April 4, 2025 • 10 mins
Check out Part 1 of the mini-series here!
In part two of the Awakening Your Brand Magic mini-series, Beverly Cornell dives into the next step: activation. If you've sparked clarity around your brand, now it's time to breathe life into it. This episode covers how to align your values, visuals, message, and systems to create a brand that feels like you—bold, unapologetic, and magnetic. Ready to activate your brand magic? Let’s dig in and turn your brand into the living, breathing experience it was meant to be.
Three Key Topics Discussed:
- Brand Messaging that Connects: Your brand’s message needs to speak your customer’s language. Beverly walks through how to refine your messaging, making sure it sounds like you and speaks directly to your audience’s needs.
- Visual Identity that Reflects Your Energy: It's not just about looking cute. It’s about aligning your visuals with your brand’s energy. Learn how to choose colors, fonts, and photos that feel like you and draw in the right people.
- Systems that Make Your Magic Flow: A beautiful brand needs smooth systems behind the scenes. Beverly explains how to build simple, streamlined processes that allow your brand to shine without burning you out.
P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Beverly (00:00):
Hello sweet friend.
(00:01):
Welcome back to the Spark andIgnite your marketing podcast.
I'm your host, Beverly Cornell,brand clarity fairy godmother,
marketing therapist, and thefounder of Wickedly Branded.
If we were curled up on a couchin my house right now with some
fuzzy socks and chai tea inhand, I'd be looking at you in
the eye and saying, you'vealready got everything you need.
(00:21):
We just need to activate it.
This is part two of the miniseries, awakening Your Brand
Magic, and today's episode isall about activation.
What happens after you sparkthat clarity that we did in
episode one?
How do you bring it to life?
What happens after you sparkthat clarity that we did in our
previous solo episode?
(00:41):
How do you bring it to life?
Let's dig in to all of thegoodness.
How do you bring it to life?
So let me share a quick story.
Years ago, I worked with abrilliant life coach.
Her name was Maya.
Maya had this powerful gift forhelping women find their voice
after decades of peoplepleasing, raising my hand here,
totally me.
(01:02):
But when she came to me, herbrand looked like a soft, very
watered down version of who shereally was.
She had a really light pinklogo, a vague tagline, and a
website that said things likeempowering women to embrace
their potential.
And it wasn't wrong.
It just was not her.
(01:23):
Maya wasn't soft, she wasfierce, she was funny, and she
was even a little spicy.
The kind of woman who could holdspace for your tears and then
lovingly call you out on yourself-sabotage.
During our work together, I saidto her, let's create a brand
that feels like your home, yourliving room, bold colors, big
(01:44):
hearted unapologetically you,and that's what we did.
her tagline, became helpingwomen stop apologizing and start
owning their power.
Gosh, so different, right?
We updated her visuals to deepplums and really rich golds and
used her real language, addedclient stories that sounded like
(02:07):
testimonials from her bestfriends, and within weeks she
started getting more alignedclients and more joy in her
business.
That's what activation lookslike.
So if you take the spark fromthe awakening your brand magic
first episode, and you build afire around it, so what
(02:27):
activation really means, solet's break it down.
Activation is the step whereyour brand stops being an idea
and becomes a living andbreathing experience.
It is all about alignmentbetween your values and your
visuals.
Between your message and youroffers, and between how you feel
(02:47):
and how your audience feels whenthey meet your brand.
When systems flow, your brandspark becomes unstoppable energy
and fuel for everything else.
So here is the wicked truth.
I wish more marketing folks saidthis out loud.
A brand isn't just colors andcopy.
(03:07):
It is energy.
And when your brand energy isaligned, you start attracting
the right people with ease.
The three core areas ofactivation that are super
important and where reallyactivation begins to happen is
one, your messaging.
You want to speak theirlanguage, your customer's
(03:28):
language messaging is where thismagic happens.
It's the words on your website,in your emails and your social
media, and it's how youintroduce yourself.
So ask these questions toyourself.
Am I clearly telling people whatI do in a way that feels
natural?
