In this episode of The Soul Stirring Branding Podcast, I delve into my proven method for uncovering the true essence of your brand. Over the years, I've seen many business owners struggle with their brand's identity, feeling like it's a tangled mess that doesn't truly represent who they are and what they offer. This episode is all about breaking down the process of uncovering your brand's essence, step by step, so you can create a brand that authentically reflects you and attracts your ideal clients.
In this episode, I’m sharing:
— Our brands evolve as we evolve in our businesses. What we started with may not align with who we are today, leading to a lack of cohesion and clarity.
— Many business owners struggle to keep up with their brand's evolution, often leaving their branding unattended for years.
— My method involves a deep dive into your business landscape, asking fundamental questions to uncover the heart and soul of your brand.
— I break down the key segments of brand discovery, including the heart and soul of your business, your personality, your story, your uniqueness, your ideal client, your offerings, and your signature style.
— I use a workbook, which I call the Heart and Soul Guidebook, with fundamental questions to act as a brain dump and a deep dive for business owners to articulate their brand's current state and desired direction.
— Through the workbook, I look for holes, vague areas, and jargon to identify areas for deeper exploration and clarification.
— Some clients find it easier to communicate verbally than in writing, so it’s important to work with your strengths when you’re trying to articulate your message. If it flows easier for you to speak to someone and record and transcribe the session, or simply do an audio recording of yourself which you transcribe, then do it! It’s so much harder to overthink things when you’re saying it outloud.
— The brand discovery process serves as the foundation for informing decisions about visual branding, logo, colors, fonts, and overall style.
— Looking Ahead: I offer a glimpse into my program, Aligned and Embodied, launching in February 2024, which guides business owners through this process with support and accountability.
Thank you for joining me on this journey of brand discovery. Your feedback is valuable, so please leave a rating or review, or reach out to me via DM or email to share your thoughts. Until next time, keep uncovering the soul of your brand.
Feel free to DM me @soulstirringbranding on Instagram
or jump onto soulstirringbranding.com for more info.
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