May 20, 2025 • 28 mins
In this episode of Spark & Ignite Your Marketing, I’m joined by Liz Fisher, the founder of Tap Into Health, an EFT Practitioner and soon-to-be Clinical Hypnotherapist. Liz shares her personal journey from struggling with trichotillomania, panic disorder, and emetophobia to finding freedom through Emotional Freedom Techniques (EFT) and hypnosis. Liz’s powerful transformation led her to dedicate her life to helping others break free from emotional and physical blocks, like chronic pain, anxiety, and phobias. Listen in as we dive into her approach and how her personal story has become her most powerful marketing tool.
Three Key Topics Discussed:
- Liz's Personal Healing Journey with EFT: Liz opens up about her experience with trichotillomania and how EFT was the only method that helped her break free. She shares her journey of overcoming not just hair-pulling but also panic disorder and emetophobia, and how these personal battles shaped her career.
- How EFT Works to Heal Emotional and Physical Blocks: Liz explains how EFT (tapping) can address a wide range of issues, from minor trauma to severe phobias. She walks us through the process of tapping on specific acupressure points to clear blocked energy and rewire subconscious beliefs.
- The Role of Hypnotherapy in Enhancing EFT: Liz talks about the synergy between tapping and hypnosis, and how combining these modalities offers deeper healing for her clients. She discusses how hypnosis helps her clients access their subconscious to clear trauma more effectively and long-lasting.
Follow Liz:
Liz Fisher | LinkedIn
Tap Into Health | Website
Tap Into Health | Instagram
Tap Into Health | Facebook
Tap Into Health | Podcast
P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Beverly (00:00):
Did you know that over 2 million people in the US
(00:02):
struggle with trichotillomania,a compulsive hair pulling
disorder, and yet many gountreated for years not knowing
that healing is actuallypossible.
I'm your host, Beverly Cornell,founder and fairy godmother of
brand Clarity at WickedlyBranded.
I've spent over 25 years helpinghundreds of purpose-driven
entrepreneurs awaken their brandmagic and boldly bring it to
(00:25):
life so that they can magnifytheir impact on the world.
And joining us today is LizFisher, founder of Tap Into
Health and an EFT practitioner,Liz specializes in helping
people break free from emotionaland physical blocks.
Like trichotillomania, anxiety,chronic pain through the
(00:45):
modalities of tapping andhypnosis.
Liz not only overcame thesechallenges herself, but now
helps others do the same.
Welcome, Liz, to the show.
Liz (00:56):
Hi Beverly.
Thank you so much for having me.
I'm thrilled to be here.
Beverly (00:59):
Okay, I feel like in your field, there's lots of long
words.
Liz (01:03):
The things that I specialize in happen to be very
niche kind of things.
Beverly (01:08):
You have a really great story.
Tell me what led you into thisparticular field with these
particular conditions.
Liz (01:15):
So I had compulsive hair pulling disorder, otherwise
known as trichotillomania sinceI was eight years old.
And I tried everything under thesun.
All kinds of therapiesmedications, everything you can
think of I've tried and Inoticed that it was getting
particularly bad when I hadkids.
(01:36):
The hair pulling wasexacerbated.
I had already had all kinds ofother things going on too.
I had panic disorder.
I had emetophobia, which is thefear of throwing up and then
taking care of two small kids ontop of that just really did me
in.
I was on no sleep and it wasjust a big challenge.
(01:57):
So I was nursing my second son.
This is back in 2014, and I waspulling my hair out while I was
sitting in the nursing chair'cause I felt so trapped there I
thought.
I am exhausted.
I never get any sleep, this isjust getting out of control.
So I googled drug free ways tocure trichotillomania, and I
(02:17):
stumbled on EFT, which at thattime I didn't know anything
about it.
I watched a couple of YouTubevideos and I started doing
tapping and it worked likenothing I've ever used in my
life.
Drugs therapy, anything.
So I didn't pull my hair forthree whole months, which was
unheard of.
And then around Thanksgivingtime, I was stressed out.
(02:40):
My parents are divorced and it'salways a hard time for me around
the holidays.
And I started pulling my hairagain and I thought.
I must be doing this wrong.
So I reached out to someonelocal here in Cleveland.
Her name is Betsy Moeller, andshe ended up being my trainer.
But I went to her house and Isaid, help me.
I must not be doing this right,because I have this disorder and
(03:02):
it was working and now it's not.
And she didn't help me in thatmoment with.
My addiction to pulling.
But she was a trainer and shewas doing these classes and I
was very intrigued because itcan be used for anything.
Tapping is just, you don't haveto go sit in front of someone to
(03:23):
do it.
You do it on your own any time.
It's literally at yourfingertips, no pun intended.
And I got interested.
After that I spent a year kindof thinking maybe I wanna switch
careers.
This is crazy.
I was a marketing graphicdesigner, web designer for 20
years and big corporate jobs andstuff.
(03:43):
And I had quit working full timeafter I had my kids and was just
doing freelance.
But this was something reallyout of the blue and out of the
ordinary for me.
But I was so intrigued and ithelped me so much.
I thought I gotta do this andhelp other people.
So that was.
What transpired.
I got certified, it took about ayear.
I'm certified through EFTInternational which is the gold
(04:05):
standard method of tappingthat's been around since the
nineties.
And I also am a certifiedclinical hypnotherapist, which
is a really cool thing to add inaddition to tapping.
And that is my story.
I was able to clear my pullingduring my certification while
working with another EFTpractitioner that also had hair
(04:28):
pulling disorder.
So she knew what to help me withand how to get through that.
But there are usually traumasassociated with it.
There's shame associated withit.
There's all kinds of stuff thatyou work through with tapping.
So it's a lot.
Beverly (04:42):
So it's interesting around the same exact time.
That you were stumbling upontapping, I was going to therapy
regarding, we had a lot ofinfertility.
We had some chemicalpregnancies.
We also had some foster kids.
We lost a lot in that amount oftime.
(05:02):
There was a lot of loss andthere was some adjacent trauma
too, for the trauma that thekids had gone through in foster
care that I feel like I took onin that process.
And so not only was their grief,there was this like, adjacent
trauma that I was trying toprocess.
