July 17, 2025 • 34 mins
In this powerful and unfiltered Part 2, Alex Baca opens up about her unexpected journey from a support role to CEO, the mindset blocks that nearly held her back, and how faith, family, and a fierce sense of purpose now fuel her every move. From childhood loss to building a company that supports other women and their families, this episode is about what it really means to rise. We talk legacy, leadership, marketing struggles, and the messy middle of figuring it out as you go. If you’ve ever doubted yourself or wondered if you’re “too much” or “not enough,” this conversation will meet you right where you are, and gently push you forward.
Three Key Topics Discussed:
- Confidence Is Built in the Messy Middle: Alex opens up about how being pushed out of her comfort zone and encouraged by clients who believed in her gave her the courage to start her business, even when she didn’t feel ready.
- The Sacred Intersection of Faith, Purpose, and Business: This episode explores how spirituality can fuel entrepreneurship, from honoring your gifts to creating ripple effects that reach far beyond your clients. Alex shares how her faith drives her mission, team leadership, and vision for legacy.
- The Real Struggle with Marketing (and How to Keep Trying): From inconsistent posting to self-doubt about being in the spotlight, Alex gets honest about the marketing mistakes she’s made, and how she’s learning to show up anyway, one small step at a time.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Beverly (00:00):
Hello.
(00:00):
Before we dive into part two ofthis episode, I gotta ask, did
you catch part one?
If not, hit pause real quick.
You'll wanna start from thebeginning to get the full
effect.
The link to part one is rightdown in the description below.
Go ahead, catch up, and we'll beright here waiting for you.
Ready to dive into part two whenyou're all set.
It's worth it, I promise.
Was there a moment where youfelt like you knew you got it?
(00:21):
Like no matter what's thrown atyou, is there a moment that kind
of solidify that for you.
Alex (00:27):
I think that moment that I spoke about earlier when the
agent was like, whoa you'reawesome.
I was like, okay, I solved thisproblem on my own.
I can figure things out.
It's not that difficult as longas I'm willing to search for it
myself.
And after I had the conversationwith the owner of the last
company and she was actually theone that planted the seed in my
(00:48):
head of, nothing's stopping youfrom going off and doing this on
your own.
And I was like, okay maybe she'sright.
And I spoke with my husbandabout it and I really didn't
wanna leave that company.
I really didn't wanna start myown business.
But the more I thought about itand then, I spoke with a couple
of the clients.
They were like, yeah, Alex, youcould do this.
(01:10):
We'll help you.
Just let us know what you need.
And so having that support fromothers gave me the confidence
that I was lacking.
I almost did it for them, notfor me.
Beverly (01:19):
Interesting.
I think so much of us when we'reput outside of our comfort zone
is what create our confidence,and it's what you do with that
uncomfortableness.
So you were uncomfortable, butyou figured it out, and then now
you'll not be uncomfortablethere ever again.
So you're like pushing thatcomfort zone continuously that
creates.
The confidence of no matter whatis thrown at me, I'll figure it
(01:42):
out for that person at my owndiscomfort.
And I love that.
I love, love, love because I saythis to Zeke all the time.
The one thing that I know is Idon't know everything.
That there's so much more tolearn.
That's the one thing I know forsure is that there's so much
more to learn and that no matterwhat your coaches say, or what
your teachers say or whatever,you don't know everything.
(02:02):
You have to listen to the worldaround you because you do not
know everything.
Alex (02:06):
And there's nothing wrong with that.
I think, there is not a weaknesswith not knowing things.
The weakness in that is ifyou're unwilling to learn.
It just because you don't knowdoesn't mean you can't succeed.
You have to be willing to figureit out to find that way.
And I'm lucky because I've grownup that way.
My mom passed away when my, whenI was nine.
(02:29):
So my dad raised my sister andbrother and I, and he worked all
the time.
So it was the three of usfiguring things out on our own.
And it was that I'm not gonnajust sit here and wait for dad
to come home or for someone tocome figure out how can I get my
first job, or, I made my grandmadrive me to a credit union so I
(02:51):
could open up a checking accountso I could get my first cell
phone in middle school.
And, just things like that.
And I know that you've spokeabout in other episodes, when
will we be satisfied?
When will I be satisfied?
And I've been reflecting on thata lot because I feel that really
resonated with me.
And I don't know, I don't knowthat I ever will.
(03:13):
And I think that's okay as longas you appreciate what you have,
but you're willing to work formore.
Beverly (03:19):
Ooh, I'm in therapy about this right now.
And how tied it is to mybusiness, like how my idea of
success and some kind ofcontribution to the world is so
tied within my work.
And at some point, Alex, I'mgoing to retire.
I don't know what that's gonnalook like, but at some point I'm
gonna retire and what will myexistence be?
And how will I affirm who I amoutside of this work that I'm so
(03:43):
passionate about and have beenincredibly successful with?
So for me, even if life is hardsometimes I'm like, I'm
successful here, so it's fine.
Like it's gotten me through kindof thing.
So as my husband approaches hisretirement time and what does
our retirement look like, I'vebeen doing a lot of thoughtful
thinking about what is enoughand what does it look like
(04:04):
outside of this thing that I'vecreated that I absolutely 100%
love and has become such anintegral part of who I am.
Alex (04:12):
Yeah.
But from a differentperspective, right?
From someone outside looking in.
You have built this business tobe something that you're
passionate about, to besomething that you enjoy.
And that's what you're supposedto do in retirement.
Doing what you love, helpingothers.
Being passionate.
You don't wanna work forever,right?
but if you've created this jobthat, that doesn't even feel
(04:35):
like a job anymore.
Beverly (04:37):
It's still a lot of work, and I work way too many
hours.
I do wanna find that balance.
And I think especially forwomen, it's always about this
balance of giving to others anddoing this thing, but also
giving to ourselves and to ourfamilies, and to all the people
that rely on us and love us andgive us joy too.
But it's this constantconversation that's happening,
society and ourselves and worthand our value and like
(04:58):
contribution.
And I know you feel the sameway.
I wanna make an impact on thisworld.
I wanna leave a positive thing.
I feel like God has given me agift and it is my job to do what
I can to amplify that and givethat to as many people as
possible to fully fulfill mypurpose in this life.
(05:21):
And I feel this immense promiseof that because he has given me
so much.
So it is this deep driver.
The biggest thing is he says heloves you just as you are.
You don't have to be anythingother than you, but also this
immense, maybe self-imposedpressure to do as much as I
possibly can with the time thatI have and the resources that I
have and the abilities that Ihave.
(05:43):
So there's this constant kind ofconversation coming all around
me of all the things that we'resupposed to do.
Alex (05:49):
You said God loves us just as we are, right?
but he also told us to go outinto the world Yes.
Why would he give you this giftto just close it off and shut it
out from anybody else?
And you and I have had manydiscussions about religion and
spirituality and so I'm rightthere with you on let's get out
there and share our gifts withother people.
(06:11):
Yeah.
And empower them to use theirgifts.
Beverly (06:13):
That's exactly, it empower them to fulfill more of
their purpose.
And then when they do that,they're helping influence other
people to fulfill their purpose.
Like it's this wonderful rippleeffect into a business owner,
their team, the community theylive in, the world we live in.
It can be magnified in such abeautiful, lovely way.
And I personally think it's verychallenging right now.
(06:34):
We hear a lot of negative news.
So the more positivity that wepersonally can create, it helps
us still live in the positiveloving things that are possible
right now.
So to me, it's like my savinggrace because like I can hold
onto that life raft of thingsare good right here because I
know it because we'reexperiencing it and it's
happening.
