July 15, 2025 • 30 mins
Real estate may look like showings and closings, but the real magic happens behind the scenes. In this episode, Beverly welcomes Alexandra Baca, founder of Rise Transactions, to uncover how she turned administrative mastery into a thriving business supporting top-tier agents. From military life and motherhood to mentoring a team of moms and building a referral-based empire, Alex shares how heart, hustle, and human connection can’t be replaced by automation.
Three Key Topics Discussed:
- From Educator to Entrepreneur: Owning the Pivot: Alex shares her unconventional journey from political campaigns and preschool directing to launching Rise Transactions, proving that growth often comes from curiosity and courage, not a linear path.
- Building a Team with Heart: Alex opens up about leading a fully remote team of military spouses and moms, mentoring them with purpose and giving them room to grow under her umbrella. It's leadership that prioritizes flexibility and empowerment.
- Competing with AI by Being Unforgettable: In a tech-driven world, Alex breaks down why personalized communication, quick thinking, and relationship-building are her business's biggest differentiators, and how she’s navigating the rise of automation and global VAs.
Follow Alex:
Rise Transactions | Instagram
Rise Transactions | Facebook
Rise Transactions | Website
P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Beverly (00:00):
Did you know that the average real estate agent spends
over 13 hours per transaction onpaperwork and follow ups?
That is 13 hours.
They're not spending withclients generating leads or
closing deals, and in a worldobsessed with speed and
automation, it's the detaileddriven behind the scenes prose
(00:20):
who are making the biggestimpact in today's guest proves
that I'm your host, BeverlyCornell, founder and fairy
godmother of brand clarity atWickedly branded.
I have over 25 years experiencehelping hundreds of
purpose-driven entrepreneursawaken their brand magic and
boldly bring it to life so thatthey can magnify their impact on
the world.
And today's guest is theembodiment of impact.
(00:43):
Alex Bacca is the founder ofRise Transactions, a company
that doesn't just handlecontracts.
It creates calm, compliance andconnection in an industry that
thrives on chaos.
Her journey from aspiringteacher and political consultant
to military spouse, fellowmilitary spouse and transaction
(01:03):
coordinator turned businessowner is nothing short of
inspiring.
Alex, I'm so excited to have youon the show today.
Alex (01:10):
Thank you so much for having me, Beverly.
I'm really excited to be here.
Beverly (01:13):
You and I have worked together, which is great.
I love that.
But we're also military spousesand we also are networking
through our church, which isamazing.
So I know you through differentavenues, which is so fun.
And I love what you're about andwhat you do for your clients and
where you are.
I was so glad we were able toconnect and get this recorded.
But tell me a little bit abouthow you went from wanting to be
(01:33):
a teacher.
To political consultant tomilitary spouse to rise.
How did that all start for you,Alex?
Alex (01:41):
Yeah, so I went to the University of New Mexico.
I was born and raised inAlbuquerque, New Mexico, and I
wanted to get a degree ineconomics because I thought I
wanted to be a high schooleconomics teacher.
And during my time at UNM I dida internship with a national
political party, and I went toFlorida for the semester, did
(02:04):
some grassroots stuff for thispolitical party, and it was
really eye-opening to me.
I thought I wanted to get intolocal politics later in life.
And that sort of shut the doorfor me, that whole experience.
So after that, I came back, Iworked as a contract specialist
for the Department of Energy.
Married my husband when we bothgraduated from college and moved
(02:28):
around the country.
Had a couple of kids and justdipped my hand in anything that
I could.
I was a barista at Starbucks, afreelance copywriter, a spin
instructor, a preschooldirector, a substitute teacher,
and then finally a real estatetransaction coordinator.
(02:50):
And I did that for a couple ofyears before I approached the
owner of the company that Iworked for, looking for just a
vision of growth.
I knew that the job I was in wasvery comfortable, but I also
knew I needed a goal.
I needed something to lookforward to.
And the owner and Iunfortunately just didn't really
(03:12):
see eye to eye on those visions.
So I decided to step away fromthat company and luckily some of
the clients that I had decidedto join me started Rise
Transactions and, through wordof mouth, we've grown.
I now have two full-timeemployees and two part-time
employees under me.
(03:32):
And we've really just helped,many real estate agents grow
their businesses along withgrowing Rise Transactions.
Beverly (03:42):
I feel like that so resonates because with so many
of my clients that I firststarted off when I was just
freelancing, when I didn't havean agency per se, when I was
just starting off, they werestarting off too.
So as I helped them grow, theyalso helped me grow.
I learned so much from myclients and how they ran their
businesses and had worked workedand what didn't work.
And now I have two clients thathave been with me for over 12,
(04:04):
13 years that I've seen themreally develop.
And it's like we've been in thetrenches together developing our
skills and it's so rewarding tosee their success, to like
alongside them adjacently seetheir success and have grown
with them in different ways.
It's really resonates with me.
Alex (04:22):
Yeah, it's really cool because I get to see it from
multiple lenses, not only theemployees that I hire.
Not many people know how to be atransaction coordinator
naturally.
So I'm giving them these skills,watching them be able to take on
more and more clients and becomemore and more successful.
But also these agents that comeon, some are fairly new to the
(04:45):
industry and they hire usbecause they don't know what
compliance is.
They don't know how to submitthe paperwork or what paperwork
needs to be submitted.
And part of what we do is reallyhelp empower them.
This is what we've seen inprevious transactions and here's
how that was accomplished.
And now you can do that too.
Beverly (05:03):
In your application, you said something about the
line was, I think agents didn'twant to lose me.
What do you think it is aboutyour service style or the
relationship building or eventhe services that you offer
specifically that makes clientsso loyal to what you all do?
Alex (05:18):
Yeah, so that was part of the disagreement I had with the
previous owner, she wasobviously upset that she had
given me all these tools and Imade it my own.
And by that I just mean reallymade it personal.
I developed a relationship witheach agent that I worked with.
My husband says that I am theiremotional support dog uhhuh or
(05:41):
emotional support person.
Yeah.
So I have agents calling me inthe morning, Hey, what are we
doing today?
What's going on?
Or, I need help.
And so I've tried to just makeit personal.
People can hire any sort ofadmin or secretary, but I want
them to want to work with me.
Just developing a relationship,developing a friendship, they're
not gonna wanna fire their bestfriend.
(06:02):
Lots of talking on the phone,lots of emails texting, all that
sort of stuff.
Most of our clients are in theNew Jersey area, and I make sure
to make several trips out therethroughout the year.
So just really fostering afriendship with them.
Beverly (06:18):
So how do you do that?
Two things that kind of standout to me with what you're
saying is one is I feel likethat's such a big personal
decision.
