May 27, 2025 • 22 mins
Listen to part 1 here!
In part two of our conversation with Liz Fisher, founder of Tap Into Health, we dive deep into the power of authenticity, emotional maturity, and the importance of embracing your true self in business. Liz shares the key to awakening your brand magic—stopping the hustle and letting things unfold in their own time. She talks about how being honest with your audience and focusing on what truly matters can lead to a stronger, more aligned business. Plus, she shares her thoughts on marketing mistakes, managing self-doubt, and the importance of trusting the process. This episode will inspire you to embrace your uniqueness and step into your brand with confidence.
Three Key Topics Discussed:
- Authenticity and Emotional Maturity in Business: Liz discusses how embracing emotional maturity and letting go of societal expectations led her to build a more authentic business. She emphasizes the importance of being true to yourself in entrepreneurship and how it can transform your brand.
- Balancing Hustle with Letting Go: Liz opens up about the internal struggle between being a driven, type-A personality and allowing things to unfold naturally. She shares how finding that balance between hard work and letting go has been key to her entrepreneurial journey.
- Marketing Mistakes and Lessons Learned: Liz talks about her experience with marketing mistakes, including paying for ineffective ads and offering free content to build a following. She discusses how trial and error led her to realize that less is more in both marketing and business growth.
Follow Liz:
Liz Fisher | LinkedIn
Tap Into Health | Website
Tap Into Health | Instagram
Tap Into Health | Facebook
Tap Into Health | Podcast
P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Hello.
(00:00):
Before we dive into part two ofthis episode, I gotta ask, did
you catch part one?
If not, hit pause real quick.
You'll wanna start from thebeginning to get the full
effect.
The link to part one is rightdown in the description below.
Go ahead, catch up, and we'll beright here waiting for you.
Ready to dive into part two whenyou're all set.
It's worth it, I promise.
Beverly (00:18):
Okay, so this season's big question is how did you
awaken your brand magic?
Was there a moment thateverything aligned and you saw
this unique magic that you hadto bring to the table?
Liz (00:31):
So here's a really good piece of information.
I started doing this, oh boy,probably not until I was 40.
I'm 50 now, but I don't care.
So that's my motto.
I don't give a crap.
So if you don't like what I'mdoing, then don't listen.
(00:54):
But I get up every day and maybehave a different message in my
head, or oh, I have this ideaand I wanna share it, and I'm
gonna go live on Instagram andI'm gonna talk about this thing
for trichotillomania that reallyworks and this whatever.
But if you like me, great.
If you don't, I don't care.
I want to be my most authenticself, and although I do value
(01:16):
other people's opinions, I don'tcare.
It's nice.
But I'm like at the point in mylife where it's like, who gives
a crap, I'm gonna do what Iwanna do, and if you don't like
it, then don't follow me.
Don't have anything to do withme, but I really don't care.
Don't let it get me down.
Beverly (01:34):
I turned 50 this month, and I do feel like there is a
shift that happens Yeah.
Around this age.
And maybe it's because of womenin society, like we've been told
to be perfect and do all thesethings in whatever our whole
lives where we're like, you knowwhat?
But I use the phrase some will,some won't.
So what.
Liz (01:52):
Okay.
Yes.
I love that.
That's exactly what it is.
And I've been doing this foryears and I tell my clients, who
cares?
Nobody cares.
Just do what you wanna do.
Don't be obsessed with whatother people think about you and
they don't care.
But Mel Robbins, who I'm surewho Mel Robbins is I just
started reading one of her booksand
Beverly (02:11):
let them or which one
Liz (02:12):
Let them.
Beverly (02:13):
Yeah, I read it.
It's so good.
I think it's very respectful ofpeople in the process.
And this whole notion ofemotional maturity in that, let
them let me is I think one ofthe most powerful things because
I think so many of us, and Ijust was listening to her before
we got on our podcast.
So many people are like an8-year-old child running around
with their wounds screamingout..
(02:34):
And if you look at people as an8-year-old child, you give them
so much more grace to just dowhat they to do and ask them
what they need.
One of the things that I'vereally worked on, and I've
talked to a lot of my team aboutis that when you grow and you
leave your family's home, youknow what you get to do.
You get to be your own parent.
So if you need something, youcan give it to yourself.
(02:54):
You don't need someone else togive it into you anymore.
You can give it to yourself.
And that was like alife-changing thought for me,
was this idea that you couldgive it to yourself.
I don't need to wait for someoneto validate me.
Liz (03:06):
I know.
I used to feel really guilty ifI'd take a nap during the day.
I wasn't working full-time and Ihad these two kids and my
husband, I was working part-timefrom home and I thought he'd
come home from work and I'd haveto tell him.
He'd ask me what I did all day,and I feel guilty that I took a
nap.
I don't care now if I'm tired, Ilie down if I don't wanna work
that day and I don't have anyclients and I didn't feel like
sending out an email to my 5,000contacts.
(03:28):
Who cares?
Beverly (03:29):
But you know what?
You get to create the exactbusiness that you want.
So if you like naps, you can setaside time intentionally on your
calendar to have a nap and nothave to worry about it.
Yeah.
So you get to do that and theolder you get, the more you're
like, I'm gonna do that.
Liz (03:43):
And I don't feel bad about it anymore.