And I just have to remember thatthere's still this good thing,
(06:56):
despite some of the very scarythings that I've been seeing,
maybe it's my sense of control.
Maybe it's my only child.
I wanna control the things thatI can control.
But it's also to contribute inthat way.
Yeah, it's a very powerful pullthough.
Alex (07:10):
Yeah.
I can see that.
Beverly (07:11):
It's not just in the clients, it's in the team, like
we talked about.
I want to make sure my team ismentored and it can be fulfilled
and have a life that theydeserve and that they can create
purpose for themselves.
And it's so much bigger than meand I get a little emotional
when I think about how muchbigger it is than me and how all
the things in my life have ledup to this.
This is the culmination.
He had me have all these otherexperiences or all these other
(07:34):
things that I've had happen toget me to here, to be the person
who's gonna do these things.
We went down this like religiousspiritual road, which I very
rarely do on the podcast, but itis something that is part of
many people.
Whatever religion you are,whatever you believe in your
world, it can drive you in somany ways.
I wanna talk a little aboutmarketing.
Can we talk about marketing?
So what has been the hardestthing about marketing for you
(07:57):
and for your business?
Alex (07:59):
You talk a lot about how marketing needs to be consistent
and persistent.
And that is where I struggle,right?
I get like supercharged on yes,I'm gonna post every day and
then I never post again.
Or yeah, I got this great newwebsite, I'm so happy about it.
Let me get all these ideas downand then I never do anything
with it.
Marketing just doesn't comenaturally to me like some other
(08:21):
things might do.
So the hardest part is justbeing, is the consistency for
me, right?
My best marketing tool ismyself.
And so going to New Jersey andnetworking with people and
sponsoring events and meetingnot just agents, but people
within the industry.
That's been my biggest tool.
But when I'm here, I can't dothat.
(08:43):
And I need to utilize, differentavenues.
And it doesn't have to be socialmedia.
I can pick up a phone.
I can, send an email even.
But yeah, I'm not veryconsistent at either of those.
So that's my struggle right now.
Beverly (08:58):
It's so hard for so many entrepreneurs.
When you do all the thingsthat's hard to step away from
and do the other thing becauseyou're always like I'll do that
later.
Alex (09:05):
And me personally, like I hate being.
In front of the spotlight.
And that's why I'm a transactioncoordinator, right?
I wanna make the agent lookgood.
I wanna be behind the computer,behind the phone.
And it's funny to me how my bestmarketing tool is me getting up
on a stage saying, here's mybusiness spiel and here's why
(09:27):
you need to work with me, butalso I don't wanna be here right
now.
Beverly (09:32):
That's so many people though, Alex, like 90% of the
business owners we work withfeel the same way, including
myself.
I never wanted to step in frontof my brand.
I wanted my work to speak foritself.
I knew how hard we worked.
I know the transformations wecreate, but until you're
visible, people can't see you.
It's so hard.
And when you are consistent andpersistent, that's what creates
(09:52):
a reputation.
That's what creates, you beingreferred a lot more because
people know exactly who you are,who you serve, the
transformation you offer.
And then when they hear asituation oh, you need Alex
because you have you have thisproblem, and she is your go-to
girl, she's the one that's gonnamake it happen for you.
But you are not alone.
And it's just one step.
Just keep trying.
(10:13):
And if you're not consistent,it's okay.
Just keep trying.
Don't give up on yourself anddon't beat yourself up over it.
And, at the end of the day, ifyou really needed consistent
help, we are here for you.
There are people and tools thatcan help you be more consistent
if that's something that youreally wanna go down.
But I just encourage you to keeptrying, keep showing up.
I oftentimes say to a lot of myentrepreneur friends chunk and
stack your time and build intime in your calendar, so that
(10:34):
you have the time to think andto do the things.
And so many times people don'tdo that and it doesn't get done
because it's not in thecalendar.
This is my marketing time.
I have to at least do somethingmarketing in this time, whatever
that is.
I done that for myself.
If I don't chunk and stack itintentionally, my time can run
away from me really fast.
Alex (10:50):
How often do we not practice what we preach?
I can help an agent get from Ato Z in their lives in a
transaction.
Don't let me do it for myself athome.
Beverly (11:00):
So many times we do it for everyone else first before
we give any attention toourselves.
That's just in our nature asservant leaders.
That's exactly what happens.
Has there been a big or evenlittle marketing mistake you've
made and how did it help yougrow?
Alex (11:15):
I think the biggest mistake I've made is just the
inconsistency on social media.
And I think I've missed severalopportunities to connect with
people through, let's sayFacebook or LinkedIn.
A lot of people are looking atthose things.
A lot of other companies arehaving their marketing things
(11:37):
shared and.
I'm sure that I have missed someopportunity because of my
inconsistencies.
Beverly (11:47):
That's so real.
Because I think about whenYouTube started, we were doing
YouTube videos for other peopleand some of our clients have
millions of views on theirYouTube videos because we
started them from the verybeginning and we didn't start it
and think, I think about oh mygosh, how many people would we
have if I'd only done thatthing?
And even my email list, I'mlike, if I had started building
my email list 10 years ago, howmany people would be on my email
(12:08):
list?
Those are some big regrets thatI have as well.
And I'm a marketer, Alex.
Yeah.
So that tells you like, it's notalways easy and can be very hard
to show up when you think youneed to and not get distracted
by the other things that happenin a business.
But all you can do is what youcan do now and what feels most
authentic and fully lean intothat more.
Alex (12:28):
I lean into the fact of, I left the last company I was with
because I didn't feel like therewas any room for growth.
And who am I to hire these womenand then just sit back and be
stagnant.
What a hypocrite am I, right?
So then I get fired up again,right?
Like I said, I never wanted tobe a business owner.
(12:49):
I've always wanted to dosomething where I was a leader
or organizing things but tellingpeople what to do.
No but if I can help you, helpyourself.
I would love to do that for therest of my life.
Beverly (13:03):
I think it's so powerful.
Yeah.
Okay, so I am going to changedirection again, and we're gonna
do a little bit of magic, butbefore we do that, if you are
enjoying this conversation,please hit that subscribe button
so you never miss anotherepisode.
And if you know someone whoneeds to hear this conversation
today about, helping othersabout finding your purpose,
(13:25):
about making mistakes, and it'sokay, then send it their way.
It might be exactly what theyneed to help them or spark some
big idea for them.
So I have the magic hat round.
You've listened to severalepisodes, you know about the
magic hat round.
And this isn't a question weever prep anybody for.
This is the fun ones.
Okay.
First one, what is the area youhad to learn the most?
(13:49):
Finance, hr, leadership,operations, or marketing?
Alex (13:53):
All of the above.
I know very little about a lotof things and HR for sure.
I have agents complaining aboutsome of my employees.
How do I reprimand them, or howdo I defend them?
Beverly (14:08):
Yeah.
Alex (14:08):
How do I run payroll?
How do I keep my accountingmarketing, all my struggles
there.
It's everything.
Yeah.
Operations.
I'm still working.
I just had a meeting with awoman the other day about I need
a better training plan for newemployees and my vision for
growth, I really have to have asolid foundation, and I don't
(14:31):
know how to get that system inplace.
So I'm learning every bit ofthings.
Beverly (14:37):
You can never stop learning when you're an
entrepreneur.
Entrepreneurs are hungry forthat.
You can choose a couple of theseif you want a book, a podcast,
or a person, an entrepreneur, orsomeone you know.
That has made a lasting impacton your own entrepreneurial
journey, has inspired you,informed you, given you
confidence in some way.
