Speaker Driven Business

Speaker Driven Business

If you’ve done the courses, followed the people, and implemented ‘all the things’ without getting the speaking driven results you want…look no further. Tune in each week to learn from Jacqueline Brooker, a Fifth Generation Entrepreneur with a fiercely strategic brain who holds the global designation of Certified Speaking Professional and is a qualified Executive and Business Coach with C-Suite experience. Jacqueline’s strength is anchored in teaching others how to reposition themselves through the power of language and she has personally coached and trained 1000’s to step into their power by speaking, pitching and selling through her proprietary frameworks. Jacqueline has appeared in media more than 3,000 times, spoken on global stages, delivered keynotes for organisations including Marie Claire (Australia) Magazine, and delivered more than 180 workshops. She has worked as trusted advisor to executives in some of our largest organisations, and with the founders of dynamic rapid growth entrepreneurial pursuits to strengthen strategy, positioning, strategic sales and communications. Her training has been delivered to some of Australia’s major corporate brands including Tattersalls (The Lott, quadrupling their sales conversion rate) and her programs were picked up by the Australian Institute of Sport Olympic Medal Gold Medal Alumni Program in Canberra, where she was the Speaking and Facilitation Skills Mentor. In each episode, Jacqueline shares evidence based strategies, lessons and real-world insights that help YOU get whatever you want. No fluff. No nonsense. Answering the questions you don’t know who to ask. If you are committed to using speaking to create the breakthroughs you know you deserve – to shift from being unheard of to in demand - across all your business life, subscribe now.

Episodes

May 5, 2025 34 mins

Feeling stuck on the sidelines of the speaking world? Here's why, and how to finally steal the spotlight.

In this episode, Jacqueline Brooker rips the covers off the real reason most emerging and aspiring speakers are stuck spinning their wheels: they’re either invisible, or visible but forgettable. 

She shares a powerful new model, a simple but brutally honest continuum, that shows you exactly where you are right now, why you’r...

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This is your sign to stop chasing perfect and start owning your story. Real impact begins when you speak from the heart, not the script.

Join us for a raw, inspiring, and insightful conversation that’ll make you rethink what's actually possible. 

Sean Swarner isn’t just a cancer survivor turned adventurer. He’s a master at turning setbacks into superpowers. From conquering Everest with one lung to thriving on stage for over two ...

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You can have the right message, the right heart, and the right energy. But if your language triggers resistance instead of resonance, you’ll stay overlooked and underpaid. You’re done before you even start. 

In this solo episode, Jacqueline dives into the psychology of communication – the hidden power of language, what it really takes to become a paid, booked, and referable speaker, and why it's not about working harder or yell...

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Your voice has power. Here’s how to shape it into a message the world remembers. 

Today Jacqueline Brooker chats with the brilliant Lisa McInnes-Smith, a global speaking powerhouse, Hall of Fame inductee, and genuine Aussie legend. Lisa takes us behind the scenes of her extraordinary journey, from humble beginnings touring rural schools to captivating thousands on international stages. Discover how mentorship from the iconic Zi...

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    The clarity of your message isn’t the problem. 

    If you’re struggling to get booked, land clients, or gain traction, here’s the truth: it’s not because your message isn’t clear enough. It’s because it’s not close enough.

    Too many experts are stuck selling what they know instead of speaking to what their audience desperately needs to hear. And in 2025, if your message doesn’t immediately hit the 2 AM pain point — the thing keeping...

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    Most speakers unknowingly sabotage their impact by recycling tired, overused stories, metaphors, and quotes. You might think your favorite story is powerful—but if your audience has heard it a hundred times before, you're just another forgettable voice in the noise.

    In this episode, I break down why clichés kill engagement and how to replace them with fresh, unforgettable storytelling that captivates, surprises, and gets you rebooke...

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    Most speakers get stuck inside their industry. They start with free gigs, move to paid opportunities within their niche, and then struggle to break out and command high fees beyond their known circles.

    Dr. Kevin J. Fleming lived this path—spending years as an expert speaker in education before stepping onto global stages and realising his message had far broader impact. In this episode, we unpack the real roadmap to going from unpai...

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    What does it really take to build a profitable speaking business? 

    In this episode, Jacqueline dives into the "yes, and" philosophy of speaking. She breaks down the two primary ways speakers make money: through speaking and from speaking. 

    The strategies she shares will help you build authority, drive revenue, and create a sustainable speaking career. Whether you’re just starting out or looking to level up, this episode is ...

