Act! empowers SMBs with a powerful, all-in-one CRM and marketing platform that centralizes customer data, streamlines sales, and drives loyalty through personalized engagement. With intuitive tools, real-time insights, and dedicated support, Act! helps you attract prospects, hit sales goals, and turn relationships into lasting results.
SourceForge Podcast listeners can get a free trial and 10% off Act! with promo code ACTSOURCEFORGE here: https://www.act.com/sourceforge/
Listeners in the United Kingdom can get a free trial and 10% off Act! with promo code ACTSOURCEFORGE here: https://www.act.com/en-gb/sourceforge/
In this episode of the SourceForge Podcast, we speak with Bruce Reading, CEO of Act!, about the evolution of CRM and its impact on small business growth. We discuss the functionality of Act!’s software, its adaptability to industry changes, and the importance of customer support and human engagement. Bruce shares insights on onboarding non-tech savvy clients, scalability for growing businesses, and the role of AI in enhancing customer relationships. The conversation also touches on building long-term customer loyalty and Bruce’s career journey in the software industry.
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