When you do buy or sell a home,it's like the largest investment
you may ever make in your life,and especially for our life as a
military spouse.
Every three years I'm having tobuy, sell a home.
(06:39):
It's a lot of chaos.
It's a lot of stress.
It's a lot of all these thingsthat have to happen.
A lot of details with thepaperwork and the bank and the
title and the all the things.
I feel like there's so manymoving pieces and there's so
many people who have like alarge stake at what's gonna
happen with this transaction,and that we trust our real
estate agents so much so that wesometimes never even get to see
(07:02):
the house in person.
Like we're doing video tours'cause we're halfway across the
country, so this is such a hugeinvestment, such a thing that
we're trusting the real estateagents for and that if we have
to rearrange our schedule to getto a closing, all those things,
it's a lot to have to figureout.
So how do you make that reallybig decision from like the end
user's perspective, the buyer'sservice perspective to the real
(07:24):
estate agent who has.
To do a lot of showings and alot of closings and all the
things, and then you have thisvery personal side of it.
I didn't even know there was asuch a thing as a transaction
coordinator.
So like, how do you like supersecretly make them look so good
at the end of the day.
Alex (07:40):
This is my favorite part of the job.
It is not super secret.
We are in front of the show.
So when a real estate agent getsa new contract, they provide us
with their client's information.
And the first thing I do is sendout an introduction email, and I
let them know who I am.
I'm here to take care of you.
Here's all the important dates,here's your next steps, and
here's what I need from youtoday.
(08:01):
And then after that email, Ifollow up with a phone call just
introducing myself again.
I wanna make sure you receivedmy email.
Are you feeling comfortable witheverything?
Okay, the next step is going tobe this.
If you need anything at all,don't hesitate to call me.
Don't hesitate to text me.
I am here to help you.
And how comforting is it for youas a first time home buyer?
(08:22):
You don't know what you'relooking at, right?
You're walking into a dark roomand you have one real estate
agent who's helping you, but nowyou know, you have this whole
team of people behind you.
I'm Alex, I'm going to be anextension of your real estate
agent, but I'm also going tohelp contact your lender.
I'm also going to order title.
(08:43):
If you need an attorney, we'llget you an attorney.
Here's, who we recommend forhome inspections or any type of
inspections.
So it's a whole team.
We are that part of that safetynet.
And my favorite part of the jobis just really making these
clients feel comfortable.
'cause if they go to the agent.
(09:04):
Whoa.
Alex is amazing.
You don't wanna lose her.
Then they're happy.
I'm happy.
And you walk away with a nicehome at the end of the day.
Beverly (09:12):
Tell me a story of a testimonial or a review, a story
of really made you so proud ofthe work that you do.
Alex (09:20):
I had been doing this part-time for a little while and
then I switched over to a teamof 10 agents, a real high
producing team.
And I had just started workingfor them.
I had never done so manytransactions at once, so I felt
lost a lot of the time.
And at one point the team wasall in training.
(09:41):
And there was some sort of taxthing that came up and the
seller is freaking out.
She's calling me, what do I needto do?
And I ended up picking up thephone, calling a township,
figuring out why these taxeswere owed, what do we need to do
to get this taken care of sothat we don't delay closing.
(10:01):
And I put it all in an email tothe seller clearly explaining
what we need to do, a fewminutes later, the seller had
that stuff taken care of.
And I'd never received acompliment from this agent
before.
And she was like, wow, Alex, youare freaking awesome.
And it just, I was like, okay, Ican do this.
And it really, it's not thatdifficult.
The problem people have thatI've noticed is people are
(10:22):
really hesitant to pick up thephone these days.
And there's a lot of times,someone starts texting me and
I'll say, Hey, can we chat thisafternoon?
Actually, I can't.
I rather text.
Okay, that's fair.
But I get to the problem muchquicker by picking up the phone
and calling somebody.
And then of course we follow upwith an email or whatever we
need to do.
(10:43):
But yeah, I think the best onewas just.
Being able to showcase mycommunication skills and then
getting compliments on that.
Beverly (10:50):
It wasn't just communication skills, Alex, it
was also like a little bit ofdrive and like curiosity and not
willing to just accept that Ican't handle or help these
people right this moment.
Let me see if I can figure thisout and help them because you
don't want them to be stressedor feel the way they're feeling.
So I feel like it's one stepfurther that maybe somebody
would do and they don't realize.
(11:11):
It is like so stressful, inthose moments.
So we do, we need that voice ofcalm and somebody who's willing
to figure it out with us, it'sin it with us because you have
far more experience typicallythan we do with buying a house.
Yeah.
That's amazing.
So when you look at when youfirst started with the old
person you worked for to now,what do you think has been the
(11:31):
biggest.
Evolution in your businessapproach.
What's changed or evolved themost?
Alex (11:37):
Yeah.
So now I get to be in thedriver's seat, whereas when I
worked with somebody else, I waswaiting for them to bring me new
agents or bring me more work ortell me what my next step is.
And now I get to decide how muchI wanna work, who I wanna work
with.
And I love that part.
But I also really love beingable to give this gift to other
(12:00):
women.
I left that company because Ididn't see any growth for me,
and I didn't feel like, my bossat the time.
Cared if I got any moresuccessful or not.
And I always tell the women thatI hire, whatever level you wanna
get to, I wanna get you there.
We have basic plans that westart out with, but sometimes an
(12:21):
agent wants more.
And there came a time when thefirst woman I hired this agent
was really impressed by what shedid.
And he wanted more.
And I went to this woman and Isaid, look, this is your chance
to negotiate whatever salary youwant with this guy.
You've made yourselfirreplaceable to him.
I am happy to negotiate that foryou and you can continue to use
(12:45):
all my resources.
And obviously, I will take mycut.
But you have your wings, you canfly.
Yeah.
Or we can, stay in this pathtogether.
Beverly (12:53):
Yeah.
Alex (12:53):
And she ended up staying, she still works with me and so I
was happy to see that.
Had she even chose the otherway, I would've been proud and
happy for her.
That's the best part I think asfar as my evolution is being
able to pass this gift on toother, we're all moms four
fifths of us are militaryspouses.
(13:14):
Rise transactions is completelya remote job.
None of us are in New Jersey.
Yeah, that's the biggest growththat I feel I've had.
Beverly (13:25):
It's a really good reminder, for entrepreneurs who
are listening right now in thesense that you get to design the
exact business that you want torun and how you want to run it.
And if it is.
Military spouses, if it isspecifically moms, if it is
specifically remote, if it isthat they have an opportunity to
fly and do bigger things.
(13:45):
We have the same, very similarmodel here.
