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December 18, 2025 37 mins

How can leaders attract great talent and maximize on the talent they already have?

Meet Dr. Cynthia Bentzen-Mercer!

Dr. Cynthia is a Human Capital Potentialist who works at the intersection of organizational strategy and soul purpose. She is a globally recognized human capital strategist, USA Today bestselling author, and board-certified executive coach with more than 30 years of experience transforming how organizations invest in their people.

As the founder and CEO of Bentzen Performance Partners, co-founder of The Zeal of the Heel, and creator of the 7 Minute Pivot, she partners with executives and leadership teams across public, private, nonprofit, and multi-industry sectors to align talent strategy with business growth.

On this episode, Dr. Cynthia explains her research findings on the ROI when investing in talent.

Listen as Dr. Cynthia shares:
- how to align talent strategy with business growth
- what leads to cultural transformations
- transforming people into a company’s biggest competitive advantage
- business outcomes vs human-centered leadership
- how CEOs can unlock untapped value
- the returns on intentional investments in talent
- how to navigate career restlessness or stagnation
- the leadership dilemma of empathy vs accountability

...and so much more!

Connect with Dr. Cynthia:
Website: https://www.bentzenperformancepartners.com

Additional Resources:
"Now, Near, Next" by Dr. Cynthia Bentzen-Mercer on Amazon
"Human Capital Investment Strategy" by Dr. Cynthia Bentzen-Mercer


Listen to the Podcast, subscribe, leave a rating and a review:
Apple: https://podcasts.apple.com/us/podcast/how-leaders-can-attract-and-retain-the-best-talent-w/id1614151066?i=1000741811750
Spotify:   https://open.spotify.com/episode/48x9GnXrIGOfcZ8PdbbDvw?si=PXyiyAsMRJiL6j9VeysiCQ
YouTube: https://youtu.be/w9WFLhFzJd8

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