch going.

Speaker 2 (26:21):
I don't know, Maybe I'll go shoot a grizzly today.

Speaker 1 (26:25):
I'm going to catch some fish.
I'll just do a little surf andturf, you know.
Yeah, sounds amazing.

Speaker 2 (26:31):
So I kind of think like that I'm odd.
I think big picture and I will.
I will admit I I struggle onthe details and that's where I
bring in other people to be apart of my team.
I have some amazing peopleLauren Salatan, tim Winslow, we

(26:52):
got Junior, we got Mike, we gotNate Peterson, we got Gary, we
got Nate Mativi.
We have a core group of justabsolute Craig.
We got some great people.
So it's not really about me.
I know I bought it in this,that and the other and and it.
You know I kind of own it, butactually my job is to make them
successful.

(27:12):
That's my job.
And that I want to clearroadblocks, I want to make
things more, uh, efficient.
I just I want to make themsuccessful.
That's my job.

Speaker 1 (27:28):
Well and I love when you've talked about this in the
past too it's like you're you'redreaming big and it's like you.
You said something that reallyresonates to me.
It's like attaching yourself tothe what if, like, yeah, I want
to go do this, I want to havethis, I want to be able to
retire with this.
So what if?
Well, what do you got to do toit, and then you got to build
the team around you, and then,when you kind of have all those
things, it feels like when allthe right pieces are in part,
then that mechanism justcontinues, and then that what if

(27:49):
becomes the dream that you'rein the middle of living, which
that idea really resonated to me.

Speaker 2 (27:55):
You know, I get a little bit of pushback or maybe
some converse, and I'm surepeople listen to this, are going
to snicker and be like, oh yeah, you got.
You got all kinds of money, youjust bought this thing.
I don't know how to say thismore truthfully.
If I didn't have money, I'd bedoing exactly the same goddamn
thing.
I'd be working four jobs,saving money so I could buy this

(28:16):
place.
And, um, when I first startedhunting, I didn't have any money
and and I saved up all my moneyand I bought a brown bear trip
to go to Alaska.
It was $21,000.
And I had no money.
I did not have $21,000.
And I worked three jobs to getit.

(28:40):
So, yes, I have been blessedwith some financial things that
maybe not everybody hasexperienced.
But I'm telling you, there'sways to solve all of these
problems.
There's great banks, there'ssecond jobs, there's consulting,
there's grinding.

(29:00):
It is truly grinding it,grinding it.
So you know, I'm sure there'ssome people that are like, yeah,
yeah, you know, you, you spentthis money and you're going to
do this thing.
And I'm like I think if I hadno fucking money, I've been
there before, I know what it isand I'll do it again and I won't
be as lucky as Under Armour.
I'll never do that again.
I'll never be able to hit thathome run again, but I'm pretty

(29:23):
confident that I've, I've I'velearned how to work.

Speaker 1 (29:28):
Well, you can apply those things from those two
decades plus of experience and Ilike it wasn't like you just
walked into some job and youguys got lucky and hit the
lottery.
It was so much work, tenacityand really getting after that in
that grind that puts you to theposition where you are now.
So if anybody's like you know,poo-pooing that idea, oh yeah,
he's just got this.
No, you earned it.
And now you're going ahead andyou're building that next level

(29:51):
of the thing that you love andyour passion, something to have
for your family, your legacy andI think that's something that
that I think is more of thefocus that I look at is not just
somebody oh, you got money andwhatever.
It's what you do with your lifeand how you live it.
And I think you, you want tohelp other people find that
success as well.
And I think that's something,too that you know you've done
with the method of mindset classand like offering some of the

(30:14):
things that you've learned andyou've experienced and something
that you can kind of parlay offto them so that they can do
that too.
And I also love the idea thatyou know what that is like when
you don't have the money to saveup to something, and that way
you're going to give thosepeople that come through
Bushwhack an experience that isgoing to be, you know,
tailor-made to their needs, totheir you know long lasting

(30:34):
memories that they make and youknow the importance of that.
So I think that's reallyimportant, that you're giving
back in that sense as well.
So I definitely want to mentionthat as well.

Speaker 2 (30:42):
Yeah, it's interesting when you talk about
the work thing.
Um, you know, anecdotally, weall have friends, we all have,
uh, coworkers or family membersand you know like, come on, man,
like just to have a littlehonest conversation with
yourself.
Most people leave work at fiveo'clock or when it's like three,

(31:06):
34, they're like, oh, I can,I'm almost.
Are you kidding me?
Are you kidding me?
You want all these things inlife and you've programmed your
head to end work at five o'clock, end work at five o'clock.
I'm working 24, seven.
I'm getting up at three in themorning check in and sending

(31:40):
emails to Alaska.
I was just filling out a creditapp for a.
I remember the days that weworked till, honestly, 12 to 1,
2 o'clock, midnight, 1 am, 2 am,every god damn day.
So I just let's have an honestconversation about how hard

(32:06):
people work.

