Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science). From legacy brands to emerging disruptors, we delve into the insights, culture, and vision behind the most successful brand stories. Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt. Brought to you by Mekanism.
Episodes
January 5, 2026 • 38 mins
Marketing is being rebuilt by AI—but the most important decisions still can’t be automated.
In this episode, Glassdoor CMO Eric Petitt joins Jason Harris to explore what it takes to build a resilient marketing career in an AI-shaped world. Drawing from more than two decades of experience across mission-driven companies like Mozilla and Glassdoor, Eric shares how marketers can stay adaptable, creative, and deeply human as the industr...
In this episode, Glassdoor CMO Eric Petitt joins Jason Harris to explore what it takes to build a resilient marketing career in an AI-shaped world. Drawing from more than two decades of experience across mission-driven companies like Mozilla and Glassdoor, Eric shares how marketers can stay adaptable, creative, and deeply human as the industr...
Mark as Played
December 28, 2025 • 38 mins
Amber Balcaen didn’t just have to prove she could win races. She had to prove she was worth backing.
In this episode of Soul & Science, Jason Harris sits down with Amber Balcaen, a third-generation race-car driver who made history in 2016 as the first Canadian female to win a NASCAR-sanctioned race in the United States. With a background in dirt racing, Amber became the first in her family to transition to asphalt stock cars and...
In this episode of Soul & Science, Jason Harris sits down with Amber Balcaen, a third-generation race-car driver who made history in 2016 as the first Canadian female to win a NASCAR-sanctioned race in the United States. With a background in dirt racing, Amber became the first in her family to transition to asphalt stock cars and...
Mark as Played
Breaking into advertising can be tough—and standing out once you’re in is even tougher. But two young creatives are showing there’s a new path.
In this episode, Jack Westerkamp and Geno Schellenberger, co-founders of Breaking & Entering Media, join Jason to share how they built one of the most energetic and attention-grabbing brands in the industry by combining cultural instinct, social-first thinking, and a healthy disregard f...
In this episode, Jack Westerkamp and Geno Schellenberger, co-founders of Breaking & Entering Media, join Jason to share how they built one of the most energetic and attention-grabbing brands in the industry by combining cultural instinct, social-first thinking, and a healthy disregard f...
Mark as Played
December 8, 2025 • 37 mins
Great brands don’t win by being faster or louder—they win by treating every customer as if they’re the only customer.
That philosophy sits at the core of this week’s guest, Doug Zarkin, Chief Marketing Officer at Take 5, an award-winning brand builder known for transforming legacy companies into modern-day leaders.
In this episode, Doug joins Jason to break down his “Thinking Human” approach—the method he’s used to reinvent brands li...
That philosophy sits at the core of this week’s guest, Doug Zarkin, Chief Marketing Officer at Take 5, an award-winning brand builder known for transforming legacy companies into modern-day leaders.
In this episode, Doug joins Jason to break down his “Thinking Human” approach—the method he’s used to reinvent brands li...
Mark as Played
November 30, 2025 • 33 mins
Exceptional performers aren’t defined by talent alone—they’re defined by how they think. And in marketing—where uncertainty, pressure, and change are constant—the right mindset is a competitive advantage.
In this episode, Dr. Bob Rotella, one of the world’s most influential sports psychologists, joins Jason to explore the mental principles that fuel greatness in sports, business, and brand leadership. Bob has coached champions like ...
In this episode, Dr. Bob Rotella, one of the world’s most influential sports psychologists, joins Jason to explore the mental principles that fuel greatness in sports, business, and brand leadership. Bob has coached champions like ...
Mark as Played
November 16, 2025 • 32 mins
When you’re up against giants, speed and creativity become your superpowers.
Recorded live at Advertising Week New York 2025, this conversation with Drew Panayiotou, CMO at Keurig Dr Pepper, dives into how Dr Pepper’s challenger mindset—and relentless creativity—turned an underdog into a market leader.
From transforming Best Buy’s digital future to guiding Pfizer through the pandemic, Drew has built a career on driving growth through...
Recorded live at Advertising Week New York 2025, this conversation with Drew Panayiotou, CMO at Keurig Dr Pepper, dives into how Dr Pepper’s challenger mindset—and relentless creativity—turned an underdog into a market leader.
From transforming Best Buy’s digital future to guiding Pfizer through the pandemic, Drew has built a career on driving growth through...
Mark as Played
November 9, 2025 • 38 mins
Energy gets attention. Trust builds loyalty.
In a world obsessed with virality, longevity still wins. The best brands aren’t just loud—they’re reliable, repeatable, and relentlessly consistent.
With a background in digital strategy and brand storytelling, Sara Kear, Chief Marketing Officer at Condado Tacos and Tequila, has turned a regional taco spot into a fast-growing national brand built on creativity, consistency, and community.
I...