And the therapist happened to becertified in tapping and
introduced me to this thing,which feels very odd, at first.
(05:23):
Yeah.
However, it's just so differentthan anything else I've ever
tried for any of the work thatI've done.
I believe you should always havea coach and a therapist.
If you wanna be a high performerin this world, you have to work
through the stuff, otherwiseit's gonna hold you back from
living the best life you canlead.
And these are all amazing toolsto work through some of that.
So I did it for about a year,but there are still times
(05:45):
occasionally where I will justtap, just a couple spots or
whatever, just to refocus,reground myself.
It still works.
Especially, I do this a lot,like on my chest a lot, but it's
a very cool modality for sure.
Very curious about the hypnosisand the tapping together.
How do you use those twotogether?
Liz (06:06):
So I had someone come to me, it's been almost two years
ago, and she had a phobia whereshe couldn't lie down because
every time she would lay down,she felt like she was choking,
like she couldn't breathe.
And she went to a hypnotherapistand during a session she had
this kind of past lifeexperience where she was a man
(06:31):
and she was in World War ii andshe was run over by a big heavy
machinery thing of some sort andcrushed from the neck.
She figured that is why she hadthis phobia that she couldn't
lie down.
She couldn't lie down in bed.
She couldn't lie down at thedentist's office.
She was needing some cataractsurgery.
She couldn't get, because shecouldn't lie down on the table.
(06:51):
So it was really interferingwith her life and she wanted to
tap about that.
So we did, we were able to clearall that stuff.
But I was so intrigued oh mygosh, hypnosis like this could
really be layered really welltogether.
Yeah.
So I did get certified this pastDecember and it helps so much,
especially with mytrichotillomania clients.
(07:13):
I layer it meaning.
We can tap part of a session andthen do hypnosis for part of a
session.
And things that come up intapping we can go deeper with in
hypnosis and vice versa.
And it's a way to access yoursubconscious for a longer period
of time than you can withtapping.
And you can introducesuggestions during hypnosis that
(07:37):
your brain, doesn't process themthe same way that your brain
does when you're in a deepmeditative state.
So it's a really cool way to usethem together.
Beverly (07:45):
Oh, I love that so much.
It sounds so interesting andintriguing and I can see how it
would work.
Sometimes our conscious isn'table to process everything that
we had to go through, in ourlives.
So that makes sense.
So tell me about a client whowas struggling with something,
but conventional therapy justcouldn't touch it.
What changed for them throughthis EFT and hypnosis?
(08:06):
What was the transformation thatyou saw in them?
I'd love to hear a story ofsomebody who was really
transformed by this experience.
Liz (08:14):
EFT is like talk therapy, but an additional layer added to
that I don't know if you've everdone acupuncture or, no, but we
are actually accessingacupressure points.
There are thousands of them onour body when we tap.
So picture yourself going to thetherapist and just talking,
(08:35):
which it helps to get that stuffoff your chest when you go in
and talk to someone.
Yeah.
But this is an additional way tobreak up the stuck energy around
a little T trauma, which wouldbe, back in grade school someone
called me a name and that stuckwith me ever since and I feel
(08:55):
like I haven't been successfulbecause someone called me a
loser.
To major traumas, big T traumas.
Like I was abused as a child.
My parents were divorced, I wasin a terrible car accident that
someone died when I was young.
All that.
It matters because we tap intothose layers and everyone has
layers that build up over time.
(09:16):
I love to work with children'cause they have hardly any
trauma.
Trauma that builds up createsbeliefs that you are stuck in
this belief system and there areways in tapping to remove that
stuck energy that you're holdingonto.
Your subconscious is reallysmart.
Okay?
So like 10% of your brain isworking and your conscious brain
(09:39):
is working.
And 90% of the time yoursubconscious is making most of
the decisions and pushing you inspecific directions because
there's beliefs there that havebeen formed since you were a
child.
So it's really a cool way to.
Go deeper and remove the suckenergy, remove the trauma, not
remove the memory, but to clearthe intensity that you feel when
(10:04):
you talk about somethingspecific, like a trauma that
happened to you.
And we can really get rid of anyof that negative association
that you have, that charge thatyou have when you think about
something that was a really bigtrauma in your life.
And that's where it's differentthan just going and talking to
someone.
So this is like a added bonus.
(10:27):
It's talk therapy with thetapping and it's really removing
layers of traumas that havehappened over the years.
Beverly (10:34):
So you work with some specific disorders like
trichotillomania say that 10times fast.
What other disorders are like aspecialty of yours?
Liz (10:44):
I work with people that have phobias, specifically
emetophobia, which I also had,which is the fear of throwing
up.
That happened when I was about10, and there was a trauma
associated with that.
Like my sister got sick in thebedroom that we shared as
children, and it looked likesomething from The Exorcist, and
I thought, I'm afraid of thatnow.
(11:04):
And so I work with people thathave emetophobia and other
phobias, fears because they'rebased on something usually that.
Happens and we clear out thosetraumas and then we're not as
afraid.
So I was able to overcome thefear of throwing up personally
and having kids that get sick.
Oh my gosh.
It's better when they get older,but you're like, I'm still never
(11:26):
gonna love throw up.
But it's not like it doesn'tsend me into a spiral where I
have to, lock myself in thebathroom or leave the house for
a week until everyone's better.
But these phobias cause hugedisruption in people's lives.
And I also work with people thathave panic disorder, severe
anxiety with panic disorder.
That's something that I alsosuffered from.
(11:46):
I had massive panic attacksstarting when I was 25.
They progressively got worse asmy job changed and I had more.
Responsibility.
I was an art director at a bigwig private jet company.
And I would have panic attacksduring closed door meetings that
I felt like my body wasdetached.
It was a horrible, so I was ableto overcome those.
(12:09):
I don't know, the last time Ihad a panic attack.
So these kind of oddball thingsare things that I'm really
familiar with.
So that's why that's what Ispecialize in.
But I have helped people withchronic pain.
I've had migraines since I was30.
I help people with any type ofpain.
I help people overcome.
Things that have to do with,what am I thinking?
(12:30):
Performance, anxiety.
I work with a lot of youngergirls, they jump horses for fun
or, it's like a big deal forthem.