I used to feel really guilty andnow it's you know what?
I don't care.
Yeah, I agree.
Beverly (03:50):
What's the hardest thing about marketing for you
and why?
Liz (03:53):
The hardest thing about marketing for me is being
consistent.
I'm consistent with my podcastmarketing.
An episode comes out and I havesomething to promote.
But in between there, it's do Ireally wanna do testimonial
Tuesday?
Do I really wanna, do tappingThursday?
Things that I've come up with.
It's hard and I'm a type Apersonality.
Everything in my house iscompletely organized.
(04:14):
I'm always all put together.
It's always all there, but it'shard when you're your only
person, you're your own boss.
I've been trying to not put somuch weight on, what I did and
what I didn't do.
It's just being okay with, Hey Ihelped these three clients today
and I feel really good aboutthat.
Yeah.
And so what if I don't haveanyone on Friday and I go to
(04:37):
Target instead.
I lost my dog of 16 years andback in, in January and I was
like way offline for that.
For a month.
and you just saw before we goton that now I have a new little
puppy.
That has been very healing.
But you know what?
I felt so guilty that I didn'tshow up for people for a month.
(05:00):
But then I thought, you knowwhat?
Why would anyone want me whenI'm not right?
Like I needed that time and I'mstill healing and I'm actually
finding a way to balance morefamily time.
It's more equal instead of beingreally focused on my business.
It's more after this dog passedand I've been healing from that.
(05:21):
It's more you know what, it'sokay to just focus on something
else different.
Maybe this is my way and my signto change my path a little bit.
But it's hard to not be hard onyourself.
Beverly (05:32):
It goes with the linear thing again.
Like some steps are tiny andsome steps are big and they're
not always visible either.
It's so hard and you have tomotivate yourself for
everything.
And sometimes you have to do thethings that you don't even like
to do.
The drivers and the drainers.
'cause you're the business, youhave to do the thing.
It is a lot of mental energy.
It's a lot of physical energy.
(05:53):
I work with mostlypurpose-driven entrepreneurs in
the service-based industry.
The people who are servingothers.
Yeah.
They're helping people.
And we're every day helpingothers.
I was talking to a clientyesterday, she said, so you can
give instead of an empty cupfrom an empty cup, but a cup
from the overflow, not the emptycup.
Liz (06:12):
I tell my clients that all the time.
You have to fill up the cupbefore you can help someone
else.
Beverly (06:16):
Yeah.
But we don't always take our ownadvice.
It's like the story of thecobbler who has no shoes.
Like it's really easiermarketing for everyone else, but
to do it for yourself is a lotharder.
So what's the biggest marketingmistake you've made, and how did
it help you grow?
Liz (06:29):
The biggest marketing mistake I've made.
I don't know.
I've made so many mistakes.
It's hard to even tell you whichone.
It's paying for advertising.
I remember paying foradvertising and then being like,
that was the dumbest thing Iever did.
I'm not doing paid ads on anysocial media anymore.
Trying to get followers by doingsomething stupid.
(06:50):
Like offering free stuff to getfollowers.
That was dumb.
There are so many things,Beverly, I don't even know where
to start.
But, they're trial and error andI, probably learned in after all
these years of being inmarketing and everything, like
less is more.
Yeah.
And my way of thinking as anartist, less is more.
You can see behind me, this is apiece of art in my home.
(07:12):
Less is more.
Beverly (07:13):
I'm whimsical and colorful
Liz (07:16):
and there's nothing wrong with that.
I love it.
And I appreciate that.
But this is me.
When it comes to marketing isalways like, why am I doing
this?
Just less is more.
Beverly (07:25):
So this goes back to the, you don't have to do the
social media.
You could do it, but you don'thave to.
Yeah.
Like the less is more I thinkwhere I know that's powerful is
when you have a niche and youhave a message and just speaking
to them where they are when theyare like that.
That is what you need to do.
And if you have one killerknockout strategy, like a
podcast and it works for you,you don't really have to do
(07:48):
anything else, right?
Yeah.
If it works for you, it's sogood.
Entrepreneurs are notoriouslyhard on ourselves.
We wanna build things, we wannado things, we wanna grow, we
have all these like ideas.
But you're right, less is moreand simple doesn't mean that
it's not gonna work.
Simple just means it's easier onyour own mental health and your
own business if you can simplifyand organize and focus.
Liz (08:11):
Probably comparing myself to other people as another,
other entrepreneurs, friends ofmine, women, business owners,
and all the stuff they're doingand like when we'll go out and
have coffee and they'll ask me,are you doing X, Y, and Z?
And then I leave there and Ithink I am the worst business
owner ever.
It makes me feel like I'm notdoing enough.
Beverly (08:30):
No.
Fair sub trap is not a goodplace to be.
Do not sit in that.
What works for you is not gonnawork for someone else.
Your business is different.
You are different.
There's so many pieces of thatpuzzle that are so unique to you
that you can't possibly, it'slike apples, oranges, like you
cannot do that to yourself.
You will drive yourself crazy.
So don't do that.
Then it becomes this list ofshoulds, right?
(08:51):
And then you're shooting allover yourself and you're not
doing actually anything youwanna do.
So stop.
Like they're having the exactsame conversation when they go
home with themselves about howdoes she only do podcasting and
she has a legit business.
