September 11, 2025 • 26 mins
Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.
In Part 2 of this conversation, we continue our conversation with Nathalie Doremieux, co-founder of The Membership Lab and Podcast Leadflow, on what it really means to grow with intention, clarity, and confidence. We unpack how Nathalie supported top names with scalable backend systems, how AI and automation can create more human connections (not less), and why clarity is the catalyst that unlocks it all. If you’ve ever felt overwhelmed by AI or like you’re “not wired” to be an entrepreneur, this episode will be your new favorite permission slip.
Three Key Marketing Topics Discussed:
- Clarity unlocks trust and trust unlocks freedom: Nathalie shares how high-level entrepreneurs like James Wedmore didn’t micromanage; they just communicated with clarity, making trust and execution seamless.
- AI isn’t the enemy of connection, it’s the gateway: Discover how tools like Podcast Leadflow use automation to create personalized, real-time client connections from content you’ve already made.
- Systems aren’t cold, they’re liberating: With the correct flywheel in place, you can clone yourself, scale intentionally, and focus your energy where it matters most.
Follow Nathalie:
Nathalie Doremieux | LinkedIn
Nathalie Doremieux | Facebook
Podcast LeadFlow | Website
The Membership Lab | Website
P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker (00:00):
Hello.
(00:00):
Before we dive into part two ofthis episode, I gotta ask, did
you catch part one?
If not, hit pause real quick.
You'll wanna start from thebeginning to get the full
effect.
The link to part one is rightdown in the description below.
Go ahead, catch up, and we'll beright here waiting for you.
Ready to dive into part two whenyou're all set.
It's worth it, I promise.
Beverly (00:18):
In your application, you mentioned a couple of names,
James Wedmore and Kate Northropthat you've worked with.
Can you maybe talk a little bithow you've helped them and what
that looks like for them?
Nathalie (00:28):
Yeah.
So for James Wedmore, now Idon't know if you follow him,
but he has this new program,business by Design.
But before I did that, it wasthe video guy.
And that's in that era when wewere still doing websites and
sales pages.
So basically we were the techbehind the landing pages, the
free video series and all thatstuff.
(00:49):
Yeah.
So basically that's a greatexample where he was in his zone
of genius.
This is what I want to do.
Yeah.
There is like a designer, thisis what it's going to look like.
Let's make the automation, let'smake the take happen.
And when you are in a team likethat when roles are, really
clearly defined.
Then he doesn't have to worryabout, like even looking into
(01:11):
that, so that's an example.
We help him through severallaunches, actually, all of his
launches.
I still have the website.
It was called the WP Help Club.
And if you look, there is a tagline and it says, James Wedmore
says, I don't make a move whenit comes to my websites.
I don't make a move withoutNathalie and Olivier.
And that was like the besttestimonial I've ever had for
(01:32):
people.
And that's what we were, becausehe needed something, this is
what I need.
And then he wouldn't think twiceabout how it was gonna get done.
To me it's this is what I need.
Like we know where he is rightnow.
How much he has grown and howhe's actually changed direction,
just because that was hisvision.
So with Kate Northrop, this isat the time where she had a
(01:53):
book, but same thing, landingpages for a book for, I think
she was doing webinars at thetime and things like that.
So very similar, in the otherzone of genius.
So it was working more withactually a husband, like the
tech who was the person that Iwas interacting with.
And it's about this is thelaunch we are doing, this is
what needs to happen on thesite.
(02:14):
And then you just make ithappen, right?
So these are, people that arereally great at defining those
boundaries and those roles.
It's about building the rightteam.
It's about trusting people.
It's about being able to clearlyarticulate what it is that we
want.
Those were like great, client towork with because they basically
(02:36):
say, I just need this, and thenyou can just go in and there is
no micromanaging or anythinglike that.
Beverly (02:41):
What I hear you saying, and I know from what's our
clients say, when you are clear,you are able to trust.
Because you're able tocommunicate what you actually
need and the result and thebenefit you want at the end of
the day.
And then you find the people whohave the expertise to execute
that so that you can do theother things that you want.
So when you are clear, clarityis a superpower in this to be
(03:04):
able to do it.
Now you have this AI side of it.
'Cause even for us as our agencywhere AI and automation can make
a huge difference in offloadingsome of those things as well.
So that you are clear, I want myonboarding to be like this,
whatever that is.
And using AI and tools likeZapier and Maker and different
things to help that be morestreamlined and less manual.
(03:28):
That's the perfect use of ai.
And even in the example ofpodcast Leadflow, you said this,
your podcast is being listenedto and even your clients have
mentioned different episodes,but there's no way for you to
track that.
You know the downloads you have,but it's not connecting it to
you and your revenue, or you andyour actual client base.
So tools like AI and automationcan now do that for you.
(03:52):
They take off some of the heavylifting for you.
When you're clear and I want todo this, I'm gonna see these
numbers.
Because this is what I'm tryingto do now.
Those kinds of tools can dothat.
So that is, is the era we livein now, is we have more access
to data and information andpersonalization than ever
before.
But it can all be automated in away that feels very human if you
(04:15):
are clear.
Nathalie (04:16):
Absolutely.
We love ai.
We've been using AI for five orsix years now, back when we
didn't have all these tools thatwe have right now.
And there are like two majorways that we use AI one to
automate.
Which we already add automationtools, Zapier is not new, right?
It's been there for a while.
But also to accelerate andamplify, right?
(04:36):
'Cause that's what AI allows usto do, accelerate and amplify.
Now in the case of podcastLeadflow, what we're doing is we
are using ai to customize.
Beverly (04:48):
Yeah.
Nathalie (04:48):
Because AI has this power of being able to get some
knowledge.