They get performance anxietyfrom that.
And we work through that.
I've worked with people thathave allergies to specific
things.
I've worked with people thathave, oh my gosh, you name it.
People will come to me for anyand everything and you can use
(12:51):
tapping for any and everything.
Beverly (12:53):
I don't think I had the thing of fear of throwing up,
but I definitely, as a mom wasnot a fan of the throwing up
phase.
I remember two very clearinstances.
One time we were travelingthrough the mountains of West
Virginia.
There was not a rust area formiles and my.
7-year-old, oldest son threw upin the car.
(13:15):
And I was like, I'm going tothrow up.
Like I'm going to throw up whenthey throw up.
And I had the windows down and Iwas on the phone with my husband
and I was like, just talk to me.
So I did not throw up.
Like I have to get this to therust area.
I was like trying to keep myselftogether.
'cause if I started throwing up,it was gonna be done, right?
So there was that moment.
And then when my youngest son, Iremember holding him, he was
extra cuddly.
He was little baby, like maybesix, seven months old.
(13:38):
Sure enough, threw up out of theblue, right into my bra.
And I knew if I stood up, it wasgoing to run right down my body,
right?
And I was like paralyzed.
I could not move.
And my husband's outside and hehears me going, oh my God.
Oh my God.
Oh my God.
I was like, paralyzed in themoment.
And he comes in and he is okay,hand me the baby.
(13:59):
Just go get in the shower.
He got me a towel.
Then I could stand up and justgo to the shower.
For my listeners, this is a lotof information.
And I don't think I have aphobia of it, but it can be very
debilitating, even in themoment, as a mom who loves their
baby with all their heart andunderstands this is a normal
part of life.
I can't imagine having somethingon top of that, like to be able
to like function as a mom.
(14:21):
Yeah.
So I can have a lot of empathyaround that for sure.
You also said something too thatkind of resonated like you said,
when you're young, somethinghappens to you.
I definitely have a phobia ofthis, I was bit by a snake when
I was like five years old.
It was put down my short and itwas trapped in my dress shirt.
I had a belt and they, itcouldn't get out and it bit me.
Now, it wasn't poisonous, but itwas completely traumatizing for
(14:44):
me.
Liz (14:44):
Yeah.
Beverly (14:45):
And up until that point, I would've picked up a
snake, picked up a frog.
Not even thought twice about it.
From that point forward, eventalking about the snake right
now makes my heart race.
I might even have a nightmareabout it tonight because we've
been talking about it.
Like it is definitely somethingthat has lived with me and I've
tried, like my son loves snakes.
Of course he does.
And I don't wanna put my phobiaon him, so I'm like yeah, that's
(15:05):
a great snake.
We'll go to a zoo and he'llwanna pet the snake boa
constrictor that pulled out ofthe container or whatever, and
I'm like peeled up against theback of the room.
He's yeah, mom, come touch thesnake.
And I've tried.
It's just not happening at thispoint in my life.
But I was just talking to mytherapist about it.
I was like, maybe we need totalk about that, because I don't
know why it's so scary for me,but it is very scary for me.
Like you said, the physicalnessof it, like the sweaty palms,
(15:28):
the heart racing the justcomplete panic in the moment of
what could happen.
Liz (15:33):
Your body is triggered by even the sight of one.
The cortisol level shoots andyour amygdala is totally
detached from your prefrontalcortex.
And a lot of people are afraidof the symptoms that it causes
them, the physical symptoms,like the sweaty palms, the
racing heart, the feeling oflightheadedness that you get
that's what I would get aroundthe throw up thing.
(15:53):
Oh.
And you'd be physically shakingto the point where I couldn't
even stand up and it wasn't evenhappening to me.
It was happening to someoneelse.
Your body tries to protect you.
I had a friend that was afraidof snakes and we did some work
on that and there's.
Very trained.
EFT practitioners like myself,know other ways of tapping to
get around this.
(16:13):
There's something called thetell the story technique where
you relive, we tap together asyou talk about this little
movie.
We would tap through that fromthe neutral point before
anything bad happened and we tapeach little section of that
until we cleared all the trauma,all the physical upsetness,
(16:34):
everything that happened till weget to the end.
And you can review that littlemovie in your mind, and it
doesn't give you any intensity.
It doesn't spark any intensity.
It's just, oh, that happened.
That was unfortunate.
But we cleared that all out witha special technique in tapping,
and it works really well.
Beverly (16:53):
Gosh, it's so fascinating to me, Liz, how the
brain works and our amygdala andall that, how you're talking
about all the things and there'seven like our reptilian brain,
right?
That's detached from all thoseother things.
And I'm sure we haven't evenlearned like 10% of what is
possible.
It's very fascinating.
I can see how you would havelike a curiosity based on
yourself trying to fix yourselfto go do more and help other
(17:13):
people.
Yeah.
That to me seems like a verynatural progression.
What has been the hardest partabout building your business and
how did you overcome it?
Liz (17:23):
What I do is so specific that I get clients just because
people will randomly Google meand I have people all over the
world.
Yeah.
In all kinds of countries.
And I think the hardest part ofbuilding my business is the
social media.
I hate it.
I don't like to do it at all.
And I feel like I can manifestclients.
(17:45):
I could just put the energy outthere that I'm gonna manifest
this amount of clients and italways works, but I feel really
guilty when I'm not doingsomething on social media.
And so I hate the social media.
Beverly (17:58):
I'm going to give you permission.
You don't have to do socialmedia, Liz.
Liz (18:01):
I hate it.
It's not hard to, but I wannahelp so many people that can't
afford to see me, don't have themoney or the time or the energy,
or they don't believe in it justyet.
And, I'm always in the processof coming up with something
special that's not a lot ofmoney that I can put for sale on
my store and my website.
(18:21):
And just having the energy toget all that together is really
overwhelming for me.
I have a highly sensitivepersonality.
I don't know if you're familiarwith people with that are HSPs,
but.
I feel overwhelmed a lot bythat.
I don't know.
I trust my intuition and thefact that I can manifest clients
when I need them, and then whenI don't want new clients, I can
(18:42):
stop that energy.
So that's what I struggle withis oh, do I have to do this
social media?