Speaker 1 (32:09):
Yeah, I mean that's if you don't put in those hours
you're not going to have theenjoyment of the things that you
want.
Whatever that is, whatever thatend goal is.

Speaker 2 (32:16):
If you don't want to work past 435 and you like that
checkout time and connect and dothis, I totally understand it
and I'm behind you.
Do not complain about the shityou don't have.
That that's all I'm saying.
Understand the trade-off youhave made and be a man about it

(32:37):
or a woman about it, and don'tcomplain.
I do.
I cannot be around people thatcomplain about things.
They chose to do it.
Me, nuts, george, yeah, and I'mnot very nice about it, like I.
I was like I'm not even gonnasay the guy's name because he's
gonna probably listen to this.
Someone was talking at a kid'sparty for my son's lacrosse team

(33:00):
and and I just went at him Iwas like what are you fucking
talking about?
So I don't know.
So I'll get off my high horse,but I do think the definition of
work is a little bitmisunderstood.

Speaker 1 (33:20):
I agree, man.
I mean, I have multiple jobsthat I'm doing.
I got my day job, I got mynight job, my morning job.
There's all the things that I'mjuggling to just to try to, you
know, fulfill the things that Ican say that I did everything I
tried to do and I wanted to doit as best I could.
And, you know, never half-assone thing, full-ass everything
right.
Like you know, that idea, likejust putting everything out
there and seeing what sparks, itsparks because one idea may not

(33:44):
make it to the end line butanother one may, or maybe they
all come together, or thenetworking and the people you
meet might open up another doorand opportunity.
But if you're not out thereworking hard and giving it
everything you got, you're notgoing to have that thing at the
end that you're going to feelfulfilled about most of the time
.
Sometimes people fall into goodluck, you know.

Speaker 2 (34:02):
Yeah, no, I.
I think, um, well said, youknow 110%.
Yeah, no, I think, well said,you know 110%.
The society is kind of like Ialmost classify it as like it's
easy to win nowadays Because themajority of people aren't
willing to go.

(34:22):
I mean, the saying is notwilling to go an extra mile.
I don't think they're willingto go a.
I mean the saying is notwilling to go an extra mile.
I don't think they're willingto go a half a mile.
And I shouldn't label everybodyand and and make judgment.
But you know, I'm 52.
I've been around.
That's what I see, that's whatI feel.
Um, I know there's a lot ofgrinders out there.
I like people that work hardand and hopefully I get to spend

(34:43):
more time with people like that.
Um, and you know that's why I'mlike Cam is is my friend, you
know, love, love, hate, likewhat he does, doesn't I mean?
I'm a grown man, I don't wantpeople telling me what to do, so
stop telling him what to do.
But you got to appreciate thegrind.

Speaker 1 (35:02):
Yep, yeah, and for someone who spends so much time
and energy to try to meet thosegoals at the end and who's built
their own success.
And you know, I kind of wantedto bring that around too,
because you know one of thethings that really resonated
with me when I had a podcastwith Bramlin Shockey Jim
Shockey's son, who is anextraordinary filmmaker and just
a great human being all aroundhe ended up filming a hunt that

(35:25):
you went on with Cam and youknow it's titled Once we Were
Wolves and it's out there youguys can go see it.
I'll have the links in the shownotes below.
But why don't you talk a littlebit about, like what that was
like for you?
Because this was a time whereyou suggested, if I'm correct,
to Cam let's go back to Alaskaand this is his first trip back
after his good friend Roy, whohe'd spent so many trips to
Alaska, had passed away.

(35:46):
And I was just curious, likewhat was that trip like for you?
And what was it like to then beable to look back and see what
Brantley had put together onfilm?
And I was just kind of you know, love to get your, your
feedback.

Speaker 2 (35:56):
Yeah, no, once we were wolves, man, it's great.
Hopefully I'm going to film.
Uh, once we were wolves too.
This fall I'm trying to getBrantley back up there, but it's
back to.
I follow my heart.

