Speakernomics

Speakernomics

The speaking industry is constantly evolving. Listen weekly for voices of experience from experts in the speaking industry with tips, insights and knowledge to help you become a better speaker, build a better business, and get paid to speak.

Episodes

January 13, 2026 25 mins
What do top speakers wish they knew when starting out? In this episode, industry veterans and experts dish out hard-earned wisdom to help you thrive in the speaking business. * Why playing the long game matters more than chasing quick wins *The critical importance of authentic connection with your audience *Avoiding ego traps and keeping the focus on service, not self *How being easy to work with sets you apart for meeting plan...
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In this special edition of Speakernomics, host Kenneth ""Shark"" Kinney sits down with 14 individuals ranging from Hall of Fame Speakers, Coaches to Speaker Bureaus and Meeting Planners to talk about what, in their opinion, makes a killer Speaker Reel.By the end of this episode, you will:* Evaluate the importance of capturing audience engagement and presenting a clear problem-solution narrative within your demo reel.* Demonstrate t...
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Get the inside scoop on how Sam Demma became the youngest Certified Speaking Professional and booked over 750 paid speaking gigs, all before 2025. In this episode of Speakernomics, Sam breaks down the exact outreach and sales strategies that built his thriving speaking business in the education market.Here’s what you’ll learn in this episode:* How Sam focused and expanded his market from local schools in Ontario to the entire US an...
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Unlock next-level social media strategies for speakers with insights from top experts and booking agents. Discover the practical steps that make your social presence work for your speaking business.* How to choose the right social platform and boost consistency without spreading yourself too thin* Why social proof and testimonials matter more than self-promotion* Content strategies: balancing value, authenticity, and connection wit...
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Prepare to be frippnotized and take your speaking career to the next level with Patricia Fripp's time-tested advice and actionable insights.In this session, Patricia will:* Guide speakers to focus on their audience and ensure their stories are relevant and engaging for the listeners, making them feel connected and invested.* Demonstrate the significance of having a core message and adaptable content that can be customized for diffe...
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Join Shark and his lineup of seasoned professionals to enhance your understanding of fee management and explore balanced, ethical approaches to maintaining speaker value in a fluctuating market. In this session, you will:* Evaluate the concept of fee congruency and how it allows speakers to adapt their fees based on added values or specific circumstances.* Create a strategy for maintaining fee integrity while being open to non-mone...
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December 2, 2025 39 mins
In this episode of Speakernomics, host Kenneth "Shark" Kinney brings together insights from 16 diverse voices within the speaking industry to explore the essential marketing materials needed for speakers to elevate their business.In this session, you will:* Analyze the various perspectives on the most critical marketing tool, including the significance of a compelling demo reel and a comprehensive website.* Explore the role of rela...
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AI is transforming how speakers are discovered, trusted, and booked—and your content strategy needs to change with it. In this episode, Lethia Owens, CSP shares actionable insights on optimizing your digital footprint for both human and AI-driven search.* How meeting planners and bureaus are using AI tools like ChatGPT and Perplexity to find speakers* Strategies for creating “AI-friendly” content across your website and social plat...
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This episode is essential for speakers aiming to transform their presentations from ordinary to extraordinary by honing in on what truly captures and holds an audience's attention.This episode of Speakernomics, host Kenneth "Shark" Kinney engages with Brian Walters, CSP, CPAE, a seasoned speaker, emcee, and infotainment expert. Brian, a past president of the National Speakers Association, shares his expert advice on creating memora...
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Whether you are an emerging or experienced speaker, let Simon’s journey inspire you to align your inner spark with external success and to leverage your expertise for meaningful, memorable impact.In this episode of Speakernomics, host Kenneth Kinney (Shark) sits down with renowned CSP and CPAE Hall of Fame keynote speaker Simon T. Bailey to explore what it truly means to amplify your brilliance as a professional speaker. Simon, wid...
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Discover what it really takes to stand out as a professional speaker in today’s evolving meetings industry. In this episode, Sarah Michel shares insider tips from both the speaker and meeting planner perspectives to help you get noticed, get booked, and add more value.The latest trends in how meeting planners search for and select speakers:*Why unedited, authentic video is more important than ever for getting booked*The critical im...
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Learn how to turn your expertise into income with practical tips from LaShaundra McCarty on this episode of Speakernomics. Discover actionable strategies for speakers to grow their business and make smarter financial choices.* The importance of diversifying your revenue streams as a speaker* How to track your numbers for better business decisions* Passive income ideas like online courses, workbooks, podcasts, and newsletters* Mon...
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Ready to elevate your online presentations? In this episode of Speakernomics, guest Kassy LaBorie shares actionable strategies to boost connection, engagement, and authenticity in the virtual speaking world.Here’s what’s covered:* How Kassy’s journey from Silicon Valley and WebEx to the speaking stage shaped her approach to virtual engagement* The importance of making genuine invitations for audience participation, not just surface...
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Learn how to build a smart, streamlined, and strategic digital presence as a professional speaker. Guest expert Carolyn Cummins shares actionable tips to help you master your content, connection, and credibility online. The importance of identifying multiple target audiences for your speaking business How to use content pillars to define what you speak about and your unique value Measuring your digital content using th...
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Get ready to elevate your virtual speaking game! In this episode of Speakernomics, Jason LeVasseur shares practical, low-tech strategies for making a real impact and keeping your audience engaged in the digital world. Why stories matter more than slides in virtual presentations How props can boost audience attention and interaction The importance of human connection in today’s digital-first world Balancing personal and...
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Ready to take your presentations to the next level? In this episode of Speakernomics, guest Trevor Perry shares essential strategies for creating slide decks that amplify your message–not distract from it. The importance of making your slides clear, concise, and consistent Why your slides are not your message, but simply a tool Common mistakes speakers make with fonts, images, and deck consistency When (and when not) t...
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Join us for a heartfelt tribute to Kenneth "Shark" Kinney, beloved host of Speakernomics and an influential member of the National Speakers Association, who recently passed away. In this special episode, friends and colleagues gather to share their memories, stories, and the impact he made on the speaking community. What you'll hear in this episode: Personal stories from Tom Singer, Maureen Mahoney, and many others about th...
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September 9, 2025 23 mins
What do top speakers wish they knew when starting out? In this episode, industry veterans and experts dish out hard-earned wisdom to help you thrive in the speaking business. Why playing the long game matters more than chasing quick wins The critical importance of authentic connection with your audience Avoiding ego traps and keeping the focus on service, not self How being easy to work with sets you apart for meeting ...
Mark as Played
AI is transforming how speakers are discovered, trusted, and booked—and your content strategy needs to change with it. In this episode, Lethia Owens shares actionable insights on optimizing your digital footprint for both human and AI-driven search. How meeting planners and bureaus are using AI tools like ChatGPT and Perplexity to find speakers Strategies for creating “AI-friendly” content across your website and social plat...
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Unlock the secrets to thriving as a professional speaker, even in uncertain times. In this episode of Speakernomics, Joyce Marder shares expert insights on shifting your financial mindset, building business resilience, and unlocking greater value from your speaking career. Identify and overcome the most common mindset blocks holding speakers back from financial success Strategies for maintaining confidence and pitching high-...
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