Does my copy sound like Iactually talk?
(03:49):
Does it sound like me?
And could a new visitorinstantly know how I help and
why it matters?
Again, I want you to go back tothat third grader test, if your
neighbor's 9-year-old asked,what do you do?
Could you answer in a sentencethat they would understand?
Try this.
This is a great formula.
I help your dream client,whoever that is, women, parents,
(04:12):
moms, whatever it is, go fromwhat they're struggling with
that their pain points are tothe transformation that you
create.
So instead of, I do intuitivecoaching, try, I help women
release the stress that'skeeping them stuck and feel
light, calm and confident again.
I feel light, calm, andconfident again.
(04:34):
See how much clearer that feels.
A strong brand isn't aboutperfection, it's about
connecting to the person youwanna serve, connecting to how
you can help them.
So the second thing you wannathink about is your visual
identity.
Make it feel like you.
We don't want visuals that arejust trendy or cute.
(04:54):
We want branding that feels likean extension of your particular
energy.
if you're a joyful, groundedyoga teacher who teaches
self-compassion, your brandshouldn't look like a bold tech
startup.
Please don't.
If you're a financial coach forsingle moms, we want trust,
hope, and empowerment, not stiffcorporate fonts.
(05:17):
Think about the colors thatevoke how you want people to
feel, fonts that match yourpersonality, photos that show
you not just some pretty stockimage.
A branding photo shoot for youis one of the best investments
you can make.
I do one at least twice a year,but I would even say every
(05:38):
season would be nice.
That way, you just have lots ofphotos to use.
Your brand should feel like aninvitation into your world.
The third thing you wannaconsider is your systems will
let your magic flow way easier,less stressful.
This part is often skipped, butit is everything because a brand
that looks magical, but feelschaotic in the background behind
(06:01):
the scenes.
That is exhausting and that'swhat leads to burnout.
I want you to feel energized andnot burned out.
So part of activating your brandis having a simple, welcoming
client process.
A website that guides people toaction automations that do the
heavy lifting behind the scenes.
We call this a brand ecosystemwhere everything works together
(06:26):
seamlessly and like magic.
Simplified systems will is whatfuels bold transformations.
So you don't need to do all ofthis at one time.
Again, I'm gonna pause here andI'm gonna say this'cause this is
really important.
You do not need to activate yourwhole brand overnight.
(06:48):
I see you.
You've got client calls, agrocery list, a kid with a
school project.
That's probably late or lastminute.
So just breathe one bold step ata time.
Start with your about page.
Write an Instagram post thatactually sounds like your voice.
You send an email from yourheart, not your head.
(07:11):
That's activation, small stepsthat lead to big transformations
and starting today.
So I want you to reflect.
This is again, you can do thisin your journal, on the notes
app, on your phone, or even justclose your eyes and think about
it unless you're driving.
Don't do that.
What part of my brand feelsactivated and aligned to me?
What parts still feel stuck oreven unexpressed?
(07:35):
And my favorite, what would feelreally fun to bring to life?
Next, let the answers comewithout judgment.
Don't push them away.
Don't say that's not possible.
Just notice.
This is all part of yourevolution.
So if this episode really stuckwith you, if it feels like this
is where you are stuck and itsparked something in you, here's
(07:57):
a couple ways, a couple thingsyou can do next.
You can go to our website atwickedlybranded.com and there's
a popup quiz there called theBrand Magic Clarity Quiz.
Take the quiz, see where you'restuck.
It'll help guide you to the nextsteps that you need to take for
your business.
Or you can book a clarity call.
It's totally free and it is nota sales pitch.
(08:20):
It's a real conversation toexplore what's possible for you
and your business.
And if you're craving morestructure and tons of magic and
sparkle, then our brand spark,deep dive, 90 minute session is
where it all begins.
You, your brand magic is meantto be seen, and that's someday,
(08:41):
and that when you've quoteunquote figured it all out, who
does that?
Who has that?
Who has it all figured out?
I don't have it all figured out.
