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August 26, 2021 55 min

I met Simon through my good friend Ben James, and was immediately captivated by his warmth and humour, which you'll hear comes across well in the interview. Simon Co-Founded Jump with Shaun Fernandes 21 years ago and has grown an enviable list of clients (starting with Nike no less).

Very much focused on how to capture the spirit of a brand through their work, Jump's clients include Google, Nike, Rapha, Fidelity, Saatchi & Saatchi. Bloomberg, Starwood Hotels, Unite Student Accommodation, The o2 and Tottenham Hotspur F.C.

In 2015, Simon oversaw the merger of Jump Studios with Populous. The partnership has enabled Jump Studios to extend both geographical reach and scale of projects, finding new and creative ways for brands and organisations to connect with their audiences.

Simon encourages his clients to think from a position of First Principles. What if you started from a position of nothing? Looking at the results of this strategy in Jump's work, it looks like it's a solid approach.

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