Mini: What the Adidas Pet Collection Gets Right (and What It Misses)

🐶 Adidas just launched a China-exclusive pet collection—and it’s more than just cute.

In this Soul & Science mini, Jason unpacks the marketing strategy behind Adidas Originals’ latest capsule: apparel and accessories designed for pets and their owners. Matching outfits? Yes. Global rollout? Not yet.

For marketers, this launch raises big questions:

🧠 Is this a clever test-market move or a missed brand moment?
📍 Why China first—and why not global?
📱 How could influencer strategy have amplified the rollout?

Whether you're building brand love or exploring new categories, there's a lot to learn from this bold (and adorable) launch.

Brought to you by Mekanism.