February 25, 2025 • 25 mins
In this episode of Spectruss Speakeasy, we’re throwing superstition out the window—screw unlucky 13, we’re making it lucky! 🚀 Sam Silvey, founder of Spectruss, sits down with longtime creative director Justin Aragon to reflect on 13 years of building brands, wild pivots, and design that made waves.
From sleeping on a futon in a one-room office to crafting iconic brands like Hutton & Smith Brewing and Fowler Brothers, they break down the Mad Men moments, creative risks, and unexpected wins that shaped Spectruss.
🔥 Did Justin really ditch his job after just two days?
🔥 What Chattanooga brand still owes them money?
🔥 How do you go from free projects to award-winning work?
Grab a drink, hit play, and get ready for part one of this deep dive into Spectruss history. 🥃✨
For more information, visit our website www.spectruss.com
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Justin (00:00):
Yeah, it's been a lot of years, lost count.
Stop counting past even fiveyears.
A lot of crazy shit happened.
I remember
Sam (00:05):
it's the 5th of November.
It was an all-nighter for me.
I was like, holy shit, Justindid this logo.
I think we all had a bunch ofdrinks and got a little drunk.
You're like, the designer's inthe house.
We did that Mad Men photoshoot.
It was a lot of fun.
Hey, what's up, everyone?
Welcome back to Spectra'sSpeakeasy podcast.
Today, I've got Justin Aragon,our career director here with
(00:29):
us.
My name is Sam Sylvie.
I'm the owner of Spectra's.
And we've been talking aboutlucky number 13.
Obviously, number 13 is nottraditionally lucky.
So we're gonna be screwednumber 13.
We're gonna make this lucky.
This is our 13th year inbusiness officially.
And last podcast, we kind oftalked some about initial
starting years, me sleeping on afuton in the office, that sort
(00:49):
of thing, and got to the pointof Sylvie development creation
And then soon after that, Iwound up coming across Justin
Aragon.
He had just gotten out ofschool, UTK, I'm sure he'll tell
us about that.
And we started workingtogether, and somehow he's still
working with me.
I don't know how he puts upwith me, but he's here with me
today, and I just wanted to kindof pick his brain, get his side
of the story.
He's been our career directorsince basically day one,
(01:11):
designing all of our websites,branding, logo, all of it.
So yeah, welcome, Justin.
Justin (01:18):
Good to be here.
Yeah, it's been a lot of years,lots Count stop counting past
even five years.
I feel like that's a milestonealready.
So for sure.
But we've done a lot ofprojects and lot of things have
happened all those decade andmore now
Sam (01:38):
sure a lot of crazy shit happened like it's been long
enough now like now we can kindof talk about them and i think
either maybe the people thatwere involved or either dead or
they moved away or they justforgot you know who knows but um
i mean what year was it likewas it 2014 13 i think it's 13 i
remember this
Justin (01:56):
vividly because it was well before that before i
officially started i think i wasjust kind of chilling you know
it's been five years of schooland I really just wanted to take
a year off like I told myparents I am not really gonna
really work I want to just livemy life I was still young I
think college takes a lot ofyears out of you just you know
(02:16):
studying and I needed that breakand I think that's healthy that
was even before like you knowmental breaks were a thing so I
just needed that for myself butum yeah finally I was hitting
that one year mark like Iprobably need to start working
but I was kind of doing likefreelance a little bit here and
(02:37):
there I
Sam (02:38):
mean I actually remember you brought in a little
portfolio square format and youbrought and it was like super
cool I remember looking throughit and I was like okay like I
gotta I gotta work with this guyand all the designers were
interviewing and no one else hadthat like you know case study
portfolio and it was
Justin (02:54):
super cool I don't even know if that still exists today
so everyone just has websites soyeah I kind of missed that I
missed that quality of tactilework in your hands.
But, um, yeah, I think Ianswered one of your ads,
keeping hitting this, um, with,for one project.
And then after that was theoffer.
(03:14):
So I remember it's the 5th ofNovember and from the V for
vendetta, you know, remember,remember the 5th of November.
So now, yeah, that's the daysin great in my head.
So I think 2013, 12, I guess itwas 13, 12.
Might have been 12.
Because that was a year.
(03:35):
I graduated in 2011.
And
Sam (03:37):
your degree was in architecture, right?
Mm-hmm.
I remember seeing a lot of theportfolio pieces and different
interior design and structuresand all of that.
And you went to UTK, right?
Mm-hmm.
How was that?
Did you like
Justin (03:52):
UTK?
Well, first of all, it wasn'tmy first choice in college
colors.
I mean, the orange was a littletoo bright for me.
But once you become part ofthat community, you're just
going to end up loving it soit's a five year professional
degree and longer than fouryears so it really does take a
toll on your whole bodyarchitecture is a tough major
(04:14):
you barely sleep you barely doanything so whenever you get a
free time it gets a little bitwild but you know you deserve
that you do that during thoseyears but apparently not enough
because I still needed that youknow gap year after graduation
which I will never regret that
Sam (04:34):
yeah
Justin (04:34):
but
Sam (04:35):
i do remember so whenever uh yeah we we worked like
freelance did a website projecttogether and then you wound up
getting an offer that like amonth later a few weeks later
from the chattanooga town streetpress yes you went to work
there and then at the time ijust started working with hugh
huffaker he was working somewith me i don't think we'd
rebranded yet for a little thatwas i think it came a little bit
(04:57):
later but either way he and iwere both mad we're like dude we
got to get we got to get justinback all right i'm gonna i'm
gonna call him And we met with,I still remember we met at the
social part of the public house.
We met there.
I think we all had a bunch ofdrinks and got a little drunk.
And then at the end of it, I'mpretty sure we were like, fuck
it, I'm leaving the Times FreePress.
And you'd been there.
That was like your second dayor third day or
Justin (05:18):
something.
I think it was for the ChatterMagazine, so doing some designs
for them, which is funny becausethe creative director there and
I just had coffee to give methat position.
And then you guys gave me thatcall, I think, later that
evening I'm like oh gosh is thiswhat it feels like to you know
get you pulled into somethinglike what is this but yeah I
(05:41):
mean well during that gap year Iwas watching a lot of Mad Men
and the title creative directorfrom Don Draper I've always
wanted it so I'm like no brainerI'll take it
Speaker 02 (05:51):
so
Justin (05:51):
here
Sam (05:53):
we are and actually and speaking of Mad Men so it wasn't
maybe another year later we didthat photo shoot with who's the
other designer that was withKen with Ken Was it just the
four or was there a fifth one?