Alex (14:58):
So two people who have inspired the voice and the
feeling I want for my companythat I've shared with you is one
would be Saint Mother Teresa ofCalcutta.
Her saying people will forgetwhat you said, but they'll never
forget how they made you feel.
And that's why I'm so muchbetter in person because I can
(15:19):
make you feel like I can helpyou, you know that I'm your
safety net.
Beverly (15:23):
Yeah.
Alex (15:24):
But if I just say it on social media, maybe not so much.
I'm not gonna really make youfeel anything there.
And then the other one is, Ichose the name Rise based off of
Maya Angelou's poem, Still IRise.
And it's all just about risingto the occasion and not stooping
low because others are low andlet's help each other rise.
Beverly (15:48):
Beautiful.
What's the hardest no you'veever had to say in business and
why?
Alex (15:53):
I'm just terrible at saying no, period.
You ask me to help you, you askme to do something, I'm gonna do
it.
So there's a lot of times whenagents ask us to do things that
really just don't fall under ourscope of work.
And that's an easy no.
Although we have to repeatourselves occasionally.
The hardest one is when an agentcomes to me with a complaint
(16:13):
about an employee, and I have tosay no, this is not really their
job.
I want to empower my employees.
I want to make our customers andclients happy, but I'm also not
going to let them throw'em underthe bus for something that
really isn't within our scope.
We can't contact a buyer or aseller if we don't have that
(16:35):
information.
We can't send out an email ifyou don't send us a contract
first.
We can only work within theparameters that we're given.
And sometimes we do such goodwork that they expect us to go
above and beyond every time, andwe try for that.
But there are times when I'vehad to come to the defense of my
employees, of, look, we've neverdone this before, or we don't do
(16:57):
this type of thing, or we didn'thave the appropriate information
to be able to solve thisproblem.
Beverly (17:03):
How has running your business changed you as a
person?
Alex (17:06):
Starting this company, like I said, was not something I
intended on doing.
And I had a really difficulttime accepting that I had left
the first company I was with andthe clients came with me and I
felt really guilty about that.
But I, go to therapy.
I worked with a business coach.
And there is nothing wrong withwanting to succeed.
(17:29):
I think I grew up with this likething of everybody who wants to
succeed is this money hungry,evil, Cruella Deville person.
And me.
When I left that company and Istarted my own and I knew the
owner of the company hated me, Iwas like I am not this person.
I am not this money hungry bosslady.
(17:51):
And my coach, I remember shesaid, so what if you are, what
if you do want what's best foryou?
What if you do wanna make moremoney?
What is wrong with that?
Beverly (18:01):
You have to Advocate for yourself.
Yeah.
So hard.
What's the most WTF thing thathas ever happened in your
business?
Good or bad?
Alex (18:09):
Oh gosh.
I have done hundreds andhundreds of transactions with
different agents and I had mymost difficult closing.
Three weeks ago, it was this oldman who has been an agent since
the seventies.
And the market changesconstantly.
Compliance changes constantly.
(18:30):
And the way deals were done inthe seventies, eighties,
nineties, even 10 years ago arecompletely different than how
things are done now.
And this man was calling me andsnail mailing contracts.
And, he was so upset that Icouldn't communicate effectively
with him anymore.
He was just so unreasonable withthe things that he was demanding
(18:53):
at the closing table.
Now sellers don't even go to theclosing table.
They sign ahead of time and thenthe buyers are there and the
keys are there and you're goodto go.
And this man was there.
He was the buyer's agent withthe buyer at the title company.
We're gonna hold your commissioncheck and that'll get you to
come down here.
He had everything he needed.
We didn't need to be there, buthe was used to things being
(19:14):
negotiated at the closing table.
It was quite a silly one andeverybody was saying, WTF
Beverly (19:21):
What is something in your business that brings you
pure joy?
Alex (19:25):
I think my favorite part of running this business is the
three women that I get to payevery couple weeks, they're at
home and without me, theywouldn't have this specific
avenue of income and thesespecific skills and meet these
people.
So I love being able to helpother women stay home and raise
(19:49):
their children, but also notfeel guilty about getting their
nails done.
Or being able to make their carpayment that month.
And just contribute in a waythat, they wouldn't necessarily
have or might not haveotherwise.
Beverly (20:04):
Agreed.
It's such a privilege, right?
To be able to be part of that.
Alex (20:07):
It really is.
Yeah.
Beverly (20:09):
If your brand could have dinner with one iconic
brand, who would it be and why?
Alex (20:14):
I guess it would just have to be with someone one really
big in this specific industry.
I.
To help me grow to that level.
Maybe like Warren Buffet or GaryKeller.
Just to learn more about themarket and techniques that
they've used to grow theirempire.
Personally that's boring, butprofessionally, for my brand
(20:37):
that would be a good merge.
Beverly (20:39):
You survived the magic hat round.
you're good.
So you do know I have a magicwand as well and one of its
magical powers time travel.
So I'm going to wave it and I'mgonna take you back to the day
that you graduated from highschool.
You were not married yet, youhad not gone to college yet.
What advice would you give youngAlex.
That you wish you knew, like youwasted time not doing the thing,
(21:00):
or it didn't serve you well?
Alex (21:03):
I held myself back a lot between high school and now
because growing up I had someonein my ear who was constantly
telling me, you just thinkyou're better than everybody.
All of my successes I'vesquished down.
And I would've told myself like,it's okay to try harder.
(21:23):
It's okay to do better.
It's okay to want better.
It's okay to want more.
And I've always worked hard, butI've always held myself back
just a little bit because I wasalways so worried that people
were gonna think I was trying tooutdo them or.
To be something I wasn't whenreally I just was following
where I was being called.
Beverly (21:44):
It was their issue, not yours.
It was their issue.
Alex (21:47):
Yeah.
I really wish I had just toldmyself, don't worry about
others.
Continue to love others,continue to care for others.
But don't let their insecuritieshold you back.
Beverly (21:57):
Those mindsets that we get raised with can be so
powerful and we have to reframethem and we can spend a lifetime
trying to reframe them.
your younger, self could see younow.
What would they say about whereyou are?
Alex (22:10):
Whoa.
The army has blessed us and howhard my husband works and the
way him and I work together toraise our family.
We are blessed.
Beyond the ways I ever thought,I never thought I'd be living in
North Carolina in a two storyhouse.
I never thought we'd have ourcars paid off or even own a
(22:33):
home, and I thought we would berenting forever and she would be
pretty proud of who I am.
Beverly (22:40):
So I'm gonna wave the wand again, and we're going to
go into the future.
Really far into the future.
Alex (22:45):
Okay.
Beverly (22:45):
And I want you to think about at your eulogy or on your
deathbed or like the lastmoments of your life, looking
back, what do you want people toremember most about working with
you?
Alex (22:56):
When you lose a parent at a young age you constantly think
that this is gonna happen toyou.
My mom died when she was 39.
I'm 37, and so
Beverly (23:05):
Oh no, of course.
Decades, Alex.
Alex (23:07):
My point is I think about this all the time and so I try
to live in that way of, if thisis the last conversation I have,
what are you gonna say tomorrow?
And I hope that it's that, youfelt.
Good.
This conversation feels likehome.
Alex feels like home.
I like being around her.
Yeah.
I just want people to feelcomfortable and welcomed.
(23:27):
Like I'm a big hug.
Beverly (23:29):
I think it's totally true.
People love to be around you,Alex.
So at your eulogy, what do youthink is going to be your most
significant legacy or impact onthe world that you're gonna
leave behind?
Alex (23:39):
My kids.
