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September 27, 2022 21 min

We dig deep into cross cultural exploitation and global pride. Music is a uniter in bad times as well as good. Join us as we explore some extremely powerful examples from America to the Ukraine. Thank you again to my guest Sgt. Major Denver Dill from Westpoint Academy.

To listen/watch the examples listed in this episode, here are some links:

Andriy Khlyvnyuk, lead singer of the Ukrainian band Boombox ended his World Tour early to fight for his country. When the streets were bare in Kiev, he took to Instagram and recorded himself singing the Ukrainian folk song The Red Viburnum in the Meadow in the empty streets of Kiev. 

This was the result.

Here’s the article explaining how Pink Floyd got involved:

The amazing little girl singing Let it Go in a Ukrainian bunker:

Here’s the link for the theremin story:

UN Reveals Theremin Bug

For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to

For more on the latest in sound marketing these days, go to where you can take courses and read articles on the subject. 

You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, Pandora, and Stitcher so don’t forget to share it with your friends, follow, and rate it. 

For any further inquiries, you can find me at Dreamr Productions, Sound In Marketing Learning, Linkedin, Twitter, and Facebook. You can also email me at

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

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