I think it was the four of us.
And we did that Mad Men photoshoot.
And we'll have to, we'll see ifwe can grab that photo for you,
Zach.
We'll mix this into thepodcast.
(06:13):
But you, me, Hugh, and Ken, andwe had like the Eames chair and
we're in the office there onTremont Street.
Yeah.
That got a lot of attention,you know, like, because we're
pretty damn young at that point.
We're all in our 20s, likeearly 20s to late 20s.
And that was a lot of fun.
What were some of those earlyprojects?
I know like one of the earlyones um Hutton and Smith Brewing
(06:35):
that was like that's probablyfor 2014 2014 so that's
Justin (06:39):
yeah 10 years now
Sam (06:41):
11 years almost 11
Justin (06:43):
years 25 yeah because I remember they got they started
their branding 2014 and then ayear later they opened the
brewery so
Sam (06:52):
yeah so remember how they came in I remember that they
were new to town um Melanie andJoel hadn't moved yet and they
were rock climbers and somehowwe all got connected because
Hugh and I were rock climbing alot then and Came into the
office one day.
I was like, hey, we're lookingfor branding and sat down.
And I don't know if youremember that meeting.
I mean, hell, the office wasone room.
So I'm sure you heard all ofit, whether you were part of the
meeting or not.
But they basically needed itfor free almost, you know, and
(07:15):
like, all right, we'll cut you areally good deal because we
needed the work too becausewe're a young, you know, agency
trying to build case studies.
So I think for the entire,like, all the branding,
packaging, I mean, tap handles,apparel, website, all of the
packaging as far as, like,cardboard packaging, Growler,
cans, all of that.
(07:35):
I want to say it was under fivegrand for all of that, which
later down the road for othercompanies, it would be like
$70,000, which is still cheapcompared to like the big
national agencies.
You know, if they do a bigproject like that, it's six
figures plus.
And they still didn't pay thewhole bill, which cracks me out.
But what finally convinced usto like, all right, we'll do it
(07:56):
for a super cheap deal.
They brought in that.
You remember what beer?
I can't remember which beer itwas.
It was a growler involved.
Yeah, it was a Was it Promenadeor maybe it was Igneous IPA,
but they brought one of them in.
He was like, here, just trythis.
See what you think.
I was like, damn, that's areally good one.
Yeah, I think those are thedarker, heavier ones.
Maybe so.
I'm not sure.
Anyway, it's delicious.
I'm glad we did because I thinkwe were all like, okay, these
(08:17):
guys are going to make it.
They're going to stick around.
And now you see them on all theshelves around here in a pretty
good radius from Chattanooga.
I'm not sure how far, but thatwas a fun one, even though we
still owe us money.
Melanie and Joel, if you'relistening, you can still pay the
rest of your time.
What other ones stick out?
I feel like there's a, I mean,it was the Wild West back then.
Like it was kind of Mad Mendays mixed with like Wolf of
(08:40):
Wall Street wannabes.
Justin (08:42):
Yeah.
I think your connection withthe outdoor community, we did a
lot of that type of projects.
High Point climbing was one ofthem.
Yeah.
So like in the beginning stageswhen they were building, I
think the Huntsville, there'sone in Alabama, I think.
Sam (08:58):
Yeah.
Even the Chattanooga one, likewe started with them then
because John Weigel got his logodone.
I think it was on Fiverr.
And he was like, all right, wegot that.
Yeah.
But then we did the rest of itfor him.
We did like the t-shirts andthe website and all that stuff,
all the photography.
And they actually started acoffee shop.
Have you seen Trailhead Coffee?
It's right beside High Point.
It's really good.
And one of our clients laterdown the road, remember Bread
(09:21):
and Butter?
He did the logo.
Yes.
Supply the breakfast sandwichesfor him.
Oh, cool.
Really damn good.
It's worth stopping in there totry them.
Yeah.
That's super local.
Yeah.
It's kind of amazing like goingaround in Chattanooga like how
many brands I see that likeyou've designed them you know
and I'm like like bread andbutter whenever I got their
sandwich I was like holy shitJustin did this logo
Justin (09:41):
oh it's it's it's kind of an out of body experience I
don't know like sometimes whenyou're proud of something you
can't just go up and people likehey I designed your t-shirt
like I remember in the beginninglike I mean I was still young
in my 20s you know when you seeyour work you're like I did that
so yeah I've been seeing peoplewearing the shirts even
Southside Social you know A lotof those t-shirts were going
(10:05):
around the city.
High point t-shirts that wedid, definitely Hutton Smith.
Until this day, you know, whenthere's a Hutton Smith, I'm in
at a party, they're like, thedesigner's in the house.
So I'm like, okay, that waslike 10 years ago.
But I mean, it's so flattering,you know, that people still
associate that brand to us.
Sam (10:23):
And for sure.
It's, you know, I, even thoughI'm not designing it, I guess,
but it's part of the companythat we're all part of, like, I
take pride in it too.
And I'm like, hell yeah, it'sfun that they try trust us with
that one and then even likesitting in you know my office
there looking over and kind ofsee the interstate probably once
every two weeks I see a FowlerBrothers moving truck go down
the road and it's like I noticeit I'm like that looks good
(10:44):
that's a good looking truck youknow it's all wrapped in your
branding and their branding thatyou did for them it's funny how
like so many other businessesthat we do work for you know how
many landscaping crews I meanlandscaping actually does have
an art side to it that'sprobably a bad example but how
many plumbing crews are like Iplumb that house you know like
it's an important part don't getme I'm not being degrading to
(11:04):
plumbers at all.
It's something that's integralto people got to take a shit.
They need to go somewhere.
They need water.
Plumbing has to work.
But there's something about theart side of what we do that
it's like extra pride.
So much of, I guess, a creativemind goes into it.
It's like someone being proudof their artwork and you wind up
having a whole emotional sideattached to it.
(11:24):
Sometimes that can be hardbecause it's hard to separate
yourself from it.
Do you feel like you get kindof bound to some of these
projects?
Yeah.
like you're tied to thememotionally?
Definitely.
I mean,
Justin (11:35):
you know, what's the recent one that just happened to
Chattanooga, the city ofChattanooga logo.
That was quite controversial,you know, but I get it.
People are mad that what 200 Kwas involved in that, but we get
it.
Like there's a lot of processbehind that.
