Writing your brand’s story is probably up there as one of those things many business owners dread. Why do so many people hate it? Maybe because it feels too personal so blocks can come up. Some people find it cringey to talk about themselves.
Humans are wired to share information through stories. We’ve been doing it since the dawn of time. Telling a story can often cut through because it doesn’t feel like you’re selling anything. It makes people lean in.
How to NOT approach it:
Many people make the mistake of writing their story like a chronological history of their lives or some kind of resume.
Your readers don’t really care about this stuff.
Instead, you’ll want to sharing how we can relate to, understand and empathise with what your clients struggle with. By showing you have a real, embodied experience of the struggle or pain you help your clients through it will show them you’re naturally going to have a deeper insight into the problem. You’re going to have more empathy because they’ve been there. You’re just going to be able to hold space for you in a different way.
You also reduce the stigma (if applicable) around whatever the problem is and normalise the experience, which is incredibly validating for them.
In the episode, I explain that you don’t need some kind of “rock-bottom” story where something dramatic happens to force or motivate you to transform.
It’s also totally valid to have your story be a series of small experiences. Whatever form your story takes is ok.
I also share how much you should share and whether or not you should stretch yourself to get vulnerable.
If you have a question about whether now is the right time for you to work on your branding, I’d welcome you to DM me to chat about it.
Feel free to DM me @soulstirringbranding on Instagram
or jump onto soulstirringbranding.com for more info.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Ruthie's Table 4
For more than 30 years The River Cafe in London, has been the home-from-home of artists, architects, designers, actors, collectors, writers, activists, and politicians. Michael Caine, Glenn Close, JJ Abrams, Steve McQueen, Victoria and David Beckham, and Lily Allen, are just some of the people who love to call The River Cafe home. On River Cafe Table 4, Rogers sits down with her customers—who have become friends—to talk about food memories. Table 4 explores how food impacts every aspect of our lives. “Foods is politics, food is cultural, food is how you express love, food is about your heritage, it defines who you and who you want to be,” says Rogers. Each week, Rogers invites her guest to reminisce about family suppers and first dates, what they cook, how they eat when performing, the restaurants they choose, and what food they seek when they need comfort. And to punctuate each episode of Table 4, guests such as Ralph Fiennes, Emily Blunt, and Alfonso Cuarón, read their favourite recipe from one of the best-selling River Cafe cookbooks. Table 4 itself, is situated near The River Cafe’s open kitchen, close to the bright pink wood-fired oven and next to the glossy yellow pass, where Ruthie oversees the restaurant. You are invited to take a seat at this intimate table and join the conversation. For more information, recipes, and ingredients, go to https://shoptherivercafe.co.uk/ Web: https://rivercafe.co.uk/ Instagram: www.instagram.com/therivercafelondon/ Facebook: https://en-gb.facebook.com/therivercafelondon/ For more podcasts from iHeartRadio, visit the iheartradio app, apple podcasts, or wherever you listen to your favorite shows. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.