I hope that I have taught themenough to create ripples and
affect change in some way oranother.
They don't have to do somethingcrazy.
They don't have to hold up asign or a protest unless they
want to.
But something small that canaffect change.
Beverly (23:58):
Yeah, I would agree with that.
It doesn't have to be this likehuge thing, but it definitely
needs to be something that hasimpact on the world.
Okay, so we're gonna go back,we're gonna go back to today to
present time.
And I would love for you tothink, for anyone who's
listening or tuning in, andmaybe they're on their journey
as an entrepreneur, maybethey're beginning, maybe they're
just feeling it like they'reburnt out, they're like hit a
(24:19):
rough patch, whatever that lookslike for listener.
Sometimes it's just hard beingan entrepreneur, right?
Doing all the things foreverybody else and get very
overwhelming.
It can be extremely rewardingand affirming, but also really
hard.
So for those that are turning intoday, those small business
owners or those aspiringentrepreneurs, what's one tip
that you think would help themto build more confidence and to
(24:40):
show up more as themselves torun their business?
Alex (24:43):
It is okay to make a mistake and come back and try
again.
There's a movie quote that's,don't get overwhelmed.
Just take one thing at a time.
Just do one thing at a time.
And even if that one thingmesses up, you can always redo
it.
My dad spent his whole life as amanager wearing suits to work,
and in his sixties, got hismaster's in education and became
(25:07):
a middle school teacher, andstill wore his suits and ties
every day.
But, we often think that thispath that we choose is the one
we have to stay on and it's not.
And even if we stray, we cancome back, like you said about
marketing.
I might not be consistent rightnow, but.
Try again tomorrow.
Beverly (25:24):
Exactly.
Progress over perfection all daylong.
Alex, and I love that you saidthat even if the business you
have now isn't exactly whatyou're looking for, how can you
make it yours?
My coach, and I'm sure yourcoach does things like this with
you too.
She makes me make a list of mydrainers and my drivers, the
things that drive me, that I getexcited about and the drainers
are the things that I alwaysprocrastinate and don't wanna
(25:45):
do, and how can I offload thosethings to the people who
actually love to do thosethings.
Yeah.
So that they make sure that ithappens.
And since I've done that andI've done it really
consistently, I'm doing far moreof the things that make me
happy, good.
And far less of the things thatsuck my soul.
But it's one task at a time.
It's one thing at a time and theone awareness at a time to do
(26:07):
that.
Alex (26:08):
You might not have the resources right now to get rid
of everything that's on yournegative list.
And that's okay.
That's okay.
Because nothing happensovernight, right?
We are gonna make this wholelist of positives and negatives
and you're gonna wanna get ridof them, but you have to get rid
of them one by one.
Beverly (26:23):
Until you make the list though, the really powerful
thing of the list is that you'renot even aware of the
possibilities of the people orthe things that could remove
them from your list.
So once you make the list, likeonce I was like accounting, I
gotta get it off my list.
All of a sudden, I startedmeeting accountants and
exploring that further and whatwould be a good match for me?
And trying to understand that.
So even that intentionality,that list creates, I think
(26:44):
serendipity and creates anawareness you never had before
to even find the possiblesolution.
And it might not be the solutionthat you think it's gonna be.
It could be something totallydifferent, but because you're
now like.
On the look for it, you're gonnafind it far faster and far
easier.
You have to be intentional aboutit.
This awareness is so differentthan if you don't have that
intentionality and thatawareness and just let the
(27:07):
business consume you.
Alex (27:08):
Yeah, it's a psychological thing.
I know you've read some of MelRobbins books.
I don't know if you've read theHigh Five Habit.
Beverly (27:14):
I've heard a lot about it.
Alex (27:15):
She goes over a study in that where, she wants to see
things that are heart shaped.
She wants to see more love inthe world.
And as soon as she trains hermind to start seeing hearts
shaped rocks, hearts shapedclouds, yes.
Heart shaped pieces of trash.
So once I start putting myselfin that mindset of I'm this
successful woman who wants tohelp other women become
(27:37):
successful, more and more peoplebecome that.
Beverly (27:40):
I decided I was going to be the fairy godmother of
brand clarity and all themagical things that come with
that.
But that is really the thing wasis I now see magic in places.
People don't even realize it.
And you guys, all the clientsI've worked with have so much
magic and it's such an honor towalk alongside as that magic is
revealed.
And it's like contagious.
(28:01):
It's so cool.
So yes, once you look for themagic wow.
It's like everywhere.
Okay, so before we wrap up Iwould love for you to tell
everybody where they can findyou.
That beautiful new website youhave.
Talk about where they can findyou, learn what you're up to and
more about Rise Transactions.
Alex (28:19):
Yeah, so you can find our beautiful redone website.
It is amazing.
It's rise transactions.com.
We are also on Facebook andInstagram and soon to be
LinkedIn.
The next big thing that, I'mworking on, that I see on the
horizon is the industry isalways changing no matter what
(28:39):
market you're in, and evenwithin the United States, one
market is the seller's market.
One is the buyer's market andthe thing that is consistent
between all markets is thatthere are compliance forms that
are required and they changeoften and they change between
brokerage to brokerage.
So there could be two agentshere in North Carolina and one
(29:02):
is for Keller Williams and oneis exp and they have completely
different requirements.
A good transaction coordinatorknows the differences.
And now brokerages are fightingover agents.
Beverly, if you went and gotyour license today and you need
to go figure out where you'regonna hang it up, you're gonna
go to Coldwell Banker andinterview there.
(29:23):
You're gonna go to KellerWilliams and interview there.
You're gonna go to some boutiqueones and interview there, but
they're not interviewing you.
You're interviewing them.
You get to decide where youwanna hang your license.
They're gonna tell you whattheir commission splits are and
if you can ever get 100% of yourcommission and the different
things that they have to offerbut now commissions are going
(29:43):
down.
So the splits are never gonnachange.
Or very little.
You're not gonna make much morethere.
But what can brokers offer youto make you wanna go there?
And that's free Transactioncoordinator services.
So what we're looking at doingis, becoming an in-house
transaction coordinator fordifferent brokerages that way
(30:04):
you get hired on at KellerWilliams, you don't have to
worry about compliance Beverly.
We have these transactioncoordinators that are gonna send
out all your compliancepaperwork for you, you just
gotta make that sale and we'llcover the cost for them.
We still take whatever split wehad, but you have this added
perk of working here with us.
I'm looking forward to thepotential of that
Beverly (30:23):
I feel like that creates so much value for the
brokerage to be able to attractthe right people to that which
makes them more successful.
Alex (30:30):
And it's just an added security for them, right?
You don't want your brokerage tobe doing things out of
compliance, and then the realestate commission comes down and
finds you, at least, now youdon't have to worry as much
about these new young agentsbecause okay, this girl's making
sure you're doing the rightthing.
And if you're not, she's gonnalet us know, Hey, he's not
(30:50):
really getting these thingssigned the right way or at the
right time.
So that's where you'll find usnext.
Beverly (30:56):
I love it.
It's so good.
Alex, this has been such a funconversation.
Yes.
Thank you for sharing yourwisdom and your journey and all
the magic that you have with us.
I know that our listeners aregonna walk away with so many
little nuggets of information,feeling inspired, and hopefully
ready to take action on some ofthose things.
I'm so grateful for your timeand for the impact that you're
making on the world.
Alex (31:17):
Thank you, Beverly.
I really appreciate this timethat you gave me.
Beverly (31:20):
This has been fun.
I hope that today's episode lita little bit of a fire under
you, gave you new ideas, andmost of all, inspired you to
take the next best step for yourbusiness.