(36:19):
And so I had this concept in myhead to do something big for cam
.
And I called Brantley up and Isaid, hey man, I'm going to
write the check, I'm going toget everybody up there and we're
going to film.
I don't know what it's going totake, but here's what I think
could happen if everything goesright and it didn't go right,
but it ended up had all themakings for great film and, of
course, being so talented, hewas able to pull it all together

(36:42):
.
But yeah, I just came up withthis idea to film, to pull it
all together.
But yeah, I, I just came upwith this idea to film and
that's what turned into.
Once we were wolves.
But it was again followed my, Ihad a feeling in my heart that
I wanted to do something epicand the minute I mentioned to
Brandon, the minute I mentionedto cam, there was zero, let's go
.
It was like no one hesitatedand, of course, it being special

(37:07):
for Cam because Roy Rothpassing away, being his best
friend and almost best friend,mentor, all kinds of things that
he meant to Cam, and so it wasthe first time he had been back
to Alaska.
It was crazy.
It was amazing to watch it,honestly, when I had the idea I

(37:29):
would have never guessed itwould come out like that.

Speaker 1 (37:35):
What do you mean when you say that, for those who
haven't watched, I'm going togive the spoiler, but as far as
how that hunt ended?
Or do you mean how theproduction came about, or the
experience.

Speaker 2 (37:46):
Yeah, just like all the elements that that Brandlin
was able to catch.
And you, you know, like you cantell when someone's trying to
build something up that's notthere and they're like either
replaying things or they'remaybe faking some scenes.
It doesn't feel authentic.
They're, you know, they'retrying too hard and you can kind

(38:07):
of feel that when you watchsome hunting shows or videos
that they're trying too hard.
Um, yeah, maybe we did someinterviews that were a little
intimate and maybe emotional andpeople might not like that and
it's attached to hunting but atthe end of the day, like that,
that is a lot of my church isbeing in the wilderness.
Um, so it does have anemotional connection.

(38:31):
So, yeah, the elements were allthere and I could have never
expected that.
And, of course, brandlin, likeyou said, masterpiece.
I don't want to make it soundlike it's like you know it's not
as good as Godfather, but I'mjust saying it's a good hunting
flick and hunting can either goreally good or really bad.

(38:52):
That's kind of, let's be honest, you watch some shows and
you're like okay.

Speaker 1 (38:58):
Yeah, well, I mean it .
It I think it makes, I thinkthe storytelling in those
interviews too Um.
I think it's really importantto kind of build up the idea of,
like, what that hunt was andand you in a you know weird full
circle moment, like you werewith cam hunting when he found
out that roy passed, and thenhere you are going back and
you're visiting roy's home andit was the first time camming
back and it's it's a lot ofemotion, it's a lot of feeling,

(39:20):
it's a lot of perseverancethrough those things and through
the adversity of just being outin the woods.
I mean you know it's and it was.
You know there was days whereit was just you know sheer, you
know snow, and like y'all arekind of in the tents, like there
was a lot of um things.
There's a lot up and down but Ithink it's great at the end of
it all, like I felt, you know,there's a lot of heart to it and
, um, you know, just rawness,emotion and there was obviously,

(39:43):
with how the hunt ended, it was, you know, different than you
know something that cam was kindof wanted to sit on for a
little.
He didn't, you know it wasn'tlike it was done and he
immediately wouldn't put it out.
He was not sure if he wanted toput it out, based on you know,
as far as, like, how that endinghappened which I've read.

Speaker 2 (39:57):
I've read people's comments and you know, like film
is art, right, that's it is.
Don't make it anything more orless.
It's art.
You are 100% allowed to walkinto an art studio and be like I
fucking hate that, like I don'tlike that, I wouldn't buy it, I

(40:19):
don't like it, I don't want tobe around it.

Speaker 1 (40:21):
So I sit here yeah.

Speaker 2 (40:22):
Yeah, like I've gone, I'm out.
Or why am I sitting here here?
Yeah, yeah, like I've gone, I'mout.
Or why am I sitting here?
This is so effing boring.
And then there's art that yousee and you're like it connects
with you and you're like I gotto buy that piece, I want to
hang that in my house, like thatmeans something to me, it
connects with something and Ithink it's deep in your psyche.
So let's just call it art andyou are allowed to not like it,

(40:49):
so put it out there.
I think there's something to besaid for someone who knows how
to say hey, that's not for me,that's not, I'm not interested
in that.
And then there's just peoplewho want to create drama by
shitting on things.
And you know, ken gets the loveand the hate.
I get the love and the hate,not not nearly as much as him,

(41:11):
but um, at the end of the day,it's art and like, just roll
with it and be happy.
If you like it, you like it.

Speaker 1 (41:19):
The only way to experience art is to view it
yeah, so when you're talkingabout doing a sequel, or you
know the, the, the two, what isit the idea that you have in
mind for that?
Is that something you'd betaking it to your area where
you're outfitting, or is it?

