This week, Jason dives into the Soul & Science of Creative Leadership with Rob Schwartz, Executive Coach and former CEO of TBWA\Chiat\Day. Rob’s journey from copywriter to CEO is a masterclass in creative transformation. Using his philosophy of “Clarify, Simplify, Unify, Amplify,” Rob revitalized TBWA\Chiat\Day New York and led iconic brands like Nissan, Visa, and McDonald's to global success.
Rob shares how his bias towards action and deep listening skills shaped his leadership style, allowing him to innovate in times of disruption and inspire teams to reach their full potential. He also opens up about his transition from CEO to Executive Coach, offering powerful insights on nurturing human potential and coaching the next generation of creative leaders.
What’s Inside:
- How Rob’s philosophy of “Clarify, Simplify, Unify, Amplify” reshaped TBWA\Chiat\Day New York.
- The importance of listening and having a bias toward action in creative leadership.
- Why understanding the economics of an agency is crucial for moving from CCO to CEO.
- The lessons he learned guiding teams through industry disruptions and global crises.
- "Business is a creative act. Being CEO was the most creative thing I ever did."
- "Listening isn’t just about hearing words—it’s about understanding culture, trends, and human needs."
- "Great leaders adapt and grow with the times, just like great brands."
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