In a world obsessed with virality, longevity still wins. The best brands aren’t just loud—they’re reliable, repeatable, and relentlessly consistent.
With a background in digital strategy and brand storytelling, Sara Kear, Chief Marketing Officer at Condado Tacos and Tequila, has turned a regional taco spot into a fast-growing national brand built on creativity, consistency, and community.
I...
Mark as Played
November 3, 2025 • 37 mins
Empathy at scale isn’t easy—but it’s the heart of BetterHelp’s mission.With two decades of marketing leadership at Facebook, The RealReal, and Beyond, Sara Brooks has helped brands grow from startup to IPO and beyond. Now, as Chief Growth Officer at BetterHelp, she’s using data and storytelling to make mental health care more accessible around the world.
In this episode, Sara joins Jason Harris to talk about leading with empathy in ...
In this episode, Sara joins Jason Harris to talk about leading with empathy in ...
Mark as Played
Building a brand takes focus. Building a meaningful career takes range.
From leading global campaigns at L’Oréal, PepsiCo, and American Express to driving purpose-driven change in accessibility, youth empowerment, and the arts, Stinson Parks III has built a career by refusing to be boxed in. After surviving a near-death experience, he redefined what success means—shifting his focus from building brands to building impact.
Today, Sti...
From leading global campaigns at L’Oréal, PepsiCo, and American Express to driving purpose-driven change in accessibility, youth empowerment, and the arts, Stinson Parks III has built a career by refusing to be boxed in. After surviving a near-death experience, he redefined what success means—shifting his focus from building brands to building impact.
Today, Sti...
Mark as Played
October 19, 2025 • 37 mins
How do you turn civic engagement into a brand people actually want to join?
Kyle Lierman, CEO of Civic Nation and former Obama White House staffer, joins Jason Harris to talk about leading large-scale movements—It’s On Us, When We All Vote, Made to Save—and the organizing principles that make them work.
Kyle shares how his time at the White House shaped his leadership philosophy, why Gen Z is the most pivotal generation for social ch...
Kyle Lierman, CEO of Civic Nation and former Obama White House staffer, joins Jason Harris to talk about leading large-scale movements—It’s On Us, When We All Vote, Made to Save—and the organizing principles that make them work.
Kyle shares how his time at the White House shaped his leadership philosophy, why Gen Z is the most pivotal generation for social ch...
Mark as Played
October 5, 2025 • 37 mins
How do you build “America’s coffee” without getting lost in politics?
Donny Jensen, CMO of Black Rifle Coffee, joins Jason Harris to share lessons from a career that’s spanned Nike, Red Bull, Beats by Dre, Spartan Race, and now one of America’s fastest-growing coffee companies. Donny explains why brand is the ultimate differentiator, how Black Rifle balances irreverent viral content with disciplined growth marketing, and what it mea...
Donny Jensen, CMO of Black Rifle Coffee, joins Jason Harris to share lessons from a career that’s spanned Nike, Red Bull, Beats by Dre, Spartan Race, and now one of America’s fastest-growing coffee companies. Donny explains why brand is the ultimate differentiator, how Black Rifle balances irreverent viral content with disciplined growth marketing, and what it mea...
Mark as Played
September 29, 2025 • 36 mins
How do you scale a wellness brand without losing the mission?
Doug Sweeny, CMO of Oura, joins Jason Harris to unpack the playbook behind Oura’s evolution—from a sleep device born in Finland to a holistic health platform used by pro teams, biohackers, and everyday members. Doug shares why the internal reset comes first (“align the company, then tell the world”), how revenue ownership changes the CMO seat, and what it takes to balance...
Doug Sweeny, CMO of Oura, joins Jason Harris to unpack the playbook behind Oura’s evolution—from a sleep device born in Finland to a holistic health platform used by pro teams, biohackers, and everyday members. Doug shares why the internal reset comes first (“align the company, then tell the world”), how revenue ownership changes the CMO seat, and what it takes to balance...
Mark as Played
September 21, 2025 • 37 mins
How do you recognize a “super concept” before it goes mainstream?
John Lowe, Managing Director at Amok Consumer Growth and former CEO of Jeni’s Splendid Ice Creams, joins Jason Harris to share his playbook for identifying breakout food and beverage brands.
During his 14 years as CEO, John scaled Jeni’s by more than 100x in revenue—while also serving on the boards of White Castle, Watershed Distillery, and more. Today, he’s bringing t...
John Lowe, Managing Director at Amok Consumer Growth and former CEO of Jeni’s Splendid Ice Creams, joins Jason Harris to share his playbook for identifying breakout food and beverage brands.
During his 14 years as CEO, John scaled Jeni’s by more than 100x in revenue—while also serving on the boards of White Castle, Watershed Distillery, and more. Today, he’s bringing t...
Mark as Played
September 15, 2025 • 47 mins
What you can measure drives growth, but what you can’t often drives breakthroughs.
