Space Marketing Podcast
Space Marketing Podcast is where we explore marketing principles, strategies, and tactics through the lens of space. Join Izzy House as she talks with space industry professionals about their challenges and successes with marketing in the new space economy.
Episodes
July 4, 2024 • 34 mins
Getting your brand on stage at an event is a powerful marketing strategy. But how do you get selected to speak? Join Izzy to find out with guest Tina Leighty, Content Manager and Program Chair for SpaceCom.
They will talk about what an organizer looks at when selecting speakers and how to make your presentation proposal rise to the top of the submissions. Tina and Izzy will discuss crucial DOs and DON’Ts for aspiring panelists and...
Mark as Played
May 30, 2024 • 45 mins
Join Izzy as she chats with Laura Smith, Marketing Manager at Benchmark Space Systems about developing a 360 strategy at a tradeshow and how to get the most exposure and connection at a tradeshow to develop deep relationships with clients.
GUEST:
Laura Smith
Marketing Manager
Benchmark Space Systems
https://www.benchmarkspacesystems.com/
CHAPTERS:
01:20 Introduction to Laura Smith
02:38 Laura received a copy of Izzy’s Space Mar...
Mark as Played
May 9, 2024 • 41 mins
Join Izzy as she chats with Kimme Golash with Strategic Space Marketing! She is embarking on a new journey in her marketing journey and has developed a business to support space businesses and their marketing team.
A company can experience times of overload as they are approaching milestone moments. Kimmee’s company can come in to support the marketing team or act as a marketing partner in order to grow.
#spacemarketing #spacebus...
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May 2, 2024 • 65 mins
In today's episode, Izzy discusses the importance of a marketing plan with Amanda Hudswell at Equatorial Launch Australia.
A marketing plan provides a blueprint for your communication activities, maximizes your efforts by targeting the most important audiences, and determines the marketing activities that resonate with them. A plan transforms dreams into reality by establishing the steps necessary for an idea to come to fruition a...
Mark as Played
April 25, 2024 • 56 mins
Join Izzy as she chats with Jeffrey Ugbah at Galaxy Digital about how to attract an investor for a space company.
Back a few months ago, a podcast listener reached out and asked for an episode that focused on what investors are looking for in a company and what are some marketing tips to attract them. Here it is!
Izzy chats with Jeffery Ugbah, Director at Galaxy Digital, a venture capital company. They talk about what investors lo...
Mark as Played
April 18, 2024 • 41 mins
Join Izzy on the Space Marketing Podcast as she chats with Shannon Clement about a unique workforce solution for start-up and scale-up businesses to hire marketing professionals. It's called fractional leadership, offering a hybrid staffing model that combines the advantages of an in-house Chief Marketing Officer with those of a contract professional.
ABOUT SHANNON CLEMENT:
Shannon Clement
Fractional Chief Marketing Officer (CMO)
...
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March 13, 2024 • 53 mins
Join Izzy as she journeys to the graphic side of marketing and chat with Senior Brand Design and visual storyteller,
Graphics and images continue the brand’s story on a visual level transforming the narrative into a visual language that resonates and connects with audiences if it is done well. Together, they work harmoniously to capture attention, create a connection, build brand recognition, and leave a lasting impression. In an...
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February 21, 2024 • 56 mins
In this episode of the Space Marketing Podcast, Izzy continues to chat with marketing professionals on the agency side. Today we will meet with Daniel Smith with AstroAgency from Edinburgh, Scotland, United Kingdom. The UK is becoming a leader in the space industry. While most countries look at establishing one spaceport, the UK is building seven!. They are serious about space And they are leading the way with eco-friendly faciliti...
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February 7, 2024 • 46 mins
Join Izzy for a conversation with Melody Tholstrup with My Size Marketing as they touch on the challenges and successes of working within this space industry. They also underline the significance of having a marketing professional as part of a company’s team.
Get ready for their journey to the space industry and the strategies that drive it forward.
Melody Tholstrup
My Size Marketing
https://mysizemarketing.com
CHAPTERS:
01:19 Me...
Mark as Played
January 24, 2024 • 37 mins
Izzy chats with Kevin Brown Sr. Vice President of Business Development from All Points. They look at marketing and establishing his company as an industry leader using conferences, like the upcoming SpaceCom event, as a platform.
