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August 15, 2025 46 mins

In this episode, host Jorden Guth talks with Badar Qureshi, president of PML Sound International—the company behind Paradigm, Anthem, MartinLogan, and GoldenEar Technology—about how his years at Toyota shaped his approach to building world-class audio gear. They discuss where and how each brand’s products are made, why lean manufacturing matters in today’s unpredictable world, how the pandemic affected production, and the surprising parallels between crafting high-performance cars and high-fidelity speakers.

Sources:

 

“Paradigm's Prestige Series | SoundStage! InSight” by SoundStage! Network: https://youtu.be/_q7pMJ3LSjs?si=6CuOUDp72lZLX-h0

Chapters: 00:00:00 Announcement 00:00:31 Introductions and getting to know Badar 00:03:14 How to decide what gets made where 00:10:17 GoldenEar enters the chat 00:12:11 The ABCs of supply chains 00:17:31 The chaos of COVID and its lingering effects 00:25:34 Applying the lessons of the past to the future 00:35:11 Long-distance quality control 00:43:38 Outro music: “Nuevos Colores” by Tomas Novoa

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