Season Five of the Sound In Marketing Podcast kicks off with an interview about corporate sponsorship advertising. My guests were Sara Barbour and Shannon Boerner of NPM. Sponsorship advertising needs to resonate with the audience that is listening. In the case of National Public Media (NPM), that audience is NPR listeners. NPM goes to great lengths to create content that not only resonates but tells a clear story with a journalist approach. Relatability, intentionality, and person first storytelling are key. For more on what NPM is doing check out www.nationalpublicmedia.org for more information. For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com. For more on the latest in sound marketing these days, go to www.soundinmarketing.com where you can take courses and read articles on the subject. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it. For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook. You can also email me at email@example.com. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
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