That, for example, you would getfrom a podcast episode, right?
To get some context, which isthe listener saying, this is the
problem I have, this is whatI've tried.
And to be able to analyze andsay, okay, this is where this
person is, this is theframework.
(05:10):
Ai, tell me what is our nextstep?
And boom, it's going to sendthem an email.
So AI is allowing you to make aconnection.
A human connection to start aconversation via email with a
listener, where the emailthey're gonna get is going to be
personalized to them based onwhat they share.
So it's gonna say, okay, so yourproblem is, this and AI is going
(05:34):
to get into thinking and come upwith a plan or a first step just
for them.
This not only creates theconnection cause you get CC'd on
the email, right?
So now you can reply and say,did you enjoy, this little free
coaching, customized coaching.
It's literally like having thelistener sitting next to you and
you ask them a couple ofquestion and based on that, you
(05:55):
give them a piece of advance.
That's what it does.
So in that case, we use AI tocustomize the experience
further.
We do that inside membership aswell when we create tools for
people to do the homework,right?
So we are customizing it.
We are re humanizing theautomation just by making it
(06:15):
unique, making it about them.
And that also builds trust.
Because it's very different whenyou sign up to get a PDF and
everybody gets the same guideand I have nothing against, lead
magnets.
I have them.
But if you go a little bit lowerin the funnel where you want to
actually make the connection.
Beverly (06:33):
Yes.
Nathalie (06:34):
That's when you do it.
That's when you start aconversation.
In fact, I have a client sheused podcasts.
You were talking aboutrepurposing.
And it's so important forpodcasts, to show it,
everywhere.
Yes.
'cause if you just send peopleto Apple and Spotify, guess
what?
These two platform, what theywant them to stay over there.
They don't care about yourbusiness.
Yes.
At all.
So you have to share on aplatform where you have control
(06:56):
over on your website.
Yes.
And where you allow them to beable to take the next step if
they're ready.
Otherwise you are missingopportunities.
And that's what AI can allow youto do.
Beverly (07:08):
We believe in the power of systems, and when you have a
system, it also is freeing andliberating.
Recently we did this whole thingcalled the growth flywheel.
Have you heard of that concept?
Essentially we have drafted outour entire funnel.
Every step.
Every touchpoint, what happensnext if they say yes or no, what
happens next?
And based on the entire funnel,we have eight different steps in
(07:30):
the funnel from awareness toadoration, which is when
they're, referring you and allthe things.
So in there though, fromawareness to adoration, we have
metrics based on every singlesection that we're looking at
related specifically to thefunnel.
And if it's on track or offtrack, based on last month's
numbers and some benchmarkswe've created for ourselves.
(07:50):
But this growth flywheel isincredibly powerful to create a
system.
So who's accountable where, whattools are being used?
What communications arehappening here?
How can we automate that thing?
So just yesterday we automatedsomething that we were doing
manually because we couldclearly see the system and where
it could be automated and.
(08:11):
I love the idea that it'saccelerate, amplify, and
personalize or customize becauseit is specifically customized to
them based on the action thatthey took, exactly the choice
that they made, they receivedthat particular communication.
I think I still hear a lot ofbusiness owners that are a
little bit nervous about ai andit is a little complex.
Prompt readiness is asuperpower.
(08:31):
There's some things that need tohappen.
People who have systems likeyours, the podcast Leadflow,
have developed a system withinthe AI model that is very
customized to this particulartask at hand.
And that's what we're seeingmore and more of is these very
customized, task related chatsand different things that can
happen.
And there are people who canlead you down that path to help
(08:52):
you with those automations andsystems.
And it's liberating when youhave a system that you know
works, you know where everythingsits.
And that is the only way Ibelieve that you can one, clone
yourself into, you can scale.
Yeah, absolutely.
Without the burnout you have thefocus, the flow, and without the
burnout that is the overwhelmedover achievers calling card.
Nathalie (09:13):
Yeah.
And one thing you said that isreally important is that you
first looked at what you weredoing.
So you want to automate aprocess that is actually
something that you can put intoa process.
So there is no, it depends.
That's right.
My clients, when I hear itdepends.
That's not a process, right?
When looking at AI can beoverwhelming because you see all
(09:36):
these people saying, look atthis tool, look at that tool.
That's not what I do.
I don't look at all these tool.
We look at AI as, can it help mesolve a specific problems?
So if you're wondering howshould I use ai?
Think about what are thingswhere you would like to
automate, save time.
You feel like you're repeatingyourself.
Is there something that can beautomated there?
(09:57):
If you're running programs orclients, is there a tool.
That you could create or someonecould create to help your
clients do their own work, buildtheir confidence role play for
sales calls, role play for dms,whatever it is.
It's a practice tools, right?
So think in terms of that, isthere a gap or a problem that
(10:19):
maybe AI can solve?
And then you find the people totalk to, to see if it's
feasible, if there are tools outthere, if it needs to be custom
built.
I think it's a much better wayto look at ai into how it
benefits my business.
Do I wanna automate, do I wannaadd extra level of support for
my clients?
Do you wanna see if I can createtools to help them?
Or do I want to try topersonalize things, like we do
(10:42):
with podcast Leadflow.
And I think it's a much, muchbetter angle and it's less
overwhelming.
Oh my gosh.
'cause there is so much, likeit's a full-time job to, to get
what's going on with ai.
Beverly (10:53):
All the tools all the prompts, all the ways it can be
used.
There's writing tools, visualtools, video tools.
It's how I felt for a long timeabout social media.
All these things were changingso quickly.
Algorithms are changing and westepped away from being social
media experts.
That was really something I wasalways in the forefront of
because I feel like that wasn'tthe value we were really
(11:14):
providing.
