Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science). From legacy brands to emerging disruptors, we delve into the insights, culture, and vision behind the most successful brand stories. Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt. Brought to you by Mekanism.
Episodes
In this episode of Soul & Science, Jason Harris sits down with Amber Balcaen, a third-generation race-car driver who made history in 2016 as the first Canadian female to win a NASCAR-sanctioned race in the United States. With a background in dirt racing, Amber became the first in her family to transition to asphalt stock cars and...
In this episode, Jack Westerkamp and Geno Schellenberger, co-founders of Breaking & Entering Media, join Jason to share how they built one of the most energetic and attention-grabbing brands in the industry by combining cultural instinct, social-first thinking, and a healthy disregard f...
That philosophy sits at the core of this week’s guest, Doug Zarkin, Chief Marketing Officer at Take 5, an award-winning brand builder known for transforming legacy companies into modern-day leaders.
In this episode, Doug joins Jason to break down his “Thinking Human” approach—the method he’s used to reinvent brands li...
In this episode, Dr. Bob Rotella, one of the world’s most influential sports psychologists, joins Jason to explore the mental principles that fuel greatness in sports, business, and brand leadership. Bob has coached champions like ...
Recorded live at Advertising Week New York 2025, this conversation with Drew Panayiotou, CMO at Keurig Dr Pepper, dives into how Dr Pepper’s challenger mindset—and relentless creativity—turned an underdog into a market leader.
From transforming Best Buy’s digital future to guiding Pfizer through the pandemic, Drew has built a career on driving growth through...
In a world obsessed with virality, longevity still wins. The best brands aren’t just loud—they’re reliable, repeatable, and relentlessly consistent.
With a background in digital strategy and brand storytelling, Sara Kear, Chief Marketing Officer at Condado Tacos and Tequila, has turned a regional taco spot into a fast-growing national brand built on creativity, consistency, and community.
I...
In this episode, Sara joins Jason Harris to talk about leading with empathy in ...
From leading global campaigns at L’Oréal, PepsiCo, and American Express to driving purpose-driven change in accessibility, youth empowerment, and the arts, Stinson Parks III has built a career by refusing to be boxed in. After surviving a near-death experience, he redefined what success means—shifting his focus from building brands to building impact.
Today, Sti...
Kyle Lierman, CEO of Civic Nation and former Obama White House staffer, joins Jason Harris to talk about leading large-scale movements—It’s On Us, When We All Vote, Made to Save—and the organizing principles that make them work.
Kyle shares how his time at the White House shaped his leadership philosophy, why Gen Z is the most pivotal generation for social ch...
Donny Jensen, CMO of Black Rifle Coffee, joins Jason Harris to share lessons from a career that’s spanned Nike, Red Bull, Beats by Dre, Spartan Race, and now one of America’s fastest-growing coffee companies. Donny explains why brand is the ultimate differentiator, how Black Rifle balances irreverent viral content with disciplined growth marketing, and what it mea...
Doug Sweeny, CMO of Oura, joins Jason Harris to unpack the playbook behind Oura’s evolution—from a sleep device born in Finland to a holistic health platform used by pro teams, biohackers, and everyday members. Doug shares why the internal reset comes first (“align the company, then tell the world”), how revenue ownership changes the CMO seat, and what it takes to balance...
John Lowe, Managing Director at Amok Consumer Growth and former CEO of Jeni’s Splendid Ice Creams, joins Jason Harris to share his playbook for identifying breakout food and beverage brands.
During his 14 years as CEO, John scaled Jeni’s by more than 100x in revenue—while also serving on the boards of White Castle, Watershed Distillery, and more. Today, he’s bringing t...
Alex Schultz, Chief Marketing Officer and VP of Analytics at Meta (and author of the upcoming book Click Here), joins Jason Harris to unpack the soul and science behind decisions that move billions of people: the rebrand from Facebook to Meta, launching Threads to 400M MAU, the retention curve that signaled Ray-Ban Meta glasses were a hit, and why a g...
From Coca-Cola to Spotify to Hinge, Jackie has spent two decades shaping brands that endure by focusing on cultural insights, inclusive teams, and work that actually serves audiences. Now, as President and CMO at Hinge—the dating app “designed to be deleted”—she’s proving that long-term growth comes from products that deliver real o...
From being a Parade All-American athlete to coaching under Jim Valvano, Michael Palma pivoted into advertising recruitment—eventually placing more than 1,300 top talents and helping agencies win over $400 million in revenue. Today, as founder of The Palma Group, he manages reviews for global brands like Coca-Cola, Heineken, Peugeot, and Zaxby’...
In this episode, Jason sits down with Jason Feifer, Editor-in-Chief of Entrepreneur magazine and author of Build for Tomorrow. From walking away from his first reporting job to pitching national outlets cold, Feifer has built a career on spotting opportunities no one asked him to pursue—and helping others do the same. They unpack ...
Jason Harris breaks down how they pulled it off, why it’s a symptom of a bigger problem in the industry, and what Cannes is doing to prevent it from happening again. From de...
In this episode, Jason sits down with award-winning director and creative pioneer Jason Zada, founder of the AI-native entertainment studio Secret Level. From Elf Yourself to Take This Lollipop to an AI-generated Coca-Cola ad that sparked headlines and backlash, Zada has spent his career pushing the boundaries of how audiences engage with content.
They div...
✅ Key Takeaways:
- Reverse mentorshi...
In this episode, Jason sits down with Kate Torrance, VP and Head of Brand at SickKids, and Josh Budd, Chief Creative Officer at Citizen Relations, to unpack one of the boldest healthcare campaigns in recent memory. They share how SickKids transformed a milestone into a powerful storytelling opportunity...
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