#94: Future-Proofing Your Brand | Jason Feifer, Editor-in-Chief of Entrepreneur magazine

Change is inevitable—but the most successful leaders know how to turn it into their greatest advantage.

In this episode, Jason sits down with Jason Feifer, Editor-in-Chief of Entrepreneur magazine and author of Build for Tomorrow. From walking away from his first reporting job to pitching national outlets cold, Feifer has built a career on spotting opportunities no one asked him to pursue—and helping others do the same. They unpack how to future-proof your career or brand, the filter he uses to separate hype from lasting change, and why your personal mission statement should never hinge on a single role.

Key Takeaways:
✅ “Opportunity Set B” can unlock your biggest career leaps
✅ Anchor your identity to transferable value, not your current title
✅ Trends that last solve old problems, not new ones
✅ Redefining productivity can help you sustain growth and avoid burnout

Memorable Moments:
💡 “Never be satisfied with the thing you already have. It’s a launching point for what’s next.”
💡 “If nobody’s asking you to do it, that’s probably where the best opportunities are hiding.”
💡 “Your mission statement should survive any change in title, industry, or medium.”
💡 “Things that last are things that solve old problems in better ways.”
💡 “Change doesn’t mean losing your value—it’s a chance to apply it somewhere new.”

Brought to you by Mekanism.