In this episode, we’re having a roadside chat with Stephanie Stuckey, CEO of Stuckey’s Corporation, who shares the journey of revitalizing the company her grandfather, W.S. “Sylvester” Stuckey, Sr., founded in 1937.
Part of Americana, Stuckey’s and its iconic teal roof stores became popular stops for travelers to find a clean and convenient place to fill up their cars, grab a quick bite to eat, and even purchase souvenirs.
After decades of robust growth, the company had some ownership changes, then in 2019, Stephanie says she had a “crazy and unexpected” opportunity to buy the family’s business.
What you’ll learn in this episode
- The value of “shoe leather learning,” which Stephanie says is “getting out and walking the streets and understanding your customer.”
- Ways to blend a “legacy brand” while remaining fresh and relevant.
- When it’s time to pivot the business model.
- Adversity can make a company stronger.
- How to use authentic storytelling to expand a company’s brand and boost social media engagement.
Join us next time as we continue to promote South Georgia as a great place to live, work, play, and visit.
Thanks to our sponsor Smalltown Broadcasting and WDDQ, home of the Scott James Matheson Show, where you can listen to live from 6 a.m. to 9 a.m., Monday through Friday on Talk 92.1 http://talk921.com/ or through the TuneIn app https://tunein.com/radio/Talk-921
South Georgia Insider is produced by Spencer Van Horn, Smalltown Broadcasting.
Mentioned Links:
Society for Commercial Archeology
Popular Podcasts
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com