It's now even when it's messy,but it's beautiful and it's
evolving.
That is the magic.
A brand is not built overnight.
It is ignited step by step, andI am here for every single step
(09:05):
to help you.
So next time we're gonna talkall about amplifying the brand
magic that's now been awakenedand activated, and how to show
up to get visible and to createthat momentum that's so
important, that feels right foryou.
Until then, I'm Beverly Cornell.
You have the spark.
(09:26):
Let's turn that into a roaringfire.
Keep sparking, keep igniting.
Just remember, your brand magicis already inside of you.
Hello sweet friend.
(00:01):
Welcome back to the Spark andIgnite your marketing podcast.
I'm your host, Beverly Cornell,brand clarity fairy godmother,
marketing therapist, and thefounder of Wickedly Branded.
If we were curled up on a couchin my house right now with some
fuzzy socks and chai tea inhand, I'd be looking at you in
the eye and saying, you'vealready got everything you need.
(00:21):
We just need to activate it.
This is part two of the miniseries, awakening Your Brand
Magic, and today's episode isall about activation.
What happens after you sparkthat clarity that we did in
episode one?
How do you bring it to life?
What happens after you sparkthat clarity that we did in our
previous solo episode?
(00:41):
How do you bring it to life?
Let's dig in to all of thegoodness.
How do you bring it to life?
So let me share a quick story.
Years ago, I worked with abrilliant life coach.
Her name was Maya.
Maya had this powerful gift forhelping women find their voice
after decades of peoplepleasing, raising my hand here,
totally me.
(01:02):
But when she came to me, herbrand looked like a soft, very
watered down version of who shereally was.
She had a really light pinklogo, a vague tagline, and a
website that said things likeempowering women to embrace
their potential.
And it wasn't wrong.
It just was not her.
(01:23):
Maya wasn't soft, she wasfierce, she was funny, and she
was even a little spicy.
The kind of woman who could holdspace for your tears and then
lovingly call you out on yourself-sabotage.
During our work together, I saidto her, let's create a brand
that feels like your home, yourliving room, bold colors, big
(01:44):
hearted unapologetically you,and that's what we did.
her tagline, became helpingwomen stop apologizing and start
owning their power.
Gosh, so different, right?
We updated her visuals to deepplums and really rich golds and
used her real language, addedclient stories that sounded like
(02:07):
testimonials from her bestfriends, and within weeks she
started getting more alignedclients and more joy in her
business.
That's what activation lookslike.
So if you take the spark fromthe awakening your brand magic
first episode, and you build afire around it, so what
(02:27):
activation really means, solet's break it down.
Activation is the step whereyour brand stops being an idea
and becomes a living andbreathing experience.
It is all about alignmentbetween your values and your
visuals.
Between your message and youroffers, and between how you feel
(02:47):
and how your audience feels whenthey meet your brand.
When systems flow, your brandspark becomes unstoppable energy
and fuel for everything else.
So here is the wicked truth.
I wish more marketing folks saidthis out loud.
A brand isn't just colors andcopy.
(03:07):
It is energy.
And when your brand energy isaligned, you start attracting
the right people with ease.
The three core areas ofactivation that are super
important and where reallyactivation begins to happen is
one, your messaging.
You want to speak theirlanguage, your customer's
(03:28):
language messaging is where thismagic happens.
It's the words on your website,in your emails and your social
media, and it's how youintroduce yourself.
So ask these questions toyourself.
Am I clearly telling people whatI do in a way that feels
natural?
Does my copy sound like Iactually talk?
(03:49):
Does it sound like me?
And could a new visitorinstantly know how I help and
why it matters?
Again, I want you to go back tothat third grader test, if your
neighbor's 9-year-old asked,what do you do?
Could you answer in a sentencethat they would understand?
Try this.
This is a great formula.
I help your dream client,whoever that is, women, parents,
(04:12):
moms, whatever it is, go fromwhat they're struggling with
that their pain points are tothe transformation that you
create.
