In today's episode, Izzy discusses the importance of a marketing plan with Amanda Hudswell at Equatorial Launch Australia.
A marketing plan provides a blueprint for your communication activities, maximizes your efforts by targeting the most important audiences, and determines the marketing activities that resonate with them. A plan transforms dreams into reality by establishing the steps necessary for an idea to come to fruition and it provides clarity for action for the entire company and its team.
Amanda Hudswell
Head of Marketing Communications and Public Affairs
Equatorial Launch Australia
https://ela.space
CHAPTERS:
01:17 Importance of a marketing plan
03:01 Eclipse
04:27 Meet Amanda Hudswell
07:54 About ELA
13:59 When to bring in a marketing professional
16:24 The Marketing Plan
19:17 Your audience and crafting a message that resonates
22:25 Strategies and tactics of a marketing plan
24:02 Constructing the plan and getting scrappy
22:37 Measuring and testing
30:24 Non-digital results
32:52 Telling the space story
36:47 Your audience is the hero, your company is the guide
39:53 Marketing challenges
41:59 Marketing successes
44:17 Algorithms - shooting at a moving target
46:34 Bad actors, trolls, and grumpy people
53:59 The future of space
58:57 Final Thoughts
MENTIONS:
GSA Spaceport Summit - https://www.globalspaceportalliance.com/gsa-spaceport-summit-2/
Building a BrandStory by Donald Miller
ITAR regulations - The International Traffic in Arms Regulations (ITAR) are a set of US government regulations that control the import and export of defense products, services, and information. The purpose of ITAR is to protect national security and advance American foreign policy interests. ITAR governs the following: Manufacture, Export, Temporary import, Provision of defense services, and Brokerage activities involving items described on the USML.
https://www.pmddtc.state.gov/ddtc_public/ddtc_public?id=ddtc_kb_article_page&sys_id=24d528fddbfc930044f9ff621f961987
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
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