You know, we may not chargethat much, but I do understand
why it's done that way.
(11:57):
Like when I look at the HuttonSmith logo, you know, it's not
just, I pick, you know, thetypography or whatever, slap it
together and voila.
There is a whole story behindthat.
I did like pages and pages oflogos until, you know, looking
at other inspiration, what theclient suggested.
And I'm like, you know, thisone, this one logo I'm doing,
(12:18):
this is just going to be me.
Like, I'm not going to applywhat the client wanted, what,
you know, other brands aredoing.
This one's just going to be me.
And that's what they picked.
So stories like that, you know,always play in my head when I
see, you know, Some of our workgo around town,
Sam (12:35):
so.
Yeah, we should kind of pickthat apart for a second, and I
don't know if anyone finds thisinteresting.
I mean, hell, I don't reallygive a shit.
I think it's interesting.
I think you think it'sinteresting.
But, you know, there's a tonthat went into, like, just using
Hutton and Smith, and it's onewe're still proud of 11 years
later, clearly, or at least Iam.
But just going on that one,like, there's a cool story there
that had to be told through adesign and logo.
(12:55):
And so a lot of people mightnot know, but Hutton and Smith
are the founders of Geology.
And so Melanie and Joel, theymet working on, it's down in the
gas line fields right down intexas and she was a geologist
and he was working on the thelines i think like he was a
climber for the pipelines oryeah somewhere in vegas but
anyway geology brought themtogether and so they wanted to
(13:16):
tell the story of like kind ofhow they met and their
background and so hutton smithcame and i remember like the
hand-drawn maps and all like allthat getting intertwined and
like the maps of the city andlocations and and then the color
palettes like i remember ustaking photos and going down the
different aisles in the grocerystores and convenience stations
and being like, how is thisgoing to be presented against
(13:39):
their competitors when it comesto color palettes or the
typography?
Still to this day, I feel likeif you go down through the
aisle, it stands out.
Because if you have the IgnisIPA and Promenade and all of
them, you get these yellows andpurples and reds.
Justin (13:54):
Yeah, the solid colors really do stand out.
I think that was the beginningof kind of rethinking what a
beer label is.
Because usually it's super busyyou know heavy graphics like
but yeah that was that was thestart of a trend around that
time and then now there's a lotof those that are just kind of
like solid color you know peopleview negative space in a shelf
(14:17):
as like we need to fill that inbut sometimes you don't like
you're taking up space becauseyou're you know have that solid
color there that you know kindof just plaster around a sea of
business you know so I think wewe were very successful with,
you know, giving them that spacein the shelf.
Sam (14:36):
For sure.
And it still stands out to thisday.
And, but it's neat becausethere's like a, you know, a more
physical, logical side of likehow it visually looks against
like the busyness.
Because as you kind ofmentioned, like the rest of
those people bottles and cansfeel, most of them feel very
busy to me, especially when youget into like the, you know,
Colorado IPAs and all these,like they, clearly they look
(14:57):
like they smoke a lot of weedand eat a lot of mushrooms,
which I'm not harping on, butthere's just like busy shit
everywhere.
And then when you get thesesolid colors and you get them
all grouped together, it'salmost like they own that real
estate that makes their brandlarger.
So you have that part, it'skind of physical aspect of it.
But then on the storytellingside, you have this great story
of like the founders and itreally built this brand all the
(15:17):
way through to where peoplecould resonate with it.
it you know they could go intotheir tasting room and be like
oh this is joel and melanie andthis is their background and as
opposed to when they're tryingto position themselves against a
competitor and it's like ohthis is owned by inbev you know
it's like yeah all right cool noone knows
Justin (15:34):
who that is you know they don't know anyone from
there but then again as adesigner i'm like looking at the
um the other labels i'm likedid i do enough did i illustrate
enough you know is this solidred color block enough like it
is you know there's a thingcalled minimalism and simplicity
and that's really all you needand people love it they're still
(15:55):
using that same label to thisday so
Sam (15:57):
yeah you know we had another one and it's always hard
to talk about because I'm notgoing to say this is necessarily
a loss or a you know not reallya loss but from Hutton and
Smith and like all of our casestudies it helps us get more
clients right especially reallysuccessful ones but that one
later got one called Brewski andthat one didn't go as well I
(16:18):
feel like they're is somecontroversy there because it
wasn't soon after we finished itand we kind of butted heads I
feel like with people we'reworking with great people like I
liked everyone we're workingwith but they had other like
third-party consultants involvedand there's a lot of chefs in
the kitchen and I think theywere wanting kind of the Hutton
and Smith feel and then itwasn't what two years later they
did a whole rebrand again but Ifelt like that brand really to
(16:42):
me my personal opinion forwhatever it's worth is you know
they were kind of more corporateplayer right because they had
the double corporate cola sideof it and they wanted to start
up this beer brand using theirski drink which is a great idea
but we always had a hard timeattaching it to a story and so
we tried to attach it to likefor the love of water you know
and water skiing or water sportsand it just didn't have that
(17:04):
same feel as like here's theowners here's the people putting
all their heart and soul intoit and I don't know what were
your thoughts on that one Ialways kind of felt like I wish
it would have gone a differentway and gone better still did a
great job and it was a greatbrand I loved it I loved that
Justin (17:20):
thing.
I worked on that design for...
It was an all-nighter for me, Iremember, because we were
just...
There's three different labels,so there's a lot.
Three different personalitiesfor the beers.
But I think...
I don't know if this is theissue with that.
I think people...
I don't know how it was takenthat, you know, it's a soda
(17:44):
beer.
It was kind of like thebeginning of all those seltzers.
Yeah.
Sam (17:49):
And
Justin (17:49):
it's not quite like it.
But yeah, a year later, thedesign has changed.
So I'm like, what happened?
And honestly, if it's a gooddesign, I respond to it very
positively.
Sam (18:03):
But
Justin (18:04):
that one, not so much.
There's a thing called thegolden ratio.
And everything that I do, it'sbased out of that.
My architecture background,it's got to fit that.
Otherwise, what did I study forfive years?
When I look at something and itfeels uncomfortable, then
that's not it.
So I feel like that band, notto bash them or anything, it
(18:27):
just didn't feel like it'sfinished.
Probably because maybe some ofit was taken from our design and
maybe what maybe the clientwanted to add onto it.
You just don't really do that.