Speaker 2 (41:34):
something it's going to be.
Um, I would like it to be, uh,a little bit more about what it
takes in the details of the hunt, where we were talking about
the emotional connection andthis, that and the other, and,

(41:54):
and I think what I think I I wasleft a little bit and other
people have an appetite for isbecause not everybody gets to go
grizzly or brown bear huntingand it's a.
It holds an iconic, it'sdangerous game, it's in alaska,
it can be a little pricey forsome people.
Um, I saved up my money when Iwas 24 and went, but, um, so I

(42:16):
think I want to show the devilin the detail, on the tenacity
to execute every day, to kill abear with your bow, because we
didn't cover some of that we, wejust covered.
We're here and it's hard andit's emotional and we're trying

(42:36):
to find a bear.
Um, you know, my brother shotthat bear, charging uh at at you
know a couple yards, so itended with you know not the way
you want to hunt bear.
It's the last thing anybodywants.
Is that ending.
So I don't actually want tofilm that again.
I'm sure it's thrilling forpeople to watch, but I want to

(43:00):
show perfection, much like Cam'sredemption video that he did.
So, yeah, maybe a little bitmore details, if that makes
sense.

Speaker 1 (43:09):
Well, and the idea of like prepping for something
like that, obviously you saythat the people who are coming
on you know a lot of thedifference between success and
failure there on some of thesehunts is that the preparation
that you put into it?
I was curious kind of you know,what is it that you are
preparing for when you're goingon one of these hunts, what are
you doing to prep?
And you know, what is it thatyou are preparing for when
you're going on one of thesehunts, what are you doing to
prep?
And you know, I was also kindof curious, just what's your,

(43:30):
what's your daily routine on on.
You know staying physically fitand and you know, and how much,
when you're physically fit, howyou can take that next corner,
you can take that next mile,take that next ridge, and what
is your preparation, your dailyschedule look like to kind of
stay ready.

Speaker 2 (43:45):
Well, I would never sit here and try to promote to
anybody that I'm in the kind ofshape as is some of uh, you know
, some of the great um enduranceathletes or athletes out there.
I was a good athlete, I knowwhat it takes to be an athlete
and there really is no time off,and that's the thing people
need to understand no time off,and that's the thing people need

(44:09):
to understand.
I'll ebb and flow a little biton my fitness level, like we all
can, with family andresponsibility and work, but
generally speaking, my fitnesslevel is high all the time and
that's because I do it all thetime.
And so if you're down and youneed to jump back up, then you
need to get in there and youneed to just start walking on a
treadmill with a pack.

(44:30):
You don't need to lift weights,you don't need to hurt yourself
, you don't need to do anything,you just need to walk with a
pack.
And then you know you got tograduate and you got to keep
challenging your body.
So I've actually just started awhole new routine because I was
getting in a little bit of likewonky world where, like I've
done this, let's go in, I lift,I do that blah, blah, blah, blah
, blah and you hit some plateaus.

(44:51):
So right now I'm very focusedon this Norwegian four by four
and that's a Norwegianscientists and I do it two times
a week and then I lift hard anddo other cardios the rest of
the days, but twice a week I goin to the gym.
It's about 15 minutes from myhouse.
I get on the treadmill, I putit on a three incline, you have

(45:15):
to run for five minutes for awarmup, you have to do 80% max
speed for four minutes, then youwalk for three and then you
repeat that four times.
It's called the norwegian fourby four and it works on vo2 max
and heart health and I will sayit is fucking humbling, uh,

(45:39):
humbling.
I'm a couple months into it andI'm just starting to feel like
I can get through it withoutthrowing up.

Speaker 1 (45:46):
Yeah.

Speaker 2 (45:48):
But it's that variability that is just kicking
my ass.
And so I added that to myroutine.
And now I'm doing hardcore sledsprints.
I think I have 185 on the sled.
So I'm pushing the sledsprinting.
It's not very fast, but I'mtrying.

(46:09):
And then I'm doing box jumps.
So I'm doing Norwegian four byfour sled pushes and box jumps,
and that right, there is a hugeshift from what I used to do,
typical like let's do shoulders,let's do bench, let's do squat
More of that, let's do squatmore of that.
What I would call very focusedon olympic lifting.

(46:31):
I've gotten away and I'm allfocused on, uh, functional
movements and moving power, uh,whether that's just my body
weight or whether it's pushing,or whether it's the variability
of the treadmill.
So I'm, I'm digging.
I will not say it's, it'spushing or whether it's the
variability of the treadmill.
So I'm, I'm digging, I'mdigging.
I will not say it's, it'spretty ugly.
If anybody goes to the one lifegym in Hunt Valley, you see

(46:53):
this bald guy almost throwing up.
That's me.

Speaker 1 (46:57):
So what does it look like for your, your archery
practice?
You know, I know you, obviouslythat's a discipline that you
are very involved in.
How often are you shooting?
What does that look like?
And your distances, to kind ofprep for some of these hunts
that you're going to be going on.

