Spa Pool Marketing Success
David Carleton, Hot Tub Dealer Internet Marketing Consultant Reveals How to Drive More Traffic, Generate More Leads and Increase Sales Using Proven Strategies Used by Successful Dealer Around the World. This podcast will show spa dealers, pool builders and sauna retailers how to spend less and get more from their marketing and advertising using low cost strategies in Internet marketing, lead generation and conversion, Internet marketing, search engine optimization (SEO) and social media
Episodes
No matter how good or bad you were at marketing and promoting your pool and spa business in 2020, most of the dealers and manufacturers listening to this podcast probably had a significant increase in sales in 2020 and are forecasting a pretty good 2021.
So even though in today’s podcast we’re going to talk about the pandemic, it’s going to be more in the context of why some dealers were more prepared and faster to adapt to the ch...
Most dealers know they should do more to get more referrals; they just don’t have time to do it. In other words, it’s common knowledge, not common practice. By creating a referral marketing system, valuable, money making referrals will happen in a more systematic, reliable and predictable way.
In this podcast, I discuss the huge difference between Word-of-mouth vs. a referral marketing system
Want to improve customer ser...
Most dealers make the mistake of thinking that once they build a new website, deploy a new AdWords campaign, start sending out a newsletter or start posting to Facebook, that they’re done with that part of their business. Nothing could be further from the truth!
Consumer preferences change, competitors get smarter and search engines like Google get “smarter” in terms of the results they provide their users.
There are many different t...
You’ve spent a lot of time, money and resources to generate a lead, so you want to be sure that your follow up is quick and effective. How and when to follow up with a prospect, what makes a good response good, the role of automation and email marketing hacks, tricks and tips.
Dave Carleton
https://SpaPoolMarketingSuccess.com
Google Analytics is a free service provided by Google that provides detailed statistics about your website traffic.
Reviewing specific sections once a month will give you a good overview of how your website is performing in terms of traffic and user experience.
Google Analytics provides information on traffic channels, breaking stats down between organic, direct, paid, referral, social, and display and tells you the most visited pa...
Push notification marketing is an advertising, communication and re-engagement strategy that will let dealers send messages to customers and through clickable browser notifications even when they are not on your website anymore.
Marketers can use these notifications to send promotional, informational or educational messages. Push notifications are a great vehicle to inform users about new products, current sales or even recently pu...
In a “perfect world” you would offer live chat 24/7 with customer service agents always available to answer customer and prospect questions. Unfortunately, that’s not a real option for most dealers.
Messenger marketing is an effective way to communicate with prospects and customers either in real time (via live chat) or through an automated chat system 24 hours a day, 7 days a week.
The rise in popularity of messenger, the pros a...
There is only one main purpose for your website and that is to convert website visitors into leads. The only way to verifiably do this is to capture their contact information. As mentioned in podcast 2, website “surfers” behave rather impulsively on the Internet, so much so that many times they easily forget where they were even a few website pages/clicks ago.
That’s why it is so critical to convert as many first-time visitors a...
As a result of geo-fencing, the right customers see the right ad at the right time. Geo-fencing works by drawing a virtual line around an area (like your competitors’ showroom).
When a potential customer with a smartphone or tablet enters a geo-fenced location, GPS technology captures their mobile device ID.
You can then show them ads while they’re in the store and for 30 days after they leave. This is very co...
9 reasons why Google My Business is so important to your business and the 10 best ways to optimize your GMB listing. I'll also discuss responding to Google reviews and how to get Google My Business support when you need help or solve a problem.
Dave Carleton
https://SpaPoolMarketingSuccess.com
Notes:
GMB Help
https://support.google.com/business/?hl=en#topic=4539639
GMB Insights
...
Now that you’ve created an amazing blog post, press release, video, etc., you want to amplify your message, extending it beyond just your website. I’ll show you 9 different types of on-site organic content you can use and 10 different paid and organic SEO strategies to promote it.
Dave Carleton
https://SpaPoolMarketingSuccess.com
Notes:
https://answerthepublic.com/
https://www.hubspot.com/blog-topic-generator
Content marketing not only helps educate and attract customers it also improves your chances of showing up on page one of Google and other search engines. Plus, it helps you engage readers and drive more traffic to your site. I’ll discuss different types of Education Based Marketing, User-Generated Content (UGC), Video Content Marketing
Dave Carleton
For Facebook ads to work, they must be relevant to the user and really stand out. An effective Facebook ad is one that drives traffic to your website and generates leads containing detailed contact information. This episode will focus on the best Facebook settings to use and the various types of Facebook advertising I've used effectively.
Dave Carleton
https://SpaPoolMarketingSuccess.com
Notes:
Facebook ad detail...
In this episode, I’m going to review settings that dealers often miss when setting up their AdWords campaign, measuring, testing and improving your results and common mistakes that can cost you a ton of money.
Dave Carleton
https://SpaPoolMarketingSuccess.com
I’m going review one of the main sources of paid traffic sometimes referred to a PPC or pay per click – Google AdWords (now called Google Ads). You’ll also learn: 3 critical things you need to do before getting started, what to include on an AdWords landing Page, structure and targeting options and developing a keyword strategy that gets results
Dave Carleton
https://SpaPoolMarketingSuccess.com
Notes and Links
Match Types
A brief introduction to step 3 of the 9 Steps to Internet Marketing Success for Pool and Spa Dealers including the 3 main goals of any successful Internet marketing strategy and a quick breakdown of the pros and cons of both Pay Per Click advertising and Organic Content Marketing.
Dave Carleton
https://SpaPoolMarketingSuccess.com
One of the newest and most under-utilized SEO tools is website Schema markup. This podcast is a crash course on what it is and how you can benefit from it.
The Schema markup code essentially tells the search engines more specifically what a specific website page is about, beyond just what your meta tags and content says. By leveraging schema markup on your website, you can increase your chances of ranking well with search engines s...
I’m going to continue the discussion “How to Use SEO to Get Your Website Lead Generation Ready” and talk about some SEO fundamentals providing tips and tricks to help you rank higher, optimize better and get more out of your search engine optimization strategy.
Episode Notes:
H1 header tag code example: <h1>Hot Tubs Chicago</h1>
You can check your website speed using this site - www.pingdom.com
Alt...
On-site search engine optimization (SEO) are the things that you do on your site or to your site to make it easier for the search engines to find your business.
On-site SEO involves implementing a lot of little things that over time add up to something much bigger. It can involve optimizing your site for specific keywords and updating titles and descriptions to be sure that you are telling Google what every page on your website is...
Building a successful keyword strategy isn’t complicated but does require that you master a few basics. Here are a few unique strategies to consider and others to avoid.
Dave Carleton
https://SpaPoolMarketingSuccess.com
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