Beverly (18:48):
So it's interesting, Liz, because so many of our
clients are the opposite.
And I would love to dig a littledeeper about this, because
they're willing to throw upsomething on, no pun intended,
on social media, but they're soscared to niche.
We really encourage you to nicheus far down to get your one
inch, really deep of that oneinch square so that you can
(19:10):
speak.
Your message is so incrediblyclear to the people who need you
the most because that is who youserve completely.
And it excites me to hear youtalk about nicheing because it's
exactly what you should be doingand what's great.
And what I hear you say, andcorrect me if I'm wrong, but I'm
hearing is because of yourniche, you are sought after.
Liz (19:33):
That's true..
Beverly (19:34):
I've said if you have a hundred ideal clients who
exactly fit, you can have a verysuccessful company.
You don't need millions ofpeople and you don't need
millions of followers, you don'tneed millions of pieces of
content, you don't need any ofthat.
'cause when you are reallyclear, you don't need to do all
the other things.
You do what you do well, you dowhat you need to do to reach
(19:54):
those people.
And that's it.
You're like the perfect casestudy for me because we always
say you are the guide.
Your experience, your exact lifehas informed who you are today
as a business person, and thatis the exact person that people
are waiting to show up to helpthem solve their problems.
(20:18):
And you are literally sharingyour journey of trauma and
anxiety and all of yourexperiences and how it has
informed you in a way that helpsother people who have the same
exact disorders and phobias andissues, and you're like, Hey,
I've been there.
I know how to do that.
I've done it.
Here's the path.
(20:38):
I can guide you on this journeyso you can get away from this
controlling your life or bedebilitating and not living a
full, purposeful life.
If I could just shake mylisteners for a second, like
literally shake you, this isexactly what you need to do in
every element of your marketing.
Go deep.
This is the authenticity part.
(20:59):
This is the vulnerability part.
This is exactly who you arepart.
This is exactly who you're meantto be part.
Go into your past and look atall the things that have helped
define you.
Those big moments, those littlemoments.
Write them down, journal aboutthem.
Get really clear, and then lookat why you started your business
and who your very favoritecustomers are.
(21:22):
And that is what you should talkabout.
That's the messaging.
That's who you talk to.
That's the transformation youcan offer people.
So Liz.
A plus on so many levels.
So if you don't do social media,it's okay.
I can give you permission.
You can give yourselfpermission.
You don't need to do all thethings.
(21:42):
What you need to do is thethings that work for your
people.
If I could just teach all of myclients to really lean into that
part of them I joke that I'm amarketing therapist because of
this exact thing.
You gotta go deep into who youare, where you come from, your
purpose, all the things thathave informed who you are as the
guide.
And then once you do that, youcan create your messaging and
(22:06):
really connect with peoplebecause then they'll see
themselves in you and say, oh,she's exactly who I need to help
me solve this problem.
I have to work with her.
I
Liz (22:15):
love that.
Beverly (22:16):
And it's just exciting for me to hear someone talk, the
talk of what we try to get themto walk every day.
So for my listeners, it's such apowerful thing.
If this resonates with you, ifthis is connecting with you, if
you're like learning, oh mygosh, maybe I need to go deeper.
Maybe I do need to lean into mywhole life experience to show up
as the person that my customersreally need, my clients really
(22:38):
need.
If that resonates with you,leave us a review, share this
episode because that's how it'sgonna reach more people and help
them live more in their zone ofgenius and in their purpose in
this life.
To hear Liz's story is soincredibly powerful of how you
can do it and be supersuccessful doing that.
So I asked the question, Liz,what is the one thing that you
(23:00):
think has changed or evolved themost in your approach to
business?
This entrepreneurial journeyyou've had in this particular
space?
Like obviously you have themarketing background, but in
this particular space, what doyou think has evolved the most?
We get a lot of wisdom along ourjourney.
What do you think has evolvedthe most in that process?
Liz (23:20):
I guess that, my podcast came from this and I remember
saying to my husband a few yearsago, I think I wanna tell my
story.
And he said is this gonna makeyou any money?
How much is it gonna cost?
What do you have to do?
And, I did hire a producer tohelp me get started, but I was
with her for one day.
I paid her a bunch of money andwe recorded some stuff, my
(23:41):
intro, my outro, stuff like thatfor one day.
But I said to my husband, Idon't wanna care about making
money from this.
I just feel like I have a storyto tell.
And I just wanna put my storyout there.
And yes, I've gotten clientsfrom it and that's wonderful,
but I just feel like I wantpeople to know what energy
medicine is about.
(24:01):
I want them to know abouttapping.
I never would've guessed thatthis is where I would've ended
up after being in, the designfield and having this art
background and all of this.
This is a different way of usingmy creative expertise.
Yeah.
And, helping people.
I cleared my trichotillomaniawhen I was getting certified.
Even if I wouldn't have clearedit, I remember thinking, it
(24:24):
wouldn't be authentic for me tohelp people get over this if I
didn't really get over itmyself.
But you know what?
I've had relapses during, afterand it's just a part of the
process.
And I can teach my clients that,I can speak from experience and
even if you don't stop pullingyour hair after working with me,
you have these tools that youcan use for anything in your
(24:46):
life you can use tapping for.
So I feel like I wanted to sharethis with people.
And that podcast came from, I'mfinally not ashamed of this
disorder that I had for so manyyears of my life.
And I wanna teach people thatthey don't have to be either.
So I would never have thoughtand that I would be putting
(25:08):
myself out there like that.
So it's very humbling and I getso much positive feedback and
specifically from my clients.
That's the best part of my workis my clients.
They're just the best.
Beverly (25:20):
I think the correlation between healing and business is
nothing is linear.
Nothing.
This is a perfect road of howit's gonna happen.
It's not linear.
It goes up, goes down, goesback.
You might make a massive step inyour business, but then the next
minute you have to pull backbecause of something or
whatever.
Exactly.
The same thing happens withhealing.
I feel like you could have amassive step forward, but then
something could trigger you.
(25:41):
And I know I did a lot of workbefore I got married and had
children.
Once I had married and hadchildren.
Those triggers are verydifferent now.
