In this episode, we discuss cutting-edge marketing techniques with Hugo E. Gomez, the founder of Abogados NOW. Abogados NOW is a company of bilingual legal marketing experts who are dedicated to connecting marginalized individuals with qualified legal professionals – all with the goal of developing a greater acceptance for bilingual communities.
Hugo has been a lead generation digital marketer for over 15 years. With a background in commercial and consumer marketing, he turned his attention to the legal field about 7 years ago.
Hugo has a passion for helping attorneys find a competitive edge, and after seeing the value of generating leads for Hispanic communities, he decided to start a company that helps legal professionals market themselves in Spanish…
Jump in now to find out:
- How Hugo works with the Latino population cultivates useful marketing skills.
- Why Hispanic people typically aren’t targeted for legal advertisements.
- How to market to specific cultures effectively.
- The importance of using personalized copy for digital marketing.
Want to learn more about Hugo and his work with Abogados NOW? Click here!
Host
Richard Jacobs
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