How is that possible?
What is she doing differently?
So just lean hard into you andyour particular niche and what
you are doing and how you'reserving and showing up.
(09:11):
Don't worry about anybody else.
Liz (09:12):
Yeah, I love that advice.
Beverly (09:14):
So I have a magic hat 'cause you know it's gotta be
more bling and less simple.
Yes.
And more crazy and wild.
And it has a ton of questionsinside and it's like a lightning
round.
It's my version of the lightninground.
Okay.
And in here are some like, deepquestions but also some fun
questions.
Liz (09:31):
Alright, we'll see here.
Beverly (09:32):
What's a surprising way that your personal values show
up in your business?
Liz (09:37):
My personal values.
I'm an honest person in general,and I'm very honest with my
clients.
If something isn't working forthem, I do a ton of research
when I'm not with them.
I'll come up with hypnosisscript and I'm not with them
that I feel like will benefitthem.
I'm very honest and I reallygenuinely want people to
(10:00):
succeed.
Beverly (10:01):
I love it.
If you could collaborate withany brand or other entrepreneur,
who would it be and why?
Liz (10:08):
Ooh.
Any other brand or entrepreneur?
Oh my gosh, that is such a goodquestion.
There are so many, like energypeople, energy medicine people.
I love Dr.
Mary Haver.
She's an ob.
GYN She's a women'sperimenopause.
Beverly (10:26):
Maybe I do know her.
Was she on Mel Robbins' show?
Liz (10:29):
Yes, she's been on Mel Robins.
I know exactly who she is.
Dr.
Mary Claire Haver was just onOprah for this menopause
special.
That was so fabulous.
Beverly (10:36):
It's on my list though, to watch it.
Yeah, watch it immediately.
We need more information aboutthat out in the world.
What is the hardest no you'veever had to say in business and
why?
Liz (10:48):
If it wasn't the right client, it's hard to say no.
I do a discovery call with allof my clients prior to, and I
think on two occasions I've onlyhad to say, I'm sorry.
We're just not a good fit.
Usually they really wanna workwith me and our energy is very
(11:10):
palpable.
Like we can feel it just on aquick zoom call.
I hate to say no to someone, butI know if it's not in either of
our best interests, it's notgonna work.
Beverly (11:20):
Yeah.
If your business was an animal,which creature would it embody
and why?
Liz (11:26):
So I feel like my spirit animal was my dog that I just
lost.
And I've had visions of herprior to her passing during a
sound bath where she or I wouldsee these visions of this white
deer and I don't know, it'spure.
(11:47):
White is a symbol of pure, it'sa symbol of light.
I feel the work that I do helpsyou clear out your past and be
the best version of yourself.
It gives you energy, gives you,the space that you need to grow.
And that deer comes up for me alot and I feel like it's part my
(12:08):
previous dog and part my spiritanimal.
This white deer.
Beverly (12:13):
To the listeners that don't know this before we get on
the call, her new dog is, white
Liz (12:18):
yes.
You know what, my dog Olive, whopassed away, she sent me this
dog and it's a boy, but he isthe male version of Olive.
And she had it planned out.
'cause she knew, the things thathappened for this dog to come
into my life, there's no way youcould have planned that.
It was all these things happenedin a row and it was like, okay,
(12:40):
she made this dog for me.
Now I know I have another whitedog, but yeah.
So there's something there withthat white deer.
The white dog.
Beverly (12:46):
I love it.
What is something in yourbusiness that brings you pure
joy?
Liz (12:51):
Oh my gosh.
When my clients text me.
I'm one of the only EFTpractitioners, maybe the only
one that I know that lets theirclients text them 24 7, and I
will answer you right thenunless I'm asleep and they'll
message me, I had this win.
I didn't pull my hair for a weeksince our last session.
Or my kid threw up and I didn'thave to leave the house.
(13:13):
Or I went to X, Y, and Z anddidn't have a panic attack.
And it's the best thing I couldsay is when my clients have a
win.
The work that I'm doing ishelping and how important I know
that I'm where I'm supposed tobe.
Beverly (13:29):
Yes.
Very affirming for sure.
What are the three mostimportant ingredients for your
recipe for success?
Liz (13:37):
To be authentic.
Just be your authentic self.
Don't sell someone a load ofcrap that you don't believe in.
And that's another thing too,believe in what you're doing.
And go about it wholeheartedly.
If you're confused it probablyisn't your path.
Just use your intuition.
(13:59):
You'll get guided in differentways.
And sometimes you'll need topull back.
Sometimes you'll need to goforward.
But keep going until somethingstops you is my motto.
Keep moving forward untilthere's a roadblock.
Beverly (14:12):
So that is the end of the magic hat round.
I feel like that was a reallygreat way to, to end that, but I
also have a magic wand.
Liz (14:20):
Does it make dinner for me because I have no idea what to
make for dinner tonight.
Beverly (14:26):
No, the magic wand is actually gonna take us back in
time.
Okay.
I'd say probably eitherpost-graduation of college or
high school, you can decide, Iwould like you to go to that
particular young Liz and giveher one piece of advice that you
wish you knew when you were thatage.
Liz (14:47):
Okay.
So post-college graduationwould've been, you're gonna be
successful, and this hair thingdoesn't define you.