Because I see something in them,or my son does something that
triggers me in a different way.
You could do work, but somethingcan happen in your life.
It's very natural.
That could trigger something inyou that you didn't even know
you still had to work through insome way.
We are complex human beings wehave to work through.
(26:04):
So yeah.
I think it's so good.
Okay, so this season's bigquestion is how did you awaken
your brand magic?
Was there a moment thateverything aligned and you saw
this unique magic that you hadto bring to the table?
Hey there, you've just finishedpart one of the Spark Ignite
episode.
How are you feeling?
Excited, inspired, but we'rejust getting started.
(26:26):
Next Tuesday we're dropping parttwo, and you won't wanna miss
it.
Be sure to subscribe to ournewsletter, so you'll be the
first to know when it goes live.
Until then, take a breather, letthose ideas simmer, and we'll
see you next week.
Did you know that over 2 million people in the US
(00:02):
struggle with trichotillomania,a compulsive hair pulling
disorder, and yet many gountreated for years not knowing
that healing is actuallypossible.
I'm your host, Beverly Cornell,founder and fairy godmother of
brand Clarity at WickedlyBranded.
I've spent over 25 years helpinghundreds of purpose-driven
entrepreneurs awaken their brandmagic and boldly bring it to
(00:25):
life so that they can magnifytheir impact on the world.
And joining us today is LizFisher, founder of Tap Into
Health and an EFT practitioner,Liz specializes in helping
people break free from emotionaland physical blocks.
Like trichotillomania, anxiety,chronic pain through the
(00:45):
modalities of tapping andhypnosis.
Liz not only overcame thesechallenges herself, but now
helps others do the same.
Welcome, Liz, to the show.
Liz (00:56):
Hi Beverly.
Thank you so much for having me.
I'm thrilled to be here.
Beverly (00:59):
Okay, I feel like in your field, there's lots of long
words.
Liz (01:03):
The things that I specialize in happen to be very
niche kind of things.
Beverly (01:08):
You have a really great story.
Tell me what led you into thisparticular field with these
particular conditions.
Liz (01:15):
So I had compulsive hair pulling disorder, otherwise
known as trichotillomania sinceI was eight years old.
And I tried everything under thesun.
All kinds of therapiesmedications, everything you can
think of I've tried and Inoticed that it was getting
particularly bad when I hadkids.
(01:36):
The hair pulling wasexacerbated.
I had already had all kinds ofother things going on too.
I had panic disorder.
I had emetophobia, which is thefear of throwing up and then
taking care of two small kids ontop of that just really did me
in.
I was on no sleep and it wasjust a big challenge.
(01:57):
So I was nursing my second son.
This is back in 2014, and I waspulling my hair out while I was
sitting in the nursing chair'cause I felt so trapped there I
thought.
I am exhausted.
I never get any sleep, this isjust getting out of control.
So I googled drug free ways tocure trichotillomania, and I
(02:17):
stumbled on EFT, which at thattime I didn't know anything
about it.
I watched a couple of YouTubevideos and I started doing
tapping and it worked likenothing I've ever used in my
life.
Drugs therapy, anything.
So I didn't pull my hair forthree whole months, which was
unheard of.
And then around Thanksgivingtime, I was stressed out.
(02:40):
My parents are divorced and it'salways a hard time for me around
the holidays.
And I started pulling my hairagain and I thought.
I must be doing this wrong.
So I reached out to someonelocal here in Cleveland.
Her name is Betsy Moeller, andshe ended up being my trainer.
But I went to her house and Isaid, help me.
I must not be doing this right,because I have this disorder and
(03:02):
it was working and now it's not.
And she didn't help me in thatmoment with.
My addiction to pulling.
But she was a trainer and shewas doing these classes and I
was very intrigued because itcan be used for anything.
Tapping is just, you don't haveto go sit in front of someone to
(03:23):
do it.
You do it on your own any time.
It's literally at yourfingertips, no pun intended.
And I got interested.
After that I spent a year kindof thinking maybe I wanna switch
careers.
This is crazy.
I was a marketing graphicdesigner, web designer for 20
years and big corporate jobs andstuff.
(03:43):
And I had quit working full timeafter I had my kids and was just
doing freelance.
But this was something reallyout of the blue and out of the
ordinary for me.
But I was so intrigued and ithelped me so much.
I thought I gotta do this andhelp other people.
So that was.
What transpired.
I got certified, it took about ayear.
I'm certified through EFTInternational which is the gold
(04:05):
standard method of tappingthat's been around since the
nineties.
And I also am a certifiedclinical hypnotherapist, which
is a really cool thing to add inaddition to tapping.
And that is my story.
I was able to clear my pullingduring my certification while
working with another EFTpractitioner that also had hair
(04:28):
pulling disorder.
So she knew what to help me withand how to get through that.
But there are usually traumasassociated with it.
There's shame associated withit.
There's all kinds of stuff thatyou work through with tapping.
So it's a lot.
Beverly (04:42):
So it's interesting around the same exact time.
That you were stumbling upontapping, I was going to therapy
regarding, we had a lot ofinfertility.
We had some chemicalpregnancies.
We also had some foster kids.
We lost a lot in that amount oftime.
(05:02):
There was a lot of loss andthere was some adjacent trauma
too, for the trauma that thekids had gone through in foster
care that I feel like I took onin that process.
And so not only was their grief,there was this like, adjacent
trauma that I was trying toprocess.
And the therapist happened to becertified in tapping and
introduced me to this thing,which feels very odd, at first.
(05:23):
Yeah.
However, it's just so differentthan anything else I've ever
tried for any of the work thatI've done.
I believe you should always havea coach and a therapist.
If you wanna be a high performerin this world, you have to work
through the stuff, otherwiseit's gonna hold you back from
living the best life you canlead.
And these are all amazing toolsto work through some of that.
So I did it for about a year,but there are still times
(05:45):
occasionally where I will justtap, just a couple spots or
whatever, just to refocus,reground myself.
It still works.
Especially, I do this a lot,like on my chest a lot, but it's
a very cool modality for sure.
Very curious about the hypnosisand the tapping together.
How do you use those twotogether?