Speaker 2 (47:12):
Yeah, I would say it's two to three times a week.
Um, I don't shoot every day.
I would never lie and say I do.
Um, I have in the past, whenI've really gotten dialed and I
will, prior to a hunting season,start shooting every day.
Um, I deal with some shoulderstuff so I need to be careful,
uh, overdoing it.
Um, and I'm pulling back 80pounds, so I I've tried not to

(47:35):
do it every day, but minimumit's always.
Uh, if it's 50 and out, I don'treally shoot anything else.
I have an own range here.
If I'm working on my bow and Ithink the sites are wonky, I'll
I'll shoot 20 and 30, butgenerally speaking, I walk right
up and my first shot is 50 andout.

Speaker 1 (47:56):
And what is out go to ?
What are you pushing?

Speaker 2 (47:58):
Yeah, we'll go out to 70, 80 yards.
Um, we have a hundred.
I don't shoot that a lot.
I was for a while, um, that wasmainly for elk hunting for for
bear it's really closer shots,um, and I like to shoot animals,

(48:18):
so I'm shooting three D's, uh,probably 90% of the time.
And then what do you?
Your human eye connects withthe shape and you you finally
quick, quickly, find the killspot and are you I was curious
like in your training for this?

Speaker 1 (48:31):
are you doing anything to where you're like
moving into a position quicklyand taking the shot?
Are you kind of static?
What does that look like as faras you?

Speaker 2 (48:37):
I take a ton from, I take a.
It's not really something I'vethought about, but I just do it
a lot, naturally in the woods.
I shoot a lot from my knees.

Speaker 1 (48:47):
Okay.

Speaker 2 (48:48):
I find that I have a stable platform.
Obviously, if you have brushand things in front of you,
you're going to be standing andI'm fine standing.
But from elk hunting over theyears there's not always a lot
of brush.
So I have a good triangle basewith my knees a little bit wide,
and I find I'm much more stableon the ground.

(49:09):
So I shoot a lot on my kneesI'll.
I'll maybe occasionally peekaround a corner at something,
but it's usually on my knees orstanding.

Speaker 1 (49:17):
Yeah, and then what kind of hunting are you doing
aside from Alaska?
Like I know, you got the placewhere you can go hunt some deer
you know right around from, frombig truck tail I'm very focused
on my kids.

Speaker 2 (49:31):
So we go whitetail hunting, turkey hunting, and I
did take my son elk hunting witha muzzleloader this past season
in October.
I will say that I'm training alot, I am not hunting a lot.
If we're hunting, it's for mykids.

Speaker 1 (49:46):
Sure, sure, no, I mean I am not hunting a lot.
If we're hunting, it's for mykids.
Sure, sure, no, it's.
I mean I think that's anybodywho has kids.
There's a certain point in timeI'm taking out more new hunters
, being more of that kind ofmentor role, and I love it, man
it's.
I get as as as excited seeingsomeone take their first animal
on one of my ranches.
Then I, you know looking backon when I did it, I love it, I
love it, especially with yourown kid, you know.

Speaker 2 (50:06):
No, I and we have a couple of neighborhood kids that
don't have parents, that huntand I'm like, come along.
You know, try to make theparents comfortable, especially
if there's firearms involved.
And you know, never takeanybody out without asking the
parent face-to-face, like I'mnot phone calls or text messages
.

Speaker 1 (50:22):
Get it signed.

Speaker 2 (50:23):
Yeah, I'm, I'm taking your son out with a gun, um,
but yeah, no, I think there's alot of training I I would like
to hunt a little bit more, soI'm trying to um balance that
out.
But I would say the last coupleyears it's it's been focused on
the kids yeah, understandable.

Speaker 1 (50:43):
So, you know, when we were talking a little bit
earlier, you mentioned that wementioned Origin.
I'd love to hear about how itis that you kind of got involved
with working with them.
What is?
I know you're, I think, thestrategic advisor partner.
There's a lot of amazing peoplethat are working there and that
thing is blowing up.
I mean the.
You know how many employees arethere and it's, you know, us
run.
You know you mentioned that, andas far as manufacturing

(51:04):
everything from there, what isyour role there, and I mean,
obviously you have somebackground in all this so you
can be able to bring a lot tothe table.
But what was it about that uhgroup of folks that really
resonated and you want to be apart of it.

Speaker 2 (51:16):
No, I mean I think the Pete and Jocko's American
made um story resonated from thebeginning.
Um, cause I was a guy thatmoved things offshore.
But generally speaking, no,pete and Jocko and Dedeco, they
are the partners.
I kind of came in much, muchlater.

