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September 1, 2025 30 mins

Are you building a culture of performance?

Meet Michael Fortinberry!

Michael is the Co-Founder and COO at Protiv. Protiv is a transformative business solution, empowering owners to truly partner with their employees, aligning the team to business success.

With Protiv, two critical elements of real success - Linking Costs to Production & Investing Into Your Team - come together. Protiv's motto is "Inspire Human Potential".

Too many workers are trapped in the hourly pay system, without connected incentives. Protiv seamlessly links production to compensation, incentivizing employees to enhance quality and productivity.

Protiv has emerged as a transformative solution, changing the game around the compensation models used by contractors, across a wide range of trades.

Trade businesses of all types are hemorrhaging money to low productivity. Some blame the lack of skilled labor, but the problem is much deeper: Construction has a $3 trillion culture problem.

In this episode, we explore how to create strong company cultures that drive productivity, performance and employee engagement. We unpack practical strategies on pay-for-performance models, communication, leadership and growth.

Listen as Michael shares:
- the cultural roots of underperformance in construction
- how culture predicts company profitability
- building a strong and profitable company culture
- how to motivate your team to be high-performing
- rethinking your compensation model
- why your people come first
- the role of authenticity in workplace culture
- the ROI of investing in culture

...and so much more!

Connect with Michael:
Website: https://www.protiv.com
Email: michael@protiv.com

Listen to the Podcast, subscribe, leave a rating and a review:
Apple: https://podcasts.apple.com/us/podcast/how-company-culture-improves-productivity-and/id1614151066?i=1000724369893
Spotify:   https://open.spotify.com/episode/7BWmAMGrDfqEDhtpExdnm2?si=j1nRMb-HTuaCI7Ab_Uj5BQ
YouTube: https://youtu.be/ro5B_ATAcfo

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