Alex Schultz, Chief Marketing Officer and VP of Analytics at Meta (and author of the upcoming book Click Here), joins Jason Harris to unpack the soul and science behind decisions that move billions of people: the rebrand from Facebook to Meta, launching Threads to 400M MAU, the retention curve that signaled Ray-Ban Meta glasses were a hit, and why a g...
Alex Schultz, Chief Marketing Officer and VP of Analytics at Meta (and author of the upcoming book Click Here), joins Jason Harris to unpack the soul and science behind decisions that move billions of people: the rebrand from Facebook to Meta, launching Threads to 400M MAU, the retention curve that signaled Ray-Ban Meta glasses were a hit, and why a g...
Mark as Played
September 8, 2025 • 37 mins
In a world obsessed with instant results, Jackie Jantos makes the case for brand building that lasts.
From Coca-Cola to Spotify to Hinge, Jackie has spent two decades shaping brands that endure by focusing on cultural insights, inclusive teams, and work that actually serves audiences. Now, as President and CMO at Hinge—the dating app “designed to be deleted”—she’s proving that long-term growth comes from products that deliver real o...
From Coca-Cola to Spotify to Hinge, Jackie has spent two decades shaping brands that endure by focusing on cultural insights, inclusive teams, and work that actually serves audiences. Now, as President and CMO at Hinge—the dating app “designed to be deleted”—she’s proving that long-term growth comes from products that deliver real o...
Mark as Played
August 25, 2025 • 37 mins
What do basketball, brand reviews, and $400M in agency wins have in common? Michael Palma.
From being a Parade All-American athlete to coaching under Jim Valvano, Michael Palma pivoted into advertising recruitment—eventually placing more than 1,300 top talents and helping agencies win over $400 million in revenue. Today, as founder of The Palma Group, he manages reviews for global brands like Coca-Cola, Heineken, Peugeot, and Zaxby’...
From being a Parade All-American athlete to coaching under Jim Valvano, Michael Palma pivoted into advertising recruitment—eventually placing more than 1,300 top talents and helping agencies win over $400 million in revenue. Today, as founder of The Palma Group, he manages reviews for global brands like Coca-Cola, Heineken, Peugeot, and Zaxby’...
Mark as Played
August 18, 2025 • 39 mins
Change is inevitable—but the most successful leaders know how to turn it into their greatest advantage.
In this episode, Jason sits down with Jason Feifer, Editor-in-Chief of Entrepreneur magazine and author of Build for Tomorrow. From walking away from his first reporting job to pitching national outlets cold, Feifer has built a career on spotting opportunities no one asked him to pursue—and helping others do the same. They unpack ...
In this episode, Jason sits down with Jason Feifer, Editor-in-Chief of Entrepreneur magazine and author of Build for Tomorrow. From walking away from his first reporting job to pitching national outlets cold, Feifer has built a career on spotting opportunities no one asked him to pursue—and helping others do the same. They unpack ...
Mark as Played
August 11, 2025 • 3 mins
This year’s Cannes Lions Festival — the world’s biggest celebration of creativity — made headlines for all the wrong reasons. Brazilian agency DM9 was stripped of multiple awards — including a Grand Prix — after using AI to fabricate campaign case study results.
Jason Harris breaks down how they pulled it off, why it’s a symptom of a bigger problem in the industry, and what Cannes is doing to prevent it from happening again. From de...
Jason Harris breaks down how they pulled it off, why it’s a symptom of a bigger problem in the industry, and what Cannes is doing to prevent it from happening again. From de...
Mark as Played
August 4, 2025 • 35 mins
AI isn’t just speeding up production—it’s rewriting the rules of storytelling.
In this episode, Jason sits down with award-winning director and creative pioneer Jason Zada, founder of the AI-native entertainment studio Secret Level. From Elf Yourself to Take This Lollipop to an AI-generated Coca-Cola ad that sparked headlines and backlash, Zada has spent his career pushing the boundaries of how audiences engage with content.
They div...
In this episode, Jason sits down with award-winning director and creative pioneer Jason Zada, founder of the AI-native entertainment studio Secret Level. From Elf Yourself to Take This Lollipop to an AI-generated Coca-Cola ad that sparked headlines and backlash, Zada has spent his career pushing the boundaries of how audiences engage with content.
They div...
Mark as Played
July 28, 2025 • 4 mins
If you're in the C-suite, it's no longer enough to delegate AI experimentation to mid-level staff. In this Soul & Science mini, we unpack three smart, actionable ways senior leaders can stay sharp in the age of AI—from reverse mentorship to hands-on sprints to rewarding the AI-forward thinkers in your org.This is your leadership playbook for getting off the sidelines and into the AI sandbox.
✅ Key Takeaways:
✅ Key Takeaways:
- Reverse mentorshi...
Mark as Played
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