But it was a really hardexistence as a teenager going
through college.
I wore a wig.
I had no eyelashes, I had nohair.
It was debilitating, but just toknow everything's gonna be okay.
(15:11):
You're gonna be successful.
And this hair thing it was agift, okay?
Beverly (15:17):
And now you have this beautiful head of brunette,
dark, beautiful, curly hairthat's like down to the middle
of your back.
So like legit, beautiful head ofhair.
But I agree with you and thereason why I wanna say this is
when we fostered, we had kidswith lots of trauma and we were
watching the Hoarder Show.
(15:37):
I don't ever really watch it,but she was watching it.
She's 10 years old.
Every kind of trauma you couldpossibly imagine this child had
gone through.
And we had been trying to workthrough some of her pain and she
was very outwardly angry.
And I said to her, it's as ifyou're hoarding your pain.
Oh.
And you won't let it go.
(15:58):
That's like you holding onto allthose bits of it.
I said, what I see for you,'cause I totally saw it, is all
of this is going to be part ofyour purpose in the world and
you will help others because ofwhat has happened to you.
And she's 10, she couldn'treally understand that.
But I felt like for her, insteadof holding onto it, it was as if
(16:19):
she needed to give it to others.
And so I was trying to help herunderstand, and I felt like that
was a really good analogy forher.
'cause she could see it, when wego through our stuff in our
trauma, in our heads, that wedon't always get to see it
partitioned that way.
And she looked at me with thesebig brown eyes and as if wow.
Like maybe that is the purposeof all of this pain.
(16:39):
Maybe somebody had told you thatat 10 maybe it would've been
better for you.
Liz (16:43):
Yeah, no one ever said that to me, and I just thought this
was the worst affliction thatanyone could ever have.
What did I do to deserve this?
If I would've known this isgonna make you strong and you're
gonna be able to help people.
Beverly (16:55):
I feel like the journey you were on was important for
you to get to where you aretoday.
Totally.
What would that Liz.
Same age.
What would she say to you,knowing where you are now?
Liz (17:06):
She would say, you got this.
Don't worry.
You got this.
Bigger and better things are ontheir way.
this is your story.
Embrace it.
Beverly (17:16):
So I'm gonna wave the wand again and we're gonna go
loads and loads of years aheadAnd someone's saying, your
eulogy.
What is do you think is the mostsignificant legacy or impact
that people will be talkingabout after you pass away?
Liz (17:31):
Just the gift of my energy.
Like I have so many people thatsay that my energy is
contagious, that my laugh iscontagious, that I vibrate at
such a high frequency that I amfunny, that I'm, a joy to be
around.
I just want people to talk aboutthat part of me.
(17:54):
That all of that will be missedbecause it was so much of who I
am.
Beverly (17:58):
That's beautiful.
Okay, so I'm gonna bring youback into today, and we're
talking to those entrepreneursthat are listening.
What is one strategy that youthink they could do today to put
into action right now to helpthem awaken their brand magic,
to help them be successful withtheir business?
(18:18):
What could they do to awakentheir brand magic that maybe you
have a tip that you'vediscovered?
Liz (18:24):
Yeah, I think it's just, don't try so hard.
you don't have to be doingsomething every single second of
every day that has to do withyour business or that things let
things unfold and the time thatthey're meant to, because the
more you push, it's actually theenergy is working against you.
So like letting go, just saying,you know what, I give it up.
(18:46):
It's gonna happen when it'smeant to happen.
When the universe is meant togive it to me, whatever, but I'm
here for the ride, andwhatever's meant to be, I'm
willing to accept and just beopen to whatever that is for
their business and whatever,whatever comes of it.
Beverly (19:05):
I ask this question of myself all the time.
When will I be satisfied in whathas happened?
What is happening?
Will I be 80 when I'm like,okay, I'm good.
Okay, I'm good.
I've did my thing, whatever.
Because I am a very hard worker,extremely driven type A
personality.
And I wonder sometimes am Ipushing it too hard and not just
(19:28):
letting it be, so there's thisbalance this duality of hard
work and do the thing, but alsolet it be at the same time.
And I don't know if it's just asyou get older, you can do that
more.
I don't know, but it's happeningmore.
So I feel like that is part ofit.
There's a season for everything,so sometimes you're pushing,
(19:49):
sometimes you're waiting,sometimes you're pulling a
little, I feel like so it's aninteresting.
Bit of wisdom for sure.
For our listeners.
Yeah.
So before we wrap up, Liz, Iwould love for you to share
where people can learn moreabout you, maybe your podcast,
your website, like how do theyfind you?
Liz (20:07):
Yes.
If anyone is interested andwants to know more about me,
about EFT, about hypnotherapyyou can find me at my website,
tap into health.net onInstagram.
I am tap into health EFT and mypodcast is on Spotify or Apple
Podcast and it's just mybusiness name, tap Into Health
(20:29):
and I offer a free discoverycall for of 15, 20 minutes,
however long it takes us to getto know each other.
You can schedule that on mywebsite anytime, and I would
love to get to connect.
Beverly (20:41):
Awesome.
Thank you so much.
This has been so fun, Liz.
I appreciate you sharing yourwisdom and your journey and your
magic with us.
I know our listeners are gonnawalk away feeling inspired and
ready to take action.