It's either you start fromscratch or make it
Sam (18:48):
better I'm always curious sometimes late at night I'll go
back through because definitelywork consumes me more than it
should it's either thinkingabout racing and the race
courses I'm going to be visitingor race courses and this helps
me go to sleep or I think aboutwork and it does the opposite I
don't go to sleep at all andI'll compare about past projects
wins and losses this one I'llcompare and contrast between
(19:11):
Hutton and Smith which I feellike was a very successful one a
very low budget one that we didpractically for free as a case
study because we liked him alike their beer and then the
double cola brewski brand whichpaid us a good amount of money
because it was what seven yearslater or something like that six
seven years we had a lot morecases a lot more people a lot
more experience and it didn't doas well and it had more
(19:33):
firepower behind it had a veryestablished company it had
distribution it had warehousinghad all the packaging everything
nailed down and then it kind ofhad a struggle to i think it i
still don't know if it reallyever really like took off and
launched you know and so i'mkind of curious what the
difference is between those twoi've got a lot of hypotheses on
it.
I don't know of answer to it,but I guess we'll maybe never
know.
Who knows?
Maybe someone will listen tothis.
(19:54):
They'll call me and be like,Hey, dumb ass.
Here's the difference.
Justin (19:58):
Well, you know, the whole city backed them up.
They're one of the first microbreweries in town and everyone
was just kind of hungry or maybethirsty for something like that
here in the city.
So they really, you know,establish themselves and, you
know, even then that littletiny, um, micro brewery that
they have people went and and,you know, packed that place and
(20:22):
just proud that there's a, youknow, beer company that's, you
know.
Still
Sam (20:26):
around and doing it.
Justin (20:27):
Yeah, because we had Big
Sam (20:28):
River before that, but Big River was still, you know, more
corporate owned because theywere part of Kraftwerks, you
know, they had all thoselocations.
And it kind of fell off, whichwas, you know, interesting.
I don't know why.
To me, their beer wasn't asgood.
And then I feel like Hutton &Smith kind of hit the right time
because it was like all theKraft beers were really coming
up and it kind of brought thatout west vibe of like earthy
granola.
Yeah.
Justin (20:48):
Yeah.
That was hipster era too.
Sam (20:50):
Yep.
And Chattanooga Outdoors wasblowing up because like we were
getting voted number one city inChattanooga and that sort of
stuff.
So I think it was the righttime for the outdoor play and
vibe and all that.
Any other projects stand out toyou?
Justin (21:03):
You mentioned earlier Fowler Brothers, you know,
that's one project that, youknow, just build a really good
relationship between, you know,owner and agency.
So it's always a pleasure goingin there, you know, filming the
commercials and People haveprobably seen it.
Oh, yeah.
And really building up Carter'spersonality and character, I
(21:25):
think.
Yeah, it's just having thatgood relationship between us and
the client.
That's the perfect example of
Sam (21:33):
it.
Absolutely.
Yeah, and that's one that, youknow, because of you, we won an
Addy Award for it, you know,with the whole rebrand.
And that's a cool story becausethey've been around at the time
135 years, and they want to doa rebrand.
They rebranded over the years,but originally, you know, they
were Fowler Brothers Company, Itwas downtown on, was that
Market Street or Broad Street?
Right beside the Tivoli, right?
(21:54):
Yeah, yeah, yeah.
And so we found, came acrossall that old stuff that Carter
had and they had the furnitureshop and the patio shop and
great real estate on the side ofthe interstate.
But as we know, there was kindof like a issue between the two.
You know, like people saw thepatio shop but didn't really
know the furniture shop and alot of corporate players were
kind of coming in.
It's like, let's go back to theroots and you're locally owned,
(22:15):
locally operated, family owned.
And so the Fowl Brothersrebranded And you got that great
on the website versus thatgreat image that you like, you
hand drew that, right?
Like the whole front of thebuilding.
And
Justin (22:24):
the
Sam (22:24):
story
Justin (22:25):
is that that happened during 2020.
So we were all working at home.
Um, I started doing a conceptof what the rebrand would look
like outside.
So I hand drew, you know, theoutside, the exterior and, you
know, picked out the colors, thefinishes, what that can look
like in the interstate.
And then all of a sudden, youknow, we get this call that
(22:47):
Carter's already building it.
So I'm like, wow, this is kindof making my architecture dream
come true a little bit.
So yeah, but the thing aboutrebranding and what they've done
over the years, I feel likethere's always new ideas.
You put too many ideas.
You know, what if we split thisand this and differentiate
(23:08):
things, you know, a certain way,but like using Coca-Cola as a
case study, they've remained thesame.
That logo is the same since dayone.
So So, yeah.
And with a company that's beenaround that long, you know,
going back to the roots and thebasics, you know, some of the
older clients still call themFowler.
(23:28):
Yeah.
So, yeah, going back to theroots is always, you know, a
good way to honor that historyand, you know, keep that still
Sam (23:38):
alive.
Yeah.
And it allows for that greatstory.
Now we have like a wholetimeline, that storytelling, and
you bring the family name backinto it.
And as we know now, especially,I mean, even since COVID, but
But last decade, for sure, hasbeen this transition.
I feel like, especially forsmall and mid-sized businesses,
people want less corporate.
I think people really want tofeel more local.
And I think that's even gottento be more the case since COVID.
(24:01):
They want to know the story andfeel like there's a purpose
that they're buying somethinglocal.
So it really told a greatstory.
And there's that awesometimeline.
You can see how it's beenpassed down through the family.
And he's been awesome to workwith, great client.
And it's cool that we literallyhelp manage every part of his
branding, marketing, advertisingand it's it's all congruent you
know he's a face of the brandand brings life to it and we
(24:26):
just help showcase that it'sbeen really cool to see how
they've grown
Justin (24:29):
yeah plus amazing products you know best furniture
I've ever seen here in townthat's being offered so yeah
yeah back it up completely 100%
Sam (24:39):
for sure I moved I was moving last night some more
stuff up to another house andmove a stickly bed that I bought
from him and I'm like good lordthis thing's solid it's gonna
hold the whole house down soyeah that's well made stuff for
sure well that's probably a goodplace to stop today for part
one we've got a lot of historydesign with Justin so we'll have
a part two coming out so belooking for that stay tuned for
(24:59):
that Justin thanks for joiningme today yeah give me all the
insights on the design all thegreat stuff you've done over the
years been awesome working withyou for shit what we decided 11
12 years a lot a lot of yearswe don't count the anniversaries
now it's like just countingwrinkles or gray hairs for me at
this point but stay tuned forpart two and we'll be rolling
that out here soon.