Liz (06:06):
So I had someone come to me, it's been almost two years
ago, and she had a phobia whereshe couldn't lie down because
every time she would lay down,she felt like she was choking,
like she couldn't breathe.
And she went to a hypnotherapistand during a session she had
this kind of past lifeexperience where she was a man
(06:31):
and she was in World War ii andshe was run over by a big heavy
machinery thing of some sort andcrushed from the neck.
She figured that is why she hadthis phobia that she couldn't
lie down.
She couldn't lie down in bed.
She couldn't lie down at thedentist's office.
She was needing some cataractsurgery.
She couldn't get, because shecouldn't lie down on the table.
(06:51):
So it was really interferingwith her life and she wanted to
tap about that.
So we did, we were able to clearall that stuff.
But I was so intrigued oh mygosh, hypnosis like this could
really be layered really welltogether.
Yeah.
So I did get certified this pastDecember and it helps so much,
especially with mytrichotillomania clients.
(07:13):
I layer it meaning.
We can tap part of a session andthen do hypnosis for part of a
session.
And things that come up intapping we can go deeper with in
hypnosis and vice versa.
And it's a way to access yoursubconscious for a longer period
of time than you can withtapping.
And you can introducesuggestions during hypnosis that
(07:37):
your brain, doesn't process themthe same way that your brain
does when you're in a deepmeditative state.
So it's a really cool way to usethem together.
Beverly (07:45):
Oh, I love that so much.
It sounds so interesting andintriguing and I can see how it
would work.
Sometimes our conscious isn'table to process everything that
we had to go through, in ourlives.
So that makes sense.
So tell me about a client whowas struggling with something,
but conventional therapy justcouldn't touch it.
What changed for them throughthis EFT and hypnosis?
(08:06):
What was the transformation thatyou saw in them?
I'd love to hear a story ofsomebody who was really
transformed by this experience.
Liz (08:14):
EFT is like talk therapy, but an additional layer added to
that I don't know if you've everdone acupuncture or, no, but we
are actually accessingacupressure points.
There are thousands of them onour body when we tap.
So picture yourself going to thetherapist and just talking,
(08:35):
which it helps to get that stuffoff your chest when you go in
and talk to someone.
Yeah.
But this is an additional way tobreak up the stuck energy around
a little T trauma, which wouldbe, back in grade school someone
called me a name and that stuckwith me ever since and I feel
(08:55):
like I haven't been successfulbecause someone called me a
loser.
To major traumas, big T traumas.
Like I was abused as a child.
My parents were divorced, I wasin a terrible car accident that
someone died when I was young.
All that.
It matters because we tap intothose layers and everyone has
layers that build up over time.
(09:16):
I love to work with children'cause they have hardly any
trauma.
Trauma that builds up createsbeliefs that you are stuck in
this belief system and there areways in tapping to remove that
stuck energy that you're holdingonto.
Your subconscious is reallysmart.
Okay?
So like 10% of your brain isworking and your conscious brain
(09:39):
is working.
And 90% of the time yoursubconscious is making most of
the decisions and pushing you inspecific directions because
there's beliefs there that havebeen formed since you were a
child.
So it's really a cool way to.
Go deeper and remove the suckenergy, remove the trauma, not
remove the memory, but to clearthe intensity that you feel when
(10:04):
you talk about somethingspecific, like a trauma that
happened to you.
And we can really get rid of anyof that negative association
that you have, that charge thatyou have when you think about
something that was a really bigtrauma in your life.
And that's where it's differentthan just going and talking to
someone.
So this is like a added bonus.
(10:27):
It's talk therapy with thetapping and it's really removing
layers of traumas that havehappened over the years.
Beverly (10:34):
So you work with some specific disorders like
trichotillomania say that 10times fast.
What other disorders are like aspecialty of yours?
Liz (10:44):
I work with people that have phobias, specifically
emetophobia, which I also had,which is the fear of throwing
up.
That happened when I was about10, and there was a trauma
associated with that.
Like my sister got sick in thebedroom that we shared as
children, and it looked likesomething from The Exorcist, and
I thought, I'm afraid of thatnow.
(11:04):
And so I work with people thathave emetophobia and other
phobias, fears because they'rebased on something usually that.
Happens and we clear out thosetraumas and then we're not as
afraid.
So I was able to overcome thefear of throwing up personally
and having kids that get sick.
Oh my gosh.
It's better when they get older,but you're like, I'm still never
(11:26):
gonna love throw up.
But it's not like it doesn'tsend me into a spiral where I
have to, lock myself in thebathroom or leave the house for
a week until everyone's better.
But these phobias cause hugedisruption in people's lives.
And I also work with people thathave panic disorder, severe
anxiety with panic disorder.
That's something that I alsosuffered from.
(11:46):
I had massive panic attacksstarting when I was 25.
They progressively got worse asmy job changed and I had more.
Responsibility.
I was an art director at a bigwig private jet company.
And I would have panic attacksduring closed door meetings that
I felt like my body wasdetached.
It was a horrible, so I was ableto overcome those.
(12:09):
I don't know, the last time Ihad a panic attack.
So these kind of oddball thingsare things that I'm really
familiar with.
So that's why that's what Ispecialize in.
But I have helped people withchronic pain.
I've had migraines since I was30.
I help people with any type ofpain.
I help people overcome.
Things that have to do with,what am I thinking?
(12:30):
Performance, anxiety.
I work with a lot of youngergirls, they jump horses for fun
or, it's like a big deal forthem.
They get performance anxietyfrom that.
And we work through that.
I've worked with people thathave allergies to specific
things.
I've worked with people thathave, oh my gosh, you name it.
People will come to me for anyand everything and you can use
(12:51):
tapping for any and everything.
Beverly (12:53):
I don't think I had the thing of fear of throwing up,
but I definitely, as a mom wasnot a fan of the throwing up
phase.
I remember two very clearinstances.
One time we were travelingthrough the mountains of West
Virginia.
There was not a rust area formiles and my.
7-year-old, oldest son threw upin the car.
(13:15):
And I was like, I'm going tothrow up.
Like I'm going to throw up whenthey throw up.
And I had the windows down and Iwas on the phone with my husband
and I was like, just talk to me.
So I did not throw up.
Like I have to get this to therust area.