This marketing strategy involves participating in various capacities – hosting, sponsoring, vending, and speaking at events. These activities increase brand awareness but also position the company as an i...
Mark as Played
January 24, 2024 • 37 mins
Izzy chats with Kevin Brown Sr. Vice President of Business Development from All Points. They look at marketing and establishing his company as an industry leader using conferences, like the upcoming SpaceCom event, as a platform.
This marketing strategy involves participating in various capacities – hosting, sponsoring, vending, and speaking at events. These activities increase brand awareness but also position the company as an i...
Mark as Played
October 25, 2023 • 35 mins
Join Izzy for a conversation with Julie Bonner, the Director of Communications at Freefall Aerospace. In this informative chat, they explore the fascinating world of satellite and ground station technology, as well as the ins and outs of marketing a space tech company.
During their discussion, Izzy and Julie touch on the challenges and successes of working within this space industry. They also underline the significance of having a...
Mark as Played
October 25, 2023 • 35 mins
Join Izzy for a conversation with Julie Bonner, the Director of Communications at Freefall Aerospace. In this informative chat, they explore the fascinating world of satellite and ground station technology, as well as the ins and outs of marketing a space tech company.
During their discussion, Izzy and Julie touch on the challenges and successes of working within this space industry. They also underline the significance of having a...
Mark as Played
October 18, 2023 • 45 mins
🎙️ Welcome to an exciting episode of the Space Marketing Podcast, featuring Oscar Garcia, the founding Partner, Chairman, and CEO of InterFlight Global Corporation. Tune in as we explore the world of space transportation and the strategies that InterFlight Global Corporation will discuss for developing Spaceport-Connectivity for the U.S. and beyond.
In this episode, we'll deep-dive into four main flight technologies: Transonic, su...
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October 16, 2023 • 45 mins
Join Izzy as she delves into PART 2 of the future of space exploration with Steve Wolfe, President and Co-founder of the Beyond Earth Institute.
The Beyond Earth Institute is a non-profit think tank focused on preparing for the future of humanity beyond our home planet. They conduct research, provide analysis, and offer recommendations on space policy proposals with implications spanning from the near-term to the next hundred year...
Mark as Played
October 4, 2023 • 30 mins
Join Izzy as she delves into part 1 of the future of space exploration with Steve Wolfe, President and Co-founder of the Beyond Earth Institute.
The Beyond Earth Institute is a non-profit think tank focused on preparing for the future of humanity beyond our home planet. They conduct research, provide analysis, and offer recommendations on space policy proposals with implications spanning from the near-term to the next hundred year...
Mark as Played
September 20, 2023 • 56 mins
In this episode of the Space Marketing Podcast, Izzy chats with Alice Carruth, the producer of the t-MINUS Space Daily Podcast. They discuss into the critical need for public education about the rapidly evolving space industry, emphasizing the importance of disseminating accurate and accessible information.
They also discuss the pivotal role of marketing professionals within the space sector, and how it is instrumental in driving ...
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September 6, 2023 • 60 mins
The last few weeks on the Space Marketing Podcast, Izzy has journeyed to the space education segment and spoken with educators and a student from Saudi Arabia. This week, we round out the education segment and speak with a Ken Davidian from the International Space University (ISU)! ISU is expanding into the North American area. Ken Davidian, Vice President for North American Operations at International Space University, is leading ...
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August 30, 2023 • 30 mins
Izzy introduces the speakers that will be presenting on the next Space for Kentucky Roundtable that is focused on Back to School: Educator Resources and Tools on August 31 at 6 PM Eastern Time.
Space for Kentucky is another project that Izzy hosts that focuses on introducing people to the space industry and gets them excited about bringing it to their area.
These educators provide outreach and education which are powerful marketi...
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August 23, 2023 • 34 mins
Last week’s episode of Space Marketing Podcast focused on space education from an educator's perspective with Kaci Heins at Limitless Space Institute. This week, we travel to the other side of the space education segment and speak with Mansour AlJawini - a university student of space and marketing from Saudi Arabia.
Mansour and Izzy discuss marketing and the initiatives of the Kingdom of Saudi Arabia as the country transitions in...
Mark as Played
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