Even in the background, music can be used in subtle ways to invoke different stories. In the case of National Public Media (NPM), music is just one of the characters in their story. NPM is able to create subtle cues to the audience differentiating NPR programming from their sponsored ad experience. NPM’s use of custom music allows them the flexibility to set their message apart. For more on what NPM is doing check out www.nationalpublicmedia.org for more information. For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com. For more on the latest in sound marketing these days, go to www.soundinmarketing.com where you can take courses and read articles on the subject. You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it. For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Sound In Marketing Learning www.soundinmarketing.com, Linkedin, Twitter, and Facebook. You can also email me at firstname.lastname@example.org. This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let’s make this world of sound more intriguing, more unique, and more and more on brand.
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