I was like trying to keep myselftogether.
'cause if I started throwing up,it was gonna be done, right?
So there was that moment.
And then when my youngest son, Iremember holding him, he was
extra cuddly.
He was little baby, like maybesix, seven months old.
(13:38):
Sure enough, threw up out of theblue, right into my bra.
And I knew if I stood up, it wasgoing to run right down my body,
right?
And I was like paralyzed.
I could not move.
And my husband's outside and hehears me going, oh my God.
Oh my God.
Oh my God.
I was like, paralyzed in themoment.
And he comes in and he is okay,hand me the baby.
(13:59):
Just go get in the shower.
He got me a towel.
Then I could stand up and justgo to the shower.
For my listeners, this is a lotof information.
And I don't think I have aphobia of it, but it can be very
debilitating, even in themoment, as a mom who loves their
baby with all their heart andunderstands this is a normal
part of life.
I can't imagine having somethingon top of that, like to be able
to like function as a mom.
(14:21):
Yeah.
So I can have a lot of empathyaround that for sure.
You also said something too thatkind of resonated like you said,
when you're young, somethinghappens to you.
I definitely have a phobia ofthis, I was bit by a snake when
I was like five years old.
It was put down my short and itwas trapped in my dress shirt.
I had a belt and they, itcouldn't get out and it bit me.
Now, it wasn't poisonous, but itwas completely traumatizing for
(14:44):
me.
Liz (14:44):
Yeah.
Beverly (14:45):
And up until that point, I would've picked up a
snake, picked up a frog.
Not even thought twice about it.
From that point forward, eventalking about the snake right
now makes my heart race.
I might even have a nightmareabout it tonight because we've
been talking about it.
Like it is definitely somethingthat has lived with me and I've
tried, like my son loves snakes.
Of course he does.
And I don't wanna put my phobiaon him, so I'm like yeah, that's
(15:05):
a great snake.
We'll go to a zoo and he'llwanna pet the snake boa
constrictor that pulled out ofthe container or whatever, and
I'm like peeled up against theback of the room.
He's yeah, mom, come touch thesnake.
And I've tried.
It's just not happening at thispoint in my life.
But I was just talking to mytherapist about it.
I was like, maybe we need totalk about that, because I don't
know why it's so scary for me,but it is very scary for me.
Like you said, the physicalnessof it, like the sweaty palms,
(15:28):
the heart racing the justcomplete panic in the moment of
what could happen.
Liz (15:33):
Your body is triggered by even the sight of one.
The cortisol level shoots andyour amygdala is totally
detached from your prefrontalcortex.
And a lot of people are afraidof the symptoms that it causes
them, the physical symptoms,like the sweaty palms, the
racing heart, the feeling oflightheadedness that you get
that's what I would get aroundthe throw up thing.
(15:53):
Oh.
And you'd be physically shakingto the point where I couldn't
even stand up and it wasn't evenhappening to me.
It was happening to someoneelse.
Your body tries to protect you.
I had a friend that was afraidof snakes and we did some work
on that and there's.
Very trained.
EFT practitioners like myself,know other ways of tapping to
get around this.
(16:13):
There's something called thetell the story technique where
you relive, we tap together asyou talk about this little
movie.
We would tap through that fromthe neutral point before
anything bad happened and we tapeach little section of that
until we cleared all the trauma,all the physical upsetness,
(16:34):
everything that happened till weget to the end.
And you can review that littlemovie in your mind, and it
doesn't give you any intensity.
It doesn't spark any intensity.
It's just, oh, that happened.
That was unfortunate.
But we cleared that all out witha special technique in tapping,
and it works really well.
Beverly (16:53):
Gosh, it's so fascinating to me, Liz, how the
brain works and our amygdala andall that, how you're talking
about all the things and there'seven like our reptilian brain,
right?
That's detached from all thoseother things.
And I'm sure we haven't evenlearned like 10% of what is
possible.
It's very fascinating.
I can see how you would havelike a curiosity based on
yourself trying to fix yourselfto go do more and help other
(17:13):
people.
Yeah.
That to me seems like a verynatural progression.
What has been the hardest partabout building your business and
how did you overcome it?
Liz (17:23):
What I do is so specific that I get clients just because
people will randomly Google meand I have people all over the
world.
Yeah.
In all kinds of countries.
And I think the hardest part ofbuilding my business is the
social media.
I hate it.
I don't like to do it at all.
And I feel like I can manifestclients.
(17:45):
I could just put the energy outthere that I'm gonna manifest
this amount of clients and italways works, but I feel really
guilty when I'm not doingsomething on social media.
And so I hate the social media.
Beverly (17:58):
I'm going to give you permission.
You don't have to do socialmedia, Liz.
Liz (18:01):
I hate it.
It's not hard to, but I wannahelp so many people that can't
afford to see me, don't have themoney or the time or the energy,
or they don't believe in it justyet.
And, I'm always in the processof coming up with something
special that's not a lot ofmoney that I can put for sale on
my store and my website.
(18:21):
And just having the energy toget all that together is really
overwhelming for me.
I have a highly sensitivepersonality.
I don't know if you're familiarwith people with that are HSPs,
but.
I feel overwhelmed a lot bythat.
I don't know.
I trust my intuition and thefact that I can manifest clients
when I need them, and then whenI don't want new clients, I can
(18:42):
stop that energy.
So that's what I struggle withis oh, do I have to do this
social media?
Beverly (18:48):
So it's interesting, Liz, because so many of our
clients are the opposite.
And I would love to dig a littledeeper about this, because
they're willing to throw upsomething on, no pun intended,
on social media, but they're soscared to niche.
We really encourage you to nicheus far down to get your one
inch, really deep of that oneinch square so that you can
(19:10):
speak.
Your message is so incrediblyclear to the people who need you
the most because that is who youserve completely.
And it excites me to hear youtalk about nicheing because it's
exactly what you should be doingand what's great.
And what I hear you say, andcorrect me if I'm wrong, but I'm
hearing is because of yourniche, you are sought after.
Liz (19:33):
That's true..
Beverly (19:34):
I've said if you have a hundred ideal clients who
exactly fit, you can have a verysuccessful company.
