Grow Your VA & OBM Business: Soulpreneur Scaling Stories

I left my nursing career specifically for slow mornings. I'm not a morning person, I wanted to wake up naturally, sip tea on my balcony, meditate, take long dog walks, and ease into my workday feeling centered.

That lasted for about a week. Then I had 8 clients, then 10, then 12. I was waking up to Slack notifications before I'd even opened my eyes. Working through breakfast. Responding to clients on Saturdays because I wa...

Is it even possible to slow down and make more money as a done-for-you service provider? Because when you look at your business now and actually add up the numbers, you run out of hours in the day. But what if slowing down is actually how you make more money? Not in spite of it, but because of it.

I know that sounds backwards. Especially when you're drowning in client work, working all the time, and still not meeting your incom...

Picture this: You just finished a client call. You showed up, you delivered, you were professional. But now you're staring at your to-do list feeling resentful. Not because the work is terrible or you hate your clients, but because somewhere along the way, you started feeling like someone else's assistant instead of a business owner.

In this episode, I'm breaking down the difference between operating as an employee in...

Here's a confession: I was not born a naturally brave person when it comes to change. My body's reaction was tight chest, nausea, the urge to stay exactly where I was, even if it kind of sucked. And that physical "no" reaction is what I want to talk about today, because there's a paradox I see constantly in business: we stay in situations that make us miserable because they're familiar.

In this episode,...

What happens when your business looks successful on the outside but you're miserable behind the scenes? I'm getting vulnerable today and sharing three major business mistakes I made as a VA and OBM that led to complete burnout, even though I was making consistent income and had replaced my 9-5 in just five months. If you're in a business that technically works but isn't flowing like you want it to, this story is...

You just signed another client, but instead of feeling excited, your stomach drops. Because you know exactly what happened, they want you for work you've been trying to move away from for the past year. You say yes anyway (because bills), then spend the next three months resenting every time their name pops up in your inbox. Sound familiar?

This isn't a marketing problem or a messaging issue. It's an identity split, a...

You've created this amazing specialization, you're excited about it, and then it's time to launch. Suddenly your brain starts screaming: "Wait, what if this isn't right? What if nobody wants this? What if I picked wrong?" If you've ever felt paralyzed by doubt right before putting yourself out there, you need to hear this.

Here's what's actually happening: your nervous system is taking no...

Are you updating your Instagram bio for the millionth time, trying to figure out if you're an OBM, VA, or project manager? Every time you say one of those titles, it feels like wearing someone else's clothes that don't quite fit. You pick "OBM" because it sounds legit, but then clients expect you to do everything, and half of it you don't even want to do.

Industry labels like OBM and VA are just buckets...

Do you ever catch yourself saying "I'm just good at planning" or "I just see the big picture"? If you're downplaying what comes naturally to you because it feels too easy, you're hiding the exact thing your ideal clients are desperately searching for.

Most service providers think they need to offer everything, strategy, implementation, daily management, to be successful. But here's what actual...

In this episode of Soulpreneur Scaling Stories, I'm tackling one of the most frustrating challenges VAs and OBMs face: when people love what you offer but vanish when it's time to sign. You've tweaked your services, rewritten your sales page, maybe even lowered your prices—and yet clients who say they're interested disappear at contract time.

So what's really going on? Is it your offer? Your audience? Or is ...

Ever lie awake at 11 PM wondering if you should just shut your business down? You're making money, clients seem happy, but internally you feel exhausted and disconnected from work that used to light you up.

If that sounds familiar, this episode is for you.

In this solo episode, I'm breaking down the difference between business failure and business evolution - and why confusing the two can lead you to walk away from somethin...

In this episode of Soulpreneur Scaling Stories, I sit down with Matt Quinones, a Virtual Assistant specializing in travel coordination and event management. Matt shares his journey from working at the Walt Disney Company on Broadway events to building his own retreat coordination business—and how creating a core offer in his first year transformed his confidence and clarity.

Matt openly discusses the corporate-to-entrepreneur transi...

Oh my goodness, 100 episodes! I literally cannot believe we've hit this incredible milestone. When I started this podcast back in June 2023, I had absolutely no strategy, no plan - just this intuitive, burning desire to share the real, messy behind-the-scenes of what it's actually like to build a service business.

 And honestly? Thank God for my podcast manager because I had no clue what I was doing! But if you've eve...

In this episode of Soulpreneur Scaling Stories, I'm diving into why marketing feels so hard for VAs, OBMs, and service providers, and why it's absolutely not your fault. 

If you've ever stared at a blank screen wondering what to post, felt guilty about not being "consistent" with content, or wondered why marketing advice never seems to work for you, this episode will change everything.

I break down the three ...

In this episode of Soulpreneur Scaling Stories, I sit down with Sara Hall, who transformed from a burned-out VA managing 8 clients while homeschooling two kids to creating her signature offer as "The Time Away VA." Sara shares her raw, honest journey through corporate conditioning, imposter syndrome, and the mindset work that led to her breakthrough.

During our conversation, Sara reveals how working together in my Expansio...

Ever feel like your content is solid and your offers are good, but somehow people just aren't buying the way they used to? You're not alone.

If you've been showing up consistently but wondering why your sales have stalled, this episode reveals the real reason behind slow sales (and it's not your expertise). Most VAs, OBMs, and service providers are missing a crucial shift in buyer behavior that's happening r...

Ever feel like your marketing is just... not working? You're either avoiding it completely because you don't know what to say, or you're posting everywhere but no one's booking calls.

The problem isn't that you need to do more marketing—you need clearer messaging. When your message is scattered, you're essentially waving a flashlight around hoping someone notices, instead of being the lighthouse that gu...

Ever feel paralyzed when you get conflicting advice from different business experts? You're not alone.

If you've ever found yourself asking multiple coaches the same question, getting different answers, and feeling more confused than when you started, this episode will change everything for you.

The truth is, every time you seek external validation for your business decisions without checking in with yourself first, you&apo...

In this episode of Soulpreneur Scaling Stories, I sit down with Rebecca Carmensita, a client experience and systems strategist who has mastered the art of building a service business that truly supports her lifestyle. Currently based in Korea as a digital nomad, Rebecca shares how she evolved from a general virtual assistant to a specialized systems expert who confidently refers out clients who aren't the right fit.

During our ...