Soulpreneur Scaling Stories

In this episode of Soulpreneur Scaling Stories, I'm diving into why marketing feels so hard for VAs, OBMs, and service providers, and why it's absolutely not your fault. 

If you've ever stared at a blank screen wondering what to post, felt guilty about not being "consistent" with content, or wondered why marketing advice never seems to work for you, this episode will change everything.

I break down the three ...

In this episode of Soulpreneur Scaling Stories, I sit down with Sarah Hall, who transformed from a burned-out VA managing 8 clients while homeschooling two kids to creating her signature offer as "The Time Away VA." Sarah shares her raw, honest journey through corporate conditioning, imposter syndrome, and the mindset work that led to her breakthrough.

During our conversation, Sarah reveals how working together in my Expan...

Ever feel like your content is solid and your offers are good, but somehow people just aren't buying the way they used to? You're not alone.

If you've been showing up consistently but wondering why your sales have stalled, this episode reveals the real reason behind slow sales (and it's not your expertise). Most VAs, OBMs, and service providers are missing a crucial shift in buyer behavior that's happening r...

Ever feel like your marketing is just... not working? You're either avoiding it completely because you don't know what to say, or you're posting everywhere but no one's booking calls.

The problem isn't that you need to do more marketing—you need clearer messaging. When your message is scattered, you're essentially waving a flashlight around hoping someone notices, instead of being the lighthouse that gu...

Ever feel paralyzed when you get conflicting advice from different business experts? You're not alone.

If you've ever found yourself asking multiple coaches the same question, getting different answers, and feeling more confused than when you started, this episode will change everything for you.

The truth is, every time you seek external validation for your business decisions without checking in with yourself first, you&apo...

In this episode of Soulpreneur Scaling Stories, I sit down with Rebecca Carmensita, a client experience and systems strategist who has mastered the art of building a service business that truly supports her lifestyle. Currently based in Korea as a digital nomad, Rebecca shares how she evolved from a general virtual assistant to a specialized systems expert who confidently refers out clients who aren't the right fit.

During our ...

You've blocked Friday afternoon for CEO time. No client calls, no urgent requests—just you, your laptop, and that business strategy you've been putting off for weeks. Then your phone buzzes with a Slack notification: "Can you fix this ASAP?" Your CEO time is gone again.

If you've ever felt the crushing disappointment of having your strategic thinking time hijacked by someone else's emergency, this episo...

In this episode of Soulpreneur Scaling Stories, I sit down with Faith Morris, a remote operations partner who works with "organized psychopaths"—visionary entrepreneurs with small teams who are incredibly organized but overwhelmed by the infrastructure needs of their growing businesses. Faith shares her unconventional approach to client experience and why authentic human connection trumps perfect systems every time.

During...

Have you ever felt completely lost about what to do next in your business, even though you know you can't keep doing what you've been doing? You're not alone.

 In this episode, I share the story of Elena (not her real name), a virtual assistant who looked incredibly successful on paper - great clients, solid income, consistent referrals - but was completely drained by working entire weekends for client events with no ...

Ever catch yourself adding "just one more thing" to a client deliverable? You know, that voice that says maybe you should send one more message, create one more graphic, or throw in an extra bonus—just to be helpful?

If you've ever felt compelled to go above and beyond what you were hired to do, this episode is going to shift everything for you. 

Most service providers think overdelivering makes them valuable, but the ...

Ever feel like you're fighting against your natural flow in business? Sara Bradley knows that feeling intimately. In this episode of Soulpreneur Scaling Stories, I sit down with Sara, OBM and owner of Indigo Elephant, who shares her fascinating journey from struggling health coach to successful VA partnership to thriving solo OBM business.

 Sara's story is a masterclass in following your intuition, even when it means makin...

Ever feel like your business skills should be attracting better clients, but somehow you're still stuck with demanding, low-paying projects? You're not alone.

If you've ever been introduced as someone's "assistant" despite running half their business, constantly found yourself overexplaining your value, or watched newer VAs confidently charge double your rates, this episode is for you.

The truth is, bein...

In this episode of Soulpreneur Scaling Stories, I sit down with Quinn Tempest, a business and marketing strategist who helps solopreneurs build sustainable businesses aligned with their values and vision. Quinn shares her journey from the corporate world to running her own business serving purpose-driven entrepreneurs, and reveals powerful insights about recognizing burnout as a sign of growth rather than failure.

During our convers...

Ever feel like you're the assistant in your own business instead of the CEO? You're not alone.

In this deeply personal episode, I'm sharing my journey from scattered OBM to soul-aligned coach, and the exact moment I realized that my "successful" business was actually running me instead of the other way around.

If you've ever felt stretched thin by client work, stuck reacting to everyone else's prior...

In this episode of Soulpreneur Scaling Stories, I sit down with Teresa Cavalla, a Leadership and High Performance Consultant, Certified Online Business Manager, ClickUp Vetted Consultant, and Systems Pro. Teresa shares her unique perspective on what it truly means to be an entrepreneur in the online space versus simply working online.

During our conversation, Teresa reveals how she built a successful business without traditional soc...

Are you feeling exhausted, resentful of client work, or like you're constantly on call without the compensation or respect you deserve? In this eye-opening episode, I'm approaching burnout from a fresh perspective that might completely change how you view your business challenges.

The truth is, burnout isn't a capacity problem, it's a structure problem.

When your business is structured around reactivity, over-cust...

In this episode of Soulpreneur Scaling Stories, I sit down with Tara Wiskow, an intuitive healer and life reinvention expert who transitioned from weight loss coaching to her true calling after experiencing a profound personal loss. Tara shares her powerful journey of transformation and the pivotal moment when she decided to finally answer the calling that had been knocking at her door for years.

During our conversation, Tara reveal...

In this episode of Soulpreneur Scaling Stories, I reveal the game-changing "Two Day CEO" approach that has transformed my business and can transform yours too. If you're constantly tied to your laptop, responding to client messages at all hours, and struggling to truly disconnect from work—this episode is your blueprint for freedom.

I share my personal journey from being an "always available" service provide...

In this episode of Soulpreneur Scaling Stories, I chat with Maria John, a website copywriter who recently completed a rebrand of her signature offer, "Lights, Copy, Action." Maria shares her journey from being an "accidental entrepreneur" doing work she didn't enjoy to building a business centered around her unique copywriting process that delivers exceptional results for clients.

Maria reveals how her disti...