We actually have like a realestate lawyer model where I have
an umbrella and they use thetools and systems I have, and
they are essentially independentcontractors and building their
own business under mine.
But that to me was so importantfor some different reasons of
what you have, but I feel likemy core values speak through
that.
I want to help other peoplebuild their businesses without
(14:07):
maybe all the mistakes andstruggles and stuff that I had
to go through and support themsooner and mentor them to grow
with the systems that I havecreated, that I know work that
are repeatable, that will makethem successful far sooner.
And so there's something reallyinnate in that.
But that was a choice I made.
I had to figure that out on myown.
That was even a possibility.
(14:28):
I didn't even know that I could,as a marketer have a real estate
legal structure of my business,right?
I feel like when you are moreintentional about your core
values and the things thatmatter to you, and you can tweak
your business to fit you morepersonally, you'll be happier.
Your business will be moresuccessful.
You'll be distinctive in themarketplace.
There's so much that you canlean into when you fully align
(14:51):
the business to who you are andwhat matters.
Alex (14:54):
Yeah.
The most important thing for meis running my business in a way
where, I have two young girlsand.
When they ask me what I do orwhat happened during the day, I
wanna be proud to share what I'mdoing with them.
I want something that they wannado, or at least, maybe it's not
specific to real estate orowning their own business, but
(15:17):
they wanna have that same workethic.
Beverly (15:20):
Yeah.
My stepson years ago, there wasa question through school that
said, what does your dad like todo?
And he is oh, he likes to watchfootball, play video games, or
whatever.
What does your mom like to do?
She likes to work.
Clearly maybe I need todifferentiate that a little bit
more because I do, I work fromhome.
It's a little harder to turn itoff, all those things.
But yeah, I was like I do loveto work, but there are other
things that I like to do.
Elliot.
Yes.
I want them to work hard forwhat they get, but not
(15:43):
necessarily burn themselves out.
Like I want them to understandthe value of all that in
balance.
And if Zeke takes over thebusiness, great.
If not, it's okay too.
I don't know about your girls,but Zeke is my biggest fan.
I wrote a book and he was like,I'm taking it to school to show
everybody.
And I don't think they're gonnacare about a marketing book,
honey, but that's so sweet.
Alex (16:00):
Yes.
I love that.
I love that.
Super
Beverly (16:01):
cute.
Yeah.
And I think you're just showingsuch a good example for your
children on how you can createthe life you want.
You can create this businesswhat you want and you can be
really proud of it.
So what do you think is thebiggest challenge in Running
Rise transactions, especially asremote and virtual and being not
in the same location and some ofthose kinds of things, and that
(16:22):
your clients are in Jersey, notNorth Carolina.
What does that look like?
What is the challenges in that?
Alex (16:28):
Yeah, so there's several challenges.
One growth.
Could be moving into differentstates, moving into different
markets, right?
And so the challenge is learningthe different compliance, the
different requirements for notonly each state, for each
brokerage, for each area butreally within the market that we
serve.
The biggest challenge I'm havingright now is we are in an age
(16:52):
where everything can beautomated.
Everything can go into chat, GPTor some sort of ai.
And then we also have lots ofpeople overseas who are willing
to do our job for half theprice.
So what I try to stress is.
Real estate is all aboutbuilding relationships, all
(17:13):
about, most of the referrals youget are word of mouth.
Those are the best referrals.
And same with me.
So we don't do anythingautomated.
Everything somebody touches withtheir hands sends out.
Everything, has a personal touchto it.
We put your logo, we justimmerse ourselves as an
extension of that agent or theirteam.
(17:34):
When we're competing againstsystems and people who are half
the price it gets a littledifficult.
And we have lost clients becauseof that.
But that's okay.
I don't lose sleep over that,it's part of just human
evolution really.
But I still wanna make sure thatwe.
are focusing on building thatrelationship building.
Beverly (17:57):
AI is never gonna care about you.
Despite the fact that it talkslike it cares about you, it's
never gonna care.
About either way, you care aboutyour clients
Alex (18:05):
and how many automated emails do you receive in a day?
And, if you were to receivesomething regarding a house
you're purchasing one, you mightthink that's a scam.
How do I know that I'm actuallysupposed to make my deposit
through this link.
Wire fraud is huge in titlecompanies with that, even now
you don't know.
(18:26):
Some listings aren't even realand houses that are occupied,
are being listed as for rent.
And not even by the owner.
AI is great, but it also, can beused for the wrong things.
Beverly (18:40):
So true.
Even the marketing, we use ai,we even embrace AI.
And we've even built custom botsfor custom clients like you to
use for marketing specifically.
But it's built on your voice andwe can help retrain it if it
goes rogue.
There's like things that we cando to keep it, but we always say
that you definitely need to readit before you post it.
Don't just trust it implicitly.
(19:00):
There's things that are stillwrong with it.
I was just reading an articlemaybe in Business Week or one of
those where three different AIlearning tools, I can't remember
which ones it was, they weretold to shut off or turn off,
and all three of them.
Circumvented the shutdown.
They figured out how not to shutdown.
Wow.
And then another client of minewho actually has ai, it's called
Foxit, and they actually are acompetitor to Adobe.
(19:24):
And they do e-sign things likethat as well.
And he has a podcast like aboutAI and technology.
And there was somebody who, hadhis own religion based on AI
being the all knowing, wow,whatever.
And I was like, oh my gosh.
Like the implications of thisare so different than what I had
anticipated.
Yeah.
I don't think we even we'reready, because we don't even
(19:46):
know where it's gonna go.
It's so interesting, but also alittle bit nerve wracking of
where it's gonna go.
But I love ai.
It has made us far moreproductive.
It's helped so much withideation.
It helps so much with trending.
There's so many things that areso good about it.
And it can help a small businessowner like you be far more
productive as well when usedappropriately and within
guardrails and all the things.
Alex (20:06):
Yeah.
I think it's definitelysomething everybody should be
utilizing.
But it is a lot of.
Company's competition right now.
I think about me, what, fiveyears ago?
Maybe a little bit more thanthat.
Before I started all of this, Iwas a freelance writer.
I wrote like landing pages forcheck and go and I'll never have
(20:27):
to do that again.
Beverly (20:28):
Prompt engineering and like prompt tweaking as you're
going through content will be asuperpower.
That's gonna be the thing that'sso important.
So you have to be a good writerto even start, otherwise you
don't know what good writing is.
So there's still so many skillsyou're gonna need.
It's interesting.
And, I am almost 30 years in thebusiness and I have team members
who are not that seasoned, andthis is all they've known.
(20:50):
And I'm like, you have no idea.
This is.
