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April 30, 2025 68 mins

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In this episode of Soul of Travel, Season 6: Women's Wisdom + Mindful Travel, presented by ​@journeywoman_original​, Christine hosts a soulful conversation with JoAnna Haugen as part of our Return to the Soul of Travel series.

JoAnna Haugen is an award-winning writer, speaker, consultant, and solutions advocate. She is also founder of Rooted, a solutions platform at the intersection of sustainable and regenerative tourism practices, social impact, and storytelling. Through Rooted, JoAnna works with destinations, travel brands, tour operators, media and travel writers, and tourism professionals from around the world to unlock the power of strategic storytelling and tourism communications that shine a light on responsible tourism and destination stewardship.

Christine and JoAnna discuss:

· Connecting with our authentic selves and expressing that in our business

·  Challenges with embodying our true travel values

·  Exploring the ways in which barriers keep more travelers from being able to travel responsibly

·  How we can make choosing responsible travel a more frictionless experience

·  Getting ourselves outside of our comfort zones in our business

·  Learning from other industries and finding ways to inspire travelers and professionals to seek awareness, insights, and new ways to travel

Join Christine now for this soulful conversation with JoAnna Haugen. 

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To read our episode blog post, access a complete transcript, see full show notes, and find resources and links mentioned in this episode, head to the Soul of Travel Website. 


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Learn more and connect with JoAnna:https://rootedstorytelling.com/.

Connect with JoAnna on your favorite social media network! Instagram / LinkedIn

Subscribe to Rooted’s newsletter here.

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Credits. Christine Winebrenner Irick (Host, creator, editor). JoAnna Haugen (Guest). Original music by Clark Adams. Editing, production, and content writing by

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