I'm so grateful, so much timeand the impact that you are
making on the world and helpingpeople overcome disabilities
that have affected their life sodeeply.
I hope today's episode lit afire under each of you, my
(21:03):
listeners, and gave you some newideas and most of all, inspired
you to take a little bit ofaction.
One small step because here'sthe thing, your message matters.
Your work matters, and the worldneeds to hear what you have to
say.
Marketing isn't just visibility.
It's about impact.
It's about connecting with theright people in a way that feels
(21:24):
true to you.
So keep showing up, keep sharingyour brilliance and keep making
magic in the world.
And hey, if you ever feel stuck,know that you don't have to do
this alone.
We are here to help you turnthat little spark into a
wildfire.
So until next time, keepsparking and igniting.
Hello.
(00:00):
Before we dive into part two ofthis episode, I gotta ask, did
you catch part one?
If not, hit pause real quick.
You'll wanna start from thebeginning to get the full
effect.
The link to part one is rightdown in the description below.
Go ahead, catch up, and we'll beright here waiting for you.
Ready to dive into part two whenyou're all set.
It's worth it, I promise.
Beverly (00:18):
Okay, so this season's big question is how did you
awaken your brand magic?
Was there a moment thateverything aligned and you saw
this unique magic that you hadto bring to the table?
Liz (00:31):
So here's a really good piece of information.
I started doing this, oh boy,probably not until I was 40.
I'm 50 now, but I don't care.
So that's my motto.
I don't give a crap.
So if you don't like what I'mdoing, then don't listen.
(00:54):
But I get up every day and maybehave a different message in my
head, or oh, I have this ideaand I wanna share it, and I'm
gonna go live on Instagram andI'm gonna talk about this thing
for trichotillomania that reallyworks and this whatever.
But if you like me, great.
If you don't, I don't care.
I want to be my most authenticself, and although I do value
(01:16):
other people's opinions, I don'tcare.
It's nice.
But I'm like at the point in mylife where it's like, who gives
a crap, I'm gonna do what Iwanna do, and if you don't like
it, then don't follow me.
Don't have anything to do withme, but I really don't care.
Don't let it get me down.
Beverly (01:34):
I turned 50 this month, and I do feel like there is a
shift that happens Yeah.
Around this age.
And maybe it's because of womenin society, like we've been told
to be perfect and do all thesethings in whatever our whole
lives where we're like, you knowwhat?
But I use the phrase some will,some won't.
So what.
Liz (01:52):
Okay.
Yes.
I love that.
That's exactly what it is.
And I've been doing this foryears and I tell my clients, who
cares?
Nobody cares.
Just do what you wanna do.
Don't be obsessed with whatother people think about you and
they don't care.
But Mel Robbins, who I'm surewho Mel Robbins is I just
started reading one of her booksand
Beverly (02:11):
let them or which one
Liz (02:12):
Let them.
Beverly (02:13):
Yeah, I read it.
It's so good.
I think it's very respectful ofpeople in the process.
And this whole notion ofemotional maturity in that, let
them let me is I think one ofthe most powerful things because
I think so many of us, and Ijust was listening to her before
we got on our podcast.
So many people are like an8-year-old child running around
with their wounds screamingout..
(02:34):
And if you look at people as an8-year-old child, you give them
so much more grace to just dowhat they to do and ask them
what they need.
One of the things that I'vereally worked on, and I've
talked to a lot of my team aboutis that when you grow and you
leave your family's home, youknow what you get to do.
You get to be your own parent.
So if you need something, youcan give it to yourself.
(02:54):
You don't need someone else togive it into you anymore.
You can give it to yourself.
And that was like alife-changing thought for me,
was this idea that you couldgive it to yourself.
I don't need to wait for someoneto validate me.
Liz (03:06):
I know.
I used to feel really guilty ifI'd take a nap during the day.
I wasn't working full-time and Ihad these two kids and my
husband, I was working part-timefrom home and I thought he'd
come home from work and I'd haveto tell him.
He'd ask me what I did all day,and I feel guilty that I took a
nap.
I don't care now if I'm tired, Ilie down if I don't wanna work
that day and I don't have anyclients and I didn't feel like
sending out an email to my 5,000contacts.
(03:28):
Who cares?
Beverly (03:29):
But you know what?
You get to create the exactbusiness that you want.
So if you like naps, you can setaside time intentionally on your
calendar to have a nap and nothave to worry about it.
Yeah.
So you get to do that and theolder you get, the more you're
like, I'm gonna do that.
Liz (03:43):
And I don't feel bad about it anymore.
I used to feel really guilty andnow it's you know what?
I don't care.
Yeah, I agree.
Beverly (03:50):
What's the hardest thing about marketing for you
and why?
Liz (03:53):
The hardest thing about marketing for me is being
consistent.
I'm consistent with my podcastmarketing.
An episode comes out and I havesomething to promote.
But in between there, it's do Ireally wanna do testimonial
Tuesday?
Do I really wanna, do tappingThursday?
Things that I've come up with.
It's hard and I'm a type Apersonality.
Everything in my house iscompletely organized.
(04:14):
I'm always all put together.
It's always all there, but it'shard when you're your only
person, you're your own boss.
I've been trying to not put somuch weight on, what I did and
what I didn't do.