(51:37):
I invested some money and I'man advisor to Pete and to Jocko
on both not as much on JockoFuel anymore, but I'm a board
member on Jocko Fuel, but I'm anadvisor to Pete and Jocko on
Origin and for a while there wasa little intense and I was
spending a lot of time.

(51:58):
I've come back.
The team's doing a great job.
I haven't been involved as oflate as much because the team is
really kind of running with itand to some degree I'm at a
disadvantage because I'm not inthere day to day and you know I
might be pointing out thingsthat they already pointed out or
I might be suggesting thingsthat they're already working on,

(52:21):
so it becomes a littleredundant over time.
But yeah, no, it's been.
It's been close to four yearsand grown like a weed and it's
pretty impactful and honestly,there's a ton of upside Like
it's just getting started.
It's just getting started, it'sjust.
I mean, when I left Under Armourwe were about $5 billion.

(52:43):
You know I'm not making anyprojections about where Origin
will or won't be, but they havea lot of room to grow and so
it's going to be exciting to bea part of it and right now I'm
just helping where I can andjust trying to.
I'm tough to work with.
Sometimes I can just be alittle bit much and, honestly,

(53:06):
it's not I don't own the company, it's not mine, and so you got
to learn how to like be okaywith that, because at Under
Armour, yeah, I was an owner.
My other brands I own them, soyou know there's a balancing act
there.
So I'm just trying to supportand I think these guys are going
to kill it A lot of coolproducts coming out for the

(53:28):
future and it's all made in USAwith, uh, us textiles, which is
very unique, very hard.

Speaker 1 (53:35):
No, it in great quality.
I'm actually wearing my originpants.
I went a few months ago and Iwas like I've been seeing this
and reading about it for so long.
I need to order some.
And phenomenal, and I love theidea of supporting, you know,
american made products andAmerican made jobs.
Manufacturing.
It's important and uh.
So yeah, I definitely suggestpeople go and check that out.
And then, speaking of otherAmerican made products, you've

(53:56):
done some work with Montanaknife company, right?
Are you still on their board?
Are you working with them?

Speaker 2 (54:01):
I'm a board.
I've been a board member for along time, since they kind of uh
, josh asked me to do it andBert Soren from SorenX made the
introduction there and, um, thatone, I'm not not nearly as
involved, I've just been a boardmember.
So we meet four times a yearand occasionally they call me
offline for some questions hereand there.
And, um, yeah, we justchallenge them, give them

(54:23):
feedback, provide someperspective, tell them to look
around the corner, makesuggestions.
Board is a fun position.
I like being a board member.
You know I'm not gettingcompensated, they don't pay me,
so I'm doing it out of therespect of what they're doing
and I like it and they give mesome nigh.
So I'm down with that Prettyfreaking amazing company they

(54:51):
are.
They're like Origin.
They have some leadership therethat wants to go hard and they
want to go big and they want toshake things up.
And I think for anybody outthere that's starting an ice
cream shop or I just started arestaurant or I'm starting a
brand, you better ask yourselfwhy you're different.
And if that is not easy toexplain, it's going to be tough.

(55:16):
And I'll be honest, like that'sbig truck is probably the
hardest thing I'm working onright now my own beer brand,
because I have to explain whyit's different and there's just
a lot of similarities with beerin a can.

Speaker 1 (55:33):
So what would you say if someone's asking you what's
different about yours?
Why should we support you, orwhat is it that?

Speaker 2 (55:39):
you kind of locally grown, high quality ingredients,
and that is not the norm.
That's that's that's where weland.
And I would say also that weare for outdoors men and women,
people that want to hunt, fish,camp and we give back to that

(55:59):
community and that's what westand for.
And there's just not a lot ofcraft beers that are willing to
come out and say that.

Speaker 1 (56:05):
Yeah, Now are you still taking your mash and using
the local farmers and kind oftaking that?
That's pretty cool too.

Speaker 2 (56:12):
I like that idea.
It's a pig farmer.

Speaker 1 (56:16):
Nice, then you can serve that there at the tap room
right circles hot dogs, baby.

Speaker 2 (56:20):
some hot dogs tastes like beer.
Brewing is fun, man, but yeah,you have a byproduct that you
got to get rid of and you can'treally feed that to horses or
cattle.
Um, the pig's stomach can dealwith a lot more than most other
animals and they mix it withother things as well.
But, yeah, full recycle comesoff the farm and goes back to

(56:43):
the farm and it's fun to seepeople in the brewery enjoy
themselves and we have abeautiful view.
We have a timber frame buildingand you know it's, it's, you
know.
Hopefully you can come up anduh and and see it sometimes.

Speaker 1 (56:59):
Yeah, I'd like to have them all over the country.

