Susan Boles, CFO at Beyond Margins, discusses building "calmer" businesses focused on comfortable margins, not just profit. Key elements include clarity, autonomy, a lens of care, efficient systems, and rest/reduced urgency. She emphasizes the importance of designing businesses intentionally to be sustainable, rather than defaulting to growth at all costs. Boles shares her own experience with burnout and the need to build in emotional, energetic, and capacity margins to weather challenging seasons. The goal is businesses that feel "restful" and fun, not constantly stressful.
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