Thanks again for joining ustoday.
(25:20):
Also, check out our Facebookgroup.
Also, be sure to join ourSpectrous Speakeasy podcast.
You can check us out onSpotify, Amazon, Apple Podcasts,
and also be sure to like andfollow us on YouTube.
We got all the channels now.
Stay tuned.
We got a lot more content.
Yeah, it's been a lot of years, lost count.
Stop counting past even fiveyears.
A lot of crazy shit happened.
I remember
Sam (00:05):
it's the 5th of November.
It was an all-nighter for me.
I was like, holy shit, Justindid this logo.
I think we all had a bunch ofdrinks and got a little drunk.
You're like, the designer's inthe house.
We did that Mad Men photoshoot.
It was a lot of fun.
Hey, what's up, everyone?
Welcome back to Spectra'sSpeakeasy podcast.
Today, I've got Justin Aragon,our career director here with
(00:29):
us.
My name is Sam Sylvie.
I'm the owner of Spectra's.
And we've been talking aboutlucky number 13.
Obviously, number 13 is nottraditionally lucky.
So we're gonna be screwednumber 13.
We're gonna make this lucky.
This is our 13th year inbusiness officially.
And last podcast, we kind oftalked some about initial
starting years, me sleeping on afuton in the office, that sort
(00:49):
of thing, and got to the pointof Sylvie development creation
And then soon after that, Iwound up coming across Justin
Aragon.
He had just gotten out ofschool, UTK, I'm sure he'll tell
us about that.
And we started workingtogether, and somehow he's still
working with me.
I don't know how he puts upwith me, but he's here with me
today, and I just wanted to kindof pick his brain, get his side
of the story.
He's been our career directorsince basically day one,
(01:11):
designing all of our websites,branding, logo, all of it.
So yeah, welcome, Justin.
Justin (01:18):
Good to be here.
Yeah, it's been a lot of years,lots Count stop counting past
even five years.
I feel like that's a milestonealready.
So for sure.
But we've done a lot ofprojects and lot of things have
happened all those decade andmore now
Sam (01:38):
sure a lot of crazy shit happened like it's been long
enough now like now we can kindof talk about them and i think
either maybe the people thatwere involved or either dead or
they moved away or they justforgot you know who knows but um
i mean what year was it likewas it 2014 13 i think it's 13 i
remember this
Justin (01:56):
vividly because it was well before that before i
officially started i think i wasjust kind of chilling you know
it's been five years of schooland I really just wanted to take
a year off like I told myparents I am not really gonna
really work I want to just livemy life I was still young I
think college takes a lot ofyears out of you just you know
(02:16):
studying and I needed that breakand I think that's healthy that
was even before like you knowmental breaks were a thing so I
just needed that for myself butum yeah finally I was hitting
that one year mark like Iprobably need to start working
but I was kind of doing likefreelance a little bit here and
(02:37):
there I
Sam (02:38):
mean I actually remember you brought in a little
portfolio square format and youbrought and it was like super
cool I remember looking throughit and I was like okay like I
gotta I gotta work with this guyand all the designers were
interviewing and no one else hadthat like you know case study
portfolio and it was
Justin (02:54):
super cool I don't even know if that still exists today
so everyone just has websites soyeah I kind of missed that I
missed that quality of tactilework in your hands.
But, um, yeah, I think Ianswered one of your ads,
keeping hitting this, um, with,for one project.
And then after that was theoffer.
(03:14):
So I remember it's the 5th ofNovember and from the V for
vendetta, you know, remember,remember the 5th of November.
So now, yeah, that's the daysin great in my head.
So I think 2013, 12, I guess itwas 13, 12.
Might have been 12.
Because that was a year.
(03:35):
I graduated in 2011.
And
Sam (03:37):
your degree was in architecture, right?
Mm-hmm.
I remember seeing a lot of theportfolio pieces and different
interior design and structuresand all of that.
And you went to UTK, right?
Mm-hmm.
How was that?
Did you like
Justin (03:52):
UTK?
Well, first of all, it wasn'tmy first choice in college
colors.
I mean, the orange was a littletoo bright for me.
But once you become part ofthat community, you're just
going to end up loving it soit's a five year professional
degree and longer than fouryears so it really does take a
toll on your whole bodyarchitecture is a tough major
(04:14):
you barely sleep you barely doanything so whenever you get a
free time it gets a little bitwild but you know you deserve
that you do that during thoseyears but apparently not enough
because I still needed that youknow gap year after graduation
which I will never regret that
Sam (04:34):
yeah
Justin (04:34):
but
Sam (04:35):
i do remember so whenever uh yeah we we worked like
freelance did a website projecttogether and then you wound up
getting an offer that like amonth later a few weeks later
from the chattanooga town streetpress yes you went to work
there and then at the time ijust started working with hugh
huffaker he was working somewith me i don't think we'd
rebranded yet for a little thatwas i think it came a little bit
(04:57):
later but either way he and iwere both mad we're like dude we
got to get we got to get justinback all right i'm gonna i'm
gonna call him And we met with,I still remember we met at the
social part of the public house.
We met there.
I think we all had a bunch ofdrinks and got a little drunk.
And then at the end of it, I'mpretty sure we were like, fuck
it, I'm leaving the Times FreePress.
And you'd been there.
That was like your second dayor third day or
Justin (05:18):
something.
I think it was for the ChatterMagazine, so doing some designs
for them, which is funny becausethe creative director there and
I just had coffee to give methat position.
And then you guys gave me thatcall, I think, later that
evening I'm like oh gosh is thiswhat it feels like to you know
get you pulled into somethinglike what is this but yeah I
(05:41):
mean well during that gap year Iwas watching a lot of Mad Men
and the title creative directorfrom Don Draper I've always
wanted it so I'm like no brainerI'll take it
Speaker 02 (05:51):
so
Justin (05:51):
here
Sam (05:53):
we are and actually and speaking of Mad Men so it wasn't
maybe another year later we didthat photo shoot with who's the
other designer that was withKen with Ken Was it just the
four or was there a fifth one?
I think it was the four of us.
And we did that Mad Men photoshoot.
And we'll have to, we'll see ifwe can grab that photo for you,
Zach.
We'll mix this into thepodcast.
(06:13):
But you, me, Hugh, and Ken, andwe had like the Eames chair and
we're in the office there onTremont Street.
Yeah.