Speaker 2 (57:01):
I'd like to actually have franchises of big truck uh
tap rooms.
So that's something I've playedwith, um uh, to try to figure
out how to do it, cause peoplewhen they come, they, they have
a blast.

Speaker 1 (57:13):
That's great man.
No, that's it.
I love the idea of expansionand getting that out there, and
you know, I very small scalebrewed beer of my own and it's
just so much fun to be able tohave a hand in the process.

Speaker 2 (57:25):
Are you a home brewer ?

Speaker 1 (57:26):
I was a home brewer.
I stopped drinking about sevenand a half years ago and so now
like.
But I thought about like, can Ihomebrew nas?
Because I do like a good na.
That's when you mentioned thatthat's coming out.
That was a question I actuallywas very curious to ask, because
I love a good.
You know, I love a good beer.

Speaker 2 (57:44):
You can do it.
Yeah, you can do it.
It's good, it's fun, right?
You're like if you want to havea non-alcoholic but you want
the taste of some hops and somegrain yeah um, when it's at the
at the end of the day at theranch.

Speaker 1 (57:55):
That's like a fun thing too to be able to have
that camaraderie, and now moreof my friends too it's.
There's something about they'relike I kind of like going with
that idea too, because we'rewaking up in them, you know,
early morning to go hog hunt ordeer or whatever it is we're
going after, and there's there'sno hangover, right.
They're like all right, I'mready to go.
So it's a it's a fun, uh,camaraderie.

Speaker 2 (58:12):
Oh yeah, you always have those guys in hunting camp.
That went too far and they'renot waking up in the morning.

Speaker 1 (58:18):
Yeah, that stand.
That's real close to the houseends up being like that, the one
that they're going to go to,that one.

Speaker 2 (58:24):
Well, most of our hunts in Alaska are remote 10
day hunts.
So if you're an alcoholic, it'sgoing to come out in those 10
days.

Speaker 1 (58:36):
It's going to hurt.

Speaker 2 (58:37):
It's not the time to do that.
We've seen it.
I'm sure you have yeah it'spretty depressing, but no, it's
a blast.
Man, I appreciate you having meon.
I mean, all these things arefun to talk about.
I think if people are listening, podcasts can be really good
motivators and they can bereally good at perspective.

(58:58):
But you got to take somethingyou hear and you got to go try
it.
You got to go try it.
Already decided to die becausehumans, the brain, any organism,
tends to thrive when it's in achallenged state.

Speaker 1 (59:26):
Yeah, do the uncomfortable thing.
Put in that hard work that ishard, not just sit around and be
soft.
There's too much of that thesedays.
I mean I see people too andthey retire right.
I mean I see people too whenthey retire right.
You see so many people who godownhill physically because they
aren't going and challengingthemselves at a work, a job
mentally, and it's it.
It comes back and I thinkthat's part of being able to

(59:47):
persevere and kind of keep goingand strong and take forward all
that momentum of life is tokeep doing those things you're
talking about.
Do the uncomfortable thing.

Speaker 2 (59:56):
My son has a hairline fracture in his spine so he's
out for 12 weeks.
He's 13 years old, so it's abig setback for his sports
career, but it's okay.
It's some blessing in thesilver lining.
So I don't want him sittingaround, but he actually can't do
anything Can't run, can't jump,can't twist, can't do anything.

(01:00:17):
He's got to be pretty staticand he wears a brace.
So I came up and researched allthese hand eye coordination
things we can do sitting andthese wrist strength and these
ankle strength with uh, squeezeyour toes together.
So I'm got him doing this everyday and I'm doing it with him.
And we started off and we havetennis balls and ping pong balls

(01:00:40):
and we're doing these drillsand like the balls are all over
the place, like we suck.
And now we're like what are wefive weeks into it?
And like we are good, likewe're good, like we'reming, like
we have this little drill.
We do this left hand, righthand, one, one, two, two like

(01:01:01):
crossover throw, it's like.
And then we're throwing pingpongs into little holes and
we're getting man, use yourbrain, use your brain, I'm
digging it.

Speaker 1 (01:01:16):
That's cool man, I'm digging it.
That's cool man, I'm digging it.
Do you have any videos thatyou've had of these exercises
you shared?
Are you gonna have like thenext like?

Speaker 2 (01:01:23):
I'll share some but you know like I downloaded steph
curry's dribbling drills yeah,yeah, I doubt.
I mean, the internet is crazy.
You go youtube and look andhand-eye coordination, and he
comes up and I'm tossing a batonto him and he has to catch.
So I'm trying to keep himactive when he basically can't
be active and I think a lot ofpeople would sit around and I'm

(01:01:44):
like, no, no, there's something.
There's always something.
So anyway, that's kind of beenfun.
We started off pretty bad,though I think we lost a dozen
ping pongs.