Even if it's a teeny little one,take it.
And, because here's the thing,your message matters.
Your work matters, and the worldneeds to hear what you have to
(31:40):
say.
Marketing isn't just aboutvisibility.
It's about the impact thatyou're making.
It's about connecting with theright people.
Alex talked all about that,really having those
relationships and what feelstrue to you.
So keep showing up, keep sharingyour brilliance, and keep making
the magic in the world.
And hey, if you ever feel stuck,you know you don't have to do
this alone.
(32:01):
We are here to help you turnthat spark into a wildfire.
Until next time, keep sparkingand keep igniting.
Hello.
(00:00):
Before we dive into part two ofthis episode, I gotta ask, did
you catch part one?
If not, hit pause real quick.
You'll wanna start from thebeginning to get the full
effect.
The link to part one is rightdown in the description below.
Go ahead, catch up, and we'll beright here waiting for you.
Ready to dive into part two whenyou're all set.
It's worth it, I promise.
Was there a moment where youfelt like you knew you got it?
(00:21):
Like no matter what's thrown atyou, is there a moment that kind
of solidify that for you.
Alex (00:27):
I think that moment that I spoke about earlier when the
agent was like, whoa you'reawesome.
I was like, okay, I solved thisproblem on my own.
I can figure things out.
It's not that difficult as longas I'm willing to search for it
myself.
And after I had the conversationwith the owner of the last
company and she was actually theone that planted the seed in my
(00:48):
head of, nothing's stopping youfrom going off and doing this on
your own.
And I was like, okay maybe she'sright.
And I spoke with my husbandabout it and I really didn't
wanna leave that company.
I really didn't wanna start myown business.
But the more I thought about itand then, I spoke with a couple
of the clients.
They were like, yeah, Alex, youcould do this.
(01:10):
We'll help you.
Just let us know what you need.
And so having that support fromothers gave me the confidence
that I was lacking.
I almost did it for them, notfor me.
Beverly (01:19):
Interesting.
I think so much of us when we'reput outside of our comfort zone
is what create our confidence,and it's what you do with that
uncomfortableness.
So you were uncomfortable, butyou figured it out, and then now
you'll not be uncomfortablethere ever again.
So you're like pushing thatcomfort zone continuously that
creates.
The confidence of no matter whatis thrown at me, I'll figure it
(01:42):
out for that person at my owndiscomfort.
And I love that.
I love, love, love because I saythis to Zeke all the time.
The one thing that I know is Idon't know everything.
That there's so much more tolearn.
That's the one thing I know forsure is that there's so much
more to learn and that no matterwhat your coaches say, or what
your teachers say or whatever,you don't know everything.
(02:02):
You have to listen to the worldaround you because you do not
know everything.
Alex (02:06):
And there's nothing wrong with that.
I think, there is not a weaknesswith not knowing things.
The weakness in that is ifyou're unwilling to learn.
It just because you don't knowdoesn't mean you can't succeed.
You have to be willing to figureit out to find that way.
And I'm lucky because I've grownup that way.
My mom passed away when my, whenI was nine.
(02:29):
So my dad raised my sister andbrother and I, and he worked all
the time.
So it was the three of usfiguring things out on our own.
And it was that I'm not gonnajust sit here and wait for dad
to come home or for someone tocome figure out how can I get my
first job, or, I made my grandmadrive me to a credit union so I
(02:51):
could open up a checking accountso I could get my first cell
phone in middle school.
And, just things like that.
And I know that you've spokeabout in other episodes, when
will we be satisfied?
When will I be satisfied?
And I've been reflecting on thata lot because I feel that really
resonated with me.
And I don't know, I don't knowthat I ever will.
(03:13):
And I think that's okay as longas you appreciate what you have,
but you're willing to work formore.
Beverly (03:19):
Ooh, I'm in therapy about this right now.
And how tied it is to mybusiness, like how my idea of
success and some kind ofcontribution to the world is so
tied within my work.
And at some point, Alex, I'mgoing to retire.
I don't know what that's gonnalook like, but at some point I'm
gonna retire and what will myexistence be?
And how will I affirm who I amoutside of this work that I'm so
(03:43):
passionate about and have beenincredibly successful with?
So for me, even if life is hardsometimes I'm like, I'm
successful here, so it's fine.
Like it's gotten me through kindof thing.
So as my husband approaches hisretirement time and what does
our retirement look like, I'vebeen doing a lot of thoughtful
thinking about what is enoughand what does it look like
(04:04):
outside of this thing that I'vecreated that I absolutely 100%
love and has become such anintegral part of who I am.
Alex (04:12):
Yeah.
But from a differentperspective, right?
From someone outside looking in.
You have built this business tobe something that you're
passionate about, to besomething that you enjoy.
And that's what you're supposedto do in retirement.
Doing what you love, helpingothers.
Being passionate.
You don't wanna work forever,right?
but if you've created this jobthat, that doesn't even feel
(04:35):
like a job anymore.
Beverly (04:37):
It's still a lot of work, and I work way too many
hours.
I do wanna find that balance.
And I think especially forwomen, it's always about this
balance of giving to others anddoing this thing, but also
giving to ourselves and to ourfamilies, and to all the people
that rely on us and love us andgive us joy too.
But it's this constantconversation that's happening,
society and ourselves and worthand our value and like
(04:58):
contribution.
And I know you feel the sameway.
I wanna make an impact on thisworld.
I wanna leave a positive thing.
I feel like God has given me agift and it is my job to do what
I can to amplify that and givethat to as many people as
possible to fully fulfill mypurpose in this life.
(05:21):
And I feel this immense promiseof that because he has given me
so much.
So it is this deep driver.
The biggest thing is he says heloves you just as you are.
You don't have to be anythingother than you, but also this
immense, maybe self-imposedpressure to do as much as I
possibly can with the time thatI have and the resources that I
have and the abilities that Ihave.
(05:43):
So there's this constant kind ofconversation coming all around
me of all the things that we'resupposed to do.
Alex (05:49):
You said God loves us just as we are, right?
but he also told us to go outinto the world Yes.
Why would he give you this giftto just close it off and shut it
out from anybody else?
And you and I have had manydiscussions about religion and
spirituality and so I'm rightthere with you on let's get out
there and share our gifts withother people.
(06:11):
Yeah.
And empower them to use theirgifts.
Beverly (06:13):
That's exactly, it empower them to fulfill more of
their purpose.
And then when they do that,they're helping influence other
people to fulfill their purpose.
Like it's this wonderful rippleeffect into a business owner,
their team, the community theylive in, the world we live in.
It can be magnified in such abeautiful, lovely way.
And I personally think it's verychallenging right now.
(06:34):
We hear a lot of negative news.
So the more positivity that wepersonally can create, it helps
us still live in the positiveloving things that are possible
right now.
So to me, it's like my savinggrace because like I can hold
onto that life raft of thingsare good right here because I
know it because we'reexperiencing it and it's
happening.
And I just have to remember thatthere's still this good thing,
(06:56):
despite some of the very scarythings that I've been seeing,
maybe it's my sense of control.
Maybe it's my only child.
I wanna control the things thatI can control.
But it's also to contribute inthat way.
Yeah, it's a very powerful pullthough.
Alex (07:10):
Yeah.
I can see that.
Beverly (07:11):
It's not just in the clients, it's in the team, like
we talked about.
I want to make sure my team ismentored and it can be fulfilled
and have a life that theydeserve and that they can create
purpose for themselves.
And it's so much bigger than meand I get a little emotional
when I think about how muchbigger it is than me and how all
the things in my life have ledup to this.