That got a lot of attention,you know, like, because we're
pretty damn young at that point.
We're all in our 20s, likeearly 20s to late 20s.
And that was a lot of fun.
What were some of those earlyprojects?
I know like one of the earlyones um Hutton and Smith Brewing
(06:35):
that was like that's probablyfor 2014 2014 so that's
Justin (06:39):
yeah 10 years now
Sam (06:41):
11 years almost 11
Justin (06:43):
years 25 yeah because I remember they got they started
their branding 2014 and then ayear later they opened the
brewery so
Sam (06:52):
yeah so remember how they came in I remember that they
were new to town um Melanie andJoel hadn't moved yet and they
were rock climbers and somehowwe all got connected because
Hugh and I were rock climbing alot then and Came into the
office one day.
I was like, hey, we're lookingfor branding and sat down.
And I don't know if youremember that meeting.
I mean, hell, the office wasone room.
So I'm sure you heard all ofit, whether you were part of the
meeting or not.
But they basically needed itfor free almost, you know, and
(07:15):
like, all right, we'll cut you areally good deal because we
needed the work too becausewe're a young, you know, agency
trying to build case studies.
So I think for the entire,like, all the branding,
packaging, I mean, tap handles,apparel, website, all of the
packaging as far as, like,cardboard packaging, Growler,
cans, all of that.
(07:35):
I want to say it was under fivegrand for all of that, which
later down the road for othercompanies, it would be like
$70,000, which is still cheapcompared to like the big
national agencies.
You know, if they do a bigproject like that, it's six
figures plus.
And they still didn't pay thewhole bill, which cracks me out.
But what finally convinced usto like, all right, we'll do it
(07:56):
for a super cheap deal.
They brought in that.
You remember what beer?
I can't remember which beer itwas.
It was a growler involved.
Yeah, it was a Was it Promenadeor maybe it was Igneous IPA,
but they brought one of them in.
He was like, here, just trythis.
See what you think.
I was like, damn, that's areally good one.
Yeah, I think those are thedarker, heavier ones.
Maybe so.
I'm not sure.
Anyway, it's delicious.
I'm glad we did because I thinkwe were all like, okay, these
(08:17):
guys are going to make it.
They're going to stick around.
And now you see them on all theshelves around here in a pretty
good radius from Chattanooga.
I'm not sure how far, but thatwas a fun one, even though we
still owe us money.
Melanie and Joel, if you'relistening, you can still pay the
rest of your time.
What other ones stick out?
I feel like there's a, I mean,it was the Wild West back then.
Like it was kind of Mad Mendays mixed with like Wolf of
(08:40):
Wall Street wannabes.
Justin (08:42):
Yeah.
I think your connection withthe outdoor community, we did a
lot of that type of projects.
High Point climbing was one ofthem.
Yeah.
So like in the beginning stageswhen they were building, I
think the Huntsville, there'sone in Alabama, I think.
Sam (08:58):
Yeah.
Even the Chattanooga one, likewe started with them then
because John Weigel got his logodone.
I think it was on Fiverr.
And he was like, all right, wegot that.
Yeah.
But then we did the rest of itfor him.
We did like the t-shirts andthe website and all that stuff,
all the photography.
And they actually started acoffee shop.
Have you seen Trailhead Coffee?
It's right beside High Point.
It's really good.
And one of our clients laterdown the road, remember Bread
(09:21):
and Butter?
He did the logo.
Yes.
Supply the breakfast sandwichesfor him.
Oh, cool.
Really damn good.
It's worth stopping in there totry them.
Yeah.
That's super local.
Yeah.
It's kind of amazing like goingaround in Chattanooga like how
many brands I see that likeyou've designed them you know
and I'm like like bread andbutter whenever I got their
sandwich I was like holy shitJustin did this logo
Justin (09:41):
oh it's it's it's kind of an out of body experience I
don't know like sometimes whenyou're proud of something you
can't just go up and people likehey I designed your t-shirt
like I remember in the beginninglike I mean I was still young
in my 20s you know when you seeyour work you're like I did that
so yeah I've been seeing peoplewearing the shirts even
Southside Social you know A lotof those t-shirts were going
(10:05):
around the city.
High point t-shirts that wedid, definitely Hutton Smith.
Until this day, you know, whenthere's a Hutton Smith, I'm in
at a party, they're like, thedesigner's in the house.
So I'm like, okay, that waslike 10 years ago.
But I mean, it's so flattering,you know, that people still
associate that brand to us.
Sam (10:23):
And for sure.
It's, you know, I, even thoughI'm not designing it, I guess,
but it's part of the companythat we're all part of, like, I
take pride in it too.
And I'm like, hell yeah, it'sfun that they try trust us with
that one and then even likesitting in you know my office
there looking over and kind ofsee the interstate probably once
every two weeks I see a FowlerBrothers moving truck go down
the road and it's like I noticeit I'm like that looks good
(10:44):
that's a good looking truck youknow it's all wrapped in your
branding and their branding thatyou did for them it's funny how
like so many other businessesthat we do work for you know how
many landscaping crews I meanlandscaping actually does have
an art side to it that'sprobably a bad example but how
many plumbing crews are like Iplumb that house you know like
it's an important part don't getme I'm not being degrading to
(11:04):
plumbers at all.
It's something that's integralto people got to take a shit.
They need to go somewhere.
They need water.
Plumbing has to work.
But there's something about theart side of what we do that
it's like extra pride.
So much of, I guess, a creativemind goes into it.
It's like someone being proudof their artwork and you wind up
having a whole emotional sideattached to it.
(11:24):
Sometimes that can be hardbecause it's hard to separate
yourself from it.
Do you feel like you get kindof bound to some of these
projects?
Yeah.
like you're tied to thememotionally?
Definitely.
I mean,
Justin (11:35):
you know, what's the recent one that just happened to
Chattanooga, the city ofChattanooga logo.
That was quite controversial,you know, but I get it.
People are mad that what 200 Kwas involved in that, but we get
it.
Like there's a lot of processbehind that.
You know, we may not chargethat much, but I do understand
why it's done that way.
(11:57):
Like when I look at the HuttonSmith logo, you know, it's not
just, I pick, you know, thetypography or whatever, slap it
together and voila.
There is a whole story behindthat.
I did like pages and pages oflogos until, you know, looking
at other inspiration, what theclient suggested.
And I'm like, you know, thisone, this one logo I'm doing,
(12:18):
this is just going to be me.