Speaker 1 (01:01:57):
Well that's, that's great that you're doing that and
with him and you know, as faras kind of helping him to, you
know, fulfill that time and andbe able to continue to move
forward through the injury.
I hope he heals fully and soon,you know it'd be good.
Well it, you know I wanted totalk to you and I guess you know
kind of relates to as far as,like your children as well, like
the idea of legacy and likewhat does legacy mean to you?

(01:02:20):
When you think about that, howis it that you want to be
remembered, thought about, youknow, personally, professionally
, at the end of your days?
You know, when you look back onthis and you know you've
accomplished a lot of things,done a lot of things, but what
is it that sticks out?
Or do you even kind of thinkabout the idea of legacy in your
day-to-day?

Speaker 2 (01:02:38):
I don't think about it day-to-day, but I do think
about it on occasion and I'm I'mpretty thoughtful about it.
Um, it's a combination ofthings.
I like to build things,physical structures that are
going to outlast the story ofKip, and they're not going to
last forever, but they're goingto last a while.

(01:03:00):
So I like putting an imprint onthe earth.
That is something that I had.
Basically, it's my thumbprint.
I look at it that way, becausemy actual thumbprint will never
be known.
It'll be gone.
People will forget who the fuckI am.
I'm nothing special.
Once you're in a casket, you'llbe more important to worms than

(01:03:24):
you will be for anything elseand, honestly, people's memories
are pretty short A couple ofyears, five years, 10 years,
nobody cares.
So the physical imprint, butwhen it comes to, like, the
people that are close to me andthe generations after, uh, I

(01:03:44):
just want a few stories aboutthe tenacity that I went after
things.
That's all I care about.
Just a few.
They don't need to be 100 andit doesn't need to be a 100 page
book, but a few stories thatcan last, about someone who was
willing to go get it.

(01:04:05):
That's it.
So I do think about it and itis important to me and, honestly
, a lot of times I've made somemistakes, like done some ugly
stuff, treated people bad,didn't tell the truth when I
should have, and you know likelearn to be a better person, and

(01:04:30):
so it's definitely not.
I don't have a blueprint foranybody to follow, um, but it
doesn't really matter.
What are you going to do today?

Speaker 1 (01:04:43):
Well.
I appreciate you sharing thatand your honesty there.
And you know, um, I think thata lot of things I've seen a lot
of interviews and differentthings you've talked about and
there's a lot of uh quotes havekind of stood out at me and I'll
include some of those favoriteshere in the show notes below.
But I really appreciate thatyou're giving back and sharing.
Are you still doing the methodand mindset class and course?

Speaker 2 (01:05:07):
I might bring it back .
I'm not right now, but I mightbring it back.

Speaker 1 (01:05:13):
Okay cool, and I know that there's different tidbits
and there's some things thatpeople can see on the YouTube
page for that Um, and there's alot you can still glean from
that, even if you aren't takingthe course or that's not offered
right now.
There's a lot of things you canlearn from that and some uh,
some great, you know uminformation there, and I just
want to say thanks again for forjoining me today and uh, for

(01:05:33):
you know sharing all the greatstuff you got going and, uh, you
know, for those who would liketo follow along your journey and
learn a little bit more aboutwhat you got going, if you
wouldn't mind giving yoursocials for yourself and for
your businesses that we talkedabout.

Speaker 2 (01:05:43):
Sure, um, you can follow me at um, instagram is is
.
My main handle is 13 Pacificwaves, and from there, if you
follow there, you can check outeverything else.
Um, yeah, I wanted to say thankyou.
Um, I think you did a great job.
I like doing podcasts withpeople that are thoughtful, and

(01:06:04):
I don't think I've ever had apodcast with anybody with the
insanely good arrowheadcollection behind them that you
do.
So I have some Megalodon teethand some arrowheads over to my
left and I'm super jealous and Ijust want to say props, that is
legit.

Speaker 1 (01:06:22):
Cheers Well, kip.
Come down to Texas.
I got two ranches, one inSouthwest Texas that has some of
the best whitetail hunting inTexas, but there are these are
all surface finds.
I mean the majority.
I'd say 95% are from that ranchthat's walking around picking
them up.
We've got some Clovis over here.
It's just incredible.
So the invite's open.
Man, anytime you want to comeon down.

Speaker 2 (01:06:42):
Thank you, thanks for having me on, and I appreciate
it.

Speaker 1 (01:06:45):
Well, thank you, kip and everyone else.
Make sure you check the shownotes below for some of the
links.
And once again, man, Iappreciate you coming on today.
Thanks, george, take care.