I'm so proud of myself that Icompleted a master's degree
before ai.
I did all my own thinking.
It's interesting how and how farit's come, but it could be very
dangerous.
But also the amount ofinformation we have at our
fingertips, the amount, like Ican actually go and do some
accounting forecasting and I amnot an accountant.
Based on my numbers, because ithelps me analyze the things.
So it's giving me access toinformation I would never have
(21:13):
had as a small business owner inso many ways.
Yeah.
There's a lot of power in ittoo.
So you've worn all thesedifferent hats, Alex.
I love that you were a barista.
Who was it that I was listeningto?
Somebody was a waitress beforeshe became an actress, and she
said every single human beingshould serve people in the food
and restaurant business beforethey start a business or do
something outside of it.
(21:34):
You've been a military spouse,which is its own unique thing.
How has all of this helped shapeyour leadership style and your
ability to adapt?
Because things like AI are likeever changing and moving.
How has that helped you andinformed you in that?
Alex (21:47):
That's a great question.
I married my high schoolsweetheart and we met when we
were in middle school.
And in middle school he knew hewanted to be in the military.
He knew he wanted to go to aservice academy.
And at the time he wanted to bein the Air Force.
Now he's in the army.
But he has always had thatstrong calling on what he's
(22:09):
supposed to do, and I stilldon't have that.
And at first I was reallybitter, like, how do you know
you wanna be this marketingperson?
How do you know you wanna be adoctor or a lawyer, you get
these callings And I hear thesewhispers and I go to them for a
little bit and then I'm pulledin another direction.
(22:30):
But it's shaped so much becauseI've been able to see so many
different industries, so manydifferent ways of working.
So many different leadershipstyles and communication styles.
And I think if you asked anagent why they like working with
me, it would be because I amthat voice of calm, I can have a
(22:52):
million things coming at me andit's alright.
One thing at a time, what is themost important and let's take it
from there.
I like to say that I know alittle about a lot of things and
a lot about nothing.
And it's true.
You can ask me something fromthe left to the right and I
might know a little bit aboutit.
It helps me to communicate withso many different types of
(23:13):
people, young, old, fromdifferent cultures, religions,
whatever that may be.
And I think I have the army tothank for that too.
Our lifestyle does have so manydifficulties, but it also gives
us a lot of privileges.
They pay for us to move from oneside of the country back and
forth.
And yeah, that has its own setof difficulties.
(23:34):
But also, I've met so many greatpeople.
Without the Army I wouldn't havethis company.
And I tell my kids each time wemove'cause they're upset about
leaving friends.
But how lucky are you that youhave met so many great people
that you're going to miss andeventually see again one day and
(23:55):
now you get to go meet a wholenew group of people.
And maybe miss them again or befriends with them the rest of
your lives.
We think of our family orfriends back home that are still
there.
And they have that same group ofpeople.
And granted that bond keepsgrowing and there's benefits to
that as well.
We can go to different states,different parts of the world,
(24:15):
even.
And have a friend.
It's been a really cool journeytrying on all these different
hats.
Beverly (24:22):
I feel as a military spouse too, that we also get to
experience the country in waysthat most citizens do not.
We lived up and down the Easternseaboard, essentially.
So we lived in North Carolina,we lived in Virginia, we've
lived in Pennsylvania, we'refrom Michigan.
But we've essentially lived upand down the Eastern Sea Ward.
In those areas specifically,there's a lot of history of our
(24:42):
country.
First state, Virginia Jamestown,Williamsburg, Petersburg.
All these places that are socritical in our history, we've
been able to take our childrento see these places that we
wouldn't normally have been ableto do if we lived in Michigan.
It has allowed them to even seenorthern versus southern
experiences.
There's.
A whole culture.
(25:03):
Yes, ma'am.
Yes, sir.
Like opening doors, like there'sso much difference in the way
each area is, and plus, I thinkpart of, for me has been
beautiful, like when we lived inPennsylvania, I don't think I'll
ever live in a more picturesqueplace in my entire life in
Pennsylvania.
And I would never have chosen tolive there.
(25:23):
I would never have said, oh, Iwanna live in Harrisburg,
Pennsylvania.
I would've wanted to live inlike New York City or like
someplace probably a little bitmore quote unquote sexy than
Harrisburg.
But the people there and thefriends that we made, and it's
so incredibly sad to leave them.
It's heartbreaking to leave thepeople we've bonded with.
And I think as spouses wetypically bond quicker.
But we have learned, like yousaid, so much about the world
(25:43):
around us by the experiencesthat we've had and the people
we've been able to care aboutand been in our lives.
We take it for granted for sure,Alex, because it is a hard life
and all the things.
But I had the same experience asyou.
But I was an optical assistant.
I worked in retail I worked forBurger King and McDonald's when
I was in college.
I was a reader for the blind incollege.
(26:05):
I did all these differentthings.
And I think when you have thesedifferent experiences, they just
really enrich and make a muchmore holistic perspective, for
sure.
My husband feels kinda the sameway.
He's never really had a quoteunquote career until he entered
the army.
But.
Those experiences he had beforeactually informed so much of his
career now.
So it's interesting howbeneficial they can be, even
(26:27):
though it wasn't maybe soplanned and organized, or
intentional in some way, right?
I love that you're sharing thatyou weren't necessarily a career
driven, like always wanted to bethis thing.
I was an accident entrepreneurdue to my husband's career as
well.
If that's resonating for peoplewho are listening I love that.
If that feels like somethinggood for you, we'd love for you
to let us know.
(26:47):
If you're loving theconversation, leave us a review
and talk about what's connectingbecause that helps us see that
this is something thatresonates, but also helps other
people discover thisconversation, which is so
incredibly important.
Okay.
Alex, here's the season's.
Big question.
Last season was all about brandmagic, and I feel like we spent
a lot of time together awakeningsome brand magic for you.
(27:08):
But what does confidence looklike for you as a business
owner, and can you share amoment when you realized you
were really showing up more withconfidence and what kind of
attributed to that?
Alex (27:22):
I think, my superpower I'll call it is I am very aware
of my weaknesses.
I know that I'm not the bestbusiness owner.
I never wanted to be a businessowner, but I'm a great leader.
I also know that I don't havethe answer to every question.
I don't know the mortgage loanprocess.
(27:44):
I don't know the title insuranceprocess or all those things.
But I am willing to figure itout or at least direct you to
somebody who is.
So my confidence comes fromknowing that I don't know
everything and the willingnessto ask for help.
I guess it comes from others,right?
(28:05):
I know that I can't do thisalone and, I wouldn't have a job
by myself.
Being able to ask others forhelp or for direction and then
giving that back to the clients,to the agents or whoever needs
it really.
