Speakernomics

Speakernomics

The speaking industry is constantly evolving. Listen weekly for voices of experience from experts in the speaking industry with tips, insights and knowledge to help you become a better speaker, build a better business, and get paid to speak.

Episodes

October 28, 2025 27 mins
Learn how to turn your expertise into income with practical tips from LaShaundra McCarty on this episode of Speakernomics. Discover actionable strategies for speakers to grow their business and make smarter financial choices.* The importance of diversifying your revenue streams as a speaker* How to track your numbers for better business decisions* Passive income ideas like online courses, workbooks, podcasts, and newsletters* Mon...
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Ready to elevate your online presentations? In this episode of Speakernomics, guest Kassy LaBorie shares actionable strategies to boost connection, engagement, and authenticity in the virtual speaking world.Here’s what’s covered:* How Kassy’s journey from Silicon Valley and WebEx to the speaking stage shaped her approach to virtual engagement* The importance of making genuine invitations for audience participation, not just surface...
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Learn how to build a smart, streamlined, and strategic digital presence as a professional speaker. Guest expert Carolyn Cummins shares actionable tips to help you master your content, connection, and credibility online. The importance of identifying multiple target audiences for your speaking business How to use content pillars to define what you speak about and your unique value Measuring your digital content using th...
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Get ready to elevate your virtual speaking game! In this episode of Speakernomics, Jason LeVasseur shares practical, low-tech strategies for making a real impact and keeping your audience engaged in the digital world. Why stories matter more than slides in virtual presentations How props can boost audience attention and interaction The importance of human connection in today’s digital-first world Balancing personal and...
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Ready to take your presentations to the next level? In this episode of Speakernomics, guest Trevor Perry shares essential strategies for creating slide decks that amplify your message–not distract from it. The importance of making your slides clear, concise, and consistent Why your slides are not your message, but simply a tool Common mistakes speakers make with fonts, images, and deck consistency When (and when not) t...
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Join us for a heartfelt tribute to Kenneth "Shark" Kinney, beloved host of Speakernomics and an influential member of the National Speakers Association, who recently passed away. In this special episode, friends and colleagues gather to share their memories, stories, and the impact he made on the speaking community. What you'll hear in this episode: Personal stories from Tom Singer, Maureen Mahoney, and many others about th...
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September 9, 2025 23 mins
What do top speakers wish they knew when starting out? In this episode, industry veterans and experts dish out hard-earned wisdom to help you thrive in the speaking business. Why playing the long game matters more than chasing quick wins The critical importance of authentic connection with your audience Avoiding ego traps and keeping the focus on service, not self How being easy to work with sets you apart for meeting ...
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AI is transforming how speakers are discovered, trusted, and booked—and your content strategy needs to change with it. In this episode, Lethia Owens shares actionable insights on optimizing your digital footprint for both human and AI-driven search. How meeting planners and bureaus are using AI tools like ChatGPT and Perplexity to find speakers Strategies for creating “AI-friendly” content across your website and social plat...
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Unlock the secrets to thriving as a professional speaker, even in uncertain times. In this episode of Speakernomics, Joyce Marder shares expert insights on shifting your financial mindset, building business resilience, and unlocking greater value from your speaking career. Identify and overcome the most common mindset blocks holding speakers back from financial success Strategies for maintaining confidence and pitching high-...
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Get the inside scoop on how Sam Demma became the youngest Certified Speaking Professional and booked over 750 paid speaking gigs, all before 2025. In this episode of Speakernomics, Sam breaks down the exact outreach and sales strategies that built his thriving speaking business in the education market. Here’s what you’ll learn in this episode: How Sam focused and expanded his market from local schools in Ontario to the entire ...
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In this episode of Speakernomics, Dr. Kevin Snyder joins host Kenneth "Shark" Kinney to share insider tips and real stories from the world of professional speaking. Get actionable advice on storytelling, building your speaking business, and making a lasting impact. Behind the scenes look at the new book "Speechless," supporting the NSA Foundation How to share personal stories with vulnerability while connecting with audience...
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Ready to take your speaking career to the next level? In this episode of Speakernomics, industry pros break down exactly how podcasting can amplify your brand, grow your business, and keep your voice front and center. Here’s what you’ll learn: The unique value of hosting your own podcast as a professional speaker How podcasting strengthens your message, builds your platform, and boosts credibility with clients and event pla...
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Ready to take your travel game to the next level as a professional speaker? In this episode of Speakernomics, top speakers share their favorite travel tips to help you stay efficient, comfortable, and ready for anything on the road. Smart packing strategies for both carry-ons and checked bags How to use travel downtime productively—think handwritten notes and task batching Essential comfort tips, including seat cushions, ...
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Curious how to become the go-to expert in your field and dominate your speaking niche? In this episode of Speakernomics, construction industry leader George Hedley shares his direct advice on carving out your place as a professional speaker. Here's what you'll learn: How George targeted and owned his industry niche to become the "hard hat biz coach" Why focusing on what you know best leads to more opportunities—even in a cr...
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Want to know what it takes to land a coveted NSA stage and stand out in a room full of professional speakers? In this episode of Speakernomics, NSA Director of Events Candice York shares the inside scoop on event planning, speaker selection, and what truly sets top presenters apart. How NSA designs events like Influence and Thrive to serve speakers’ real needs The difference between a collaborative speaker and a “diva”—and w...
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Stay safe and succeed on the speaking circuit! In this episode, Dr. Tom Griggs shares practical self-defense tips and discusses how martial arts principles can give speakers an edge both on and off stage. Essential safety strategies for speakers while traveling, including rideshare and hotel best practices How martial arts training enhances peace of mind and presence for speakers Real-life stories and tips to improve situ...
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Discover what it really takes to stand out as a professional speaker in today’s evolving meetings industry. In this episode, Sarah Michel shares insider tips from both the speaker and meeting planner perspective to help you get noticed, get booked, and add more value. The latest trends in how meeting planners search for and select speakers Why unedited, authentic video is more important than ever for getting booked The cr...
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Unlock the secrets to landing corporate sponsors for your speaking business with expert Linda Hollander. In this episode of Speakernomics, you'll discover actionable strategies to grow your platform and fund your speaking through sponsorships. How Linda Hollander built a successful speaking business powered by top-tier sponsors like Bank of America, Walmart, and IBM The real definition of sponsorship and how speakers—new or ...
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NFL legend and professional speaker Karl Mecklenburg joins Speakernomics to share how he captivates audiences and drives business success from the stage. Discover practical speaking, storytelling, and marketing tips directly from one of the most versatile voices in the industry. How to keep an audience engaged with dynamic storytelling, humor, and unpredictability Structuring your keynote like a flowing river, mixing serious...
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What does it really mean to be a professional speaker, and how do ethics shape our industry? This episode of Speakernomics gets real about professionalism, integrity, and the standards that set true pros apart. The core values every NSA speaker should know—and actually live by Where to draw the line between self-promotion and stretching the truth How meeting planners judge speaker professionalism behind the scenes Acti...
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