We were providing this wholeclarity thing to make social
media easier.
And that's how we feel about ai.
We're creating clarity to makeAI easier for you.
And so we do build custom brandbots for you based on your
particular personalization sothat you can.
Accelerate, amplify andpersonalize far more than you
can right now.
'cause we know the prompts, weknow what needs to be put into
(11:37):
the role and the instructionsand all the project files need
to be in there.
We can custom build that foryou.
With that in mind, if you'relistening right now though, this
concept of AI is feeling alittle overwhelming and maybe
what Nathalie has said abouthaving that real clear picture,
that first and then plugging inAI and automation where it makes
sense.
If that was something that waslike really powerful for you,
(11:58):
I'd love for you to drop us anote, leave us a review, let us
know that was powerful for you.
These are little tips that somany of our guests are leaving
on this podcast that I believeare incredibly powerful for
someone who is trying to do itall.
So hearing your feedback isincredibly powerful for us to
know what is really inspiringyou today to inform you in
(12:20):
different ways that you didn'tknow even was possible before.
So I have a magic hat.
The Magic Hat is like a rapidfire questions section.
we'll answer a few and thenwe'll go to the next section.
What is one marketing trend thatneeds to die already?
Nathalie (12:33):
Cold dms.
Beverly (12:34):
Ooh, please.
What is the area you had tolearn the most?
Finance, hr, leadership,operations or marketing?
Nathalie (12:41):
Leadership.
Beverly (12:42):
Leadership.
How did you learn?
Nathalie (12:44):
I'm still learning.
Beverly (12:44):
Yeah, me too.
Nathalie (12:45):
Leadership, like not being a boss, but being like a
partner.
And a leader like leadership inyour team, in business.
Leadership in drivingconversations.
Handling difficult clients,leadership in every handling
your accountant.
Things like that.
Beverly (13:02):
Clarity's huge for that too.
When you have clarity, it's mucheasier to lead.
What was the moment you realizedyour business was successful?
Nathalie (13:08):
Good question.
Successful it's a complicatedword, right?
I guess I would say that momentwhen I got an email from James
Wedmore again, because that waslike the first big one where he
said.
I want you to help me make, it'sthe quote on my site.
I want to help you make my dreama reality or something like
(13:28):
that.
And he wrote that and that wasmy quote on the website.
And I met him two years ago, Ithink.
I met him in the US, San Diegomaybe.
And I told him that, and hesaid, no, I didn't know.
I just said it.
Beverly (13:40):
That was the perfect client for you, for sure.
What's one book, podcast orentrepreneur that has made a
lasting impact on yourentrepreneurial journey?
Nathalie (13:48):
This one.
It's the Go-Giver by Bob Berg.
It's like a business fable.
Oh.
And it's about the power ofgiving gratitude and I see it as
turn back around and held thenext one in line kind of thing.
Okay.
And get a grip.
Such a good book.
Beverly (14:04):
I'm not read either one of those.
Yeah.
Nathalie (14:07):
A Grip is another business bubble.
I've read it like two or threetimes Really.
It's all about systems.
You're gonna love it becauseit's all about systems.
So the idea it's like traction.
Get a grip is the story of afake business.
That is going through sometrouble and somebody comes in
from EOS to the team, so theyfire people, people in the right
(14:28):
seat and stuff like that.
They understand the EOS model.
On the concrete example.
I
Beverly (14:34):
love that.
We've been using EOS for 10years.
Actually I was part of a companythat implemented EOS probably 20
years ago.
It's been a part of myvernacular and my kind of
systems thinking for a longtime.
Do you have an in unconventionaltool or app that has become your
secret weapon for your day today work?
Nathalie (14:53):
I don't think I do.
I don't do anything like crazyspecial, I keep it simple.
Beverly (14:59):
Simple could be the unconventional tool that people
overcomplicate it.
So Nathalie the simplicity couldbe the unconventional tool.
Yeah.
Here we go.
Last question.
What's been your biggest ahamoment as an entrepreneur?
Nathalie (15:11):
So are you familiar with Fabienne Fredrickson?
Fabienne Fredrickson, she's a USand French and she runs a
business called Boldheart.
And I was in a program in ourmastermind and.
We were in Paris at a retreatand we do an exercise about our
entrepreneurial, how on how muchof an entrepreneur are we?
It's like a questionnaire.
And I rate two out of 10, andthen there are people next to
(15:34):
me, eight and Fabienne is a 10.
And then there is my friendGita, she's a 10 as well, and I
am a two.
I'm like, okay, I'm less than,this is not for me, right?
What am I doing here?
I'm a fraud.
And then she comes to me and shehere too.
And I said I don't know what todo about this.
I know.
I'm not like a risk taker.
I'm more wired to have a job.
(15:55):
I'm just in business because tosupport my husband.
She said, but it's okay.
We're not only try to make youfrom a two to a eight or a 10
because that's your superpower.
You are a two.
So that means that you are, withall these things, I let
analytical and things like that.
What this just mean is you needto surround yourself with people
to help you in these areas.
(16:16):
So you stay in your zone ofgenius.
We're not gonna try to fix you.
You are not broken.
Beverly (16:22):
No.
And youre not.
Nathalie (16:22):
That's why I talk about you stay in your zone of
brilliance and things like that.
It all comes from her.
Yeah.
And that's really boosting myconfidence because she said, you
don't have that, but you haveother things.
Yes.
She's show me a spreadsheet.
And I'm like, no way I cannotstand a spreadsheet.
So she has this amazingbusiness, but she has people,
helping her on these things thatsound like easy for me, like
(16:46):
natural thought of business.
And to her she's no, because shestays in her lane.
Yeah.
And that's how she was, imagineif she was forcing herself to
look at spreadsheets two hours aday, she would have no energy
left and she would do nothing.
Beverly (16:59):
It's a good one though.
So I also have a wand, Nathaliebecause I'm the fairy godmother.
Brand clarity.
So every fairy godmother needs awand.
I want to wave the wand and takeus back to before maybe
graduating or maybe just movingto the us Nathalie, what is one
piece of advice you would giveto her that you wish she had
that would've helped hernavigate life a little bit
(17:21):
easier as an entrepreneur?
Nathalie (17:22):
So when we moved to the US we were not
entrepreneurs, we wereemployees.
What I would say is plan for thefuture.
Beverly (17:31):
In what way?
Nathalie (17:31):
Retirement.
Think strategically about whatyou're gonna do with your money.
Beverly (17:35):
And what would she say about you now?
Nathalie (17:37):
What would she say?
She'd say, I've come a long way.
She'd say, I never thought thatshe would be able to do what you
are doing.
So I think she'd be proud.
Beverly (17:47):
Lovely if I go in the future and I go to many decades
in the future, and they'relooking at the legacy of
Nathalie Doremieux, if they lookback at her and look at her
legacy of what she's built froma business perspective, what
will people say about Nathalie?
Nathalie (18:02):
They will say that I was one of the key people that
really pushed for creatingbetter experiences inside online
program and questioning, peoplethat measure success by the
amount of money that they makeand not the results that their
clients get, which is somethingthat's always got me.
Beverly (18:23):
I like it, so I'm gonna wave the wand.
And take us back to present day.
What is one piece of actionableadvice that you would give to
our listeners today about howthey could build, create, make
more confidence in theirbusiness?
Nathalie (18:38):
I think depending on where you are, if you are in the
flow, like you were saying,Beverly, then just great.
But if you are feeling like notsure about what to do, maybe
feel like you've started toomany things.
Many things is maybe taking astep back and really give
yourself permission to say whatit is that I really want.
Are they things that I'm justdoing just because they sound
(18:59):
easy, but are they really what Iwant to do?
Doing less but with moreintention.
So you don't get the burnout.
So you don't get the overwhelm.
And if it's just, like from theget go, if it's like just
working part-time on my businessand having the half the other
half of the time to do otherstuff, it's okay.
Just saying, I wanna work fourdays a week.
Just make it happen and justbuild the business around that
(19:23):
lifestyle.
I think that's the key tostaying motivated, getting
results, being in the flow, theright energy.
Where you attract, good things,you attract a partner, right?
What are you telling theuniverse?
Yes.
I want client, do you really, isthat really what you want to do?
So it's really getting thatclarity.
Sometimes the solution is not ascomplicated and as hard, but it
(19:47):
takes that first step to saywhat it is that I really want.
How do I simplify and I do moreof what I want.
Beverly (19:54):
I call it the should suitcase you, you have a
checklist of shoulds.
And just because it the suitcaseis full of shoulds doesn't mean
you can't take them out of thesuitcase and have a little bit
lighter of a load to go forwardwith.
I feel like women's particularlyhave all the shoulds and we can
define, redefine what we want asopposed to should, what we could
(20:17):
be doing versus what we shouldbe doing, what we can be doing
because we want to do it, notnecessarily what we should be
doing.
And redefining what that lookslike for ourselves as mothers,
as wives, as daughters, as allof the roles that we play in
this world and that.
We live in a really cool time tobe able to create exactly what
(20:38):
works for us if we'reintentional.
I do summer Fridays, so I don'twork on Fridays in the summer
'cause my son is home and Iwanna be able to go take him to
the pool or whatever and I mightdo a little bit in the morning
or whatever, but I really keepthat kind of sacred at the
beginning of the year.
Every year I block off severallong weekends to go see my
girlfriends and different thingsthat I have in my life.
I block off time to go on avacation, a couple vacations
(21:00):
with my husband and my child.
I am very intentional about mytime'cause it's so finite that
you cannot get back.
I'm so intentional with where Ispend my time, that everything
is clear for me now of what Ishould and should not be doing.
But that's such great advice.
Nathalie.
I love that so much because.
When we are clear, we are ableto create something far more
(21:22):
powerful for ourselves, bothfrom a business perspec
perspective, but it also bleedsinto our other parts of our
lives when we're lit up, whenwe're in our flow, that just
makes us better humans and morefun to be around.
And gosh, the world needs waymore of that now than ever.
Nathalie this is wonderful.
Where can our listeners connectwith you, learn more about the
(21:43):
Membership lab, the podcastLeadflow?
Nathalie (21:46):
So for the Membership lab you can go to the membership
lab.com/gift.
And here there are a bunch offree resources.
If you wanna get into that,there are stuff about AI as
well.
And for Podcast Leadflow, youcan just go to podcast
Leadflow.com.
To find out more about podcastLeadflow, book a call.
(22:06):
If you would like to chat abouthow this could work for you.
I do free consultations.
I've got like over a thousand ofthem in my Evernote, and that's
a great way for me to keep apulse, where people are at and I
learn as much as they do, and Itry to provide lots of value.
So I love to talk to people.
That's my way of knowing wherepeople are at and what excites
(22:26):
me, and what solution I cancreate for people.
Beverly (22:28):
So good.
Thank you, Nathalie.
This has been so fun to talkabout clarity and systems and AI
and confidence.
I am so honored to be able totalk to people just like you who
are doing it and conquering itand doing things even like this,
like a podcast that might bejust a little bit hard for you
to do, but doing it anywaybecause you know it's what your
(22:49):
business needs.
So kudos to you for spending thetime with me this today, and
it's been a pure pleasure.
Nathalie (22:56):
Thank you so much for having me,
Beverly (22:57):
and if you're listening here today and thinking, wow I
want this kind of clarity andconfidence in my brand, I would
love for you to set up a aclarity call with me.
Again, a 15 minute, no charge,no fee chat, just to see what
the best next step might be foryou.
Or if you need more help withyour courses and with your
podcast conversions, then justmake sure you reach out to
(23:19):
Nathalie,'cause she's a greatresource for you.
I hope you found this episode ofthe Spark Ignite Your Marketing
podcast as fun and as aspiringas I did.
I hope you stay tuned for moreepisodes and until next time,
keep sparking and igniting.
Hello.
(00:00):
Before we dive into part two ofthis episode, I gotta ask, did
you catch part one?
If not, hit pause real quick.
You'll wanna start from thebeginning to get the full
effect.
The link to part one is rightdown in the description below.
Go ahead, catch up, and we'll beright here waiting for you.
Ready to dive into part two whenyou're all set.
It's worth it, I promise.
Beverly (00:18):
In your application, you mentioned a couple of names,
James Wedmore and Kate Northropthat you've worked with.
Can you maybe talk a little bithow you've helped them and what
that looks like for them?
Nathalie (00:28):
Yeah.
So for James Wedmore, now Idon't know if you follow him,
but he has this new program,business by Design.
But before I did that, it wasthe video guy.
And that's in that era when wewere still doing websites and
sales pages.
So basically we were the techbehind the landing pages, the
free video series and all thatstuff.
(00:49):
Yeah.
So basically that's a greatexample where he was in his zone
of genius.
This is what I want to do.
Yeah.
There is like a designer, thisis what it's going to look like.
Let's make the automation, let'smake the take happen.
And when you are in a team likethat when roles are, really
clearly defined.
Then he doesn't have to worryabout, like even looking into
(01:11):
that, so that's an example.
We help him through severallaunches, actually, all of his
launches.
I still have the website.
It was called the WP Help Club.
And if you look, there is a tagline and it says, James Wedmore
says, I don't make a move whenit comes to my websites.
I don't make a move withoutNathalie and Olivier.
And that was like the besttestimonial I've ever had for
(01:32):
people.
And that's what we were, becausehe needed something, this is
what I need.
And then he wouldn't think twiceabout how it was gonna get done.
To me it's this is what I need.
Like we know where he is rightnow.
How much he has grown and howhe's actually changed direction,
just because that was hisvision.
So with Kate Northrop, this isat the time where she had a
(01:53):
book, but same thing, landingpages for a book for, I think
she was doing webinars at thetime and things like that.
So very similar, in the otherzone of genius.
So it was working more withactually a husband, like the
tech who was the person that Iwas interacting with.
And it's about this is thelaunch we are doing, this is
what needs to happen on thesite.
(02:14):
And then you just make ithappen, right?
So these are, people that arereally great at defining those
boundaries and those roles.
It's about building the rightteam.
It's about trusting people.
It's about being able to clearlyarticulate what it is that we
want.
Those were like great, client towork with because they basically
(02:36):
say, I just need this, and thenyou can just go in and there is
no micromanaging or anythinglike that.
Beverly (02:41):
What I hear you saying, and I know from what's our
clients say, when you are clear,you are able to trust.
Because you're able tocommunicate what you actually
need and the result and thebenefit you want at the end of
the day.
And then you find the people whohave the expertise to execute
that so that you can do theother things that you want.
So when you are clear, clarityis a superpower in this to be
(03:04):
able to do it.
Now you have this AI side of it.
'Cause even for us as our agencywhere AI and automation can make
a huge difference in offloadingsome of those things as well.
So that you are clear, I want myonboarding to be like this,
whatever that is.
And using AI and tools likeZapier and Maker and different
things to help that be morestreamlined and less manual.
(03:28):
That's the perfect use of ai.
And even in the example ofpodcast Leadflow, you said this,
your podcast is being listenedto and even your clients have
mentioned different episodes,but there's no way for you to
track that.
You know the downloads you have,but it's not connecting it to
you and your revenue, or you andyour actual client base.
So tools like AI and automationcan now do that for you.
(03:52):
They take off some of the heavylifting for you.
When you're clear and I want todo this, I'm gonna see these
numbers.
Because this is what I'm tryingto do now.
Those kinds of tools can dothat.
So that is, is the era we livein now, is we have more access
to data and information andpersonalization than ever
before.
But it can all be automated in away that feels very human if you
(04:15):
are clear.
Nathalie (04:16):
Absolutely.
We love ai.
We've been using AI for five orsix years now, back when we
didn't have all these tools thatwe have right now.
And there are like two majorways that we use AI one to
automate.
Which we already add automationtools, Zapier is not new, right?
It's been there for a while.
But also to accelerate andamplify, right?
(04:36):
'Cause that's what AI allows usto do, accelerate and amplify.
Now in the case of podcastLeadflow, what we're doing is we
are using ai to customize.
Beverly (04:48):
Yeah.
Nathalie (04:48):
Because AI has this power of being able to get some
knowledge.
That, for example, you would getfrom a podcast episode, right?
To get some context, which isthe listener saying, this is the
problem I have, this is whatI've tried.
And to be able to analyze andsay, okay, this is where this
person is, this is theframework.
(05:10):
Ai, tell me what is our nextstep?
And boom, it's going to sendthem an email.
So AI is allowing you to make aconnection.
A human connection to start aconversation via email with a
listener, where the emailthey're gonna get is going to be
personalized to them based onwhat they share.
So it's gonna say, okay, so yourproblem is, this and AI is going
(05:34):
to get into thinking and come upwith a plan or a first step just
for them.
This not only creates theconnection cause you get CC'd on
the email, right?
So now you can reply and say,did you enjoy, this little free
coaching, customized coaching.
It's literally like having thelistener sitting next to you and
you ask them a couple ofquestion and based on that, you
(05:55):
give them a piece of advance.
That's what it does.
So in that case, we use AI tocustomize the experience
further.
We do that inside membership aswell when we create tools for
people to do the homework,right?
So we are customizing it.
We are re humanizing theautomation just by making it
(06:15):
unique, making it about them.
And that also builds trust.
Because it's very different whenyou sign up to get a PDF and
everybody gets the same guideand I have nothing against, lead
magnets.
I have them.
But if you go a little bit lowerin the funnel where you want to
actually make the connection.
Beverly (06:33):
Yes.
Nathalie (06:34):
That's when you do it.
That's when you start aconversation.
In fact, I have a client sheused podcasts.
You were talking aboutrepurposing.
And it's so important forpodcasts, to show it,
everywhere.
Yes.
'cause if you just send peopleto Apple and Spotify, guess
what?
These two platform, what theywant them to stay over there.
They don't care about yourbusiness.
Yes.
At all.
So you have to share on aplatform where you have control
(06:56):
over on your website.
Yes.
And where you allow them to beable to take the next step if
they're ready.
Otherwise you are missingopportunities.
And that's what AI can allow youto do.
Beverly (07:08):
We believe in the power of systems, and when you have a
system, it also is freeing andliberating.
Recently we did this whole thingcalled the growth flywheel.
Have you heard of that concept?
Essentially we have drafted outour entire funnel.
Every step.
Every touchpoint, what happensnext if they say yes or no, what
happens next?
And based on the entire funnel,we have eight different steps in
(07:30):
the funnel from awareness toadoration, which is when
they're, referring you and allthe things.
So in there though, fromawareness to adoration, we have
metrics based on every singlesection that we're looking at
related specifically to thefunnel.
And if it's on track or offtrack, based on last month's
numbers and some benchmarkswe've created for ourselves.
(07:50):
But this growth flywheel isincredibly powerful to create a
system.
So who's accountable where, whattools are being used?
What communications arehappening here?
How can we automate that thing?
So just yesterday we automatedsomething that we were doing
manually because we couldclearly see the system and where
it could be automated and.
(08:11):
I love the idea that it'saccelerate, amplify, and
personalize or customize becauseit is specifically customized to
them based on the action thatthey took, exactly the choice
that they made, they receivedthat particular communication.
I think I still hear a lot ofbusiness owners that are a
little bit nervous about ai andit is a little complex.
Prompt readiness is asuperpower.
(08:31):
There's some things that need tohappen.
People who have systems likeyours, the podcast Leadflow,
have developed a system withinthe AI model that is very
customized to this particulartask at hand.
And that's what we're seeingmore and more of is these very
customized, task related chatsand different things that can
happen.
And there are people who canlead you down that path to help
(08:52):
you with those automations andsystems.
And it's liberating when youhave a system that you know
works, you know where everythingsits.
And that is the only way Ibelieve that you can one, clone
yourself into, you can scale.
Yeah, absolutely.
Without the burnout you have thefocus, the flow, and without the
burnout that is the overwhelmedover achievers calling card.
Nathalie (09:13):
Yeah.
And one thing you said that isreally important is that you
first looked at what you weredoing.
So you want to automate aprocess that is actually
something that you can put intoa process.
So there is no, it depends.
That's right.
My clients, when I hear itdepends.
That's not a process, right?
When looking at AI can beoverwhelming because you see all
(09:36):
these people saying, look atthis tool, look at that tool.
That's not what I do.
I don't look at all these tool.
We look at AI as, can it help mesolve a specific problems?
So if you're wondering howshould I use ai?
Think about what are thingswhere you would like to
automate, save time.
You feel like you're repeatingyourself.
Is there something that can beautomated there?
(09:57):
If you're running programs orclients, is there a tool.
That you could create or someonecould create to help your
clients do their own work, buildtheir confidence role play for
sales calls, role play for dms,whatever it is.
It's a practice tools, right?
So think in terms of that, isthere a gap or a problem that
(10:19):
maybe AI can solve?
And then you find the people totalk to, to see if it's
feasible, if there are tools outthere, if it needs to be custom
built.
I think it's a much better wayto look at ai into how it
benefits my business.
Do I wanna automate, do I wannaadd extra level of support for
my clients?
Do you wanna see if I can createtools to help them?
Or do I want to try topersonalize things, like we do
(10:42):
with podcast Leadflow.
And I think it's a much, muchbetter angle and it's less
overwhelming.
Oh my gosh.
'cause there is so much, likeit's a full-time job to, to get
what's going on with ai.
Beverly (10:53):
All the tools all the prompts, all the ways it can be
used.
There's writing tools, visualtools, video tools.
It's how I felt for a long timeabout social media.
All these things were changingso quickly.
Algorithms are changing and westepped away from being social
media experts.
That was really something I wasalways in the forefront of
because I feel like that wasn'tthe value we were really
(11:14):
providing.
We were providing this wholeclarity thing to make social
media easier.
And that's how we feel about ai.
We're creating clarity to makeAI easier for you.
And so we do build custom brandbots for you based on your
particular personalization sothat you can.
Accelerate, amplify andpersonalize far more than you
can right now.
'cause we know the prompts, weknow what needs to be put into
(11:37):
the role and the instructionsand all the project files need
to be in there.
We can custom build that foryou.
With that in mind, if you'relistening right now though, this
concept of AI is feeling alittle overwhelming and maybe
what Nathalie has said abouthaving that real clear picture,
that first and then plugging inAI and automation where it makes
sense.
If that was something that waslike really powerful for you,
(11:58):
I'd love for you to drop us anote, leave us a review, let us
know that was powerful for you.
These are little tips that somany of our guests are leaving
on this podcast that I believeare incredibly powerful for
someone who is trying to do itall.
So hearing your feedback isincredibly powerful for us to
know what is really inspiringyou today to inform you in
(12:20):
different ways that you didn'tknow even was possible before.
So I have a magic hat.
The Magic Hat is like a rapidfire questions section.
we'll answer a few and thenwe'll go to the next section.
What is one marketing trend thatneeds to die already?
Nathalie (12:33):
Cold dms.
Beverly (12:34):
Ooh, please.
What is the area you had tolearn the most?
Finance, hr, leadership,operations or marketing?
Nathalie (12:41):
Leadership.
Beverly (12:42):
Leadership.
How did you learn?
Nathalie (12:44):
I'm still learning.
Beverly (12:44):
Yeah, me too.
Nathalie (12:45):
Leadership, like not being a boss, but being like a
partner.
And a leader like leadership inyour team, in business.
Leadership in drivingconversations.
Handling difficult clients,leadership in every handling
your accountant.
Things like that.
Beverly (13:02):
Clarity's huge for that too.
When you have clarity, it's mucheasier to lead.
What was the moment you realizedyour business was successful?
Nathalie (13:08):
Good question.
Successful it's a complicatedword, right?
I guess I would say that momentwhen I got an email from James
Wedmore again, because that waslike the first big one where he
said.
I want you to help me make, it'sthe quote on my site.
I want to help you make my dreama reality or something like
(13:28):
that.
And he wrote that and that wasmy quote on the website.
And I met him two years ago, Ithink.
I met him in the US, San Diegomaybe.
And I told him that, and hesaid, no, I didn't know.
I just said it.
Beverly (13:40):
That was the perfect client for you, for sure.
What's one book, podcast orentrepreneur that has made a
lasting impact on yourentrepreneurial journey?
Nathalie (13:48):
This one.
It's the Go-Giver by Bob Berg.
It's like a business fable.
Oh.
And it's about the power ofgiving gratitude and I see it as
turn back around and held thenext one in line kind of thing.
Okay.
And get a grip.
Such a good book.
Beverly (14:04):
I'm not read either one of those.
Yeah.
Nathalie (14:07):
A Grip is another business bubble.
I've read it like two or threetimes Really.
It's all about systems.
You're gonna love it becauseit's all about systems.
So the idea it's like traction.
Get a grip is the story of afake business.
That is going through sometrouble and somebody comes in
from EOS to the team, so theyfire people, people in the right
(14:28):
seat and stuff like that.
They understand the EOS model.
On the concrete example.
I
Beverly (14:34):
love that.
We've been using EOS for 10years.
Actually I was part of a companythat implemented EOS probably 20
years ago.
It's been a part of myvernacular and my kind of
systems thinking for a longtime.
Do you have an in unconventionaltool or app that has become your
secret weapon for your day today work?
Nathalie (14:53):
I don't think I do.
I don't do anything like crazyspecial, I keep it simple.
Beverly (14:59):
Simple could be the unconventional tool that people
overcomplicate it.
So Nathalie the simplicity couldbe the unconventional tool.
Yeah.
Here we go.
Last question.
What's been your biggest ahamoment as an entrepreneur?
Nathalie (15:11):
So are you familiar with Fabienne Fredrickson?
Fabienne Fredrickson, she's a USand French and she runs a
business called Boldheart.
And I was in a program in ourmastermind and.
We were in Paris at a retreatand we do an exercise about our
entrepreneurial, how on how muchof an entrepreneur are we?
It's like a questionnaire.
And I rate two out of 10, andthen there are people next to
(15:34):
me, eight and Fabienne is a 10.
And then there is my friendGita, she's a 10 as well, and I
am a two.
I'm like, okay, I'm less than,this is not for me, right?
What am I doing here?
I'm a fraud.
And then she comes to me and shehere too.
And I said I don't know what todo about this.
I know.
I'm not like a risk taker.
I'm more wired to have a job.
(15:55):
I'm just in business because tosupport my husband.
She said, but it's okay.
We're not only try to make youfrom a two to a eight or a 10
because that's your superpower.
You are a two.
So that means that you are, withall these things, I let
analytical and things like that.
What this just mean is you needto surround yourself with people
to help you in these areas.
(16:16):
So you stay in your zone ofgenius.
We're not gonna try to fix you.
You are not broken.
Beverly (16:22):
No.
And youre not.
Nathalie (16:22):
That's why I talk about you stay in your zone of
brilliance and things like that.
It all comes from her.
Yeah.
And that's really boosting myconfidence because she said, you
don't have that, but you haveother things.
Yes.
She's show me a spreadsheet.
And I'm like, no way I cannotstand a spreadsheet.
So she has this amazingbusiness, but she has people,
helping her on these things thatsound like easy for me, like
(16:46):
natural thought of business.
And to her she's no, because shestays in her lane.
Yeah.
And that's how she was, imagineif she was forcing herself to
look at spreadsheets two hours aday, she would have no energy
left and she would do nothing.
Beverly (16:59):
It's a good one though.
So I also have a wand, Nathaliebecause I'm the fairy godmother.
Brand clarity.
So every fairy godmother needs awand.
I want to wave the wand and takeus back to before maybe
graduating or maybe just movingto the us Nathalie, what is one
piece of advice you would giveto her that you wish she had
that would've helped hernavigate life a little bit
(17:21):
easier as an entrepreneur?
Nathalie (17:22):
So when we moved to the US we were not
entrepreneurs, we wereemployees.