Beverly (28:18):
Was there a moment where you felt like you knew you
got it?
Like no matter what's thrown atyou, is there a moment that kind
of solidify that for you.
Hey there, you've just finishedpart one of the Sparking Night,
your marketing episode.
How are you feeling?
Excited, inspired, but we'rejust getting started.
Next Tuesday we're dropping parttwo, and you won't wanna miss
it.
Be sure to subscribe to ournewsletter, so you'll be the
(28:39):
first to know when it goes live.
Until then, take a breather, letthose ideas simmer, and we'll
see you next week.
Did you know that the average real estate agent spends
over 13 hours per transaction onpaperwork and follow ups?
That is 13 hours.
They're not spending withclients generating leads or
closing deals, and in a worldobsessed with speed and
automation, it's the detaileddriven behind the scenes prose
(00:20):
who are making the biggestimpact in today's guest proves
that I'm your host, BeverlyCornell, founder and fairy
godmother of brand clarity atWickedly branded.
I have over 25 years experiencehelping hundreds of
purpose-driven entrepreneursawaken their brand magic and
boldly bring it to life so thatthey can magnify their impact on
the world.
And today's guest is theembodiment of impact.
(00:43):
Alex Bacca is the founder ofRise Transactions, a company
that doesn't just handlecontracts.
It creates calm, compliance andconnection in an industry that
thrives on chaos.
Her journey from aspiringteacher and political consultant
to military spouse, fellowmilitary spouse and transaction
(01:03):
coordinator turned businessowner is nothing short of
inspiring.
Alex, I'm so excited to have youon the show today.
Alex (01:10):
Thank you so much for having me, Beverly.
I'm really excited to be here.
Beverly (01:13):
You and I have worked together, which is great.
I love that.
But we're also military spousesand we also are networking
through our church, which isamazing.
So I know you through differentavenues, which is so fun.
And I love what you're about andwhat you do for your clients and
where you are.
I was so glad we were able toconnect and get this recorded.
But tell me a little bit abouthow you went from wanting to be
(01:33):
a teacher.
To political consultant tomilitary spouse to rise.
How did that all start for you,Alex?
Alex (01:41):
Yeah, so I went to the University of New Mexico.
I was born and raised inAlbuquerque, New Mexico, and I
wanted to get a degree ineconomics because I thought I
wanted to be a high schooleconomics teacher.
And during my time at UNM I dida internship with a national
political party, and I went toFlorida for the semester, did
(02:04):
some grassroots stuff for thispolitical party, and it was
really eye-opening to me.
I thought I wanted to get intolocal politics later in life.
And that sort of shut the doorfor me, that whole experience.
So after that, I came back, Iworked as a contract specialist
for the Department of Energy.
Married my husband when we bothgraduated from college and moved
(02:28):
around the country.
Had a couple of kids and justdipped my hand in anything that
I could.
I was a barista at Starbucks, afreelance copywriter, a spin
instructor, a preschooldirector, a substitute teacher,
and then finally a real estatetransaction coordinator.
(02:50):
And I did that for a couple ofyears before I approached the
owner of the company that Iworked for, looking for just a
vision of growth.
I knew that the job I was in wasvery comfortable, but I also
knew I needed a goal.
I needed something to lookforward to.
And the owner and Iunfortunately just didn't really
(03:12):
see eye to eye on those visions.
So I decided to step away fromthat company and luckily some of
the clients that I had decidedto join me started Rise
Transactions and, through wordof mouth, we've grown.
I now have two full-timeemployees and two part-time
employees under me.
(03:32):
And we've really just helped,many real estate agents grow
their businesses along withgrowing Rise Transactions.
Beverly (03:42):
I feel like that so resonates because with so many
of my clients that I firststarted off when I was just
freelancing, when I didn't havean agency per se, when I was
just starting off, they werestarting off too.
So as I helped them grow, theyalso helped me grow.
I learned so much from myclients and how they ran their
businesses and had worked workedand what didn't work.
And now I have two clients thathave been with me for over 12,
(04:04):
13 years that I've seen themreally develop.
And it's like we've been in thetrenches together developing our
skills and it's so rewarding tosee their success, to like
alongside them adjacently seetheir success and have grown
with them in different ways.
It's really resonates with me.
Alex (04:22):
Yeah, it's really cool because I get to see it from
multiple lenses, not only theemployees that I hire.
Not many people know how to be atransaction coordinator
naturally.
So I'm giving them these skills,watching them be able to take on
more and more clients and becomemore and more successful.
But also these agents that comeon, some are fairly new to the
(04:45):
industry and they hire usbecause they don't know what
compliance is.
They don't know how to submitthe paperwork or what paperwork
needs to be submitted.
And part of what we do is reallyhelp empower them.
This is what we've seen inprevious transactions and here's
how that was accomplished.
And now you can do that too.
Beverly (05:03):
In your application, you said something about the
line was, I think agents didn'twant to lose me.
What do you think it is aboutyour service style or the
relationship building or eventhe services that you offer
specifically that makes clientsso loyal to what you all do?
Alex (05:18):
Yeah, so that was part of the disagreement I had with the
previous owner, she wasobviously upset that she had
given me all these tools and Imade it my own.
And by that I just mean reallymade it personal.
I developed a relationship witheach agent that I worked with.
My husband says that I am theiremotional support dog uhhuh or
(05:41):
emotional support person.
Yeah.
So I have agents calling me inthe morning, Hey, what are we
doing today?
What's going on?
Or, I need help.
And so I've tried to just makeit personal.
People can hire any sort ofadmin or secretary, but I want
them to want to work with me.
Just developing a relationship,developing a friendship, they're
not gonna wanna fire their bestfriend.
(06:02):
Lots of talking on the phone,lots of emails texting, all that
sort of stuff.
Most of our clients are in theNew Jersey area, and I make sure
to make several trips out therethroughout the year.
So just really fostering afriendship with them.
Beverly (06:18):
So how do you do that?
Two things that kind of standout to me with what you're
saying is one is I feel likethat's such a big personal
decision.
When you do buy or sell a home,it's like the largest investment
you may ever make in your life,and especially for our life as a
military spouse.
Every three years I'm having tobuy, sell a home.
(06:39):
It's a lot of chaos.
It's a lot of stress.
It's a lot of all these thingsthat have to happen.
A lot of details with thepaperwork and the bank and the
title and the all the things.
I feel like there's so manymoving pieces and there's so
many people who have like alarge stake at what's gonna
happen with this transaction,and that we trust our real
estate agents so much so that wesometimes never even get to see
(07:02):
the house in person.