It's just being okay with, Hey Ihelped these three clients today
and I feel really good aboutthat.
Yeah.
And so what if I don't haveanyone on Friday and I go to
(04:37):
Target instead.
I lost my dog of 16 years andback in, in January and I was
like way offline for that.
For a month.
and you just saw before we goton that now I have a new little
puppy.
That has been very healing.
But you know what?
I felt so guilty that I didn'tshow up for people for a month.
(05:00):
But then I thought, you knowwhat?
Why would anyone want me whenI'm not right?
Like I needed that time and I'mstill healing and I'm actually
finding a way to balance morefamily time.
It's more equal instead of beingreally focused on my business.
It's more after this dog passedand I've been healing from that.
(05:21):
It's more you know what, it'sokay to just focus on something
else different.
Maybe this is my way and my signto change my path a little bit.
But it's hard to not be hard onyourself.
Beverly (05:32):
It goes with the linear thing again.
Like some steps are tiny andsome steps are big and they're
not always visible either.
It's so hard and you have tomotivate yourself for
everything.
And sometimes you have to do thethings that you don't even like
to do.
The drivers and the drainers.
'cause you're the business, youhave to do the thing.
It is a lot of mental energy.
It's a lot of physical energy.
(05:53):
I work with mostlypurpose-driven entrepreneurs in
the service-based industry.
The people who are servingothers.
Yeah.
They're helping people.
And we're every day helpingothers.
I was talking to a clientyesterday, she said, so you can
give instead of an empty cupfrom an empty cup, but a cup
from the overflow, not the emptycup.
Liz (06:12):
I tell my clients that all the time.
You have to fill up the cupbefore you can help someone
else.
Beverly (06:16):
Yeah.
But we don't always take our ownadvice.
It's like the story of thecobbler who has no shoes.
Like it's really easiermarketing for everyone else, but
to do it for yourself is a lotharder.
So what's the biggest marketingmistake you've made, and how did
it help you grow?
Liz (06:29):
The biggest marketing mistake I've made.
I don't know.
I've made so many mistakes.
It's hard to even tell you whichone.
It's paying for advertising.
I remember paying foradvertising and then being like,
that was the dumbest thing Iever did.
I'm not doing paid ads on anysocial media anymore.
Trying to get followers by doingsomething stupid.
(06:50):
Like offering free stuff to getfollowers.
That was dumb.
There are so many things,Beverly, I don't even know where
to start.
But, they're trial and error andI, probably learned in after all
these years of being inmarketing and everything, like
less is more.
Yeah.
And my way of thinking as anartist, less is more.
You can see behind me, this is apiece of art in my home.
(07:12):
Less is more.
Beverly (07:13):
I'm whimsical and colorful
Liz (07:16):
and there's nothing wrong with that.
I love it.
And I appreciate that.
But this is me.
When it comes to marketing isalways like, why am I doing
this?
Just less is more.
Beverly (07:25):
So this goes back to the, you don't have to do the
social media.
You could do it, but you don'thave to.
Yeah.
Like the less is more I thinkwhere I know that's powerful is
when you have a niche and youhave a message and just speaking
to them where they are when theyare like that.
That is what you need to do.
And if you have one killerknockout strategy, like a
podcast and it works for you,you don't really have to do
(07:48):
anything else, right?
Yeah.
If it works for you, it's sogood.
Entrepreneurs are notoriouslyhard on ourselves.
We wanna build things, we wannado things, we wanna grow, we
have all these like ideas.
But you're right, less is moreand simple doesn't mean that
it's not gonna work.
Simple just means it's easier onyour own mental health and your
own business if you can simplifyand organize and focus.
Liz (08:11):
Probably comparing myself to other people as another,
other entrepreneurs, friends ofmine, women, business owners,
and all the stuff they're doingand like when we'll go out and
have coffee and they'll ask me,are you doing X, Y, and Z?
And then I leave there and Ithink I am the worst business
owner ever.
It makes me feel like I'm notdoing enough.
Beverly (08:30):
No.
Fair sub trap is not a goodplace to be.
Do not sit in that.
What works for you is not gonnawork for someone else.
Your business is different.
You are different.
There's so many pieces of thatpuzzle that are so unique to you
that you can't possibly, it'slike apples, oranges, like you
cannot do that to yourself.
You will drive yourself crazy.
So don't do that.
Then it becomes this list ofshoulds, right?
(08:51):
And then you're shooting allover yourself and you're not
doing actually anything youwanna do.
So stop.
Like they're having the exactsame conversation when they go
home with themselves about howdoes she only do podcasting and
she has a legit business.
How is that possible?
What is she doing differently?
So just lean hard into you andyour particular niche and what
you are doing and how you'reserving and showing up.
(09:11):
Don't worry about anybody else.
Liz (09:12):
Yeah, I love that advice.
Beverly (09:14):
So I have a magic hat 'cause you know it's gotta be
more bling and less simple.
Yes.
And more crazy and wild.
And it has a ton of questionsinside and it's like a lightning
round.
It's my version of the lightninground.
Okay.
And in here are some like, deepquestions but also some fun
questions.
Liz (09:31):
Alright, we'll see here.
Beverly (09:32):
What's a surprising way that your personal values show
up in your business?
Liz (09:37):
My personal values.
I'm an honest person in general,and I'm very honest with my
clients.