Like, I'm not going to applywhat the client wanted, what,
you know, other brands aredoing.
This one's just going to be me.
And that's what they picked.
So stories like that, you know,always play in my head when I
see, you know, Some of our workgo around town,
Sam (12:35):
so.
Yeah, we should kind of pickthat apart for a second, and I
don't know if anyone finds thisinteresting.
I mean, hell, I don't reallygive a shit.
I think it's interesting.
I think you think it'sinteresting.
But, you know, there's a tonthat went into, like, just using
Hutton and Smith, and it's onewe're still proud of 11 years
later, clearly, or at least Iam.
But just going on that one,like, there's a cool story there
that had to be told through adesign and logo.
(12:55):
And so a lot of people mightnot know, but Hutton and Smith
are the founders of Geology.
And so Melanie and Joel, theymet working on, it's down in the
gas line fields right down intexas and she was a geologist
and he was working on the thelines i think like he was a
climber for the pipelines oryeah somewhere in vegas but
anyway geology brought themtogether and so they wanted to
(13:16):
tell the story of like kind ofhow they met and their
background and so hutton smithcame and i remember like the
hand-drawn maps and all like allthat getting intertwined and
like the maps of the city andlocations and and then the color
palettes like i remember ustaking photos and going down the
different aisles in the grocerystores and convenience stations
and being like, how is thisgoing to be presented against
(13:39):
their competitors when it comesto color palettes or the
typography?
Still to this day, I feel likeif you go down through the
aisle, it stands out.
Because if you have the IgnisIPA and Promenade and all of
them, you get these yellows andpurples and reds.
Justin (13:54):
Yeah, the solid colors really do stand out.
I think that was the beginningof kind of rethinking what a
beer label is.
Because usually it's super busyyou know heavy graphics like
but yeah that was that was thestart of a trend around that
time and then now there's a lotof those that are just kind of
like solid color you know peopleview negative space in a shelf
(14:17):
as like we need to fill that inbut sometimes you don't like
you're taking up space becauseyou're you know have that solid
color there that you know kindof just plaster around a sea of
business you know so I think wewe were very successful with,
you know, giving them that spacein the shelf.
Sam (14:36):
For sure.
And it still stands out to thisday.
And, but it's neat becausethere's like a, you know, a more
physical, logical side of likehow it visually looks against
like the busyness.
Because as you kind ofmentioned, like the rest of
those people bottles and cansfeel, most of them feel very
busy to me, especially when youget into like the, you know,
Colorado IPAs and all these,like they, clearly they look
(14:57):
like they smoke a lot of weedand eat a lot of mushrooms,
which I'm not harping on, butthere's just like busy shit
everywhere.
And then when you get thesesolid colors and you get them
all grouped together, it'salmost like they own that real
estate that makes their brandlarger.
So you have that part, it'skind of physical aspect of it.
But then on the storytellingside, you have this great story
of like the founders and itreally built this brand all the
(15:17):
way through to where peoplecould resonate with it.
it you know they could go intotheir tasting room and be like
oh this is joel and melanie andthis is their background and as
opposed to when they're tryingto position themselves against a
competitor and it's like ohthis is owned by inbev you know
it's like yeah all right cool noone knows
Justin (15:34):
who that is you know they don't know anyone from
there but then again as adesigner i'm like looking at the
um the other labels i'm likedid i do enough did i illustrate
enough you know is this solidred color block enough like it
is you know there's a thingcalled minimalism and simplicity
and that's really all you needand people love it they're still
(15:55):
using that same label to thisday so
Sam (15:57):
yeah you know we had another one and it's always hard
to talk about because I'm notgoing to say this is necessarily
a loss or a you know not reallya loss but from Hutton and
Smith and like all of our casestudies it helps us get more
clients right especially reallysuccessful ones but that one
later got one called Brewski andthat one didn't go as well I
(16:18):
feel like they're is somecontroversy there because it
wasn't soon after we finished itand we kind of butted heads I
feel like with people we'reworking with great people like I
liked everyone we're workingwith but they had other like
third-party consultants involvedand there's a lot of chefs in
the kitchen and I think theywere wanting kind of the Hutton
and Smith feel and then itwasn't what two years later they
did a whole rebrand again but Ifelt like that brand really to
(16:42):
me my personal opinion forwhatever it's worth is you know
they were kind of more corporateplayer right because they had
the double corporate cola sideof it and they wanted to start
up this beer brand using theirski drink which is a great idea
but we always had a hard timeattaching it to a story and so
we tried to attach it to likefor the love of water you know
and water skiing or water sportsand it just didn't have that
(17:04):
same feel as like here's theowners here's the people putting
all their heart and soul intoit and I don't know what were
your thoughts on that one Ialways kind of felt like I wish
it would have gone a differentway and gone better still did a
great job and it was a greatbrand I loved it I loved that
Justin (17:20):
thing.
I worked on that design for...
It was an all-nighter for me, Iremember, because we were
just...
There's three different labels,so there's a lot.
Three different personalitiesfor the beers.
But I think...
I don't know if this is theissue with that.
I think people...
I don't know how it was takenthat, you know, it's a soda
(17:44):
beer.
It was kind of like thebeginning of all those seltzers.
Yeah.
Sam (17:49):
And
Justin (17:49):
it's not quite like it.
But yeah, a year later, thedesign has changed.
So I'm like, what happened?
And honestly, if it's a gooddesign, I respond to it very
positively.
Sam (18:03):
But
Justin (18:04):
that one, not so much.
There's a thing called thegolden ratio.
And everything that I do, it'sbased out of that.
My architecture background,it's got to fit that.
Otherwise, what did I study forfive years?
When I look at something and itfeels uncomfortable, then
that's not it.
So I feel like that band, notto bash them or anything, it
(18:27):
just didn't feel like it'sfinished.
Probably because maybe some ofit was taken from our design and
maybe what maybe the clientwanted to add onto it.
You just don't really do that.
It's either you start fromscratch or make it
Sam (18:48):
better I'm always curious sometimes late at night I'll go
back through because definitelywork consumes me more than it
should it's either thinkingabout racing and the race
courses I'm going to be visitingor race courses and this helps
me go to sleep or I think aboutwork and it does the opposite I
don't go to sleep at all andI'll compare about past projects
wins and losses this one I'llcompare and contrast between
(19:11):
Hutton and Smith which I feellike was a very successful one a
very low budget one that we didpractically for free as a case
study because we liked him alike their beer and then the
double cola brewski brand whichpaid us a good amount of money
because it was what seven yearslater or something like that six
seven years we had a lot morecases a lot more people a lot
more experience and it didn't doas well and it had more
(19:33):
firepower behind it had a veryestablished company it had
distribution it had warehousinghad all the packaging everything
nailed down and then it kind ofhad a struggle to i think it i
still don't know if it reallyever really like took off and
launched you know and so i'mkind of curious what the
difference is between those twoi've got a lot of hypotheses on
it.