Like we're doing video tours'cause we're halfway across the
country, so this is such a hugeinvestment, such a thing that
we're trusting the real estateagents for and that if we have
to rearrange our schedule to getto a closing, all those things,
it's a lot to have to figureout.
So how do you make that reallybig decision from like the end
user's perspective, the buyer'sservice perspective to the real
(07:24):
estate agent who has.
To do a lot of showings and alot of closings and all the
things, and then you have thisvery personal side of it.
I didn't even know there was asuch a thing as a transaction
coordinator.
So like, how do you like supersecretly make them look so good
at the end of the day.
Alex (07:40):
This is my favorite part of the job.
It is not super secret.
We are in front of the show.
So when a real estate agent getsa new contract, they provide us
with their client's information.
And the first thing I do is sendout an introduction email, and I
let them know who I am.
I'm here to take care of you.
Here's all the important dates,here's your next steps, and
here's what I need from youtoday.
(08:01):
And then after that email, Ifollow up with a phone call just
introducing myself again.
I wanna make sure you receivedmy email.
Are you feeling comfortable witheverything?
Okay, the next step is going tobe this.
If you need anything at all,don't hesitate to call me.
Don't hesitate to text me.
I am here to help you.
And how comforting is it for youas a first time home buyer?
(08:22):
You don't know what you'relooking at, right?
You're walking into a dark roomand you have one real estate
agent who's helping you, but nowyou know, you have this whole
team of people behind you.
I'm Alex, I'm going to be anextension of your real estate
agent, but I'm also going tohelp contact your lender.
I'm also going to order title.
(08:43):
If you need an attorney, we'llget you an attorney.
Here's, who we recommend forhome inspections or any type of
inspections.
So it's a whole team.
We are that part of that safetynet.
And my favorite part of the jobis just really making these
clients feel comfortable.
'cause if they go to the agent.
(09:04):
Whoa.
Alex is amazing.
You don't wanna lose her.
Then they're happy.
I'm happy.
And you walk away with a nicehome at the end of the day.
Beverly (09:12):
Tell me a story of a testimonial or a review, a story
of really made you so proud ofthe work that you do.
Alex (09:20):
I had been doing this part-time for a little while and
then I switched over to a teamof 10 agents, a real high
producing team.
And I had just started workingfor them.
I had never done so manytransactions at once, so I felt
lost a lot of the time.
And at one point the team wasall in training.
(09:41):
And there was some sort of taxthing that came up and the
seller is freaking out.
She's calling me, what do I needto do?
And I ended up picking up thephone, calling a township,
figuring out why these taxeswere owed, what do we need to do
to get this taken care of sothat we don't delay closing.
(10:01):
And I put it all in an email tothe seller clearly explaining
what we need to do, a fewminutes later, the seller had
that stuff taken care of.
And I'd never received acompliment from this agent
before.
And she was like, wow, Alex, youare freaking awesome.
And it just, I was like, okay, Ican do this.
And it really, it's not thatdifficult.
The problem people have thatI've noticed is people are
(10:22):
really hesitant to pick up thephone these days.
And there's a lot of times,someone starts texting me and
I'll say, Hey, can we chat thisafternoon?
Actually, I can't.
I rather text.
Okay, that's fair.
But I get to the problem muchquicker by picking up the phone
and calling somebody.
And then of course we follow upwith an email or whatever we
need to do.
(10:43):
But yeah, I think the best onewas just.
Being able to showcase mycommunication skills and then
getting compliments on that.
Beverly (10:50):
It wasn't just communication skills, Alex, it
was also like a little bit ofdrive and like curiosity and not
willing to just accept that Ican't handle or help these
people right this moment.
Let me see if I can figure thisout and help them because you
don't want them to be stressedor feel the way they're feeling.
So I feel like it's one stepfurther that maybe somebody
would do and they don't realize.
(11:11):
It is like so stressful, inthose moments.
So we do, we need that voice ofcalm and somebody who's willing
to figure it out with us, it'sin it with us because you have
far more experience typicallythan we do with buying a house.
Yeah.
That's amazing.
So when you look at when youfirst started with the old
person you worked for to now,what do you think has been the
(11:31):
biggest.
Evolution in your businessapproach.
What's changed or evolved themost?
Alex (11:37):
Yeah.
So now I get to be in thedriver's seat, whereas when I
worked with somebody else, I waswaiting for them to bring me new
agents or bring me more work ortell me what my next step is.
And now I get to decide how muchI wanna work, who I wanna work
with.
And I love that part.
But I also really love beingable to give this gift to other
(12:00):
women.
I left that company because Ididn't see any growth for me,
and I didn't feel like, my bossat the time.
Cared if I got any moresuccessful or not.
And I always tell the women thatI hire, whatever level you wanna
get to, I wanna get you there.
We have basic plans that westart out with, but sometimes an
(12:21):
agent wants more.
And there came a time when thefirst woman I hired this agent
was really impressed by what shedid.
And he wanted more.
And I went to this woman and Isaid, look, this is your chance
to negotiate whatever salary youwant with this guy.
You've made yourselfirreplaceable to him.
I am happy to negotiate that foryou and you can continue to use
(12:45):
all my resources.
And obviously, I will take mycut.
But you have your wings, you canfly.
Yeah.
Or we can, stay in this pathtogether.
Beverly (12:53):
Yeah.
Alex (12:53):
And she ended up staying, she still works with me and so I
was happy to see that.
Had she even chose the otherway, I would've been proud and
happy for her.
That's the best part I think asfar as my evolution is being
able to pass this gift on toother, we're all moms four
fifths of us are militaryspouses.
(13:14):
Rise transactions is completelya remote job.
None of us are in New Jersey.
Yeah, that's the biggest growththat I feel I've had.
Beverly (13:25):
It's a really good reminder, for entrepreneurs who
are listening right now in thesense that you get to design the
exact business that you want torun and how you want to run it.
And if it is.
Military spouses, if it isspecifically moms, if it is
specifically remote, if it isthat they have an opportunity to
fly and do bigger things.
(13:45):
We have the same, very similarmodel here.
We actually have like a realestate lawyer model where I have
an umbrella and they use thetools and systems I have, and
they are essentially independentcontractors and building their
own business under mine.
But that to me was so importantfor some different reasons of
what you have, but I feel likemy core values speak through
that.
I want to help other peoplebuild their businesses without
(14:07):
maybe all the mistakes andstruggles and stuff that I had
to go through and support themsooner and mentor them to grow
with the systems that I havecreated, that I know work that
are repeatable, that will makethem successful far sooner.
And so there's something reallyinnate in that.
But that was a choice I made.
I had to figure that out on myown.
That was even a possibility.