If something isn't working forthem, I do a ton of research
when I'm not with them.
I'll come up with hypnosisscript and I'm not with them
that I feel like will benefitthem.
I'm very honest and I reallygenuinely want people to
(10:00):
succeed.
Beverly (10:01):
I love it.
If you could collaborate withany brand or other entrepreneur,
who would it be and why?
Liz (10:08):
Ooh.
Any other brand or entrepreneur?
Oh my gosh, that is such a goodquestion.
There are so many, like energypeople, energy medicine people.
I love Dr.
Mary Haver.
She's an ob.
GYN She's a women'sperimenopause.
Beverly (10:26):
Maybe I do know her.
Was she on Mel Robbins' show?
Liz (10:29):
Yes, she's been on Mel Robins.
I know exactly who she is.
Dr.
Mary Claire Haver was just onOprah for this menopause
special.
That was so fabulous.
Beverly (10:36):
It's on my list though, to watch it.
Yeah, watch it immediately.
We need more information aboutthat out in the world.
What is the hardest no you'veever had to say in business and
why?
Liz (10:48):
If it wasn't the right client, it's hard to say no.
I do a discovery call with allof my clients prior to, and I
think on two occasions I've onlyhad to say, I'm sorry.
We're just not a good fit.
Usually they really wanna workwith me and our energy is very
(11:10):
palpable.
Like we can feel it just on aquick zoom call.
I hate to say no to someone, butI know if it's not in either of
our best interests, it's notgonna work.
Beverly (11:20):
Yeah.
If your business was an animal,which creature would it embody
and why?
Liz (11:26):
So I feel like my spirit animal was my dog that I just
lost.
And I've had visions of herprior to her passing during a
sound bath where she or I wouldsee these visions of this white
deer and I don't know, it'spure.
(11:47):
White is a symbol of pure, it'sa symbol of light.
I feel the work that I do helpsyou clear out your past and be
the best version of yourself.
It gives you energy, gives you,the space that you need to grow.
And that deer comes up for me alot and I feel like it's part my
(12:08):
previous dog and part my spiritanimal.
This white deer.
Beverly (12:13):
To the listeners that don't know this before we get on
the call, her new dog is, white
Liz (12:18):
yes.
You know what, my dog Olive, whopassed away, she sent me this
dog and it's a boy, but he isthe male version of Olive.
And she had it planned out.
'cause she knew, the things thathappened for this dog to come
into my life, there's no way youcould have planned that.
It was all these things happenedin a row and it was like, okay,
(12:40):
she made this dog for me.
Now I know I have another whitedog, but yeah.
So there's something there withthat white deer.
The white dog.
Beverly (12:46):
I love it.
What is something in yourbusiness that brings you pure
joy?
Liz (12:51):
Oh my gosh.
When my clients text me.
I'm one of the only EFTpractitioners, maybe the only
one that I know that lets theirclients text them 24 7, and I
will answer you right thenunless I'm asleep and they'll
message me, I had this win.
I didn't pull my hair for a weeksince our last session.
Or my kid threw up and I didn'thave to leave the house.
(13:13):
Or I went to X, Y, and Z anddidn't have a panic attack.
And it's the best thing I couldsay is when my clients have a
win.
The work that I'm doing ishelping and how important I know
that I'm where I'm supposed tobe.
Beverly (13:29):
Yes.
Very affirming for sure.
What are the three mostimportant ingredients for your
recipe for success?
Liz (13:37):
To be authentic.
Just be your authentic self.
Don't sell someone a load ofcrap that you don't believe in.
And that's another thing too,believe in what you're doing.
And go about it wholeheartedly.
If you're confused it probablyisn't your path.
Just use your intuition.
(13:59):
You'll get guided in differentways.
And sometimes you'll need topull back.
Sometimes you'll need to goforward.
But keep going until somethingstops you is my motto.
Keep moving forward untilthere's a roadblock.
Beverly (14:12):
So that is the end of the magic hat round.
I feel like that was a reallygreat way to, to end that, but I
also have a magic wand.
Liz (14:20):
Does it make dinner for me because I have no idea what to
make for dinner tonight.
Beverly (14:26):
No, the magic wand is actually gonna take us back in
time.
Okay.
I'd say probably eitherpost-graduation of college or
high school, you can decide, Iwould like you to go to that
particular young Liz and giveher one piece of advice that you
wish you knew when you were thatage.
Liz (14:47):
Okay.
So post-college graduationwould've been, you're gonna be
successful, and this hair thingdoesn't define you.
But it was a really hardexistence as a teenager going
through college.
I wore a wig.
I had no eyelashes, I had nohair.
It was debilitating, but just toknow everything's gonna be okay.
(15:11):
You're gonna be successful.
And this hair thing it was agift, okay?
Beverly (15:17):
And now you have this beautiful head of brunette,
dark, beautiful, curly hairthat's like down to the middle
of your back.
So like legit, beautiful head ofhair.
But I agree with you and thereason why I wanna say this is
when we fostered, we had kidswith lots of trauma and we were
watching the Hoarder Show.
(15:37):
I don't ever really watch it,but she was watching it.
She's 10 years old.
Every kind of trauma you couldpossibly imagine this child had
gone through.
And we had been trying to workthrough some of her pain and she
was very outwardly angry.
