From the series: From Unknown to UnMistakable
If you’ve ever watched someone’s eyes glaze over while you’re explaining what you do… this episode is going to feel like a deep exhale.
Because here’s the truth most mission-driven leaders never hear:
People don’t buy what you do.
They buy what they understand about what you do.
And if your message requires effort to decode, you’ll stay invisible, no matter how gifted you are.
In this episode, we break down the exact framework that helps people instantly “get” your work, remember it later, and repeat it to others with confidence. You’ll learn why most explanations fall flat, what clarity really requires, and the four-part message structure that makes your work land in seconds instead of paragraphs.
We’ll cover:
• The biggest mistake smart leaders make when explaining their work
• Why purpose-driven explanations often confuse people
• The “Who → Problem → Outcome → Why” formula that creates instant clarity
• How to position your work in a way that sparks recognition and curiosity
• A 30-second test to know if your message is truly clear
• Real examples you can model today
If you want to stop rambling, stop over-explaining, and start being remembered, this episode will show you exactly how to do it.
🎁 Free Resource:
Download the Clarity Kit, the companion guide to this entire series, so you can implement every step with confidence. The link is in the show notes.
Let's connect on IG at www.instagram.com/csillamuscan
or on LinkedIn at https://www.linkedin.com/in/csillamuscan/
Send me an email at: csilla@csillamuscan.com
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