So instead of, I do intuitivecoaching, try, I help women
release the stress that'skeeping them stuck and feel
light, calm and confident again.
I feel light, calm, andconfident again.
(04:34):
See how much clearer that feels.
A strong brand isn't aboutperfection, it's about
connecting to the person youwanna serve, connecting to how
you can help them.
So the second thing you wannathink about is your visual
identity.
Make it feel like you.
We don't want visuals that arejust trendy or cute.
(04:54):
We want branding that feels likean extension of your particular
energy.
if you're a joyful, groundedyoga teacher who teaches
self-compassion, your brandshouldn't look like a bold tech
startup.
Please don't.
If you're a financial coach forsingle moms, we want trust,
hope, and empowerment, not stiffcorporate fonts.
(05:17):
Think about the colors thatevoke how you want people to
feel, fonts that match yourpersonality, photos that show
you not just some pretty stockimage.
A branding photo shoot for youis one of the best investments
you can make.
I do one at least twice a year,but I would even say every
(05:38):
season would be nice.
That way, you just have lots ofphotos to use.
Your brand should feel like aninvitation into your world.
The third thing you wannaconsider is your systems will
let your magic flow way easier,less stressful.
This part is often skipped, butit is everything because a brand
that looks magical, but feelschaotic in the background behind
(06:01):
the scenes.
That is exhausting and that'swhat leads to burnout.
I want you to feel energized andnot burned out.
So part of activating your brandis having a simple, welcoming
client process.
A website that guides people toaction automations that do the
heavy lifting behind the scenes.
We call this a brand ecosystemwhere everything works together
(06:26):
seamlessly and like magic.
Simplified systems will is whatfuels bold transformations.
So you don't need to do all ofthis at one time.
Again, I'm gonna pause here andI'm gonna say this'cause this is
really important.
You do not need to activate yourwhole brand overnight.
(06:48):
I see you.
You've got client calls, agrocery list, a kid with a
school project.
That's probably late or lastminute.
So just breathe one bold step ata time.
Start with your about page.
Write an Instagram post thatactually sounds like your voice.
You send an email from yourheart, not your head.
(07:11):
That's activation, small stepsthat lead to big transformations
and starting today.
So I want you to reflect.
This is again, you can do thisin your journal, on the notes
app, on your phone, or even justclose your eyes and think about
it unless you're driving.
Don't do that.
What part of my brand feelsactivated and aligned to me?
What parts still feel stuck oreven unexpressed?
(07:35):
And my favorite, what would feelreally fun to bring to life?
Next, let the answers comewithout judgment.
Don't push them away.
Don't say that's not possible.
Just notice.
This is all part of yourevolution.
So if this episode really stuckwith you, if it feels like this
is where you are stuck and itsparked something in you, here's
(07:57):
a couple ways, a couple thingsyou can do next.
You can go to our website atwickedlybranded.com and there's
a popup quiz there called theBrand Magic Clarity Quiz.
Take the quiz, see where you'restuck.
It'll help guide you to the nextsteps that you need to take for
your business.
Or you can book a clarity call.
It's totally free and it is nota sales pitch.
(08:20):
It's a real conversation toexplore what's possible for you
and your business.
And if you're craving morestructure and tons of magic and
sparkle, then our brand spark,deep dive, 90 minute session is
where it all begins.
You, your brand magic is meantto be seen, and that's someday,
(08:41):
and that when you've quoteunquote figured it all out, who
does that?
Who has that?
Who has it all figured out?
I don't have it all figured out.
It's now even when it's messy,but it's beautiful and it's
evolving.
That is the magic.
A brand is not built overnight.
It is ignited step by step, andI am here for every single step
(09:05):
to help you.
So next time we're gonna talkall about amplifying the brand
magic that's now been awakenedand activated, and how to show
up to get visible and to createthat momentum that's so
important, that feels right foryou.
Until then, I'm Beverly Cornell.
You have the spark.
(09:26):
Let's turn that into a roaringfire.
Keep sparking, keep igniting.
Just remember, your brand magicis already inside of you.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!