And I said to her, it's as ifyou're hoarding your pain.
Oh.
And you won't let it go.
(15:58):
That's like you holding onto allthose bits of it.
I said, what I see for you,'cause I totally saw it, is all
of this is going to be part ofyour purpose in the world and
you will help others because ofwhat has happened to you.
And she's 10, she couldn'treally understand that.
But I felt like for her, insteadof holding onto it, it was as if
(16:19):
she needed to give it to others.
And so I was trying to help herunderstand, and I felt like that
was a really good analogy forher.
'cause she could see it, when wego through our stuff in our
trauma, in our heads, that wedon't always get to see it
partitioned that way.
And she looked at me with thesebig brown eyes and as if wow.
Like maybe that is the purposeof all of this pain.
(16:39):
Maybe somebody had told you thatat 10 maybe it would've been
better for you.
Liz (16:43):
Yeah, no one ever said that to me, and I just thought this
was the worst affliction thatanyone could ever have.
What did I do to deserve this?
If I would've known this isgonna make you strong and you're
gonna be able to help people.
Beverly (16:55):
I feel like the journey you were on was important for
you to get to where you aretoday.
Totally.
What would that Liz.
Same age.
What would she say to you,knowing where you are now?
Liz (17:06):
She would say, you got this.
Don't worry.
You got this.
Bigger and better things are ontheir way.
this is your story.
Embrace it.
Beverly (17:16):
So I'm gonna wave the wand again and we're gonna go
loads and loads of years aheadAnd someone's saying, your
eulogy.
What is do you think is the mostsignificant legacy or impact
that people will be talkingabout after you pass away?
Liz (17:31):
Just the gift of my energy.
Like I have so many people thatsay that my energy is
contagious, that my laugh iscontagious, that I vibrate at
such a high frequency that I amfunny, that I'm, a joy to be
around.
I just want people to talk aboutthat part of me.
(17:54):
That all of that will be missedbecause it was so much of who I
am.
Beverly (17:58):
That's beautiful.
Okay, so I'm gonna bring youback into today, and we're
talking to those entrepreneursthat are listening.
What is one strategy that youthink they could do today to put
into action right now to helpthem awaken their brand magic,
to help them be successful withtheir business?
(18:18):
What could they do to awakentheir brand magic that maybe you
have a tip that you'vediscovered?
Liz (18:24):
Yeah, I think it's just, don't try so hard.
you don't have to be doingsomething every single second of
every day that has to do withyour business or that things let
things unfold and the time thatthey're meant to, because the
more you push, it's actually theenergy is working against you.
So like letting go, just saying,you know what, I give it up.
(18:46):
It's gonna happen when it'smeant to happen.
When the universe is meant togive it to me, whatever, but I'm
here for the ride, andwhatever's meant to be, I'm
willing to accept and just beopen to whatever that is for
their business and whatever,whatever comes of it.
Beverly (19:05):
I ask this question of myself all the time.
When will I be satisfied in whathas happened?
What is happening?
Will I be 80 when I'm like,okay, I'm good.
Okay, I'm good.
I've did my thing, whatever.
Because I am a very hard worker,extremely driven type A
personality.
And I wonder sometimes am Ipushing it too hard and not just
(19:28):
letting it be, so there's thisbalance this duality of hard
work and do the thing, but alsolet it be at the same time.
And I don't know if it's just asyou get older, you can do that
more.
I don't know, but it's happeningmore.
So I feel like that is part ofit.
There's a season for everything,so sometimes you're pushing,
(19:49):
sometimes you're waiting,sometimes you're pulling a
little, I feel like so it's aninteresting.
Bit of wisdom for sure.
For our listeners.
Yeah.
So before we wrap up, Liz, Iwould love for you to share
where people can learn moreabout you, maybe your podcast,
your website, like how do theyfind you?
Liz (20:07):
Yes.
If anyone is interested andwants to know more about me,
about EFT, about hypnotherapyyou can find me at my website,
tap into health.net onInstagram.
I am tap into health EFT and mypodcast is on Spotify or Apple
Podcast and it's just mybusiness name, tap Into Health
(20:29):
and I offer a free discoverycall for of 15, 20 minutes,
however long it takes us to getto know each other.
You can schedule that on mywebsite anytime, and I would
love to get to connect.
Beverly (20:41):
Awesome.
Thank you so much.
This has been so fun, Liz.
I appreciate you sharing yourwisdom and your journey and your
magic with us.
I know our listeners are gonnawalk away feeling inspired and
ready to take action.
I'm so grateful, so much timeand the impact that you are
making on the world and helpingpeople overcome disabilities
that have affected their life sodeeply.
I hope today's episode lit afire under each of you, my
(21:03):
listeners, and gave you some newideas and most of all, inspired
you to take a little bit ofaction.
One small step because here'sthe thing, your message matters.
Your work matters, and the worldneeds to hear what you have to
say.
Marketing isn't just visibility.
It's about impact.
It's about connecting with theright people in a way that feels
(21:24):
true to you.
So keep showing up, keep sharingyour brilliance and keep making
magic in the world.
And hey, if you ever feel stuck,know that you don't have to do
this alone.
We are here to help you turnthat little spark into a
wildfire.
So until next time, keepsparking and igniting.
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