Mini: Literature is Fashion’s Newest Muse

What do J.Crew, Tiffany & Co., and Prada all have in common? They’re falling in love with the written word. 

In this Soul & Science mini-episode, Jason explores fashion’s latest unexpected muse: literature. From literary salons to author collaborations, brands are embracing the written word in a digital age—and it's not just for show.

Key Takeaways:
✅ Fashion brands are aligning with literature to appeal to Gen Z’s love of books.
✅ Literary collaborations give brands more depth, substance, and cultural cachet.
✅ In a world of fleeting content, literature offers a timeless counterbalance.

From “BookTok” buzz to billboards with classic quotes, Jason unpacks why the fashion world is rewriting its narrative—and what marketers can learn from it.