This is the culmination.
He had me have all these otherexperiences or all these other
(07:34):
things that I've had happen toget me to here, to be the person
who's gonna do these things.
We went down this like religiousspiritual road, which I very
rarely do on the podcast, but itis something that is part of
many people.
Whatever religion you are,whatever you believe in your
world, it can drive you in somany ways.
I wanna talk a little aboutmarketing.
Can we talk about marketing?
So what has been the hardestthing about marketing for you
(07:57):
and for your business?
Alex (07:59):
You talk a lot about how marketing needs to be consistent
and persistent.
And that is where I struggle,right?
I get like supercharged on yes,I'm gonna post every day and
then I never post again.
Or yeah, I got this great newwebsite, I'm so happy about it.
Let me get all these ideas downand then I never do anything
with it.
Marketing just doesn't comenaturally to me like some other
(08:21):
things might do.
So the hardest part is justbeing, is the consistency for
me, right?
My best marketing tool ismyself.
And so going to New Jersey andnetworking with people and
sponsoring events and meetingnot just agents, but people
within the industry.
That's been my biggest tool.
But when I'm here, I can't dothat.
(08:43):
And I need to utilize, differentavenues.
And it doesn't have to be socialmedia.
I can pick up a phone.
I can, send an email even.
But yeah, I'm not veryconsistent at either of those.
So that's my struggle right now.
Beverly (08:58):
It's so hard for so many entrepreneurs.
When you do all the thingsthat's hard to step away from
and do the other thing becauseyou're always like I'll do that
later.
Alex (09:05):
And me personally, like I hate being.
In front of the spotlight.
And that's why I'm a transactioncoordinator, right?
I wanna make the agent lookgood.
I wanna be behind the computer,behind the phone.
And it's funny to me how my bestmarketing tool is me getting up
on a stage saying, here's mybusiness spiel and here's why
(09:27):
you need to work with me, butalso I don't wanna be here right
now.
Beverly (09:32):
That's so many people though, Alex, like 90% of the
business owners we work withfeel the same way, including
myself.
I never wanted to step in frontof my brand.
I wanted my work to speak foritself.
I knew how hard we worked.
I know the transformations wecreate, but until you're
visible, people can't see you.
It's so hard.
And when you are consistent andpersistent, that's what creates
(09:52):
a reputation.
That's what creates, you beingreferred a lot more because
people know exactly who you are,who you serve, the
transformation you offer.
And then when they hear asituation oh, you need Alex
because you have you have thisproblem, and she is your go-to
girl, she's the one that's gonnamake it happen for you.
But you are not alone.
And it's just one step.
Just keep trying.
(10:13):
And if you're not consistent,it's okay.
Just keep trying.
Don't give up on yourself anddon't beat yourself up over it.
And, at the end of the day, ifyou really needed consistent
help, we are here for you.
There are people and tools thatcan help you be more consistent
if that's something that youreally wanna go down.
But I just encourage you to keeptrying, keep showing up.
I oftentimes say to a lot of myentrepreneur friends chunk and
stack your time and build intime in your calendar, so that
(10:34):
you have the time to think andto do the things.
And so many times people don'tdo that and it doesn't get done
because it's not in thecalendar.
This is my marketing time.
I have to at least do somethingmarketing in this time, whatever
that is.
I done that for myself.
If I don't chunk and stack itintentionally, my time can run
away from me really fast.
Alex (10:50):
How often do we not practice what we preach?
I can help an agent get from Ato Z in their lives in a
transaction.
Don't let me do it for myself athome.
Beverly (11:00):
So many times we do it for everyone else first before
we give any attention toourselves.
That's just in our nature asservant leaders.
That's exactly what happens.
Has there been a big or evenlittle marketing mistake you've
made and how did it help yougrow?
Alex (11:15):
I think the biggest mistake I've made is just the
inconsistency on social media.
And I think I've missed severalopportunities to connect with
people through, let's sayFacebook or LinkedIn.
A lot of people are looking atthose things.
A lot of other companies arehaving their marketing things
(11:37):
shared and.
I'm sure that I have missed someopportunity because of my
inconsistencies.
Beverly (11:47):
That's so real.
Because I think about whenYouTube started, we were doing
YouTube videos for other peopleand some of our clients have
millions of views on theirYouTube videos because we
started them from the verybeginning and we didn't start it
and think, I think about oh mygosh, how many people would we
have if I'd only done thatthing?
And even my email list, I'mlike, if I had started building
my email list 10 years ago, howmany people would be on my email
(12:08):
list?
Those are some big regrets thatI have as well.
And I'm a marketer, Alex.
Yeah.
So that tells you like, it's notalways easy and can be very hard
to show up when you think youneed to and not get distracted
by the other things that happenin a business.
But all you can do is what youcan do now and what feels most
authentic and fully lean intothat more.
Alex (12:28):
I lean into the fact of, I left the last company I was with
because I didn't feel like therewas any room for growth.
And who am I to hire these womenand then just sit back and be
stagnant.
What a hypocrite am I, right?
So then I get fired up again,right?
Like I said, I never wanted tobe a business owner.
(12:49):
I've always wanted to dosomething where I was a leader
or organizing things but tellingpeople what to do.
No but if I can help you, helpyourself.
I would love to do that for therest of my life.
Beverly (13:03):
I think it's so powerful.
Yeah.
Okay, so I am going to changedirection again, and we're gonna
do a little bit of magic, butbefore we do that, if you are
enjoying this conversation,please hit that subscribe button
so you never miss anotherepisode.
And if you know someone whoneeds to hear this conversation
today about, helping othersabout finding your purpose,
(13:25):
about making mistakes, and it'sokay, then send it their way.
It might be exactly what theyneed to help them or spark some
big idea for them.
So I have the magic hat round.
You've listened to severalepisodes, you know about the
magic hat round.
And this isn't a question weever prep anybody for.
This is the fun ones.
Okay.
First one, what is the area youhad to learn the most?
(13:49):
Finance, hr, leadership,operations, or marketing?
Alex (13:53):
All of the above.
I know very little about a lotof things and HR for sure.
I have agents complaining aboutsome of my employees.
How do I reprimand them, or howdo I defend them?
Beverly (14:08):
Yeah.
Alex (14:08):
How do I run payroll?
How do I keep my accountingmarketing, all my struggles
there.
It's everything.
Yeah.
Operations.
I'm still working.
I just had a meeting with awoman the other day about I need
a better training plan for newemployees and my vision for
growth, I really have to have asolid foundation, and I don't
(14:31):
know how to get that system inplace.
So I'm learning every bit ofthings.
Beverly (14:37):
You can never stop learning when you're an
entrepreneur.
Entrepreneurs are hungry forthat.
You can choose a couple of theseif you want a book, a podcast,
or a person, an entrepreneur, orsomeone you know.
That has made a lasting impacton your own entrepreneurial
journey, has inspired you,informed you, given you
confidence in some way.
Alex (14:58):
So two people who have inspired the voice and the
feeling I want for my companythat I've shared with you is one
would be Saint Mother Teresa ofCalcutta.
Her saying people will forgetwhat you said, but they'll never
forget how they made you feel.
And that's why I'm so muchbetter in person because I can
(15:19):
make you feel like I can helpyou, you know that I'm your
safety net.
Beverly (15:23):
Yeah.
Alex (15:24):
But if I just say it on social media, maybe not so much.
I'm not gonna really make youfeel anything there.
And then the other one is, Ichose the name Rise based off of
Maya Angelou's poem, Still IRise.
