In this episode, I’ll be covering some of the design, copy and technical mistakes many business owners are making right now, which could be impacting people’s willingness to read and engage with your website and your sales.
There are many, many mistakes people make and the process is quite nuanced! It’s a science and an art.
The overarching theme of what I talked about today is really understanding and bringing awareness to how you (and others) actually navigate a website.
We know that not everyone is going to read your site word for word. People don’t actually read websites, they scan websites. Of course, we’d love it if they did, but it’s not the reality.
We need to write copy and design with this in mind.
Expect your reader to be lazy and definitely don’t do anything that makes it harder.I go into some of the ways we write and design that make it harder for people.
Think:
- Colour Contrast Issues
- Text Boxes being too wide
- Too much centred text
- No sectioning of your content
- No line/paragraph breaks in a section.
- No headlines and subheadings in your section
Copy in a section being too large and overwhelming.
I also go into some fundamental copy mistakes where business owners have the tendency to make their websites all about them and aren’t speaking to their reader. And how important our headlines are, but most business owners are making them weak. And how most business owners are writing very short, vague and generic website copy which doesn’t give people enough information.
I also talk about the impact pop ups can have on user experience.
Do you have a question about how to make your website better? Want me to take a peek?
Feel free to DM me @soulstirringbranding on Instagram
or jump onto soulstirringbranding.com for more info.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Ruthie's Table 4
For more than 30 years The River Cafe in London, has been the home-from-home of artists, architects, designers, actors, collectors, writers, activists, and politicians. Michael Caine, Glenn Close, JJ Abrams, Steve McQueen, Victoria and David Beckham, and Lily Allen, are just some of the people who love to call The River Cafe home. On River Cafe Table 4, Rogers sits down with her customers—who have become friends—to talk about food memories. Table 4 explores how food impacts every aspect of our lives. “Foods is politics, food is cultural, food is how you express love, food is about your heritage, it defines who you and who you want to be,” says Rogers. Each week, Rogers invites her guest to reminisce about family suppers and first dates, what they cook, how they eat when performing, the restaurants they choose, and what food they seek when they need comfort. And to punctuate each episode of Table 4, guests such as Ralph Fiennes, Emily Blunt, and Alfonso Cuarón, read their favourite recipe from one of the best-selling River Cafe cookbooks. Table 4 itself, is situated near The River Cafe’s open kitchen, close to the bright pink wood-fired oven and next to the glossy yellow pass, where Ruthie oversees the restaurant. You are invited to take a seat at this intimate table and join the conversation. For more information, recipes, and ingredients, go to https://shoptherivercafe.co.uk/ Web: https://rivercafe.co.uk/ Instagram: www.instagram.com/therivercafelondon/ Facebook: https://en-gb.facebook.com/therivercafelondon/ For more podcasts from iHeartRadio, visit the iheartradio app, apple podcasts, or wherever you listen to your favorite shows. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.