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March 5, 2025 35 mins

Opening new doors—literally! After four years of revolutionizing hair routines, Sleepy Tie is officially making its way into retail, and we couldn’t be more excited or grateful. This journey has been filled with innovation, resilience, and an unwavering belief in our mission. In this episode, we're giving you an inside look on what it took to get into Ulta Beauty—the highs, the hurdles, and the surreal moment of seeing Sleepy Tie on store shelves for the first time. Join us as we celebrate this incredible milestone, reflect on the path that led us here, and share what’s next for the brand. Get ready to dream big with us—because this is just the beginning.

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