And it's all just about risingto the occasion and not stooping
low because others are low andlet's help each other rise.
Beverly (15:48):
Beautiful.
What's the hardest no you'veever had to say in business and
why?
Alex (15:53):
I'm just terrible at saying no, period.
You ask me to help you, you askme to do something, I'm gonna do
it.
So there's a lot of times whenagents ask us to do things that
really just don't fall under ourscope of work.
And that's an easy no.
Although we have to repeatourselves occasionally.
The hardest one is when an agentcomes to me with a complaint
(16:13):
about an employee, and I have tosay no, this is not really their
job.
I want to empower my employees.
I want to make our customers andclients happy, but I'm also not
going to let them throw'em underthe bus for something that
really isn't within our scope.
We can't contact a buyer or aseller if we don't have that
(16:35):
information.
We can't send out an email ifyou don't send us a contract
first.
We can only work within theparameters that we're given.
And sometimes we do such goodwork that they expect us to go
above and beyond every time, andwe try for that.
But there are times when I'vehad to come to the defense of my
employees, of, look, we've neverdone this before, or we don't do
(16:57):
this type of thing, or we didn'thave the appropriate information
to be able to solve thisproblem.
Beverly (17:03):
How has running your business changed you as a
person?
Alex (17:06):
Starting this company, like I said, was not something I
intended on doing.
And I had a really difficulttime accepting that I had left
the first company I was with andthe clients came with me and I
felt really guilty about that.
But I, go to therapy.
I worked with a business coach.
And there is nothing wrong withwanting to succeed.
(17:29):
I think I grew up with this likething of everybody who wants to
succeed is this money hungry,evil, Cruella Deville person.
And me.
When I left that company and Istarted my own and I knew the
owner of the company hated me, Iwas like I am not this person.
I am not this money hungry bosslady.
(17:51):
And my coach, I remember shesaid, so what if you are, what
if you do want what's best foryou?
What if you do wanna make moremoney?
What is wrong with that?
Beverly (18:01):
You have to Advocate for yourself.
Yeah.
So hard.
What's the most WTF thing thathas ever happened in your
business?
Good or bad?
Alex (18:09):
Oh gosh.
I have done hundreds andhundreds of transactions with
different agents and I had mymost difficult closing.
Three weeks ago, it was this oldman who has been an agent since
the seventies.
And the market changesconstantly.
Compliance changes constantly.
(18:30):
And the way deals were done inthe seventies, eighties,
nineties, even 10 years ago arecompletely different than how
things are done now.
And this man was calling me andsnail mailing contracts.
And, he was so upset that Icouldn't communicate effectively
with him anymore.
He was just so unreasonable withthe things that he was demanding
(18:53):
at the closing table.
Now sellers don't even go to theclosing table.
They sign ahead of time and thenthe buyers are there and the
keys are there and you're goodto go.
And this man was there.
He was the buyer's agent withthe buyer at the title company.
We're gonna hold your commissioncheck and that'll get you to
come down here.
He had everything he needed.
We didn't need to be there, buthe was used to things being
(19:14):
negotiated at the closing table.
It was quite a silly one andeverybody was saying, WTF
Beverly (19:21):
What is something in your business that brings you
pure joy?
Alex (19:25):
I think my favorite part of running this business is the
three women that I get to payevery couple weeks, they're at
home and without me, theywouldn't have this specific
avenue of income and thesespecific skills and meet these
people.
So I love being able to helpother women stay home and raise
(19:49):
their children, but also notfeel guilty about getting their
nails done.
Or being able to make their carpayment that month.
And just contribute in a waythat, they wouldn't necessarily
have or might not haveotherwise.
Beverly (20:04):
Agreed.
It's such a privilege, right?
To be able to be part of that.
Alex (20:07):
It really is.
Yeah.
Beverly (20:09):
If your brand could have dinner with one iconic
brand, who would it be and why?
Alex (20:14):
I guess it would just have to be with someone one really
big in this specific industry.
I.
To help me grow to that level.
Maybe like Warren Buffet or GaryKeller.
Just to learn more about themarket and techniques that
they've used to grow theirempire.
Personally that's boring, butprofessionally, for my brand
(20:37):
that would be a good merge.
Beverly (20:39):
You survived the magic hat round.
you're good.
So you do know I have a magicwand as well and one of its
magical powers time travel.
So I'm going to wave it and I'mgonna take you back to the day
that you graduated from highschool.
You were not married yet, youhad not gone to college yet.
What advice would you give youngAlex.
That you wish you knew, like youwasted time not doing the thing,
(21:00):
or it didn't serve you well?
Alex (21:03):
I held myself back a lot between high school and now
because growing up I had someonein my ear who was constantly
telling me, you just thinkyou're better than everybody.
All of my successes I'vesquished down.
And I would've told myself like,it's okay to try harder.
(21:23):
It's okay to do better.
It's okay to want better.
It's okay to want more.
And I've always worked hard, butI've always held myself back
just a little bit because I wasalways so worried that people
were gonna think I was trying tooutdo them or.
To be something I wasn't whenreally I just was following
where I was being called.
Beverly (21:44):
It was their issue, not yours.
It was their issue.
Alex (21:47):
Yeah.
I really wish I had just toldmyself, don't worry about
others.
Continue to love others,continue to care for others.
But don't let their insecuritieshold you back.
Beverly (21:57):
Those mindsets that we get raised with can be so
powerful and we have to reframethem and we can spend a lifetime
trying to reframe them.
your younger, self could see younow.
What would they say about whereyou are?
Alex (22:10):
Whoa.
The army has blessed us and howhard my husband works and the
way him and I work together toraise our family.
We are blessed.
Beyond the ways I ever thought,I never thought I'd be living in
North Carolina in a two storyhouse.
I never thought we'd have ourcars paid off or even own a
(22:33):
home, and I thought we would berenting forever and she would be
pretty proud of who I am.
Beverly (22:40):
So I'm gonna wave the wand again, and we're going to
go into the future.
Really far into the future.
Alex (22:45):
Okay.
Beverly (22:45):
And I want you to think about at your eulogy or on your
deathbed or like the lastmoments of your life, looking
back, what do you want people toremember most about working with
you?
Alex (22:56):
When you lose a parent at a young age you constantly think
that this is gonna happen toyou.
My mom died when she was 39.
I'm 37, and so
Beverly (23:05):
Oh no, of course.
Decades, Alex.
Alex (23:07):
My point is I think about this all the time and so I try
to live in that way of, if thisis the last conversation I have,
what are you gonna say tomorrow?
And I hope that it's that, youfelt.
Good.
This conversation feels likehome.
Alex feels like home.
I like being around her.
Yeah.
I just want people to feelcomfortable and welcomed.
(23:27):
Like I'm a big hug.
Beverly (23:29):
I think it's totally true.
People love to be around you,Alex.
So at your eulogy, what do youthink is going to be your most
significant legacy or impact onthe world that you're gonna
leave behind?
Alex (23:39):
My kids.
I hope that I have taught themenough to create ripples and
affect change in some way oranother.
They don't have to do somethingcrazy.
They don't have to hold up asign or a protest unless they
want to.
But something small that canaffect change.
Beverly (23:58):
Yeah, I would agree with that.
It doesn't have to be this likehuge thing, but it definitely
needs to be something that hasimpact on the world.
Okay, so we're gonna go back,we're gonna go back to today to
present time.
And I would love for you tothink, for anyone who's
listening or tuning in, andmaybe they're on their journey
as an entrepreneur, maybethey're beginning, maybe they're
just feeling it like they'reburnt out, they're like hit a
(24:19):
rough patch, whatever that lookslike for listener.
