Christy Pretzinger - CEO WG Content

“Transforming Liabilities Into Assets” Join me and my guest Christy Pretzinger, CEO and Founder of WG Content(wgcontent.com). Christy is a popular podcast speaker and is co-author of the upcoming book “Your Cultural Balance Sheet: Keys to Creating an Environment Where People Can Thrive.” She’s also a long-time member of Entrepreneurs’ Organization (EO), a global nonprofit comprising business leaders from 65 countries. Christy transformed the landscape of healthcare content creation and, along the way, transformed what it’s like to work at a growing agency. She intentionally focused on building the business based on kindness. And that approach has proven to be good for people and the bottom line. SHOW NOTES Summary In this episode of The Soul of Business, Blaine Bartlett engages with Christy Pretzinger, CEO and founder of WG Content, to explore the significance of culture in business. They discuss how kindness can be integrated into operational practices, the importance of maintaining core values, and the role of emotional intelligence in leadership. Christy introduces her concept of the Cultural Balance Sheet, emphasizing the need for self-awareness and the potential for liabilities to transform into assets. The conversation highlights practical steps for fostering a positive workplace culture and the necessity of vulnerability in leadership.   Takeaways Culture is the core of business and should be prioritized. Kindness in business is not a weakness but a strength. Values should remain constant as organizations grow. Joy can coexist with profit in the workplace. Self-awareness is crucial for effective leadership. Vulnerability fosters trust and connection in teams. Liabilities can be transformed into assets with intention. Emotional intelligence is key to understanding team dynamics. Clear boundaries are essential for a healthy work environment. A cultural balance sheet can guide organizational improvement. Learn more about your ad choices. Visit megaphone.fm/adchoices