Transforming Employees into Brand Ambassadors

Transforming Employees into Brand Ambassadors: Insights from Laura Smith on the Space Marketing Podcast On the latest episode of the Space Marketing Podcast, host Izzy House welcomed Laura Smith, Marketing Manager at Benchmark Space Systems, for an engaging conversation on transforming coworkers into passionate brand ambassadors. This marks Laura’s second appearance on the podcast, following her previous discussion on crafting a 360-degree marketing strategy for trade shows. The episode delves into strategies that empower employees at every level—from engineers to office staff—to represent their company effectively and enthusiastically. Laura highlights the importance of creating a consistent company narrative and ensuring employees are equipped to communicate it confidently, both internally and externally. Space Marketing Podcast mentions: Laura’s previous podcast - https://spacemarketingpodcast.com/episode/marketing-a-360-strategy Crafting a Stellar Speaker Proposal https://spacemarketingpodcast.com/episode/crafting-a-stellar-speaker-proposal About Laura Smith Marketing Manager Benchmark Space Systems https://www.benchmarkspacesystems.com/ Chapters 01:20 Meet Laura Smith, Marketing Manager for Benchmark Space Systems 05:50 Creating brand ambassadors 07:43 Understanding the mission 10:16 Training a culture of thought leadership 13:27 Multiplying the effort 14:42 The pre-event briefing and post-event discussions - Creating awareness of what do we do, why are we here, what are our goals, and what happened at the event. 20:19 New marketing training program - taking the stage 24:05 Creating a knowledge library and a training process 26:19 Public speaking benefits the company and the person 32:48 Knowledge library to aid speaking 35:55 Multiplying the marketing effort 38:55 Back up for context 39:33 Prioritizing now versus future 41:41 Lunch and Learn 44:36 Building processes 47:41 Project management in a marketer’s toolbox 50:47 Partners representation 51:58 Project management represents your brand ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://izzy.house/ Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices