May 13, 2025 • 29 mins
Listen to part 1 here!
In Part 2 of our deep dive with Amber Briggle, we explore how she leads with heart and markets with meaning. From navigating scarcity mindset to building a franchise-ready brand, Amber shares lessons in alignment, self-care, and strategic growth. If you’re a purpose-driven entrepreneur struggling with burnout or decision fatigue, this episode is a must-listen!
Three Key Topics Discussed:
- Marketing That Puts People First: Amber explains why she skips traditional ads in favor of investing in her community.
- Big Dreams and Bigger Vision: From scarcity mindset to awarding franchises, Amber shares what it really takes to scale with heart.
- Hard Lessons and Humble Moments: From team tension to getting fired, Amber reveals the moments that shaped her leadership and clarity.
Follow Amber:
Amber Briggle | LinkedIn
Soma Massage Therapy | Website
Soma Massage Therapy | Facebook
Soma Massage Therapy | Instagram
Soma Massage Therapy | YouTube
P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Hello.
(00:00):
Before we dive into part two ofthis episode, I gotta ask, did
you catch part one?
If not, hit pause real quick.
You'll wanna start from thebeginning to get the full
effect.
The link to part one is rightdown in the description below.
Go ahead, catch up, and we'll beright here waiting for you.
Ready to dive into part two whenyou're all set.
It's worth it, I promise.
Beverly (00:18):
So what has been the hardest thing about marketing
for your business?
Amber (00:23):
Money.
I want to stay true to ourvalues, which is people first,
right?
I don't need to do a lot ofdigital marketing'cause my
people are here, they're hyperlocal, right?
So marketing's gonna lookdifferent for everyone.
For my business, I'm actuallydoing like a whole webinar on
this in a couple of days.
Go to our YouTube channel'causeit'll be posted there.
I'm doing a webinar on, findingyour target market and ours is
the people.
It's the people who care deeplyabout the community.
(00:45):
And rather than me sending adirected mailer to everyone who
makes, X amount of dollarswithin a certain zip code I'd
rather give that money to thePTA.
To the United Way when they'redoing their next fundraiser,
I'll buy a table for$500 andI'll invite some of my team
members and some local officialsand, someone from the Chamber of
Commerce and we got our signthere and we get a shout out
(01:06):
from the stage, and we're top ofmind.
And I'm in that room with allthose teachers or business
owners, whatever it is.
We invest in our community.
We're corporate sponsors for theroller derby team.
Like they align with our values,they're baddies.
Oh, I love that.
We donate a ton of giftcertificates.
If you are listening and you'rein the Dallas area and you're
doing a thing and it's anonprofit and you need something
(01:26):
for your silent auction, ahundred percent, I will give you
that gift certificate, and thatbrings more people in our doors.
I'm investing in the communityand I'm investing in the people
who will then invest back intomy business.
And really ultimately all ofthis is because I'm looking at
this from a very holisticstandpoint.
If I want my clients to behealthy and succeed and thrive
(01:47):
beyond our doors.
Then they need to live in acommunity that's healthy,
successful, and thriving.
It can't just only be here atSoma Massage there, but it needs
to go beyond.
And so we go hard for our publicschools, our nonprofits the arts
community.
'cause Denton's a very artistictown.
We'll invest in events thatbring people to our downtown
(02:07):
square.
So I would say money's been thehardest part for us for
marketing, but there's been somany other creative ways that we
can stay top of mind and supportthe community, which will then
support us in return.
And that's one of the thingsthat I've really learned.
And it's all part of ourmarketing plan if you choose to
purchase.
Soma massage therapy franchise.
I'll share all more of thesetips with you.
Beverly (02:27):
So what's the biggest marketing mistake you've made
and how did it help you grow?
Amber (02:32):
Biggest marketing mistake.
I didn't hire a front desk teamsoon enough.
Not exactly marketing, but alsoit is.
Yeah.
Because if you reach for thatcoffee cup and you sneeze and
you throw your neck out and youcall and we don't answer, you're
calling the next place.
And for years.
Years, Beverly, I did it all.
(02:54):
I was the massage therapist, Iwas the front desk.
I was payroll, I was hr, I wastech, I was marketing.
And I was trying to be a mom andI missed out on a lot because if
I wasn't there to answer thatphone didn't get answered.
And then we didn't book thatappointment and then we missed
out on that sale.
And for a long time, because Iwas chasing that scarcity
(03:14):
mindset.
We pay our massage therapistsper project, right?
And we stay like 95% booked.
So they're never standing aroundlike not doing anything.
But that meant that if someonecame in for a massage, I knew
I'd have money to pay thatperson to provide that massage.
'cause someone was on theirtable.
How do I pay someone who sits ata front desk?
Like, how are they making theirmoney?
And I was into this, thescarcity mindset instead of
(03:35):
thinking about the greater goodfor the business.
And I really wish that Iwould've hired someone much
sooner.
To answer the calls, to answerthe emails, to help with the
bookings, to help answer thequestions, to help sell the gift
certificates.
We did those random walk-ins,like I didn't have anyone there
and I missed out on a lot, soit's not exactly marketing.
But it's still in the same vein,wasn't investing in my business
(03:57):
and the way I needed to investit.
My front desk team isoutstanding.
Like they, customer service,have got it down.
They do all the amazing work tokeep our business running
smoothly and props to them.
I love them all.
They're so fantastic.
Beverly (04:12):
One of the things that so many solopreneurs and
entrepreneurs, especially at thebeginning struggle with is doing
all the things, wearing all thehats, doing everything, and not
investing in either automationor support or whatever it looks
like to have that.
We talk a lot about driversversus drainers.
The drivers are the things thatinspire you and keep you excited
(04:32):
and love your business, and itmight be doing the thing like
massage or whatever, like youneed to have time to be able to
do the thing that you startedthe business for.
The actual love, the purpose,the why, the passion, right?
And then what are the drainersthat just suck your soul because
there's a lot of them inbusiness I can promise you, I,
as a marketer did not get intobusiness to do spreadsheets.
That is not what I everintended.
(04:53):
So while I understand the valueof the story, that the numbers
tell, I am not the person who'sgonna put all the numbers in.
Literally just poke my eyes out.
No.
But really the first hire was acpa, and an accountant.
I will just say this,accountants and CPAs are
amazing.
Not like dissing them in anyway.
Super.
Oh no, for real.
I need them desperately, ahundred percent.
But making those investments, Ishould have done it way earlier,
(05:16):
like you said.
And.
When I did it freed up so muchmental space and time for me to
do the thing that I loved.
And still, every quarter I lookat myself like I do a quarterly
of planning what is draining meright now that I need to somehow
figure out how to automate,offload, do something in some
way.
And every time it's getting morerefined and better and like less
(05:40):
draining.
But if I wasn't intentional orconscious about it, it's real
easy to just get sucked in.
I call it the tornado ofoverwhelm of all the shoulds you
should be doing.
You should all over yourself andthen you aren't doing the thing
that you love.
A really important thing is tolook at the things that you love
to do and then also where youcould be doing better.
And what does that look like,like for you as a front desk
(06:01):
person?
For somebody else?
It might be a marketing personfor somebody else like me, it's
a cpa.
Whatever that is for you.
It's like you said, don't thinkit's scarcity.
Think an investment because it'sgonna allow you to grow in ways
you would never have imaginedbefore.
Amber (06:15):
Yes.
To just piggyback off of that ayear ago when I started this
franchise journey I hired thisfantastic consulting firm, the
franchise bible coach.
They're amazing.
But I knew that I was gonna haveto invest all my time.
I can't be working on mybusiness if I'm working in my
business.
And my lead at Soma, she'sfantastic.
Jordan, I love you.
I gave her a monster raisebecause I'm like, you're now in
(06:38):
charge of everything.
Go for it.
And I went home and I had apanic attack and I was like,
scarcity mindset.
How am I gonna pay this?
And I was like, wait, I justgave myself a promotion.
Is what I did.
I elevated myself to CEO and shehas killed it at Soma.
She's doing amazing.
And now I've been able to reallyfocus my energy on franchising,
(06:59):
which is really the future ofthe whole business.
So yes I agree with you ahundred percent.
It's investing in you andinvesting in your business.
Beverly (07:07):
Yeah.
So we're gonna shake things up alittle bit with a little bit of
magic.
And before we do that if you'relistening here and you're
enjoying this conversation, ifyou know someone who needs to
hear this, someone who is beingdrained or sucked dry from all
of the work that they're doing,all the balls that they're
juggling or balancing, send ittheir way.
It might be exactly what theyneed to spark their next idea
(07:29):
for their growth and it would besuch a gift.
Plus it helps us reach morepeople, which would be amazing.
Okay, so now I have a magic hatround Amber.
Love it.
It's several lightning roundtype quick fire rapid fire
questions.
Everybody loves this round.
It's in a magic purple sequinhat and there are tons of
questions in here.
Amber (07:48):
Oh, they're stickers.
What are they?
Beverly (07:50):
They're like laminated paper with questions on them.
We're just gonna spend a fewminutes and we're gonna answer
quick fire just go with it.
If you could wave a magic wandand solve one current challenge
for your business, what would itbe?
Amber (08:04):
I wanna be bigger.
I'm doing all the work and Iwant people to come buy
franchises.
Beverly (08:08):
How many franchises?
Amber (08:09):
Coast to coast.
Beverly (08:11):
So like 200.
Amber (08:13):
More.
Why not?
Let's go big.
Everyone needs a massage.
Why not one, like every, inevery zip code.
Beverly (08:19):
One of the clients that I work with several franchisees
for Camp Bow wow.
Have you heard of Camp Bow wow?
Amber (08:24):
I think I have actually.
Yeah.
Beverly (08:26):
We do marketing for them.
They have a corporate marketingdepartment, but we do like the
local marketing for them.
'cause every franchisees is alittle bit unique and different.
And what they do is a little bitunique'cause they have their own
local events and things likethat.
So we do help them.
And there's 200 and some oddfranchisees and they're coast to
coast and I think they're evenin like Canada too.
Because people who have dogsneed to travel and they need a
place.
So they have that, which iscool.
(08:48):
I love that.
What fear have you had toovercome to grow your business?
Amber (08:54):
That scarcity mindset that I talked about.
If I fire this person who's notaligned with my values and is
sabotaging all my efforts, if Ifire them, who could I ever hire
to help me with this thing,right?
No.
And then I'm not gonna haveenough massage service.
If I hire front desk staff, likehow am I gonna pay them?
Yeah.
My biggest thing has just beengetting over the scarcity
mindset.
And tell you what, when you gothrough Covid and there's no
(09:15):
bread and there's no toiletpaper, and when you come through
on the other side, with amillion dollar annual gross
revenue business you realizelike maybe the scarcity mindset
isn't serving me and maybe I'mcapable of solving more problems
than I realize.
Beverly (09:30):
Covid happened to me, but Covid wasn't the thing for
me.
I lost a couple key clients.
And it was scary because I waslike, oh.
But they should never have beenclients in the first place.
It was like a light bulb, wakeup, spark moment of who exactly
am I, who do I really serve?
Yep.
What is the transformation thatI offer?
And then really getting clear inthat space.
(09:51):
Because that hard work, sayingyes to everyone, saying yes to
everything is that tornado ofoverwhelm as well.
And getting really clear, asscary as that was to lose those
clients, it was the best thingthat could ever happen.
Amber (10:05):
Oh, a hundred percent.
I mean we have some problematicclients in this industry.
And sometimes it's obvious fromthe start, like from the moment
we pick up the phone.
Beverly (10:13):
Yeah.
Amber (10:13):
Sometimes it's like after they're checking out.
And sometimes they might be withus for a while before I finally
put it all together.
And I fire them so fast,Beverly, now I do.
Yeah.
And it feels good to like clearthat energy out.
That does not belong in myspace.
Am I clearing that out?
You make room for the energythat you do wanna track.
So a hundred percent like, I'msorry that you lost those
(10:34):
clients, but isn't that amazing?
'cause like now you're not likebending over backwards, like
trying to make them happy allthe time.
You are attracting the peoplethat are attracted to you.
Beverly (10:43):
Yeah.
What I learned too is that youcan't, no matter how much you
believe in someone's business,no matter how much you can do
for them, you cannot carry themacross the finish line.
Amber (10:51):
Yeah.
Beverly (10:51):
And what I've learned in that too is that we are true
partners and if the person can'tbe the true partner, then it's
not gonna work.
No matter how much I do on myend, it's not gonna be the right
things because you're notinvolved Yep.
It just was a really powerfulmoment of awareness.
And, I think in those momentslike where you feel like
scarcity, those are like thebiggest learning opportunities
(11:13):
for you to really reflect onwhat's happened.
We even had an issue recentlywith a team member who lost a
client, and she was devastatedand I was like, wait, hold on.
What are we learning here?
And she was like, oh my gosh, somuch.
So you can take that moment andit can really create confidence
in ways you never thoughtpossible.
Yeah.
Good stuff.
I think that's where the rubbermeets the road for sure.
(11:34):
Yeah.
If your brand could have dinnerwith one iconic brand, who would
it be and why?
Amber (11:42):
So I recently went to the international Franchise
Association Convention in LasVegas in February.
It was my first time ever goingto a convention like that
because I'm a rather new to thefranchise scene.
And I got to have coffee withKathy Dino, who's the CEO and
founder of Painting With ATwist.
Have you heard of that brand?
She was fascinating and I lovedthat our origin stories were so
(12:05):
similar that we both juststumbled into this work.
I would love to sit down andjust spend more time with her.
She was just so very generouswith her time and her insights
and her wisdom.
She was really super down toearth.
Honestly, being in thatfranchise space for several
days.
I really appreciated howcollaborative everyone was.
You think of the business worldas being really cutthroat and
(12:26):
competitive, and everyone wasreally collaborative and
encouraging and helpful.
I'll be honest, I can't think ofa single person or brand that I
would wanna sit down with.
But being back in that spacesometime soon to just absorb all
the positive creativedaydreaming north star energy
(12:47):
that was going on is very muchmy vibe.
Do you have a suggestion for me?
Beverly (12:51):
I would probably say Oprah or something like that.
I just feel like she startedlike communications marketing,
kind of similar background inthat.
Maybe it's where the podcast ismy mini Oprah moment.
I get to interview people.
Yeah.
Oprah.
Yeah.
But I just feel like she's soincredibly smart.
She's gone up against every.
Possible blockage, all kinds ofissues.
I think she's very fascinating.
So I would probably say her, butI don't wanna be her.
(13:14):
I just, want to learn from her,I guess that's the thing.
That's my answer.
Okay.
How do you keep yourentrepreneurial spirit alive?
What do you feed it?
Amber (13:23):
I'm a daydreamer.
I like to think really big andbold and outside the box ideas.
One of the things I loved aboutbeing a massage therapist when I
was practicing is how many awakehours I had without anyone to
talk to.
I'm doing my thing and I'mgetting in those glutes and I'm
just chiseling out these triggerpoints and I'm just, what if I
(13:45):
hired someone?
What would I name my business?
Where would I move my businessto?
What if we wouldn't it be coolif someday?
And the bigger we get, like thebigger my ideas get.
This was not part of the plan.
I was a music major.
And now I'm the CEO of aburgeoning franchise brand.
What I do to keep myentrepreneurial spirit alive is
I just keep dreaming.
(14:07):
What if we did this and how do Iget there and who do I need to
support me on this team?
And what resources do I need andwho can help me achieve these
goals?
And, if you're not on boardyou're not part.
I surround myself with peoplewho are my biggest, boldest,
baddest cheerleaders.
And we just push forward.
Where's my North star?
And who can help me get there?
Beverly (14:28):
What's been your most humbling lesson as an
entrepreneur?
Amber (14:31):
I had a couple of team members who were fantastic
massage therapists and werereally hard for me personally to
work with.
They wanted to do things theirown way.
They were very opinionated inhow they were going to be doing
massage in my business.
And I put up with it for areally long time until I
(14:53):
realized that I didn't have to,and I did let them go and it was
a difficult conversation but anecessary one.
And what ended up happeningsimilar to when you lost those
clients.
You're like, what's happeningnext?
It gave me the breathing room tonot have to appease these people
who were not on board with myvision.
And I could attract people whowanted to be a part of this.
(15:16):
So that was actually reallyliberating, even though I put up
with it for a long time.
I think the other reallyhumbling sort of thing was very
early on.
I had just graduated massageschool and I wasn't quite sure
which avenue I was gonna take.
I knew I wanted to work formyself, but also scarcity.
I'm like, I don't have anyclients, so how am I gonna pay
the bills?
So I started working as amassage therapist at a
chiropractic clinic.
(15:36):
And I got fired within twoweeks.
I wasn't doing anythingunethical, but he had a very
clear idea of what I was thereto do, and I had a very clear
idea of what I was there to do.
And they were not compatible,right?
Similar to my other teammembers.
And he let me go.
And then I went home and Isliced my thumb open while I was
washing a wine glass.
And then I couldn't work in myown business and I just had to
(15:57):
sit there for a while feelingreally uncomfortable and broke,
figuring out what I was gonna donext.
And I realized, and I'm surethat some of your listeners are
in the space too, where they'relike trying to work on their
business, but they're working onsomeone else's business too.
'cause they gotta pay the bills,right?
And when you're splitting yourenergy and your intention like
that, you're not gonna goanywhere in either one.
Because you gotta focus.
(16:17):
And so I was like, okay, I'mgonna do this.
I'm gonna work for myself.
I had to go to the farmer'smarket and do chair massage and
tell someone would book anappointment.
It was up to me.
And once I entered into thatmindset, I've taken off since
then.
So that was also humbling tolike, love being a massage there
'cause you get fired from yourfirst job.
But ended up being a reallygreat learning opportunity for
me and set me off on this courseI'm on now.
Beverly (16:38):
Yeah.
What was the moment you realizedyour business was successful?
Amber (16:42):
When we reopened after Covid.
It was such a transformationalmoment for me personally,
professionally, and for mybusiness.
We closed March 20th, 2020.
By order of the governor, wereopened May 20th, 2020 with
down to one location, only ahandful of therapists.
No clue what to do, but justdetermined.
(17:04):
And then May 20th, 2021, weopened in the location that
we're at now.
And I wish your listeners couldsee the old charming place that
we were in before.
Now we're on a hard corner, on avery busy street, a couple
blocks from downtown, a blocknorth of the Chamber of
Commerce.
I've got twice as many treatmentrooms.
It's gorgeous.
(17:25):
It's a gorgeous facility.
And when we reopened there ayear later, I was just I can do
anything.
I am capable of anything.
And that for me was like, whereare we going next?
And I just really focused for acouple of years on really
staffing the space and makingsure that we had the capacity.
(17:47):
And then what happened as I wenton vacation to the Pacific
Northwest, it was so gorgeous.
And I'm like, someday mybusiness is gonna be so big that
I can move to the OlympicPeninsula and live my best life.
And I came back from thatvacation and there was a text in
my inbox from someone saying, doyou wanna franchise your
business?
And I was like.
Now that's an idea.
(18:07):
And I reached out to them, andit was a bad fit.
It was some sales bro in acubicle in Miami who just wanted
me to basically fill out thepaperwork so he could sell my
franchise, not teach me at allwhat to do, and then my
franchise would fail, but he'dwalk away with all this money,
right?
But it got me thinking and Istarted vetting other
organizations and consultingfirms and landed with Rick
Grossman and his team at thefranchise Bible coach.
(18:29):
And they've been fantastic.
So now I just keep, pushing onit's a really weird, expensive,
bold, midlife crisis that Ifound myself in.
But I'm really enjoying this andI'm super excited for what the
future holds.
I just turned 47 and I, have thesecond half of my life ahead of
me, and I'm determined to makeit as big and bold and.
Beautiful and amazing as I can
Beverly (18:50):
I love it.
That's the last question in thelightning.
See, it wasn't that bad.
So because it's wickedly brandedand I'm the fairy godmother of
brand clarity.
I also have a wand.
Amber (19:00):
Love it.
Beverly (19:01):
And the wand is like a time traveling tool.
I'm gonna wave the wand andwe're gonna go back in time to
the day you graduated with yourliberal arts degree.
Amber (19:11):
Okay.
Beverly (19:12):
What advice would you give that Amber, that you wish
she had known then?
Amber (19:20):
I wish I would have believed in myself more.
I was a baby.
I was, what, 22?
Because I just graduated fromcollege.
Not a clue in the world what Iwanted to do, and really had a
lot of self doubt about what Iwas capable of doing.
(19:40):
And I wish I could go back andtell myself, oh, I wanna cry.
You're gonna make me cry,Beverly.
Why is this like emotional forme?
I wish I could go back and tellmyself that I'm worth it, that
I'm smart, that I have all thetools that I need to solve any
problem ahead of me.
And I don't have to have all theanswers.
(20:01):
No one has all the answers.
But if you just keep an openmind trust your gut.
Follow your heart.
Care for people and lean intothe networks, the people who do
know more than you in otherareas.
You have all the tools you needto build a successful life.
(20:22):
I wish I could have gone backand told myself that,
Beverly (20:24):
so what would she say to you?
If she saw what you made, whatwould she say to you?
Amber (20:30):
I think two things.
I wonder if she would call me asellout because I've gone
corporate because I was thathippy that wore like the
seashells and the beads.
But I would hope that she wouldbe proud of me.
That even though, yeah, I'mcorporate and I do like money, I
care for people first andforemost.
And like I said before,everything just follows from
(20:52):
that.
So if you're chasing money,yeah, you're a sellout.
'cause that's not what life isabout.
No one's on their deathbedwishing they would've worked
more or saved more money.
At the end of your life you'rethinking back about the
relationships that you had andthe difference that you made in
people's lives.
And that's what I'm trying to doas a mom, as a community member,
as a business owner, as a CEO,is just trying to improve the
(21:15):
lives of the community I'm inand the people around me.
And so I'd hope that she wouldsee that and see the positive
changes I'm trying to make.
Beverly (21:22):
So that leads right into my waving of the wand
again.
I wanna go forward decades anddecades.
Amber (21:27):
Okay.
Beverly (21:28):
To your funeral and what your eulogy, the impact
that you've made on the world.
What do you think people aregonna say that Amber did in this
life?
With what she had, what did shedo while she was here?
Amber (21:41):
I hope people tell me this before I'm dead'cause I
wanna hear it.
I hope that people can see thatI really led with my heart.
And I try to care for myselfwhile caring for others that I
didn't, like a lot of yourlisteners, didn't put my own
needs second.
That I stayed healthy, I stayedactive, I stayed engaged.
(22:04):
I cared for myself.
I secured my own oxygen mask sothat I could help others with
theirs.
And I did those things, notnecessarily just because I
wanted to feel good in my body,but because I needed that
strength.
And that foundation to keeppushing forward.
And I hope that people will seethat I cared for others and
cared for myself, and found thatbalance to make the world a
(22:29):
better place.
I look at the needs of theL-G-B-T-Q community, our
immigrant and minority communitytoday.
I'm doing what I can as justAmber Briggle trying to make
their lives better.
And then I look at the needs ofpeople who don't have a college
degree or people who are tryingto buy a house or people are
(22:49):
just like trying to build astronger financial future.
And how can I, as Amber Briggle,the CEO, help them meet their
needs as well.
I feel like I'm rambling, but Ireally hope that people look
back and see that I was a helperand that I didn't neglect
myself.
Through all of that, that youhave to care for yourself.
(23:12):
Our tagline at Soma massagetherapy is self-care is how you
get your power back.
You wanna care for other people,you gotta stay hydrated, you
gotta stay rested, you gottastay focused, you gotta stay
grounded.
And when you have all of thosethings, you use your power To
lift others up and rising tidelifts all ships.
Beverly (23:28):
Beautiful though.
It's perfect.
For those listeners tuning intoday with us that are listening
to this interview, what is onestrategy that they can put into
action today or tomorrow or thisweek that can help them awaken
their brand magic?
That clarity that you have, whatdo you think that they can do
today?
Amber (23:48):
There's a bazillion things you can do.
You can vision board, you canmake a Gantt chart.
One of the things that I reallylike doing is pretty regularly
in the morning when I have myfirst cup of coffees, I journal
and I write down things as ifthey've already happened.
I'm manifesting my future.
And I sit down and I writesomething like, I am so happy
(24:10):
and grateful that I awardedthree franchises this month and
we're now in like Waco, Planoand Fort Worth, and like I just
put it out there.
I'm so happy and grateful thatmy kids are doing so well in
school and that, they're lovedand supported.
And I manifest these thingsthrough my writing as if there's
(24:31):
like a multiverse and it'salready happening I really
believe that, the energy you putout there is the energy that is
attracted back to you.
Just write it down, make a to-dolist or manifest things in your
journal.
I think there's a lot of powerto that.
Just put that energy out there.
Beverly (24:47):
Every year like the first week of January, I write a
letter to myself to open thenext January.
This year for us, for mespecifically, is about
simplification.
How do we simplify things sothat it's just works easier,
right?
So it's not so complicated.
'cause marketing doesn't have tobe complicated.
It can be simpler.
Our business doesn't have to becomplicated.
It can be simpler.
We have the power to create theexact business that we want to
(25:09):
have.
So this here is really aboutsimplification.
But it really is like a loveletter to myself for the year.
What I hope is gonna happen, howI'm gonna evolve and grow, how
the business is gonna evolve andgrow.
Before we leave, I have a quickfavor to ask of our listeners.
If today's episode has sparkedsomething in you, would you take
a moment to leave a review?
Your words help.
More business owners find thispodcast and ignite their own
(25:32):
marketing and business magic.
And if you really loved it,share it with a friend who needs
inspiration today.
So Amber, please share with ourlisteners where they can learn
more about Soma and about Amber.
Where can they find you?
Amber (25:45):
Great questions.
Thank you.
I was hoping I would give it aplug again.
So the name of my business isSoma Massage Therapy, SOMA.
It's short for Somatic, whichmeans body and feeling.
It's Soma Massage Therapy.
You can find us online atmysomamassage.com.
You can read more about ourorigin story and see our styles
and modalities.
There is also a link on thatpage.
If you're interested in learningmore about our franchise
(26:05):
opportunities, you can click onthat link.
You can find me on LinkedIn atAmber Briggle.
We also have a YouTube channelat Soma Massage Therapy.
We're also on Instagram at mySoma Massage as well.
So awesome.
Beverly (26:17):
Yeah.
Amber, it's been such a funconversation today.
Thank you for sharing yourwisdom, your journey, and the
magic you've awakened inyourself.
I know our listeners are gonnawalk away from today's episode,
feeling inspired and reallyready to take some action.
I'm so grateful for your timetoday and for the impact that
you are making on the world.
Amber (26:37):
This was so much fun.
Beverly, thank you so much.
Beverly (26:40):
I hope that today's episode lit a little bit of a
fire on you and gave you somenew ideas, some different takes
on how hard and how easybusiness can be.
Because here's the thing, yourmessage matters.
Your work matters, and the worldneeds to hear what you have to
say.
And if you don't show up foryourself, you can't do that.
So marketing isn't just aboutvisibility, as Amber said, it's
(27:02):
about impact.
But connecting with the rightpeople in a way that feels true
to you.
So keep showing up, keep sharingyour brilliance and keep making
magic in the world.
And hey, if you ever feel stuck,I know that you don't have to do
this alone.
We are here to help you turnthat spark and ignite it into a
wildfire.
So in until next time, keepsparking and igniting.
Hello.
(00:00):
Before we dive into part two ofthis episode, I gotta ask, did
you catch part one?
If not, hit pause real quick.
You'll wanna start from thebeginning to get the full
effect.
The link to part one is rightdown in the description below.
Go ahead, catch up, and we'll beright here waiting for you.
Ready to dive into part two whenyou're all set.
It's worth it, I promise.
Beverly (00:18):
So what has been the hardest thing about marketing
for your business?
Amber (00:23):
Money.
I want to stay true to ourvalues, which is people first,
right?
I don't need to do a lot ofdigital marketing'cause my
people are here, they're hyperlocal, right?
So marketing's gonna lookdifferent for everyone.
For my business, I'm actuallydoing like a whole webinar on
this in a couple of days.
Go to our YouTube channel'causeit'll be posted there.
I'm doing a webinar on, findingyour target market and ours is
the people.
It's the people who care deeplyabout the community.
(00:45):
And rather than me sending adirected mailer to everyone who
makes, X amount of dollarswithin a certain zip code I'd
rather give that money to thePTA.
To the United Way when they'redoing their next fundraiser,
I'll buy a table for$500 andI'll invite some of my team
members and some local officialsand, someone from the Chamber of
Commerce and we got our signthere and we get a shout out
(01:06):
from the stage, and we're top ofmind.
And I'm in that room with allthose teachers or business
owners, whatever it is.
We invest in our community.
We're corporate sponsors for theroller derby team.
Like they align with our values,they're baddies.
Oh, I love that.
We donate a ton of giftcertificates.
If you are listening and you'rein the Dallas area and you're
doing a thing and it's anonprofit and you need something
(01:26):
for your silent auction, ahundred percent, I will give you
that gift certificate, and thatbrings more people in our doors.
I'm investing in the communityand I'm investing in the people
who will then invest back intomy business.
And really ultimately all ofthis is because I'm looking at
this from a very holisticstandpoint.
If I want my clients to behealthy and succeed and thrive
(01:47):
beyond our doors.
Then they need to live in acommunity that's healthy,
successful, and thriving.
It can't just only be here atSoma Massage there, but it needs
to go beyond.
And so we go hard for our publicschools, our nonprofits the arts
community.
'cause Denton's a very artistictown.
We'll invest in events thatbring people to our downtown
(02:07):
square.
So I would say money's been thehardest part for us for
marketing, but there's been somany other creative ways that we
can stay top of mind and supportthe community, which will then
support us in return.
And that's one of the thingsthat I've really learned.
And it's all part of ourmarketing plan if you choose to
purchase.
Soma massage therapy franchise.
I'll share all more of thesetips with you.
Beverly (02:27):
So what's the biggest marketing mistake you've made
and how did it help you grow?
Amber (02:32):
Biggest marketing mistake.
I didn't hire a front desk teamsoon enough.
Not exactly marketing, but alsoit is.
Yeah.
Because if you reach for thatcoffee cup and you sneeze and
you throw your neck out and youcall and we don't answer, you're
calling the next place.
And for years.
Years, Beverly, I did it all.
(02:54):
I was the massage therapist, Iwas the front desk.
I was payroll, I was hr, I wastech, I was marketing.
And I was trying to be a mom andI missed out on a lot because if
I wasn't there to answer thatphone didn't get answered.
And then we didn't book thatappointment and then we missed
out on that sale.
And for a long time, because Iwas chasing that scarcity
(03:14):
mindset.
We pay our massage therapistsper project, right?
And we stay like 95% booked.
So they're never standing aroundlike not doing anything.
But that meant that if someonecame in for a massage, I knew
I'd have money to pay thatperson to provide that massage.
'cause someone was on theirtable.
How do I pay someone who sits ata front desk?
Like, how are they making theirmoney?
And I was into this, thescarcity mindset instead of
(03:35):
thinking about the greater goodfor the business.
And I really wish that Iwould've hired someone much
sooner.
To answer the calls, to answerthe emails, to help with the
bookings, to help answer thequestions, to help sell the gift
certificates.
We did those random walk-ins,like I didn't have anyone there
and I missed out on a lot, soit's not exactly marketing.
But it's still in the same vein,wasn't investing in my business
(03:57):
and the way I needed to investit.
My front desk team isoutstanding.
Like they, customer service,have got it down.
They do all the amazing work tokeep our business running
smoothly and props to them.
I love them all.
They're so fantastic.
Beverly (04:12):
One of the things that so many solopreneurs and
entrepreneurs, especially at thebeginning struggle with is doing
all the things, wearing all thehats, doing everything, and not
investing in either automationor support or whatever it looks
like to have that.
We talk a lot about driversversus drainers.
The drivers are the things thatinspire you and keep you excited
(04:32):
and love your business, and itmight be doing the thing like
massage or whatever, like youneed to have time to be able to
do the thing that you startedthe business for.
The actual love, the purpose,the why, the passion, right?
And then what are the drainersthat just suck your soul because
there's a lot of them inbusiness I can promise you, I,
as a marketer did not get intobusiness to do spreadsheets.
That is not what I everintended.
(04:53):
So while I understand the valueof the story, that the numbers
tell, I am not the person who'sgonna put all the numbers in.
Literally just poke my eyes out.
No.
But really the first hire was acpa, and an accountant.
I will just say this,accountants and CPAs are
amazing.
Not like dissing them in anyway.
Super.
Oh no, for real.
I need them desperately, ahundred percent.
But making those investments, Ishould have done it way earlier,
(05:16):
like you said.
And.
When I did it freed up so muchmental space and time for me to
do the thing that I loved.
And still, every quarter I lookat myself like I do a quarterly
of planning what is draining meright now that I need to somehow
figure out how to automate,offload, do something in some
way.
And every time it's getting morerefined and better and like less
(05:40):
draining.
But if I wasn't intentional orconscious about it, it's real
easy to just get sucked in.
I call it the tornado ofoverwhelm of all the shoulds you
should be doing.
You should all over yourself andthen you aren't doing the thing
that you love.
A really important thing is tolook at the things that you love
to do and then also where youcould be doing better.
And what does that look like,like for you as a front desk
(06:01):
person?
For somebody else?
It might be a marketing personfor somebody else like me, it's
a cpa.
Whatever that is for you.
It's like you said, don't thinkit's scarcity.
Think an investment because it'sgonna allow you to grow in ways
you would never have imaginedbefore.
Amber (06:15):
Yes.
To just piggyback off of that ayear ago when I started this
franchise journey I hired thisfantastic consulting firm, the
franchise bible coach.
They're amazing.
But I knew that I was gonna haveto invest all my time.
I can't be working on mybusiness if I'm working in my
business.
And my lead at Soma, she'sfantastic.
Jordan, I love you.
I gave her a monster raisebecause I'm like, you're now in
(06:38):
charge of everything.
Go for it.
And I went home and I had apanic attack and I was like,
scarcity mindset.
How am I gonna pay this?
And I was like, wait, I justgave myself a promotion.
Is what I did.
I elevated myself to CEO and shehas killed it at Soma.
She's doing amazing.
And now I've been able to reallyfocus my energy on franchising,
(06:59):
which is really the future ofthe whole business.
So yes I agree with you ahundred percent.
It's investing in you andinvesting in your business.
Beverly (07:07):
Yeah.
So we're gonna shake things up alittle bit with a little bit of
magic.
And before we do that if you'relistening here and you're
enjoying this conversation, ifyou know someone who needs to
hear this, someone who is beingdrained or sucked dry from all
of the work that they're doing,all the balls that they're
juggling or balancing, send ittheir way.
It might be exactly what theyneed to spark their next idea
(07:29):
for their growth and it would besuch a gift.
Plus it helps us reach morepeople, which would be amazing.
Okay, so now I have a magic hatround Amber.
Love it.
It's several lightning roundtype quick fire rapid fire
questions.
Everybody loves this round.
It's in a magic purple sequinhat and there are tons of
questions in here.
Amber (07:48):
Oh, they're stickers.
What are they?
Beverly (07:50):
They're like laminated paper with questions on them.
We're just gonna spend a fewminutes and we're gonna answer
quick fire just go with it.
If you could wave a magic wandand solve one current challenge
for your business, what would itbe?
Amber (08:04):
I wanna be bigger.
I'm doing all the work and Iwant people to come buy
franchises.
Beverly (08:08):
How many franchises?
Amber (08:09):
Coast to coast.
Beverly (08:11):
So like 200.
Amber (08:13):
More.
Why not?
Let's go big.
Everyone needs a massage.
Why not one, like every, inevery zip code.
Beverly (08:19):
One of the clients that I work with several franchisees
for Camp Bow wow.
Have you heard of Camp Bow wow?
Amber (08:24):
I think I have actually.
Yeah.
Beverly (08:26):
We do marketing for them.
They have a corporate marketingdepartment, but we do like the
local marketing for them.
'cause every franchisees is alittle bit unique and different.
And what they do is a little bitunique'cause they have their own
local events and things likethat.
So we do help them.
And there's 200 and some oddfranchisees and they're coast to
coast and I think they're evenin like Canada too.
Because people who have dogsneed to travel and they need a
place.
So they have that, which iscool.
(08:48):
I love that.
What fear have you had toovercome to grow your business?
Amber (08:54):
That scarcity mindset that I talked about.
If I fire this person who's notaligned with my values and is
sabotaging all my efforts, if Ifire them, who could I ever hire
to help me with this thing,right?
No.
And then I'm not gonna haveenough massage service.
If I hire front desk staff, likehow am I gonna pay them?
Yeah.
My biggest thing has just beengetting over the scarcity
mindset.
And tell you what, when you gothrough Covid and there's no
(09:15):
bread and there's no toiletpaper, and when you come through
on the other side, with amillion dollar annual gross
revenue business you realizelike maybe the scarcity mindset
isn't serving me and maybe I'mcapable of solving more problems
than I realize.
Beverly (09:30):
Covid happened to me, but Covid wasn't the thing for
me.
I lost a couple key clients.
And it was scary because I waslike, oh.
But they should never have beenclients in the first place.
It was like a light bulb, wakeup, spark moment of who exactly
am I, who do I really serve?
Yep.
What is the transformation thatI offer?
And then really getting clear inthat space.
(09:51):
Because that hard work, sayingyes to everyone, saying yes to
everything is that tornado ofoverwhelm as well.
And getting really clear, asscary as that was to lose those
clients, it was the best thingthat could ever happen.
Amber (10:05):
Oh, a hundred percent.
I mean we have some problematicclients in this industry.
And sometimes it's obvious fromthe start, like from the moment
we pick up the phone.
Beverly (10:13):
Yeah.
Amber (10:13):
Sometimes it's like after they're checking out.
And sometimes they might be withus for a while before I finally
put it all together.
And I fire them so fast,Beverly, now I do.
Yeah.
And it feels good to like clearthat energy out.
That does not belong in myspace.
Am I clearing that out?
You make room for the energythat you do wanna track.
So a hundred percent like, I'msorry that you lost those
(10:34):
clients, but isn't that amazing?
'cause like now you're not likebending over backwards, like
trying to make them happy allthe time.
You are attracting the peoplethat are attracted to you.
Beverly (10:43):
Yeah.
What I learned too is that youcan't, no matter how much you
believe in someone's business,no matter how much you can do
for them, you cannot carry themacross the finish line.
Amber (10:51):
Yeah.
Beverly (10:51):
And what I've learned in that too is that we are true
partners and if the person can'tbe the true partner, then it's
not gonna work.
No matter how much I do on myend, it's not gonna be the right
things because you're notinvolved Yep.
It just was a really powerfulmoment of awareness.
And, I think in those momentslike where you feel like
scarcity, those are like thebiggest learning opportunities
(11:13):
for you to really reflect onwhat's happened.
We even had an issue recentlywith a team member who lost a
client, and she was devastatedand I was like, wait, hold on.
What are we learning here?
And she was like, oh my gosh, somuch.
So you can take that moment andit can really create confidence
in ways you never thoughtpossible.
Yeah.
Good stuff.
I think that's where the rubbermeets the road for sure.
(11:34):
Yeah.
If your brand could have dinnerwith one iconic brand, who would
it be and why?
Amber (11:42):
So I recently went to the international Franchise
Association Convention in LasVegas in February.
It was my first time ever goingto a convention like that
because I'm a rather new to thefranchise scene.
And I got to have coffee withKathy Dino, who's the CEO and
founder of Painting With ATwist.
Have you heard of that brand?
She was fascinating and I lovedthat our origin stories were so
(12:05):
similar that we both juststumbled into this work.
I would love to sit down andjust spend more time with her.
She was just so very generouswith her time and her insights
and her wisdom.
She was really super down toearth.
Honestly, being in thatfranchise space for several
days.
I really appreciated howcollaborative everyone was.
You think of the business worldas being really cutthroat and
(12:26):
competitive, and everyone wasreally collaborative and
encouraging and helpful.
I'll be honest, I can't think ofa single person or brand that I
would wanna sit down with.
But being back in that spacesometime soon to just absorb all
the positive creativedaydreaming north star energy
(12:47):
that was going on is very muchmy vibe.
Do you have a suggestion for me?
Beverly (12:51):
I would probably say Oprah or something like that.
I just feel like she startedlike communications marketing,
kind of similar background inthat.
Maybe it's where the podcast ismy mini Oprah moment.
I get to interview people.
Yeah.
Oprah.
Yeah.
But I just feel like she's soincredibly smart.
She's gone up against every.
Possible blockage, all kinds ofissues.
I think she's very fascinating.
So I would probably say her, butI don't wanna be her.
(13:14):
I just, want to learn from her,I guess that's the thing.
That's my answer.
Okay.
How do you keep yourentrepreneurial spirit alive?
What do you feed it?
Amber (13:23):
I'm a daydreamer.
I like to think really big andbold and outside the box ideas.
One of the things I loved aboutbeing a massage therapist when I
was practicing is how many awakehours I had without anyone to
talk to.
I'm doing my thing and I'mgetting in those glutes and I'm
just chiseling out these triggerpoints and I'm just, what if I
(13:45):
hired someone?
What would I name my business?
Where would I move my businessto?
What if we wouldn't it be coolif someday?
And the bigger we get, like thebigger my ideas get.
This was not part of the plan.
I was a music major.
And now I'm the CEO of aburgeoning franchise brand.
What I do to keep myentrepreneurial spirit alive is
I just keep dreaming.
(14:07):
What if we did this and how do Iget there and who do I need to
support me on this team?
And what resources do I need andwho can help me achieve these
goals?
And, if you're not on boardyou're not part.
I surround myself with peoplewho are my biggest, boldest,
baddest cheerleaders.
And we just push forward.
Where's my North star?
And who can help me get there?
Beverly (14:28):
What's been your most humbling lesson as an
entrepreneur?
Amber (14:31):
I had a couple of team members who were fantastic
massage therapists and werereally hard for me personally to
work with.
They wanted to do things theirown way.
They were very opinionated inhow they were going to be doing
massage in my business.
And I put up with it for areally long time until I
(14:53):
realized that I didn't have to,and I did let them go and it was
a difficult conversation but anecessary one.
And what ended up happeningsimilar to when you lost those
clients.
You're like, what's happeningnext?
It gave me the breathing room tonot have to appease these people
who were not on board with myvision.
And I could attract people whowanted to be a part of this.
(15:16):
So that was actually reallyliberating, even though I put up
with it for a long time.
I think the other reallyhumbling sort of thing was very
early on.
I had just graduated massageschool and I wasn't quite sure
which avenue I was gonna take.
I knew I wanted to work formyself, but also scarcity.
I'm like, I don't have anyclients, so how am I gonna pay
the bills?
So I started working as amassage therapist at a
chiropractic clinic.
(15:36):
And I got fired within twoweeks.
I wasn't doing anythingunethical, but he had a very
clear idea of what I was thereto do, and I had a very clear
idea of what I was there to do.
And they were not compatible,right?
Similar to my other teammembers.
And he let me go.
And then I went home and Isliced my thumb open while I was
washing a wine glass.
And then I couldn't work in myown business and I just had to
(15:57):
sit there for a while feelingreally uncomfortable and broke,
figuring out what I was gonna donext.
And I realized, and I'm surethat some of your listeners are
in the space too, where they'relike trying to work on their
business, but they're working onsomeone else's business too.
'cause they gotta pay the bills,right?
And when you're splitting yourenergy and your intention like
that, you're not gonna goanywhere in either one.
Because you gotta focus.
(16:17):
And so I was like, okay, I'mgonna do this.
I'm gonna work for myself.
I had to go to the farmer'smarket and do chair massage and
tell someone would book anappointment.
It was up to me.
And once I entered into thatmindset, I've taken off since
then.
So that was also humbling tolike, love being a massage there
'cause you get fired from yourfirst job.
But ended up being a reallygreat learning opportunity for
me and set me off on this courseI'm on now.
Beverly (16:38):
Yeah.
What was the moment you realizedyour business was successful?
Amber (16:42):
When we reopened after Covid.
It was such a transformationalmoment for me personally,
professionally, and for mybusiness.
We closed March 20th, 2020.
By order of the governor, wereopened May 20th, 2020 with
down to one location, only ahandful of therapists.
No clue what to do, but justdetermined.
(17:04):
And then May 20th, 2021, weopened in the location that
we're at now.
And I wish your listeners couldsee the old charming place that
we were in before.
Now we're on a hard corner, on avery busy street, a couple
blocks from downtown, a blocknorth of the Chamber of
Commerce.
I've got twice as many treatmentrooms.
It's gorgeous.
(17:25):
It's a gorgeous facility.
And when we reopened there ayear later, I was just I can do
anything.
I am capable of anything.
And that for me was like, whereare we going next?
And I just really focused for acouple of years on really
staffing the space and makingsure that we had the capacity.
(17:47):
And then what happened as I wenton vacation to the Pacific
Northwest, it was so gorgeous.
And I'm like, someday mybusiness is gonna be so big that
I can move to the OlympicPeninsula and live my best life.
And I came back from thatvacation and there was a text in
my inbox from someone saying, doyou wanna franchise your
business?
And I was like.
Now that's an idea.
(18:07):
And I reached out to them, andit was a bad fit.
It was some sales bro in acubicle in Miami who just wanted
me to basically fill out thepaperwork so he could sell my
franchise, not teach me at allwhat to do, and then my
franchise would fail, but he'dwalk away with all this money,
right?
But it got me thinking and Istarted vetting other
organizations and consultingfirms and landed with Rick
Grossman and his team at thefranchise Bible coach.
(18:29):
And they've been fantastic.
So now I just keep, pushing onit's a really weird, expensive,
bold, midlife crisis that Ifound myself in.
But I'm really enjoying this andI'm super excited for what the
future holds.
I just turned 47 and I, have thesecond half of my life ahead of
me, and I'm determined to makeit as big and bold and.
Beautiful and amazing as I can
Beverly (18:50):
I love it.
That's the last question in thelightning.
See, it wasn't that bad.
So because it's wickedly brandedand I'm the fairy godmother of
brand clarity.
I also have a wand.
Amber (19:00):
Love it.
Beverly (19:01):
And the wand is like a time traveling tool.
I'm gonna wave the wand andwe're gonna go back in time to
the day you graduated with yourliberal arts degree.
Amber (19:11):
Okay.
Beverly (19:12):
What advice would you give that Amber, that you wish
she had known then?
Amber (19:20):
I wish I would have believed in myself more.
I was a baby.
I was, what, 22?
Because I just graduated fromcollege.
Not a clue in the world what Iwanted to do, and really had a
lot of self doubt about what Iwas capable of doing.
(19:40):
And I wish I could go back andtell myself, oh, I wanna cry.
You're gonna make me cry,Beverly.
Why is this like emotional forme?
I wish I could go back and tellmyself that I'm worth it, that
I'm smart, that I have all thetools that I need to solve any
problem ahead of me.
