March 31, 2025 • 4 mins
What do J.Crew, Tiffany & Co., and Prada all have in common? They’re falling in love with the written word.
In this Soul & Science mini-episode, Jason explores fashion’s latest unexpected muse: literature. From literary salons to author collaborations, brands are embracing the written word in a digital age—and it's not just for show.
Key Takeaways:
✅ Fashion brands are aligning with literature to appeal to Gen Z’s love of books.
✅ Literary collaborations give brands more depth, substance, and cultural cachet.
✅ In a world of fleeting content, literature offers a timeless counterbalance.
From “BookTok” buzz to billboards with classic quotes, Jason unpacks why the fashion world is rewriting its narrative—and what marketers can learn from it.
In this Soul & Science mini-episode, Jason explores fashion’s latest unexpected muse: literature. From literary salons to author collaborations, brands are embracing the written word in a digital age—and it's not just for show.
Key Takeaways:
✅ Fashion brands are aligning with literature to appeal to Gen Z’s love of books.
✅ Literary collaborations give brands more depth, substance, and cultural cachet.
✅ In a world of fleeting content, literature offers a timeless counterbalance.
From “BookTok” buzz to billboards with classic quotes, Jason unpacks why the fashion world is rewriting its narrative—and what marketers can learn from it.
Mark as Played
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