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    In this episode, Jacqueline Brooker sits down with Shasta Nelson, a thought leader on connection, three-time author, and sought-after keynote speaker, to unpack why friendships at work aren’t just a perk, they’re a necessity.

    Shasta is a keynote speaker, author, and leading expert on workplace connection. With three bestselling books and years of research on the power of friendship, she has helped organizations worldwide recognize t...

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    Speakers who ignore AI will soon be speaking to empty rooms - and we don’t want that to be you  

    In this episode, we dive into the unexpected power plays AI unlocks, the five levels of AI adoption for speakers, the hidden Super Power for Speakers, and why your spoken-word content is still your greatest edge. 

    If you’re a speaker, trainer, or coach, this episode is your wake-up call. You must accept that AI isn’t just a...

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    What does it take to transform from a reluctant speaker into a Hall of Fame powerhouse? In this electrifying episode of Speaker Driven Business, Cy Wakeman, global thought leader and celebrated keynote and Hall of Fame speaker, pulls back the curtain on a truly unconventional rise to speaking greatness.

    Cy shares how she turned a groundbreaking discovery into a thriving career on the world’s biggest stages—while staying true to her ...

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    Great stories aren’t just entertaining. They’re transmissible, capable of being shared far beyond their original audience, and creating ripple effects that can inspire, connect, and transform. 

    In this episode, Jacqueline explores the mechanics of stories that transcend the stage, drawing from examples of keynote legends, movement starters, and even her own experiences.

    She dives into why some stories stick, how they shift perce...

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    Turn your genius into game-changing impact with visual models that simplify, sell, and elevate your story  

    In this captivating conversation, Simon Bowen, creator of the Models Method and Genius Model, dives into how visual models revolutionise leadership, selling, and storytelling. 

    Jacqueline and Simon explore the art of simplifying complexity without dumbing it down and discuss why selling is the most noble act a bu...

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    Welcome to the first episode of 2025, where we dive into a year’s worth of lessons from reviewing over 100 speech scripts (closer to 200, if we’re honest). 

    In this episode, Jacqueline shares invaluable insights from working with seasoned speakers, TED Talk hopefuls, and keynote rookies looking to level up. If you’re wondering what separates a speech that sticks from one that sinks, this episode is your go-to guide.

    Remember, gr...

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    Wonder isn’t just for children - and we’d love you to meet the man daring the world to rediscover it.

    In this episode, Jacqueline welcomes Peter Merrett, Australia's 2024 Keynote Speaker of the Year and the visionary behind The House of Wonderful. 

    Peter’s journey from chef to award-winning hotelier, to a global keynote sensation, is nothing short of awe-inspiring. It’s all about daring to embrace who you are, leaning into authe...

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    What if your life’s biggest failure played out on the world stage? Jacqueline Brooker lived it and this is your invitation to tune in for a masterclass in resilience!

    This conversation comes from an episode of The Other Side of Success podcast with Ella Lucas-Averett, where Jacqueline joins as a guest to share her remarkable story of resilience, failure, and self-belief.

    She takes us through her extraordinary journey — from a chaotic...

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    Wondering why your phone isn’t ringing off the hook? It’s pretty simple. Speaking isn’t your business — it’s your product, and you have to learn to sell it like a pro.

    In this episode, Jacqueline sits down with the magnetic and insightful David Avrin, CSP and global speaking expert. Together, they peel back the curtain on what really keeps speakers in the game and thriving. 

    From strategic pitching windows to what makes a speake...

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    Want your message to land with any audience? Discover how speaking to the psychographic transforms your talks into transformative experiences, deeper connections, and unstoppable growth.

    In this episode, Jacqueline dives into the art and science of speaking to the psychographic — the mindset and thought patterns that take you beyond traditional audience labels. 

    Start thinking beyond demographics and dive into the psychographic ...

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    Are you chasing stages — or building a speaking empire? Listen in!

    In this episode, Jacqueline sits down with the unstoppable Elizabeth McCormick, who traded her flight suit for the spotlight. From soaring the skies to owning the mic, Elizabeth shares her riveting journey of becoming a top motivational speaker. She spills the beans on her transition from military heroics to corporate stages, the hurdles of imposter syndrome, and the...

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    Want to close more deals? Then you need to master The Pitch Triangle. 

    In this rapid-fire episode, Jacqueline shares the secret formula behind every successful pitch. She delves into what makes a pitch not only compelling but also highly effective at closing deals. 

    Tune in for a deep dive into how refining three key elements can elevate your pitch, streamline your sales process, and help you avoid common pitfalls that leav...

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