I don't know of answer to it,but I guess we'll maybe never
know.
Who knows?
Maybe someone will listen tothis.
(19:54):
They'll call me and be like,Hey, dumb ass.
Here's the difference.
Justin (19:58):
Well, you know, the whole city backed them up.
They're one of the first microbreweries in town and everyone
was just kind of hungry or maybethirsty for something like that
here in the city.
So they really, you know,establish themselves and, you
know, even then that littletiny, um, micro brewery that
they have people went and and,you know, packed that place and
(20:22):
just proud that there's a, youknow, beer company that's, you
know.
Still
Sam (20:26):
around and doing it.
Justin (20:27):
Yeah, because we had Big
Sam (20:28):
River before that, but Big River was still, you know, more
corporate owned because theywere part of Kraftwerks, you
know, they had all thoselocations.
And it kind of fell off, whichwas, you know, interesting.
I don't know why.
To me, their beer wasn't asgood.
And then I feel like Hutton &Smith kind of hit the right time
because it was like all theKraft beers were really coming
up and it kind of brought thatout west vibe of like earthy
granola.
Yeah.
Justin (20:48):
Yeah.
That was hipster era too.
Sam (20:50):
Yep.
And Chattanooga Outdoors wasblowing up because like we were
getting voted number one city inChattanooga and that sort of
stuff.
So I think it was the righttime for the outdoor play and
vibe and all that.
Any other projects stand out toyou?
Justin (21:03):
You mentioned earlier Fowler Brothers, you know,
that's one project that, youknow, just build a really good
relationship between, you know,owner and agency.
So it's always a pleasure goingin there, you know, filming the
commercials and People haveprobably seen it.
Oh, yeah.
And really building up Carter'spersonality and character, I
(21:25):
think.
Yeah, it's just having thatgood relationship between us and
the client.
That's the perfect example of
Sam (21:33):
it.
Absolutely.
Yeah, and that's one that, youknow, because of you, we won an
Addy Award for it, you know,with the whole rebrand.
And that's a cool story becausethey've been around at the time
135 years, and they want to doa rebrand.
They rebranded over the years,but originally, you know, they
were Fowler Brothers Company, Itwas downtown on, was that
Market Street or Broad Street?
Right beside the Tivoli, right?
(21:54):
Yeah, yeah, yeah.
And so we found, came acrossall that old stuff that Carter
had and they had the furnitureshop and the patio shop and
great real estate on the side ofthe interstate.
But as we know, there was kindof like a issue between the two.
You know, like people saw thepatio shop but didn't really
know the furniture shop and alot of corporate players were
kind of coming in.
It's like, let's go back to theroots and you're locally owned,
(22:15):
locally operated, family owned.
And so the Fowl Brothersrebranded And you got that great
on the website versus thatgreat image that you like, you
hand drew that, right?
Like the whole front of thebuilding.
And
Justin (22:24):
the
Sam (22:24):
story
Justin (22:25):
is that that happened during 2020.
So we were all working at home.
Um, I started doing a conceptof what the rebrand would look
like outside.
So I hand drew, you know, theoutside, the exterior and, you
know, picked out the colors, thefinishes, what that can look
like in the interstate.
And then all of a sudden, youknow, we get this call that
(22:47):
Carter's already building it.
So I'm like, wow, this is kindof making my architecture dream
come true a little bit.
So yeah, but the thing aboutrebranding and what they've done
over the years, I feel likethere's always new ideas.
You put too many ideas.
You know, what if we split thisand this and differentiate
(23:08):
things, you know, a certain way,but like using Coca-Cola as a
case study, they've remained thesame.
That logo is the same since dayone.
So So, yeah.
And with a company that's beenaround that long, you know,
going back to the roots and thebasics, you know, some of the
older clients still call themFowler.
(23:28):
Yeah.
So, yeah, going back to theroots is always, you know, a
good way to honor that historyand, you know, keep that still
Sam (23:38):
alive.
Yeah.
And it allows for that greatstory.
Now we have like a wholetimeline, that storytelling, and
you bring the family name backinto it.
And as we know now, especially,I mean, even since COVID, but
But last decade, for sure, hasbeen this transition.
I feel like, especially forsmall and mid-sized businesses,
people want less corporate.
I think people really want tofeel more local.
And I think that's even gottento be more the case since COVID.
(24:01):
They want to know the story andfeel like there's a purpose
that they're buying somethinglocal.
So it really told a greatstory.
And there's that awesometimeline.
You can see how it's beenpassed down through the family.
And he's been awesome to workwith, great client.
And it's cool that we literallyhelp manage every part of his
branding, marketing, advertisingand it's it's all congruent you
know he's a face of the brandand brings life to it and we
(24:26):
just help showcase that it'sbeen really cool to see how
they've grown
Justin (24:29):
yeah plus amazing products you know best furniture
I've ever seen here in townthat's being offered so yeah
yeah back it up completely 100%
Sam (24:39):
for sure I moved I was moving last night some more
stuff up to another house andmove a stickly bed that I bought
from him and I'm like good lordthis thing's solid it's gonna
hold the whole house down soyeah that's well made stuff for
sure well that's probably a goodplace to stop today for part
one we've got a lot of historydesign with Justin so we'll have
a part two coming out so belooking for that stay tuned for
(24:59):
that Justin thanks for joiningme today yeah give me all the
insights on the design all thegreat stuff you've done over the
years been awesome working withyou for shit what we decided 11
12 years a lot a lot of yearswe don't count the anniversaries
now it's like just countingwrinkles or gray hairs for me at
this point but stay tuned forpart two and we'll be rolling
that out here soon.
Thanks again for joining ustoday.
(25:20):
Also, check out our Facebookgroup.
Also, be sure to join ourSpectrous Speakeasy podcast.
You can check us out onSpotify, Amazon, Apple Podcasts,
and also be sure to like andfollow us on YouTube.
We got all the channels now.
Stay tuned.
We got a lot more content.
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