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May 7, 2025 73 mins

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In this episode of Soul of Travel, Season 6: Women's Wisdom + Mindful Travel, presented by ​@journeywoman_original​, Christine hosts a soulful conversation with Hilary Matson as part of our Return to the Soul of Travel series.

Hilary Matson is the founder of Yugen Earthside, a curated platform connecting mindful travelers to responsible package trips. After nearly a decade at Amazon in Seattle, WA, and Paris, France, she earned an MBA at HEC-Paris while specializing in Entrepreneurship and Inclusive & Social Business. She launched Yugen Earthside in 2021 as a bootstrapped Social Purpose Corporation. Running this company is her dream job, allowing her to combine her love of travel with her passionate advocacy for sustainability.

Christine and Hilary discuss:

· Entrepreneur journeys and the growth of Yugen Earthside

· Creating responsible and sustainable travel platform models

· B-Corp certification and the UN Sustainable Development Goals

· Navigating marketing, visibility, and community in the travel industry

Join Christine for this soulful conversation with Hilary Matson.

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HerHouse is raising funding to get their app built natively by a professional developer team! Tess Millhollon and her team are excited to help make travel easier, safer, and cheaper for women across the world. Learn more and support the Kickstarter here!

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To read our episode blog post, access a complete transcript, see full show notes, and find resources and links mentioned in this episode, head to the Soul of Travel Website. 

We rely on listener support to produce our podcast! Make a difference by making a donation to Lotus Sojourns on Buy Me a Coffee.

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Learn more about Yugen Earthside: https://www.yugenearthside.com/

Connect with Hilary and Yugen Earthside on your favorite social media network: Instagram / LinkedIn / Facebook.

Looking for an adventure in South Africa? Learn more about Yugen Earthside’s upcoming trip!

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Looking for ways to be a part of the Lotus Sojourns community? Learn more here!

Find Lotus Sojourns on Facebook, or join the Lotus Sojourns Collective, our FB community for like-hearted women. Find solo travel trips for women over 50 on JourneyWoman.

Follow us on Instagram: @journeywoman_original, @lotussojourns and @souloftravelpodcast.

Credits. Christine Winebrenner Irick (Host, creator, editor). Hilary Matson (Guest). Original music by Clark Adams. Editing, production, and content writing by Carly Oduardo.

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