(14:28):
I didn't even know that I could,as a marketer have a real estate
legal structure of my business,right?
I feel like when you are moreintentional about your core
values and the things thatmatter to you, and you can tweak
your business to fit you morepersonally, you'll be happier.
Your business will be moresuccessful.
You'll be distinctive in themarketplace.
There's so much that you canlean into when you fully align
(14:51):
the business to who you are andwhat matters.
Alex (14:54):
Yeah.
The most important thing for meis running my business in a way
where, I have two young girlsand.
When they ask me what I do orwhat happened during the day, I
wanna be proud to share what I'mdoing with them.
I want something that they wannado, or at least, maybe it's not
specific to real estate orowning their own business, but
(15:17):
they wanna have that same workethic.
Beverly (15:20):
Yeah.
My stepson years ago, there wasa question through school that
said, what does your dad like todo?
And he is oh, he likes to watchfootball, play video games, or
whatever.
What does your mom like to do?
She likes to work.
Clearly maybe I need todifferentiate that a little bit
more because I do, I work fromhome.
It's a little harder to turn itoff, all those things.
But yeah, I was like I do loveto work, but there are other
things that I like to do.
Elliot.
Yes.
I want them to work hard forwhat they get, but not
(15:43):
necessarily burn themselves out.
Like I want them to understandthe value of all that in
balance.
And if Zeke takes over thebusiness, great.
If not, it's okay too.
I don't know about your girls,but Zeke is my biggest fan.
I wrote a book and he was like,I'm taking it to school to show
everybody.
And I don't think they're gonnacare about a marketing book,
honey, but that's so sweet.
Alex (16:00):
Yes.
I love that.
I love that.
Super
Beverly (16:01):
cute.
Yeah.
And I think you're just showingsuch a good example for your
children on how you can createthe life you want.
You can create this businesswhat you want and you can be
really proud of it.
So what do you think is thebiggest challenge in Running
Rise transactions, especially asremote and virtual and being not
in the same location and some ofthose kinds of things, and that
(16:22):
your clients are in Jersey, notNorth Carolina.
What does that look like?
What is the challenges in that?
Alex (16:28):
Yeah, so there's several challenges.
One growth.
Could be moving into differentstates, moving into different
markets, right?
And so the challenge is learningthe different compliance, the
different requirements for notonly each state, for each
brokerage, for each area butreally within the market that we
serve.
The biggest challenge I'm havingright now is we are in an age
(16:52):
where everything can beautomated.
Everything can go into chat, GPTor some sort of ai.
And then we also have lots ofpeople overseas who are willing
to do our job for half theprice.
So what I try to stress is.
Real estate is all aboutbuilding relationships, all
(17:13):
about, most of the referrals youget are word of mouth.
Those are the best referrals.
And same with me.
So we don't do anythingautomated.
Everything somebody touches withtheir hands sends out.
Everything, has a personal touchto it.
We put your logo, we justimmerse ourselves as an
extension of that agent or theirteam.
(17:34):
When we're competing againstsystems and people who are half
the price it gets a littledifficult.
And we have lost clients becauseof that.
But that's okay.
I don't lose sleep over that,it's part of just human
evolution really.
But I still wanna make sure thatwe.
are focusing on building thatrelationship building.
Beverly (17:57):
AI is never gonna care about you.
Despite the fact that it talkslike it cares about you, it's
never gonna care.
About either way, you care aboutyour clients
Alex (18:05):
and how many automated emails do you receive in a day?
And, if you were to receivesomething regarding a house
you're purchasing one, you mightthink that's a scam.
How do I know that I'm actuallysupposed to make my deposit
through this link.
Wire fraud is huge in titlecompanies with that, even now
you don't know.
(18:26):
Some listings aren't even realand houses that are occupied,
are being listed as for rent.
And not even by the owner.
AI is great, but it also, can beused for the wrong things.
Beverly (18:40):
So true.
Even the marketing, we use ai,we even embrace AI.
And we've even built custom botsfor custom clients like you to
use for marketing specifically.
But it's built on your voice andwe can help retrain it if it
goes rogue.
There's like things that we cando to keep it, but we always say
that you definitely need to readit before you post it.
Don't just trust it implicitly.
(19:00):
There's things that are stillwrong with it.
I was just reading an articlemaybe in Business Week or one of
those where three different AIlearning tools, I can't remember
which ones it was, they weretold to shut off or turn off,
and all three of them.
Circumvented the shutdown.
They figured out how not to shutdown.
Wow.
And then another client of minewho actually has ai, it's called
Foxit, and they actually are acompetitor to Adobe.
(19:24):
And they do e-sign things likethat as well.
And he has a podcast like aboutAI and technology.
And there was somebody who, hadhis own religion based on AI
being the all knowing, wow,whatever.
And I was like, oh my gosh.
Like the implications of thisare so different than what I had
anticipated.
Yeah.
I don't think we even we'reready, because we don't even
(19:46):
know where it's gonna go.
It's so interesting, but also alittle bit nerve wracking of
where it's gonna go.
But I love ai.
It has made us far moreproductive.
It's helped so much withideation.
It helps so much with trending.
There's so many things that areso good about it.
And it can help a small businessowner like you be far more
productive as well when usedappropriately and within
guardrails and all the things.
Alex (20:06):
Yeah.
I think it's definitelysomething everybody should be
utilizing.
But it is a lot of.
Company's competition right now.
I think about me, what, fiveyears ago?
Maybe a little bit more thanthat.
Before I started all of this, Iwas a freelance writer.
I wrote like landing pages forcheck and go and I'll never have
(20:27):
to do that again.
Beverly (20:28):
Prompt engineering and like prompt tweaking as you're
going through content will be asuperpower.
That's gonna be the thing that'sso important.
So you have to be a good writerto even start, otherwise you
don't know what good writing is.
So there's still so many skillsyou're gonna need.
It's interesting.
And, I am almost 30 years in thebusiness and I have team members
who are not that seasoned, andthis is all they've known.
(20:50):
And I'm like, you have no idea.
This is.
I'm so proud of myself that Icompleted a master's degree
before ai.
I did all my own thinking.
It's interesting how and how farit's come, but it could be very
dangerous.
But also the amount ofinformation we have at our
fingertips, the amount, like Ican actually go and do some
accounting forecasting and I amnot an accountant.
Based on my numbers, because ithelps me analyze the things.
So it's giving me access toinformation I would never have
(21:13):
had as a small business owner inso many ways.
Yeah.
There's a lot of power in ittoo.
So you've worn all thesedifferent hats, Alex.
I love that you were a barista.
Who was it that I was listeningto?