You don't need millions ofpeople and you don't need
millions of followers, you don'tneed millions of pieces of
content, you don't need any ofthat.
'cause when you are reallyclear, you don't need to do all
the other things.
You do what you do well, you dowhat you need to do to reach
(19:54):
those people.
And that's it.
You're like the perfect casestudy for me because we always
say you are the guide.
Your experience, your exact lifehas informed who you are today
as a business person, and thatis the exact person that people
are waiting to show up to helpthem solve their problems.
(20:18):
And you are literally sharingyour journey of trauma and
anxiety and all of yourexperiences and how it has
informed you in a way that helpsother people who have the same
exact disorders and phobias andissues, and you're like, Hey,
I've been there.
I know how to do that.
I've done it.
Here's the path.
(20:38):
I can guide you on this journeyso you can get away from this
controlling your life or bedebilitating and not living a
full, purposeful life.
If I could just shake mylisteners for a second, like
literally shake you, this isexactly what you need to do in
every element of your marketing.
Go deep.
This is the authenticity part.
(20:59):
This is the vulnerability part.
This is exactly who you arepart.
This is exactly who you're meantto be part.
Go into your past and look atall the things that have helped
define you.
Those big moments, those littlemoments.
Write them down, journal aboutthem.
Get really clear, and then lookat why you started your business
and who your very favoritecustomers are.
(21:22):
And that is what you should talkabout.
That's the messaging.
That's who you talk to.
That's the transformation youcan offer people.
So Liz.
A plus on so many levels.
So if you don't do social media,it's okay.
I can give you permission.
You can give yourselfpermission.
You don't need to do all thethings.
(21:42):
What you need to do is thethings that work for your
people.
If I could just teach all of myclients to really lean into that
part of them I joke that I'm amarketing therapist because of
this exact thing.
You gotta go deep into who youare, where you come from, your
purpose, all the things thathave informed who you are as the
guide.
And then once you do that, youcan create your messaging and
(22:06):
really connect with peoplebecause then they'll see
themselves in you and say, oh,she's exactly who I need to help
me solve this problem.
I have to work with her.
I
Liz (22:15):
love that.
Beverly (22:16):
And it's just exciting for me to hear someone talk, the
talk of what we try to get themto walk every day.
So for my listeners, it's such apowerful thing.
If this resonates with you, ifthis is connecting with you, if
you're like learning, oh mygosh, maybe I need to go deeper.
Maybe I do need to lean into mywhole life experience to show up
as the person that my customersreally need, my clients really
(22:38):
need.
If that resonates with you,leave us a review, share this
episode because that's how it'sgonna reach more people and help
them live more in their zone ofgenius and in their purpose in
this life.
To hear Liz's story is soincredibly powerful of how you
can do it and be supersuccessful doing that.
So I asked the question, Liz,what is the one thing that you
(23:00):
think has changed or evolved themost in your approach to
business?
This entrepreneurial journeyyou've had in this particular
space?
Like obviously you have themarketing background, but in
this particular space, what doyou think has evolved the most?
We get a lot of wisdom along ourjourney.
What do you think has evolvedthe most in that process?
Liz (23:20):
I guess that, my podcast came from this and I remember
saying to my husband a few yearsago, I think I wanna tell my
story.
And he said is this gonna makeyou any money?
How much is it gonna cost?
What do you have to do?
And, I did hire a producer tohelp me get started, but I was
with her for one day.
I paid her a bunch of money andwe recorded some stuff, my
(23:41):
intro, my outro, stuff like thatfor one day.
But I said to my husband, Idon't wanna care about making
money from this.
I just feel like I have a storyto tell.
And I just wanna put my storyout there.
And yes, I've gotten clientsfrom it and that's wonderful,
but I just feel like I wantpeople to know what energy
medicine is about.
(24:01):
I want them to know abouttapping.
I never would've guessed thatthis is where I would've ended
up after being in, the designfield and having this art
background and all of this.
This is a different way of usingmy creative expertise.
Yeah.
And, helping people.
I cleared my trichotillomaniawhen I was getting certified.
Even if I wouldn't have clearedit, I remember thinking, it
(24:24):
wouldn't be authentic for me tohelp people get over this if I
didn't really get over itmyself.
But you know what?
I've had relapses during, afterand it's just a part of the
process.
And I can teach my clients that,I can speak from experience and
even if you don't stop pullingyour hair after working with me,
you have these tools that youcan use for anything in your
(24:46):
life you can use tapping for.
So I feel like I wanted to sharethis with people.
And that podcast came from, I'mfinally not ashamed of this
disorder that I had for so manyyears of my life.
And I wanna teach people thatthey don't have to be either.
So I would never have thoughtand that I would be putting
(25:08):
myself out there like that.
So it's very humbling and I getso much positive feedback and
specifically from my clients.
That's the best part of my workis my clients.
They're just the best.
Beverly (25:20):
I think the correlation between healing and business is
nothing is linear.
Nothing.
This is a perfect road of howit's gonna happen.
It's not linear.
It goes up, goes down, goesback.
You might make a massive step inyour business, but then the next
minute you have to pull backbecause of something or
whatever.
Exactly.
The same thing happens withhealing.
I feel like you could have amassive step forward, but then
something could trigger you.
(25:41):
And I know I did a lot of workbefore I got married and had
children.
Once I had married and hadchildren.
Those triggers are verydifferent now.
Because I see something in them,or my son does something that
triggers me in a different way.
You could do work, but somethingcan happen in your life.
It's very natural.
That could trigger something inyou that you didn't even know
you still had to work through insome way.
We are complex human beings wehave to work through.
(26:04):
So yeah.
I think it's so good.
Okay, so this season's bigquestion is how did you awaken
your brand magic?
Was there a moment thateverything aligned and you saw
this unique magic that you hadto bring to the table?
Hey there, you've just finishedpart one of the Spark Ignite
episode.
How are you feeling?
Excited, inspired, but we'rejust getting started.
(26:26):
Next Tuesday we're dropping parttwo, and you won't wanna miss
it.
Be sure to subscribe to ournewsletter, so you'll be the
first to know when it goes live.
Until then, take a breather, letthose ideas simmer, and we'll
see you next week.
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