And I don't have to have all theanswers.
(20:01):
No one has all the answers.
But if you just keep an openmind trust your gut.
Follow your heart.
Care for people and lean intothe networks, the people who do
know more than you in otherareas.
You have all the tools you needto build a successful life.
(20:22):
I wish I could have gone backand told myself that,
Beverly (20:24):
so what would she say to you?
If she saw what you made, whatwould she say to you?
Amber (20:30):
I think two things.
I wonder if she would call me asellout because I've gone
corporate because I was thathippy that wore like the
seashells and the beads.
But I would hope that she wouldbe proud of me.
That even though, yeah, I'mcorporate and I do like money, I
care for people first andforemost.
And like I said before,everything just follows from
(20:52):
that.
So if you're chasing money,yeah, you're a sellout.
'cause that's not what life isabout.
No one's on their deathbedwishing they would've worked
more or saved more money.
At the end of your life you'rethinking back about the
relationships that you had andthe difference that you made in
people's lives.
And that's what I'm trying to doas a mom, as a community member,
as a business owner, as a CEO,is just trying to improve the
(21:15):
lives of the community I'm inand the people around me.
And so I'd hope that she wouldsee that and see the positive
changes I'm trying to make.
Beverly (21:22):
So that leads right into my waving of the wand
again.
I wanna go forward decades anddecades.
Amber (21:27):
Okay.
Beverly (21:28):
To your funeral and what your eulogy, the impact
that you've made on the world.
What do you think people aregonna say that Amber did in this
life?
With what she had, what did shedo while she was here?
Amber (21:41):
I hope people tell me this before I'm dead'cause I
wanna hear it.
I hope that people can see thatI really led with my heart.
And I try to care for myselfwhile caring for others that I
didn't, like a lot of yourlisteners, didn't put my own
needs second.
That I stayed healthy, I stayedactive, I stayed engaged.
(22:04):
I cared for myself.
I secured my own oxygen mask sothat I could help others with
theirs.
And I did those things, notnecessarily just because I
wanted to feel good in my body,but because I needed that
strength.
And that foundation to keeppushing forward.
And I hope that people will seethat I cared for others and
cared for myself, and found thatbalance to make the world a
(22:29):
better place.
I look at the needs of theL-G-B-T-Q community, our
immigrant and minority communitytoday.
I'm doing what I can as justAmber Briggle trying to make
their lives better.
And then I look at the needs ofpeople who don't have a college
degree or people who are tryingto buy a house or people are
(22:49):
just like trying to build astronger financial future.
And how can I, as Amber Briggle,the CEO, help them meet their
needs as well.
I feel like I'm rambling, but Ireally hope that people look
back and see that I was a helperand that I didn't neglect
myself.
Through all of that, that youhave to care for yourself.
(23:12):
Our tagline at Soma massagetherapy is self-care is how you
get your power back.
You wanna care for other people,you gotta stay hydrated, you
gotta stay rested, you gottastay focused, you gotta stay
grounded.
And when you have all of thosethings, you use your power To
lift others up and rising tidelifts all ships.
Beverly (23:28):
Beautiful though.
It's perfect.
For those listeners tuning intoday with us that are listening
to this interview, what is onestrategy that they can put into
action today or tomorrow or thisweek that can help them awaken
their brand magic?
That clarity that you have, whatdo you think that they can do
today?
Amber (23:48):
There's a bazillion things you can do.
You can vision board, you canmake a Gantt chart.
One of the things that I reallylike doing is pretty regularly
in the morning when I have myfirst cup of coffees, I journal
and I write down things as ifthey've already happened.
I'm manifesting my future.
And I sit down and I writesomething like, I am so happy
(24:10):
and grateful that I awardedthree franchises this month and
we're now in like Waco, Planoand Fort Worth, and like I just
put it out there.
I'm so happy and grateful thatmy kids are doing so well in
school and that, they're lovedand supported.
And I manifest these thingsthrough my writing as if there's
(24:31):
like a multiverse and it'salready happening I really
believe that, the energy you putout there is the energy that is
attracted back to you.
Just write it down, make a to-dolist or manifest things in your
journal.
I think there's a lot of powerto that.
Just put that energy out there.
Beverly (24:47):
Every year like the first week of January, I write a
letter to myself to open thenext January.
This year for us, for mespecifically, is about
simplification.
How do we simplify things sothat it's just works easier,
right?
So it's not so complicated.
'cause marketing doesn't have tobe complicated.
It can be simpler.
Our business doesn't have to becomplicated.
It can be simpler.
We have the power to create theexact business that we want to
(25:09):
have.
So this here is really aboutsimplification.
But it really is like a loveletter to myself for the year.
What I hope is gonna happen, howI'm gonna evolve and grow, how
the business is gonna evolve andgrow.
Before we leave, I have a quickfavor to ask of our listeners.
If today's episode has sparkedsomething in you, would you take
a moment to leave a review?
Your words help.
More business owners find thispodcast and ignite their own
(25:32):
marketing and business magic.
And if you really loved it,share it with a friend who needs
inspiration today.
So Amber, please share with ourlisteners where they can learn
more about Soma and about Amber.
Where can they find you?
Amber (25:45):
Great questions.
Thank you.
I was hoping I would give it aplug again.
So the name of my business isSoma Massage Therapy, SOMA.
It's short for Somatic, whichmeans body and feeling.
It's Soma Massage Therapy.
You can find us online atmysomamassage.com.
You can read more about ourorigin story and see our styles
and modalities.
There is also a link on thatpage.
If you're interested in learningmore about our franchise
(26:05):
opportunities, you can click onthat link.
You can find me on LinkedIn atAmber Briggle.
We also have a YouTube channelat Soma Massage Therapy.
We're also on Instagram at mySoma Massage as well.
So awesome.
Beverly (26:17):
Yeah.
Amber, it's been such a funconversation today.
Thank you for sharing yourwisdom, your journey, and the
magic you've awakened inyourself.
I know our listeners are gonnawalk away from today's episode,
feeling inspired and reallyready to take some action.
I'm so grateful for your timetoday and for the impact that
you are making on the world.
Amber (26:37):
This was so much fun.
Beverly, thank you so much.
Beverly (26:40):
I hope that today's episode lit a little bit of a
fire on you and gave you somenew ideas, some different takes
on how hard and how easybusiness can be.
Because here's the thing, yourmessage matters.
Your work matters, and the worldneeds to hear what you have to
say.
And if you don't show up foryourself, you can't do that.
So marketing isn't just aboutvisibility, as Amber said, it's
(27:02):
about impact.
But connecting with the rightpeople in a way that feels true
to you.
So keep showing up, keep sharingyour brilliance and keep making
magic in the world.
And hey, if you ever feel stuck,I know that you don't have to do
this alone.
We are here to help you turnthat spark and ignite it into a
wildfire.
So in until next time, keepsparking and igniting.
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