Sometimes it's just hard beingan entrepreneur, right?
Doing all the things foreverybody else and get very
overwhelming.
It can be extremely rewardingand affirming, but also really
hard.
So for those that are turning intoday, those small business
owners or those aspiringentrepreneurs, what's one tip
that you think would help themto build more confidence and to
(24:40):
show up more as themselves torun their business?
Alex (24:43):
It is okay to make a mistake and come back and try
again.
There's a movie quote that's,don't get overwhelmed.
Just take one thing at a time.
Just do one thing at a time.
And even if that one thingmesses up, you can always redo
it.
My dad spent his whole life as amanager wearing suits to work,
and in his sixties, got hismaster's in education and became
(25:07):
a middle school teacher, andstill wore his suits and ties
every day.
But, we often think that thispath that we choose is the one
we have to stay on and it's not.
And even if we stray, we cancome back, like you said about
marketing.
I might not be consistent rightnow, but.
Try again tomorrow.
Beverly (25:24):
Exactly.
Progress over perfection all daylong.
Alex, and I love that you saidthat even if the business you
have now isn't exactly whatyou're looking for, how can you
make it yours?
My coach, and I'm sure yourcoach does things like this with
you too.
She makes me make a list of mydrainers and my drivers, the
things that drive me, that I getexcited about and the drainers
are the things that I alwaysprocrastinate and don't wanna
(25:45):
do, and how can I offload thosethings to the people who
actually love to do thosethings.
Yeah.
So that they make sure that ithappens.
And since I've done that andI've done it really
consistently, I'm doing far moreof the things that make me
happy, good.
And far less of the things thatsuck my soul.
But it's one task at a time.
It's one thing at a time and theone awareness at a time to do
(26:07):
that.
Alex (26:08):
You might not have the resources right now to get rid
of everything that's on yournegative list.
And that's okay.
That's okay.
Because nothing happensovernight, right?
We are gonna make this wholelist of positives and negatives
and you're gonna wanna get ridof them, but you have to get rid
of them one by one.
Beverly (26:23):
Until you make the list though, the really powerful
thing of the list is that you'renot even aware of the
possibilities of the people orthe things that could remove
them from your list.
So once you make the list, likeonce I was like accounting, I
gotta get it off my list.
All of a sudden, I startedmeeting accountants and
exploring that further and whatwould be a good match for me?
And trying to understand that.
So even that intentionality,that list creates, I think
(26:44):
serendipity and creates anawareness you never had before
to even find the possiblesolution.
And it might not be the solutionthat you think it's gonna be.
It could be something totallydifferent, but because you're
now like.
On the look for it, you're gonnafind it far faster and far
easier.
You have to be intentional aboutit.
This awareness is so differentthan if you don't have that
intentionality and thatawareness and just let the
(27:07):
business consume you.
Alex (27:08):
Yeah, it's a psychological thing.
I know you've read some of MelRobbins books.
I don't know if you've read theHigh Five Habit.
Beverly (27:14):
I've heard a lot about it.
Alex (27:15):
She goes over a study in that where, she wants to see
things that are heart shaped.
She wants to see more love inthe world.
And as soon as she trains hermind to start seeing hearts
shaped rocks, hearts shapedclouds, yes.
Heart shaped pieces of trash.
So once I start putting myselfin that mindset of I'm this
successful woman who wants tohelp other women become
(27:37):
successful, more and more peoplebecome that.
Beverly (27:40):
I decided I was going to be the fairy godmother of
brand clarity and all themagical things that come with
that.
But that is really the thing wasis I now see magic in places.
People don't even realize it.
And you guys, all the clientsI've worked with have so much
magic and it's such an honor towalk alongside as that magic is
revealed.
And it's like contagious.
(28:01):
It's so cool.
So yes, once you look for themagic wow.
It's like everywhere.
Okay, so before we wrap up Iwould love for you to tell
everybody where they can findyou.
That beautiful new website youhave.
Talk about where they can findyou, learn what you're up to and
more about Rise Transactions.
Alex (28:19):
Yeah, so you can find our beautiful redone website.
It is amazing.
It's rise transactions.com.
We are also on Facebook andInstagram and soon to be
LinkedIn.
The next big thing that, I'mworking on, that I see on the
horizon is the industry isalways changing no matter what
(28:39):
market you're in, and evenwithin the United States, one
market is the seller's market.
One is the buyer's market andthe thing that is consistent
between all markets is thatthere are compliance forms that
are required and they changeoften and they change between
brokerage to brokerage.
So there could be two agentshere in North Carolina and one
(29:02):
is for Keller Williams and oneis exp and they have completely
different requirements.
A good transaction coordinatorknows the differences.
And now brokerages are fightingover agents.
Beverly, if you went and gotyour license today and you need
to go figure out where you'regonna hang it up, you're gonna
go to Coldwell Banker andinterview there.
(29:23):
You're gonna go to KellerWilliams and interview there.
You're gonna go to some boutiqueones and interview there, but
they're not interviewing you.
You're interviewing them.
You get to decide where youwanna hang your license.
They're gonna tell you whattheir commission splits are and
if you can ever get 100% of yourcommission and the different
things that they have to offerbut now commissions are going
(29:43):
down.
So the splits are never gonnachange.
Or very little.
You're not gonna make much morethere.
But what can brokers offer youto make you wanna go there?
And that's free Transactioncoordinator services.
So what we're looking at doingis, becoming an in-house
transaction coordinator fordifferent brokerages that way
(30:04):
you get hired on at KellerWilliams, you don't have to
worry about compliance Beverly.
We have these transactioncoordinators that are gonna send
out all your compliancepaperwork for you, you just
gotta make that sale and we'llcover the cost for them.
We still take whatever split wehad, but you have this added
perk of working here with us.
I'm looking forward to thepotential of that
Beverly (30:23):
I feel like that creates so much value for the
brokerage to be able to attractthe right people to that which
makes them more successful.
Alex (30:30):
And it's just an added security for them, right?
You don't want your brokerage tobe doing things out of
compliance, and then the realestate commission comes down and
finds you, at least, now youdon't have to worry as much
about these new young agentsbecause okay, this girl's making
sure you're doing the rightthing.
And if you're not, she's gonnalet us know, Hey, he's not
(30:50):
really getting these thingssigned the right way or at the
right time.
So that's where you'll find usnext.
Beverly (30:56):
I love it.
It's so good.
Alex, this has been such a funconversation.
Yes.
Thank you for sharing yourwisdom and your journey and all
the magic that you have with us.
I know that our listeners aregonna walk away with so many
little nuggets of information,feeling inspired, and hopefully
ready to take action on some ofthose things.
I'm so grateful for your timeand for the impact that you're
making on the world.
Alex (31:17):
Thank you, Beverly.
I really appreciate this timethat you gave me.
Beverly (31:20):
This has been fun.
I hope that today's episode lita little bit of a fire under
you, gave you new ideas, andmost of all, inspired you to
take the next best step for yourbusiness.
Even if it's a teeny little one,take it.
And, because here's the thing,your message matters.
Your work matters, and the worldneeds to hear what you have to
(31:40):
say.
Marketing isn't just aboutvisibility.
It's about the impact thatyou're making.
It's about connecting with theright people.
Alex talked all about that,really having those
relationships and what feelstrue to you.
So keep showing up, keep sharingyour brilliance, and keep making
the magic in the world.
And hey, if you ever feel stuck,you know you don't have to do
this alone.
(32:01):
We are here to help you turnthat spark into a wildfire.
Until next time, keep sparkingand keep igniting.
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