Visual Branding - Stop Scrolling Pinterest and Figure Out What You're Trying To Communicate

Our visual branding or our visual brand identity, is, as the name literally says the VISUAL part of how we’re communicating who we are as a part. So what visuals make up our visual branding exactly. There are actually 5 key categories

Your logo, colour palette, typography (fonts), graphic elements (illustrations, icons, textures, patterns) and photography style. 

The first place to start isn’t Pinterest. Most people start there, just scrolling down the endless rabbit hole for ideas. You can spend hours pinning ideas, but you’ve got to ask yourself if that is actually time well spent. Especially if you aren’t clear on what you’re trying to say with your visual branding. 

Before you jump onto Pinterest, the first thing you need to get is actually decide what you’re trying to communicate. What’s the message we’re sharing here? 

Because these visual elements we choose are more than just red being red, right? Or choosing between a circle or a square for no solid reason. 

EVERY SINGLE choice you make is actually saying something about your brand and by extension, if you’re creating a personal brand, YOU. 

So if every visual choice says something about you, what do you want to be saying? 

Key mistakes to avoid are: 

• Not defining your visual branding at all, so you’re using random colours, fonts, graphics, stock photos etc. 
• Chopping and changing your visual branding on a whim so your brand feels unrecognisable to your audience. 
• Getting so stuck in your head with what everyone else thinks of your brand that you’re constantly second-guessing things. 
• Not bothering to define your brand strategy and direction BEFORE you start your visuals
• Continuing to DIY your branding with no support or investing in learning how to do things properly if you’re not happy with what you’re producing and it’s affecting your confidence with marketing your business.

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