What I would say is plan for thefuture.
Beverly (17:31):
In what way?
Nathalie (17:31):
Retirement.
Think strategically about whatyou're gonna do with your money.
Beverly (17:35):
And what would she say about you now?
Nathalie (17:37):
What would she say?
She'd say, I've come a long way.
She'd say, I never thought thatshe would be able to do what you
are doing.
So I think she'd be proud.
Beverly (17:47):
Lovely if I go in the future and I go to many decades
in the future, and they'relooking at the legacy of
Nathalie Doremieux, if they lookback at her and look at her
legacy of what she's built froma business perspective, what
will people say about Nathalie?
Nathalie (18:02):
They will say that I was one of the key people that
really pushed for creatingbetter experiences inside online
program and questioning, peoplethat measure success by the
amount of money that they makeand not the results that their
clients get, which is somethingthat's always got me.
Beverly (18:23):
I like it, so I'm gonna wave the wand.
And take us back to present day.
What is one piece of actionableadvice that you would give to
our listeners today about howthey could build, create, make
more confidence in theirbusiness?
Nathalie (18:38):
I think depending on where you are, if you are in the
flow, like you were saying,Beverly, then just great.
But if you are feeling like notsure about what to do, maybe
feel like you've started toomany things.
Many things is maybe taking astep back and really give
yourself permission to say whatit is that I really want.
Are they things that I'm justdoing just because they sound
(18:59):
easy, but are they really what Iwant to do?
Doing less but with moreintention.
So you don't get the burnout.
So you don't get the overwhelm.
And if it's just, like from theget go, if it's like just
working part-time on my businessand having the half the other
half of the time to do otherstuff, it's okay.
Just saying, I wanna work fourdays a week.
Just make it happen and justbuild the business around that
(19:23):
lifestyle.
I think that's the key tostaying motivated, getting
results, being in the flow, theright energy.
Where you attract, good things,you attract a partner, right?
What are you telling theuniverse?
Yes.
I want client, do you really, isthat really what you want to do?
So it's really getting thatclarity.
Sometimes the solution is not ascomplicated and as hard, but it
(19:47):
takes that first step to saywhat it is that I really want.
How do I simplify and I do moreof what I want.
Beverly (19:54):
I call it the should suitcase you, you have a
checklist of shoulds.
And just because it the suitcaseis full of shoulds doesn't mean
you can't take them out of thesuitcase and have a little bit
lighter of a load to go forwardwith.
I feel like women's particularlyhave all the shoulds and we can
define, redefine what we want asopposed to should, what we could
(20:17):
be doing versus what we shouldbe doing, what we can be doing
because we want to do it, notnecessarily what we should be
doing.
And redefining what that lookslike for ourselves as mothers,
as wives, as daughters, as allof the roles that we play in
this world and that.
We live in a really cool time tobe able to create exactly what
(20:38):
works for us if we'reintentional.
I do summer Fridays, so I don'twork on Fridays in the summer
'cause my son is home and Iwanna be able to go take him to
the pool or whatever and I mightdo a little bit in the morning
or whatever, but I really keepthat kind of sacred at the
beginning of the year.
Every year I block off severallong weekends to go see my
girlfriends and different thingsthat I have in my life.
I block off time to go on avacation, a couple vacations
(21:00):
with my husband and my child.
I am very intentional about mytime'cause it's so finite that
you cannot get back.
I'm so intentional with where Ispend my time, that everything
is clear for me now of what Ishould and should not be doing.
But that's such great advice.
Nathalie.
I love that so much because.
When we are clear, we are ableto create something far more
(21:22):
powerful for ourselves, bothfrom a business perspec
perspective, but it also bleedsinto our other parts of our
lives when we're lit up, whenwe're in our flow, that just
makes us better humans and morefun to be around.
And gosh, the world needs waymore of that now than ever.
Nathalie this is wonderful.
Where can our listeners connectwith you, learn more about the
(21:43):
Membership lab, the podcastLeadflow?
Nathalie (21:46):
So for the Membership lab you can go to the membership
lab.com/gift.
And here there are a bunch offree resources.
If you wanna get into that,there are stuff about AI as
well.
And for Podcast Leadflow, youcan just go to podcast
Leadflow.com.
To find out more about podcastLeadflow, book a call.
(22:06):
If you would like to chat abouthow this could work for you.
I do free consultations.
I've got like over a thousand ofthem in my Evernote, and that's
a great way for me to keep apulse, where people are at and I
learn as much as they do, and Itry to provide lots of value.
So I love to talk to people.
That's my way of knowing wherepeople are at and what excites
(22:26):
me, and what solution I cancreate for people.
Beverly (22:28):
So good.
Thank you, Nathalie.
This has been so fun to talkabout clarity and systems and AI
and confidence.
I am so honored to be able totalk to people just like you who
are doing it and conquering itand doing things even like this,
like a podcast that might bejust a little bit hard for you
to do, but doing it anywaybecause you know it's what your
(22:49):
business needs.
So kudos to you for spending thetime with me this today, and
it's been a pure pleasure.
Nathalie (22:56):
Thank you so much for having me,
Beverly (22:57):
and if you're listening here today and thinking, wow I
want this kind of clarity andconfidence in my brand, I would
love for you to set up a aclarity call with me.
Again, a 15 minute, no charge,no fee chat, just to see what
the best next step might be foryou.
Or if you need more help withyour courses and with your
podcast conversions, then justmake sure you reach out to
(23:19):
Nathalie,'cause she's a greatresource for you.
I hope you found this episode ofthe Spark Ignite Your Marketing
podcast as fun and as aspiringas I did.
I hope you stay tuned for moreepisodes and until next time,
keep sparking and igniting.
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