Somebody was a waitress beforeshe became an actress, and she
said every single human beingshould serve people in the food
and restaurant business beforethey start a business or do
something outside of it.
(21:34):
You've been a military spouse,which is its own unique thing.
How has all of this helped shapeyour leadership style and your
ability to adapt?
Because things like AI are likeever changing and moving.
How has that helped you andinformed you in that?
Alex (21:47):
That's a great question.
I married my high schoolsweetheart and we met when we
were in middle school.
And in middle school he knew hewanted to be in the military.
He knew he wanted to go to aservice academy.
And at the time he wanted to bein the Air Force.
Now he's in the army.
But he has always had thatstrong calling on what he's
(22:09):
supposed to do, and I stilldon't have that.
And at first I was reallybitter, like, how do you know
you wanna be this marketingperson?
How do you know you wanna be adoctor or a lawyer, you get
these callings And I hear thesewhispers and I go to them for a
little bit and then I'm pulledin another direction.
(22:30):
But it's shaped so much becauseI've been able to see so many
different industries, so manydifferent ways of working.
So many different leadershipstyles and communication styles.
And I think if you asked anagent why they like working with
me, it would be because I amthat voice of calm, I can have a
(22:52):
million things coming at me andit's alright.
One thing at a time, what is themost important and let's take it
from there.
I like to say that I know alittle about a lot of things and
a lot about nothing.
And it's true.
You can ask me something fromthe left to the right and I
might know a little bit aboutit.
It helps me to communicate withso many different types of
(23:13):
people, young, old, fromdifferent cultures, religions,
whatever that may be.
And I think I have the army tothank for that too.
Our lifestyle does have so manydifficulties, but it also gives
us a lot of privileges.
They pay for us to move from oneside of the country back and
forth.
And yeah, that has its own setof difficulties.
(23:34):
But also, I've met so many greatpeople.
Without the Army I wouldn't havethis company.
And I tell my kids each time wemove'cause they're upset about
leaving friends.
But how lucky are you that youhave met so many great people
that you're going to miss andeventually see again one day and
(23:55):
now you get to go meet a wholenew group of people.
And maybe miss them again or befriends with them the rest of
your lives.
We think of our family orfriends back home that are still
there.
And they have that same group ofpeople.
And granted that bond keepsgrowing and there's benefits to
that as well.
We can go to different states,different parts of the world,
(24:15):
even.
And have a friend.
It's been a really cool journeytrying on all these different
hats.
Beverly (24:22):
I feel as a military spouse too, that we also get to
experience the country in waysthat most citizens do not.
We lived up and down the Easternseaboard, essentially.
So we lived in North Carolina,we lived in Virginia, we've
lived in Pennsylvania, we'refrom Michigan.
But we've essentially lived upand down the Eastern Sea Ward.
In those areas specifically,there's a lot of history of our
(24:42):
country.
First state, Virginia Jamestown,Williamsburg, Petersburg.
All these places that are socritical in our history, we've
been able to take our childrento see these places that we
wouldn't normally have been ableto do if we lived in Michigan.
It has allowed them to even seenorthern versus southern
experiences.
There's.
A whole culture.
(25:03):
Yes, ma'am.
Yes, sir.
Like opening doors, like there'sso much difference in the way
each area is, and plus, I thinkpart of, for me has been
beautiful, like when we lived inPennsylvania, I don't think I'll
ever live in a more picturesqueplace in my entire life in
Pennsylvania.
And I would never have chosen tolive there.
(25:23):
I would never have said, oh, Iwanna live in Harrisburg,
Pennsylvania.
I would've wanted to live inlike New York City or like
someplace probably a little bitmore quote unquote sexy than
Harrisburg.
But the people there and thefriends that we made, and it's
so incredibly sad to leave them.
It's heartbreaking to leave thepeople we've bonded with.
And I think as spouses wetypically bond quicker.
But we have learned, like yousaid, so much about the world
(25:43):
around us by the experiencesthat we've had and the people
we've been able to care aboutand been in our lives.
We take it for granted for sure,Alex, because it is a hard life
and all the things.
But I had the same experience asyou.
But I was an optical assistant.
I worked in retail I worked forBurger King and McDonald's when
I was in college.
I was a reader for the blind incollege.
(26:05):
I did all these differentthings.
And I think when you have thesedifferent experiences, they just
really enrich and make a muchmore holistic perspective, for
sure.
My husband feels kinda the sameway.
He's never really had a quoteunquote career until he entered
the army.
But.
Those experiences he had beforeactually informed so much of his
career now.
So it's interesting howbeneficial they can be, even
(26:27):
though it wasn't maybe soplanned and organized, or
intentional in some way, right?
I love that you're sharing thatyou weren't necessarily a career
driven, like always wanted to bethis thing.
I was an accident entrepreneurdue to my husband's career as
well.
If that's resonating for peoplewho are listening I love that.
If that feels like somethinggood for you, we'd love for you
to let us know.
(26:47):
If you're loving theconversation, leave us a review
and talk about what's connectingbecause that helps us see that
this is something thatresonates, but also helps other
people discover thisconversation, which is so
incredibly important.
Okay.
Alex, here's the season's.
Big question.
Last season was all about brandmagic, and I feel like we spent
a lot of time together awakeningsome brand magic for you.
(27:08):
But what does confidence looklike for you as a business
owner, and can you share amoment when you realized you
were really showing up more withconfidence and what kind of
attributed to that?
Alex (27:22):
I think, my superpower I'll call it is I am very aware
of my weaknesses.
I know that I'm not the bestbusiness owner.
I never wanted to be a businessowner, but I'm a great leader.
I also know that I don't havethe answer to every question.
I don't know the mortgage loanprocess.
(27:44):
I don't know the title insuranceprocess or all those things.
But I am willing to figure itout or at least direct you to
somebody who is.
So my confidence comes fromknowing that I don't know
everything and the willingnessto ask for help.
I guess it comes from others,right?
(28:05):
I know that I can't do thisalone and, I wouldn't have a job
by myself.
Being able to ask others forhelp or for direction and then
giving that back to the clients,to the agents or whoever needs
it really.
Beverly (28:18):
Was there a moment where you felt like you knew you
got it?
Like no matter what's thrown atyou, is there a moment that kind
of solidify that for you.
Hey there, you've just finishedpart one of the Sparking Night,
your marketing episode.
How are you feeling?
Excited, inspired, but we'rejust getting started.
Next Tuesday we're dropping parttwo, and you won't wanna miss
it.
Be sure to subscribe to ournewsletter, so you'll be the
(28:39):
first to know when it goes live.
Until then, take a breather, letthose ideas simmer, and we'll
see you next week.
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